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Kambi appoints Cecilia Wachtmeister as Chief Commercial Officer
Wachtmeister leads new look commercial team with trio of SVPs also named
Kambi, the world’s leading sportsbook provider, has strengthened its high-performing commercial team with the appointment of Cecilia Wachtmeister as Chief Commercial Officer.
Wachtmeister previously held the role of EVP Business and Group Functions at Kambi, a position she assumed in 2019 upon joining the Kambi’s Executive Management team. Wachtmeister also served on the Kambi Board from 2017-19.
Before joining Kambi, Wachtmeister enjoyed a distinguished 25-year career at telecommunications giant Ericsson AB, where she held a number of senior management roles across functions including business development, sales and strategy.
In her latest role at Kambi, Wachtmeister will lead a strengthened commercial team, with the promotions of Sarah Robertson, Jamie McKittrick and Veena Dhesi to SVP Sales, SVP Commercial Operations and SVP Partner Success respectively.
Dhesi is the latest addition to Kambi’s senior commercial team having joined in 2021 from leading corporate research and advisory firm Gartner, where she spent more than eight years, including in her most recent position as Director, Sales Growth Programs.
Dhesi is joined on Kambi’s senior commercial team by SVP Sales Sarah Robertson, who has more than 10 years’ industry experience, and SVP Commercial Operations Jamie McKittrick, who has worked in sports betting for more than two decades and joined Kambi last year from B2C operator Entain where he was Group Head of Commercial.
Wachtmeister commented: “With a market-leading product and partner-first focus, it’s no surprise Kambi has enjoyed great success in recent years.
“Even though we are on a steep growth trajectory, we’ve barely scratched the surface of what’s possible which is why I’m looking forward to working with my talented commercial team to ensure Kambi can capitalise on the many exciting opportunities that lay ahead.
“It has already been a busy start to the year with the signings of MaximBet and NorthStar Gaming and I am confident we have the right team and product in place to build on this success in 2022 and beyond.”
In January, Kambi entered into a multi-year sportsbook partnership with MaximBet, a sports betting brand owned and operated by Carousel Group, a privately held licensed sports betting and casino operator.
In February, Kambi also struck a long-term partnership with NorthStar Gaming Inc. to provide its high-performance online sportsbook to the Canadian operator.
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Inside RedCore’s Communications Hub: The One-Integration Solution Powering Faster, Smarter Messaging
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European Gaming Media visited RedCore’s impressive multi-brand booth at SiGMA Central Europe in Rome to take a closer look at one of their most technically impactful products: the Communications Hub. Designed as an all-in-one solution for digital businesses, the Communications Hub aggregates multiple verified communication providers – from SMS and calls to high-volume messaging services – into a single platform with one integration and one admin panel.
To explore the technology behind the product, we sat down with Bohdan Bulatsan, CTO of the Communications Hub and a seasoned software engineer with over a decade of experience.
At iGaming, speed and reliability are everything. How does Communications Hub keep messages flowing flawlessly even under pressure?
We have developed a new engine designed specifically to keep our customers’ messages moving smoothly, even during high-pressure periods. One of the key features is our block-geo mechanism, which allows account managers to block certain message types or specific regions when needed.
Combined with our backup system and intelligent routing, this ensures that messages continue to reach their destination reliably, no matter the load or external pressure.
You’ve made adding new providers incredibly fast. What’s the secret sauce behind this ‘integration magic’?
Our technical team is constantly improving the integration process because it’s a core priority for us. One of the main reasons we can move so fast is our universal SDK (Software Development Kit). It includes all the common features and connection points that most providers rely on, so when we start an integration, we can do it quickly and efficiently.
We also run strict pre-integration tests to catch any potential issues before going live. All of this makes the entire process smoother, more reliable, and much faster for our clients.
With so much analytics coming from every channel, how do you turn all that data into actionable insights for businesses?
That’s a good question. Our analytics model brings together all the data from every service and communication channel and aggregates it in one place. This makes it much easier for our customers to filter, understand, and work with the information quickly.
Because everything is centralized, businesses can see the full picture and make faster, more informed decisions that directly support their growth and profitability.
How is SiGMA going for the Communications Hub? What’s your feedback from the event and what are your plans for the future?
SiGMA has been a very good event for us. We’ve received a lot of positive feedback from visitors and participants, which is always great to see. Looking ahead, our focus is on expanding the product even further, adding new features and continuing to scale the Communications Hub to meet the needs of our clients.
The post Inside RedCore’s Communications Hub: The One-Integration Solution Powering Faster, Smarter Messaging appeared first on European Gaming Industry News.
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Peter & Sons Strengthens Its Nordic Footprint Through Partnership with Nordplay Group
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Award-winning game studio Peter & Sons has expanded its presence in the Nordic region through a new partnership with Nordplay Group, the acclaimed iGaming operator behind some of Sweden’s most celebrated online casino brands, including Frank & Fred, Pop Casino, Klirr, Jubla, and Onerush, which also serves players in Estonia and Finland.
Nordplay Group has established itself as a dynamic force in European iGaming — proudly global yet lean in operation, with a curated catalogue of premium entertainment enriched by its distinctive Nordic flair. Guided by its ethos, “We scale impact, not size,” the group continues to build a loyal player base across multiple regulated markets.
Through this collaboration, players across Nordplay Group’s platforms will also be among the first to experience Peter & Sons’ newest December releases — Bad Santa and Barbarossa: Dragon Empire. These fresh additions showcase the studio’s evolving creative direction, blending bold visual identity, heightened storytelling, and high-engagement mechanics. Alongside these launches, Nordplay Group’s audience will gain access to a curated selection of Peter & Sons titles featuring the studio’s signature offbeat characters, distinctive artistry, and immersive game worlds.
The Nordics remain one of Europe’s most competitive and innovation-driven iGaming regions. Partnering with Nordplay Group marks a significant milestone for Peter & Sons as the studio continues its expansion across key regulated European markets.
Yann Bautista, Commercial Director & Founder at Peter & Sons, said: “Partnering with Nordplay Group is a thrilling step in our Nordic journey. Their commitment to premium entertainment, modern player experiences, and smart, scalable growth aligns perfectly with our creative philosophy. We’re excited to bring our unique worlds, quirky characters, and next-gen mechanics to even more players across the region.”
Linda Guranova, Head of Games at Nordplay Group added: “Peter & Sons has carved out a distinctive identity in the industry — their imaginative slots, bold visual style, and narrative-driven gameplay truly stand out. We’re delighted to welcome their games to our brands and deliver even more memorable entertainment to our players in Sweden, Finland, Estonia, and beyond.”
This partnership highlights another important chapter in Peter & Sons’ European expansion, following recent market entries across the UK, Italy, the Netherlands, and other regulated jurisdictions.
The post Peter & Sons Strengthens Its Nordic Footprint Through Partnership with Nordplay Group appeared first on European Gaming Industry News.
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