Latest News
AdInMo and NumberEight announce partnership to advance mobile in-game advertising addressability
InGamePlay brand advertising platform AdInMo and on-device contextual intelligence platform NumberEight have announced a partnership to drive privacy-first personalization for in-game advertising.
AdInMo’s InGamePlay brand advertising platform enables immersive brand experiences, where ads are seamlessly integrated directly into gameplay and do not interrupt player immersion. Click-free ad units offer a more authentic engagement for advertisers looking to reach new and hard-to-reach audiences.
AdInMo’s ad targeting is based on player data and the partnership with NumberEight allows AdInMo to collect additional behavioural signals. The two partners share a privacy-first approach and aim to tackle mobile addressability of in-game advertising at scale by leveraging untapped first-party data.
NumberEight offers Mobex (mobile context), live context and behavioural audiences, to advertisers without the need for personally identifiable information (PII), advertising IDs or cookies. Utilising on-device computing and mobile sensors, NumberEight’s AI platform can detect live contexts, including if a user is playing at home, while commuting, or during a work break. The AI technology groups these actions into behavioral segments stored on the device without the need for tracking, creating a new opportunity never before available to brands.
Kristan Rivers, CEO and Co-Founder of AdInMo added: “We’re delighted to be working with the team at NumberEight. We have a shared vision: that mobile advertisers should celebrate not fear the demise of user tracking. The ability to offer advertisers hyper-targeted campaigns without the need for PII or identifiers is a ground-breaking achievement in ad tech, and respects the increasing awareness that consumers have of their digital privacy. NumberEight’s device data signals will augment AdInMo’s unique PlayerPersonasFramework to offer real-time relevant personalized brand experiences, at scale.
We’re currently running trials with several publishers across our global mobile games inventory leveraging the data from NumberEight to offer AdInMo’s demand partners better targeting for their in-game advertising campaigns.”
NumberEight CEO, Abhishek Sen, added: “We’re excited to be partnering with the team at AdInMo to help advertisers better understand mobile gamers with behavioral and contextual data that doesn’t rely on PII or identifiers. Nearly everyone on the planet has a mobile phone and over half of them play mobile games, resulting in a rich diversity of both game genres and players. Mobile gamers definitely do not conform to traditional gaming stereotypes and on-device contextual signals help better understand these diverse and hard-to-reach audiences.
Through this partnership, we aim to help AdInMo’s publishers maximize the value of their mobile inventory while also allowing advertisers to reach these relevant and diverse audiences in the moments that matter most. Thus delivering both the needed scale and upholding user privacy principles – all this in a sector as exciting as mobile gaming!”
Latest News
UAE Lottery Announces Final AED 100 Million Lucky Day Draw Before Unveiling the New Lucky Day Game
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The UAE Lottery’s Lucky Day is set to enter an exciting new chapter, with new prize tiers and fresh ways to win, bringing a new era of thrill for players across the nation.
While full details will be revealed soon, players now have a final opportunity to grab their tickets for a last chance to win the Grand Prize of AED 100 million. The final date to enter the current edition of the draw is Saturday, November 29, 2025, and the excitement is building fast.
Since its launch, The UAE Lottery has created over 100,000 winners who have taken home more than AED 147 million across 25 draws, bringing excitement to thousands of people from every corner of the country. Among them, 29-year-old Indian expat Anilkumar Bolla, who made history as the first Grand Prize winner to go home with AED 100 million. His victory turned Diwali night into a celebration he will remember for life. Now, another player could be next.
Whether participants are chasing a dream, planning their next adventure, or simply trusting their luck, Saturday, November 29 could be the day that transforms those aspirations into reality. After all, sometimes a single ticket is all it takes to spark a complete turnaround in one’s life.
With just days remaining, The UAE Lottery emphasizes the significance of this draw as it represents the last chance for participants to win the dream-fulfilling AED 100 million Grand Prize. This milestone marks not only the culmination of the current Lucky Day edition, but also a transition toward an exciting new era centered on elevated player experiences.
Looking ahead, Lucky Day is preparing to unveil a refreshed experience, and players are encouraged to stay tuned and prepare for what comes next.
Tickets are available now at theuaelottery.ae
The post UAE Lottery Announces Final AED 100 Million Lucky Day Draw Before Unveiling the New Lucky Day Game appeared first on European Gaming Industry News.
Latest News
GGPoker Ups The Ante With Record $25M End Of Year Giveaway
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December 1 through 31, 2025 – GGPoker kicks off the festive season with daily cash giveaways, Christmas Gift Boxes and a $1M Flipout tournament
GGPoker, the World’s Biggest Poker Room, today announced its largest-ever holiday promotion: the $25M End of Year Giveaway. Running from December 1 to December 31, 2025, the month-long festival features an unprecedented increase in cash prizes, seasonal gifts, and a massive tournament finale to close out the year in style.
The $25,000,000 total prize pool is split across three monumental promotions:
$12M 12 Days of Christmas Gift Boxes
GGPoker celebrates the holiday season with 12 days of special gifts, ensuring every player receives a festive surprise just for logging in between December 15 and December 26 and opening their Christmas Gift Box.
Prizes include a mix of C$ rewards, tournament tickets, freeroll tickets and snowball splash items.
$1M End of Year #Thanks2025 Flipout
GGPoker will once again host a very special #Thanks2025 Flipout Tournament, running from December 27 to December 31 and open to all GGCheers and GGCares qualifiers during this time. It is easy to qualify for, with players that make it through to Stage 3 sharing the $1M prize pool.
$12M December Cash Giveaway
Another cornerstone of the End of Year promotion are the massive cash giveaways, rewarding cash game players, tournament players and those new to GGPoker.
$7.4M is distributed through daily leaderboards across formats including Hold’em, PLO, Spin & Gold, and Rush & Cash, up from $6.5M given out in 2024.
An additional $4.6M is allocated to other giveaways such as the #ThanksGG Daily Flipouts, new player rewards and $1M in special tournament promotions.
Sarne Lightman, Managing Director of GGPoker, commented: “We are thrilled to bring back our End of Year Giveaway, making it bigger and better than ever with a record $25M in prizes. Whether you’re chasing a huge leaderboard cash prize, unwrapping a special Christmas gift, or battling for a share of the $1M #Thanks2025 Flipout, there is something exciting for every single player. It’s our way of saying thank you for making this another record-breaking year at GGPoker, and we wish everyone a happy and rewarding holiday season.”
To learn more about $25M End of Year Giveaway, please visit: ggpoker.com/promotions/end-of-year-giveaway/
The post GGPoker Ups The Ante With Record $25M End Of Year Giveaway appeared first on European Gaming Industry News.
Latest News
Kambi decides to cancel 2,193,675 repurchased shares
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Kambi Group plc (“Kambi”) has today approved the cancellation of 2,193,675 shares. The shares were acquired as part of previous share buyback programmes and the cancellation of the shares is in line with the intention to improve Kambi’s capital position.
On 25 November 2025, Kambi’s Board approved the initiation of the process to cancel 2,193,675 shares. The process is expected to be completed, and the cancellation taking effect, on 1 December 2025.
Following the cancellation, Kambi’s issued share capital will amount to €83,130 and the total number of issued shares in Kambi will be 27,709,944 with a nominal value of €0.003 per share.
Kambi will still hold 400,000 shares to satisfy its future obligations arising from the employee share option programmes.
The post Kambi decides to cancel 2,193,675 repurchased shares appeared first on European Gaming Industry News.
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