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SPORTSBET.IO LAUNCHES IMMERSIVE COMPETITION GIVING SOUTHAMPTON FC FANS THE CHANCE TO WIN A BITCOIN

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Southampton Football Club is announcing its first-ever immersive Bitcoin Hunt competition, in partnership with its Main Club Partner, Sportsbet.io.

The Premier League football club is calling on Saints fans and the local community to participate in a new Bitcoin Hunt-style competition to celebrate its ongoing partnership with Sportsbet.io, the leading bitcoin-led provider of sportsbook, casino, and virtual gaming services.

The innovative Bitcoin Hunt is due to officially launch on Wednesday 23rd February ahead of the Southampton vs. Norwich City match, offering participants the chance of winning a Bitcoin, which has been worth between £25k–35k in 2022.

Each round aims to incorporate a new and exciting element adding to the participant’s experience. This will include in-person QR code hunts, social media tasks, and quizzes on Southampton Football Club history, as well as the opportunity to collect limited edition QR cards and participate in the live final, which will take place at the home game against Crystal Palace on Saturday 30th April.

Announcing the competition, Charles Read, Head of Partnership Marketing at Southampton Football Club, said: “We are incredibly excited about the launch of Sportsbet.io’s Bitcoin Hunt competition. It is a project we have been really excited about, working alongside Sportsbet.io, our Creative Agency Formidable and tech build partners Unit 9, and we are delighted to see it go live.

“We believe this is the first competition of its kind and the first time a Football Club has given fans the chance to win a Bitcoin, which has been worth between £25k – 35k in 2022! We hope that everyone will enjoy taking part in the innovative competition, which incorporates virtual and real-life elements”.

Joe McCallum, Director of Sportsbook at Sportsbet.io, added: “The Bitcoin Hunt is an innovative way for Sportsbet.io and Southampton Football Club to enhance our partnership. This will help everyone understand the world of Bitcoin and Blockchain technology in a safe environment. It is a key part of our strategic vision to educate the wider world about crypto currencies and eliminate the myths whilst bringing it into our everyday life.”

During round one of the competition, participants will be encouraged to find a series of QR Codes placed at hotspots throughout the city and the stadium, alongside the opportunity to gather limited edition branded cards. The QR codes will take participants to a virtual microsite to sign up for the competition. Upon registration, all fans will receive a message from a Southampton Football Club legend wishing them good luck for the remainder of the hunt.

As participants progress into round two (week commencing Monday 14th March), they will need to complete a blockchain-style puzzle using historical Southampton jerseys.

Round three will commence on Monday 4th April. This round will involve answering a series of questions whereby the correct answer entails the participant keeping an eager eye on the football club’s social media channels to find a hidden Bitcoin.

The official final will see Southampton Football Club welcome three winners from each round along with one ‘lucky-dip’ winner to St Mary’s Stadium on Saturday 30th April – to take part in the half-time live Bitcoin hunt final.

The lucky dip winner will be chosen randomly from participants who have entered all three rounds.

The final Bitcoin Hunt winner will then be announced in front of a rapturous home crowd and crowned victor, taking home a Bitcoin, which so far in 2022 has been worth up to £35,000.

To find out more about the Bitcoin Hunt, visit: www.sportsbetio.uk/bitcoin-hunt

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Fast Track releases new AI Player Churn Model

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Fast Track has announced the release of a new AI-driven Player Churn Prediction Model, now available to all partners within its CRM platform. The model enables operators to identify players at risk of churning as early as the first day of inactivity, supporting more proactive and efficient retention strategies.

Built on Fast Track’s proprietary machine learning platform, FTML, the model uses seven sub-models to analyse player behaviour and make accurate predictions tailored to each operator’s player base. The system continuously trains itself on live data, ensuring predictions remain relevant and effective over time.

The Churn Model is already in use by several Fast Track partners and is fully integrated into the platform’s core workflows. Once activated, operators receive clear, actionable insights into which players are likely to churn, along with data-informed recommendations on timing and incentive levels for re-engagement.

“Churn is one of the most impactful use cases for AI in player engagement,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “With this model, operators can focus their efforts where it matters most; targeting players who are truly at risk with the right offer at the right time. It’s a smarter, more cost-effective approach to retention.”

The Churn Model addresses a common challenge in the industry – overuse of reactivation bonuses – by helping teams deliver more relevant and timely incentives based on predictive insights, not guesswork.

To support the launch, Fast Track will host a live webinar on Thursday, 10 July 2025 at 16:00 CEST, offering a walkthrough of the new Churn Model and its practical applications. Save your spot at app.livestorm.co/fast-track/save-your-players.

