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Things That Could Affect the iGaming Industry in 2022
META: Take a look at our list of things that could affect the iGaming industry in the coming years.
Like a lot of other industries, the iGaming industry is often at the whim of advances in the wider world. World events, advancements in technology and consumer trends all have some sort of effect on online casinos and other betting platforms. And, in turn, the iGaming industry will have to learn to adapt.
But it’s a lot easier to handle things when you know what’s coming. It’ll make adapting your betting stores a lot more efficient to get ahead of developing trends, instead of playing catch up with the changing waves in the industry.
So, with that in mind, take a look at our list of things that could affect the iGaming industry in the coming years, and see how your business can adapt.
Virtual Reality is being pushed
Virtual reality is a big idea that is turning a lot of heads in Silicon Valley. Meta CEO Mark Zuckerberg envisions a world where people hold meetings in their virtual worlds and give granny a call with an avatar.
We’re a few years away from that, and in the meantime, virtual reality developers should focus on the demographic that is most likely to love it: gamers.
There are attempts to break into virtual reality gaming, and they’re slowly gaining traction. As more games hit the market, more VR rooms showcase their potential, more VR headgear will arrive and the virtual playground will open up.
And, if history is to repeat itself, some of the first games to hit the platform and be accepted will be casino games. Online casinos are already trying to up the immersion on their games, with live dealers and chat rooms. Why shouldn’t we upgrade that to appearing as though you’re actually sitting at the casino table? It’s sure to bring down the price of flights to Vegas.
Cryptocurrency is becoming mainstream
Slowly, cryptocurrency is finding its footing. People are learning the jargon, learning to avoid the scams, and are looking for ways they can use their newfound currency.
So far, short of buying a Tesla, there aren’t many options for the practical use of cryptocurrency except converting it into the national currency – except one place: online casinos.
More and more online casinos are accepting the likes of Bitcoin, Dogecoin, BEP20 token and more to make their deposits to online casinos. The main perk can be seen right away: it’s instant. Without the red tape of the bank to go around, players only need to wait minutes to gain their betting fodder, and don’t have to wait the standard 3-5 working days to then see the results of their winnings in their account.
As crypto becomes more popular and accepted, more industries will see the use of crypto and iGaming will no longer be one of two main uses of crypto, so it makes sense to adapt your site to accepting it now.
Regulations are slackening
World government attitudes to iGaming are changing. Famously stubborn anti-gambling countries like the Netherlands are changing their minds on the idea, and their regulations to match. In 2021 the Netherlands launched their own regulated gambling market, changing the law from an outright ban of all gambling in some places, to an allowance for online gambling. Meanwhile, South Africa and other African countries are telling their citizens that no gambling businesses will open in the country, but they can gamble online.
Even in the US, more and more states are accepting online gambling. So, what gives?
Well, taking New Jersey as an example, the launch of online gambling just before the worldwide lockdowns shut all of Atlantic City’s casinos, allowed the state to gain over $300 million in tax revenue. Since then, a lot of other states have followed suit, turning to online gambling as a means of recovering the country’s economy.
eSports are taking off
eSports are incredibly popular right now – and it makes sense. Everyone was surprised when the first YouTubers started playing games, asking “Who would watch that?” Fast forward and the top YouTuber and Twitch streamer are gamers, and some of the richest YouTubers are gamers. It only stands to reason that fans who love watching games for the fun of it, are likely to come out in droves to watch gaming competitively.
We might be a while away from entering the Olympics, but when you have investors transporting teams of players all around the world to win millions of dollars, you don’t need a medal.
And this means betting opportunities. The point is competitiveness, which means betting on the outcome. The great thing about this is that there is a lot to bet on. Customers don’t need to just stick to “winner” or “loser” but most kills, fastest run and all the millions of other concepts the gaming community has come up with over the years.
A lot of sports betting platforms have already started to adapt to this, offering eSports as a category alongside football, basketball and other traditional sports in a beautiful merging of nerd and jock.

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Fast Track releases new AI Player Churn Model
Fast Track has announced the release of a new AI-driven Player Churn Prediction Model, now available to all partners within its CRM platform. The model enables operators to identify players at risk of churning as early as the first day of inactivity, supporting more proactive and efficient retention strategies.
Built on Fast Track’s proprietary machine learning platform, FTML, the model uses seven sub-models to analyse player behaviour and make accurate predictions tailored to each operator’s player base. The system continuously trains itself on live data, ensuring predictions remain relevant and effective over time.
The Churn Model is already in use by several Fast Track partners and is fully integrated into the platform’s core workflows. Once activated, operators receive clear, actionable insights into which players are likely to churn, along with data-informed recommendations on timing and incentive levels for re-engagement.
“Churn is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “With this model, operators can focus their efforts where it matters most; targeting players who are truly at risk with the right offer at the right time. It’s a smarter, more cost-effective approach to retention.”
The Churn Model addresses a common challenge in the industry – overuse of reactivation bonuses – by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.
To support the launch, Fast Track will host a live webinar on Thursday, 10 July 2025 at 16:00 CEST, offering a walkthrough of the new Churn Model and its practical applications. Save your spot at app.livestorm.co/fast-track/save-your-players.
The post Fast Track releases new AI Player Churn Model appeared first on European Gaming Industry News.
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Evolution and Hasbro sign exclusive online live casino and slots partnership agreement
Evolution today announced it has signed a multi-year agreement with Hasbro, a leading games, IP and toy company, to be their exclusive licensing partner for online live casino and slot games for MONOPOLY and other Hasbro Games titles.
The worldwide deal, including the USA, covers online content from all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming (BTG), Nolimit City and Livespins.
The new exclusive partnership for MONOPOLY and other Hasbro Games titles builds on a highly successful working relationship between the two companies. Evolution has already developed MONOPOLY Live and MONOPOLY Big Baller, two innovative online live casino game shows based on Hasbro’s world famous board game. Both are at the top of Evolution’s game line-up and are two of the best-performing games in all of online gaming.
As a result of the new partnership, Evolution will be the exclusive licensing partner for online casino games based on much-loved Hasbro Games properties. New games will launch from January 2026 onwards and will be showcased at ICE Barcelona 2026. Amongst the new Hasbro-based titles from Evolution brands will be Game Night, MONOPOLY Filthy Rich, MONOPOLY Roulette (all live online games with live presenters), and a number of online slot titles.
At Hasbro, we’re all about play—whether it’s classic board games or casino experiences. After a thorough RFP process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles,” said Claire Hunter Gregson, Director Gaming Relationships. “We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.
Todd Haushalter, Evolution’s Chief Product Officer, commented: “The combining of Hasbro and Evolution just feels right — we will make magic together! The bidding process was extremely competitive, but showing our commitment to innovation and excellence with MONOPOLY Live and MONOPOLY Big Baller, really helped! The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands. I think MONOPOLY is the world’s best casino game brand, and we can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”
The post Evolution and Hasbro sign exclusive online live casino and slots partnership agreement appeared first on European Gaming Industry News.
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Expanse Studios (GMGI) Obtains Croatian iGaming Certification
Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.
The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.
Tapping Into High-Growth European Market
Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.
Among the key market benefits are:
- Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
- Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
- Over 500,000 Croatians expected to engage in regular online gambling by 2027
Strategic Value for the Company
The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.
“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”
Competitive Advantage in Regulated Markets
Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.
The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.
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