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Kryptomon launches Stage 1 of its play-to-earn living NFT game

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Kryptomon, the NFT play-to-earn blockchain game where Pokémon meets Tamagotchi and CryptoKitties, launches Stage 1 of its NFT gaming metaverse. As the first project to create a living NFT on the blockchain, players can breed, care for, and train their Kryptomons, NFT creatures with unique characteristics and abilities.

Kryptomon’s official launch arrives on the heels of two successful initial NFT egg sales on Binance NFT, the NFT marketplace of the world’s largest cryptocurrency exchange. The debut sale in November 2021 resulted in 2,000 NFT eggs selling out in under 1 second and generating $180,000 in sales, one of the fastest sales in Binance NFT’s history. A second egg sale launched on February 8, 2022 generated $237,500 in sales again under 1 second for 2,500 NFT eggs sold, setting another benchmark for Kryptomon.

Kryptomon merges the core design concepts behind Tamagotchi and Pokémon, reimagining them for the modern era of blockchain gaming, and bringing players an entire gaming Metaverse they can own a part of. Kryptomons are collectible virtual monsters, living NFTs with features defined by a unique 38-random parameter digital genetic code. The platform conducts monthly augmented reality treasure hunts during every full moon, sending players, armed with their smartphones and crypto wallets, on a real-world quest for loot boxes with consumables and NFT Kryptomon eggs.

As part of the Stage 1 release campaign, players receive daily loot boxes with valuable consumables, including food, bandages, and training cards for their Kryptomon. The more Kryptomons users collect, the more loot boxes they receive daily. Players use the consumables to feed and train their Kryptomon, forging stronger bonds with their living digital companions. This will benefit players in Stage 2, with the release of a full-fledged combat system. If trainers neglect their Kryptomon, the creatures will freeze, with players having to pay a fee to unfreeze and continue using them.

Starting on the 15th of February, players will be able to breed their Kryptomon NFTs and begin selling the new NFT eggs they generate on any of the 7 NFT marketplaces that have partnered with Kryptomon, including Kryptomon’s official KMarket marketplace. On the same date Kryptomon will release its “Play to Earn” (P2E) mechanics to the game, making it possible for players to start earning money in the form of $KMON tokens and NFTs as they enjoy the game.

Kryptomon’s marketplace enables Kryptomon NFT trading, purchases, and $KMON token staking to participate in NFT lotteries and generation of “candies,” which are used as in-game currency to purchase loot-boxes and items.

Incorporating a first-of-its-kind blockchain “Walk to Earn” model for users to earn NFTS, $KMON tokens, in-game items and new features, Kryptomon integrates real-world gameplay and Metaverse capabilities to create an immersive community experience through monthly treasure hunts. Alongside the treasure hunt, Kryptomon expands its lore, releasing the first issue of its comic book series titled Eva’s Journey. Each month, new issues will reveal more about the game’s backstory and characters while giving readers helpful gameplay tips.

Moving ahead with its gaming platform, the Kryptomon team has expanded its advisory board with gaming veterans including Shinichi Okamoto, former CTO of PlayStation, and more recently Raz Friedman, CPO of gaming platform giant Playtika. Friedman joined the advisory board of Kryptomon following months of close mentorship and an early seed investment in the project, bringing over a decade of experience at Playtika and a key figure in expanding the platform’s market cap to $7 billion dollars.

“We’re ecstatic for the Stage 1 launch of the game,” says Umberto Canessa, Founder & CEO of Kryptomon. “Being able to interact, breed and earn with their living NFTs is a huge step for the trainers, and is just the beginning for the metaverse that we are putting together, update by update. We believe that AR and blockchain will revolutionize gaming, and we spearhead this change with a game built on beloved mechanics.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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