 

The post Fast Track releases new AI Player Churn Model appeared first on European Gaming Industry News.

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Evolution and Hasbro sign exclusive online live casino and slots partnership agreement

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Evolution today announced it has signed a multi-year agreement with Hasbro, a leading games, IP and toy company, to be their exclusive licensing partner for online live casino and slot games for MONOPOLY and other Hasbro Games titles.

The worldwide deal, including the USA, covers online content from all Evolution brands, including Evolution, Ezugi, NetEnt, Red Tiger, Big Time Gaming (BTG), Nolimit City and Livespins.

The new exclusive partnership for MONOPOLY and other Hasbro Games titles builds on a highly successful working relationship between the two companies. Evolution has already developed MONOPOLY Live and MONOPOLY Big Baller, two innovative online live casino game shows based on Hasbro’s world famous board game. Both are at the top of Evolution’s game line-up and are two of the best-performing games in all of online gaming.

As a result of the new partnership, Evolution will be the exclusive licensing partner for online casino games based on much-loved Hasbro Games properties. New games will launch from January 2026 onwards and will be showcased at ICE Barcelona 2026. Amongst the new Hasbro-based titles from Evolution brands will be Game Night, MONOPOLY Filthy Rich, MONOPOLY Roulette (all live online games with live presenters), and a number of online slot titles.

At Hasbro, we’re all about play—whether it’s classic board games or casino experiences. After a thorough RFP process, we’ve chosen Evolution as our exclusive partner for online live casino and online slots for Hasbro Games titles,” said Claire Hunter Gregson, Director Gaming Relationships. “We trust them to bring our brands to life in fresh, exciting ways for our adult fans and look forward to our partnership.

Todd Haushalter, Evolution’s Chief Product Officer, commented: “The combining of Hasbro and Evolution just feels right — we will make magic together! The bidding process was extremely competitive, but showing our commitment to innovation and excellence with MONOPOLY Live and MONOPOLY Big Baller, really helped! The team and I are incredibly excited to bring the Hasbro Games brands to all our various brands. I think MONOPOLY is the world’s best casino game brand, and we can do so many great things with it, and, of course, with many other Hasbro Games brands. It is hard to believe, but these are still the early days of online gaming, and with Hasbro we will forge a new chapter in our industry.”

 

The post Evolution and Hasbro sign exclusive online live casino and slots partnership agreement appeared first on European Gaming Industry News.

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Expanse Studios (GMGI) Obtains Croatian iGaming Certification

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Expanse Studios, the B2B game development division of Golden Matrix Group Inc. (NASDAQ: GMGI), has received official certification from Croatia’s Ministry of Finance for its flagship game Super Heli, with additional titles in the company’s 56-game portfolio expected to receive approval in the coming weeks for the EU member state.

The certification marks a strategic entry into a market that generated US$484.70m in 2024, with projected growth at a CAGR of 8.4% during 2024-2030. Super Heli, Expanse’s most popular crash-style game, becomes the first of the studio’s titles approved for the Croatian market, paving the way for broader portfolio distribution.

Tapping Into High-Growth European Market

Croatia represents a compelling opportunity for B2B gaming suppliers, with the Online Casinos segment alone projected at US$218.10m in 2024. According to iGamingToday’s latest market research, Croatia’s gambling market will reach €720.42 million by 2025, making it one of Europe’s fastest-growing regulated markets.

Among the key market benefits are:

  • Accelerating digital adoption – Internet penetration jumped from 76% in 2020 to 83% in 2023
  • Over 20.6 million tourist arrivals in 2023 following Schengen Zone entry
  • Over 500,000 Croatians expected to engage in regular online gambling by 2027

Strategic Value for the Company

The certification strengthens Expanse Studios’ European footprint at a critical juncture. With 56 proprietary titles and 500+ B2B partners globally, Expanse is expected to capture a meaningful share in the growing EU market.

“Croatia certification is more than market access—it’s validation of our content quality and compliance capabilities in demanding EU jurisdictions,” said Damjan Stamenkovic, CEO of Expanse Studios. “With our flagship title Super Heli already approved and more games in the pipeline, we’re very excited for the opportunities this markets brings us”

Competitive Advantage in Regulated Markets

Croatia’s regulatory framework favors established, compliant B2B providers. Operators must obtain licenses requiring significant capital investment, and only licensed casino games operators who have at least one brick-and-mortar casino can offer online gambling. This creates high barriers to entry and positions certified B2B suppliers like Expanse as essential partners for operators.

The post Expanse Studios (GMGI) Obtains Croatian iGaming Certification appeared first on European Gaming Industry News.

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