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Things That Could Affect the iGaming Industry in 2022

Published

4 years ago

February 25, 2022

Reading Time: 3 minutes

META: Take a look at our list of things that could affect the iGaming industry in the coming years.

Like a lot of other industries, the iGaming industry is often at the whim of advances in the wider world. World events, advancements in technology and consumer trends all have some sort of effect on online casinos and other betting platforms. And, in turn, the iGaming industry will have to learn to adapt.

But it’s a lot easier to handle things when you know what’s coming. It’ll make adapting your betting stores a lot more efficient to get ahead of developing trends, instead of playing catch up with the changing waves in the industry.

So, with that in mind, take a look at our list of things that could affect the iGaming industry in the coming years, and see how your business can adapt.

Virtual Reality is being pushed

Virtual reality is a big idea that is turning a lot of heads in Silicon Valley. Meta CEO Mark Zuckerberg envisions a world where people hold meetings in their virtual worlds and give granny a call with an avatar.

We’re a few years away from that, and in the meantime, virtual reality developers should focus on the demographic that is most likely to love it: gamers.

There are attempts to break into virtual reality gaming, and they’re slowly gaining traction. As more games hit the market, more VR rooms showcase their potential, more VR headgear will arrive and the virtual playground will open up.

And, if history is to repeat itself, some of the first games to hit the platform and be accepted will be casino games. Online casinos are already trying to up the immersion on their games, with live dealers and chat rooms. Why shouldn’t we upgrade that to appearing as though you’re actually sitting at the casino table? It’s sure to bring down the price of flights to Vegas.

Cryptocurrency is becoming mainstream

Slowly, cryptocurrency is finding its footing. People are learning the jargon, learning to avoid the scams, and are looking for ways they can use their newfound currency.

So far, short of buying a Tesla, there aren’t many options for the practical use of cryptocurrency except converting it into the national currency – except one place: online casinos.

More and more online casinos are accepting the likes of Bitcoin, Dogecoin, BEP20 token and more to make their deposits to online casinos. The main perk can be seen right away: it’s instant. Without the red tape of the bank to go around, players only need to wait minutes to gain their betting fodder, and don’t have to wait the standard 3-5 working days to then see the results of their winnings in their account.

As crypto becomes more popular and accepted, more industries will see the use of crypto and iGaming will no longer be one of two main uses of crypto, so it makes sense to adapt your site to accepting it now.

Regulations are slackening

World government attitudes to iGaming are changing. Famously stubborn anti-gambling countries like the Netherlands are changing their minds on the idea, and their regulations to match. In 2021 the Netherlands launched their own regulated gambling market, changing the law from an outright ban of all gambling in some places, to an allowance for online gambling. Meanwhile, South Africa and other African countries are telling their citizens that no gambling businesses will open in the country, but they can gamble online.

Even in the US, more and more states are accepting online gambling. So, what gives?

Well, taking New Jersey as an example, the launch of online gambling just before the worldwide lockdowns shut all of Atlantic City’s casinos, allowed the state to gain over $300 million in tax revenue. Since then, a lot of other states have followed suit, turning to online gambling as a means of recovering the country’s economy.

eSports are taking off

eSports are incredibly popular right now – and it makes sense. Everyone was surprised when the first YouTubers started playing games, asking “Who would watch that?” Fast forward and the top YouTuber and Twitch streamer are gamers, and some of the richest YouTubers are gamers. It only stands to reason that fans who love watching games for the fun of it, are likely to come out in droves to watch gaming competitively.

We might be a while away from entering the Olympics, but when you have investors transporting teams of players all around the world to win millions of dollars, you don’t need a medal.

And this means betting opportunities. The point is competitiveness, which means betting on the outcome. The great thing about this is that there is a lot to bet on. Customers don’t need to just stick to “winner” or “loser” but most kills, fastest run and all the millions of other concepts the gaming community has come up with over the years.

A lot of sports betting platforms have already started to adapt to this, offering eSports as a category alongside football, basketball and other traditional sports in a beautiful merging of nerd and jock.

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From Concept to Largest Industry Content Hub: SOFTSWISS Game Aggregator Turns 10

Published

42 minutes ago

September 24, 2025

George Miller

Reading Time: 2 minutes

The SOFTSWISS Game Aggregator, the industry’s largest content hub, proudly celebrates its 10th anniversary. What began as an idea to simplify casino operators’ access to games has grown into a global powerhouse in iGaming aggregation, helping clients achieve record-breaking results through innovation, expertise, and reliable solutions – all while earning trust and industry recognition.

The platform boasts an impressive library of over 35,000 titles from more than 300 game providers. It operates at near-perfect uptime of 99.999% with a 100% team commitment, providing uninterrupted service to casinos worldwide. Available in 24 jurisdictions, the SOFTSWISS Game Aggregator maintains strong compliance across regulated markets. Recent expansions into Latin American jurisdictions, including Brazil and Peru, ensure operators can confidently enter new markets with SOFTSWISS’ gaming solutions.

Over the past decade, the Game Aggregator has become a core operating layer for iGaming businesses, driving smarter decisions and measurable growth. The proven success of its clients, including cases of fivefold GGR growth, underscores its efficiency and tangible business impact. Continuously setting benchmarks, the solution delivers results through innovative features such as the Tournament Tool, boosting daily bet volume by an average of 22%, and Jackpot Aggregator campaigns, driving up to 50% higher player turnover.

Ivan Montik, Founder of SOFTSWISS, says: “When we started ten years ago, our goal was simple – make it easier for operators to access high-quality games with seamless performance and 100% uptime. Today, the Game Aggregator has become much more than that. It’s a foundation for building sustainable iGaming projects, with data and engagement tools that directly impact business results.”

A recent Kantar study confirmed SOFTSWISS as the industry leader in client loyalty, achieving the highest Net Promoter Score. Respondents highlighted reliability as the key reason for considering the company as their software provider. This strength is fully reflected in the SOFTSWISS Game Aggregator, which unites proven stability, advanced security, and round-the-clock support. With dedicated local teams and a Customer Satisfaction Score of 9/10, the Game Aggregator provides operators with a reliable and secure infrastructure, driving their iGaming business.

Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, shares: “The strength of the Game Aggregator lies in its reliability and flexibility. With uptime close to 100%, operators trust it to handle growth across multiple brands and markets. Our tools give them the insights and features they need to compete in a fast-changing industry. This 10-year milestone is a point to reflect, but also to keep moving forward.”

The SOFTSWISS Game Aggregator earned eight prestigious awards across different regions. In 2025, it was named the Best Aggregator in Latin America and was twice recognised in Europe as Aggregator of the Year at the GamingTech Awards and SiGMA World Euro-Med Awards. Earlier accolades from EGR, SiGMA Europe, and AffPapa reflect the product’s consistent recognition by industry peers.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post From Concept to Largest Industry Content Hub: SOFTSWISS Game Aggregator Turns 10 appeared first on European Gaming Industry News.

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DATA.BET Makes a Mark at SBC Summit 2025

Published

42 minutes ago

September 24, 2025

George Miller

Reading Time: 2 minutes

Successful participation highlighted by strong visibility, new launches, and industry recognition

DATA.BET, a trusted sportsbook solution supplier, delivered a strong performance and showcased an extended product range in Lisbon last week. The company’s stand became one of the most striking in the hall, and as the exhibition concluded, DATA.BET was recognized with the Rising Star in Sports Betting Innovation / Software nomination at the SBC Awards 2025.

From September 16–18, DATA.BET presented its updated portfolio covering sports, esports, and virtual sports to operators and platform providers. The stand attracted steady attention, with visitors exploring the company’s latest product updates — including creatively designed Widgets, Bet Builder, and Hot Bundles for optimized express betting.

This year, DATA.BET brought its largest on-site team to date, representing multiple areas of expertise. The expanded presence enabled the company to give visitors a comprehensive view of its end-to-end solutions and detailed technical and business insights tailored to operator needs. Throughout the summit, the team engaged in productive meetings with partners and industry experts, participated in media interviews, and facilitated valuable networking opportunities.

The company’s participation culminated in recognition at the prestigious SBC Awards 2025, where DATA.BET was honored as the Rising Star in Sports Betting Innovation / Software. Securing this category highlights DATA.BET’s rapid growth and validates its strategic expansion from esports foundations into a fully integrated sportsbook portfolio.

“SBC Summit in Lisbon was a milestone for DATA.BET — our first event where we officially presented our sportsbook solution and expanded portfolio,” said Natalie Loshatynska, Head of PR & Marketing at DATA.BET. “It was a valuable opportunity to demonstrate our finalized product range, integration capabilities, and powerful Widgets. Closing the event with a nomination for the Rising Star in Sports Betting Innovation / Software was a proud moment for our team — a recognition of our continuous focus on technology and commitment to enhancing the product.”

The post DATA.BET Makes a Mark at SBC Summit 2025 appeared first on European Gaming Industry News.

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Play’n GO expands into high fashion with the launch of Play’n GO Shop

Published

2 hours ago

September 24, 2025

George Miller

Reading Time: 2 minutes

In another first for the gaming giant in its 20th anniversary year, Play’n GO has extended its brand to the world of fashion with the drop of its first premium collection now available on playngoshop.com

Play’n GO, the world’s leading casino entertainment provider, has today announced that the next extension of the globally recognised brand, Play’n GO Shop, is now live.

The new fashion brand, Play’n GO Shop, launches with a curated and bespoke capsule collection called ‘Gear Up and GO’ that features classic characters and games titles from Play’n GO’s industry-leading portfolio of intellectual property.

Play’n GO fans can expect regular drops of both wearable and collectable items to coincide with seasonal changes, major game launches, retrospective items, music collaborations and more.

Ebba Arnred, Chief Marketing Officer of Play’n GO, said: “Play’n GO is an entertainment brand that lives at the intersection of gaming, music and fashion. The launch of Play’n GO Shop is the perfect complement to our other brand assets.

“The connection between music and fashion is well known – both are powerful expressions of identity and creativity and have long been a driver of cultural relevance.

“With Play’n GO Shop now taking its place alongside our rapidly growing Play’n GO Music brand, our characters and games will now have further room to reach new audiences.

“We couldn’t be more excited about Play’n GO Shop and have big plans for the future – the sky is truly the limit. And to all of those Play’n GO fans who email us every single day asking where they can buy a Garga…stay tuned!”

Play’n GO’s previous brand extension, Play’n GO Music, launched in late 2023. Artist collaborations on both in-game and bespoke music, in addition to driver playlists with the MoneyGram Haas F1 Team, have seen hundreds of thousands of views and streams across YouTube and Spotify to date.

Major projects such as recording the in-game music for Play’n GO’s title Hugo Legacy live with the Czech National Symphony orchestra garnering both award-wins and significant acclaim within the industry.

To find out more about Play’n GO Shop, please visit www.playngoshop.com

The post Play’n GO expands into high fashion with the launch of Play’n GO Shop appeared first on European Gaming Industry News.