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UFC And bet365 Elevate And Extend Partnership
UFC, the world’s premier mixed martial arts organisation, and the world’s favourite online sports betting brand, bet365, announced an extension of their partnership that names bet365 the exclusive ‘Official Betting Partner’ of UFC in the UK and Ireland, following a successful collaboration in 2021.
As part of the agreement, fans will be treated to top-class MMA content as UFC and bet365 reveal the launch of a new YouTube show entitled ‘One on One,’ hosted by UFC analyst and commentator Laura Sanko. Sanko brings her exceptional MMA insight as she sits down with some of the best MMA fighters in the world. The show will include behind the scenes action as well as fight previews, reviews, and feature-based content.
In addition to this bespoke content, bet365 will also be placed in front of UFC’s fanbase as it features in select UFC digital content distributed across the promotion’s social media platforms. This includes fan favourite series ‘If you don’t know, now you know,’ hosted by UFC President Dana White.
“After such a successful 2021 with bet365, we’re looking forward to expanding our partnership to include the creation of new digital content for our fans this year,” said Nick Smith, Vice President of Global Partnerships at UFC. “This is the continuation of what we believe will be a long relationship with bet365.”
A bet365 spokesperson commented on the partnership: “We are delighted to extend our relationship with UFC in a year that sees the organisation return to the UK with live events. We are looking forward to giving Laura Sanko an additional platform to engage with the UFC fan base and show her technical insight and analysis.”
The agreement also includes visibility for the sports betting organisation on UFC FIGHT PASS, the leading digital subscription service for combat sports, as it becomes the presenting partner of the Cage Warriors playlist on UFC FIGHT PASS. bet365 branding will also have visibility within the world-famous Octagon® at select UFC events.
Fans are encouraged to subscribe to the bet365 ‘One on One’ YouTube channel to hear announcements regarding the chance to win tickets to UFC London and other UFC giveaways.

Latest News
THE BATTLE OF POLYTOPIA ANNOUNCES GLOBAL WORLD CHAMPIONSHIPS WITH $10,000 PRIZE POOL
Midjiwan, the award-winning independent studio behind The Battle of Polytopia has today announced The Polytopia World Championship with a prize pool of $10,000 USD and a live final broadcast from Stockholm.
The Polytopia World Championship is set to launch this fall, uniting players from across the globe in an epic showdown of fast-paced strategic mastery. The tournament will be themed to Battle of the Tribes. Players will choose to compete with one of Polytopia’s 12 in-game tribes; each with a unique regional theme and skillset.
The tournament will begin with open qualifiers, giving everyone a chance to prove themselves. From there, players will advance through tribe-specific playoffs and head-to-head elimination rounds, each match bringing them one step closer to glory.
The top six players will earn a spot in the live finals in Stockholm on December 6: an in-person event streamed online for fans worldwide. In addition to live commentary of the tournament, the fan event will also provide behind-the-scenes content from the Midjiwan team.
The winner will be awarded a prize pool of $10,000; making this tournament the biggest competitive event in The Battle of Polytopia’s nine year history.
Christian Lovstedt, CEO of Midjiwan AB, commented: “This marks a major new step for Polytopia’s competitive scene, featuring a fresh tournament format and enhanced broadcasting that makes it even more exciting for viewers to watch, learn, and get inspired by the world’s top players.“
The matches will be played on the Polytopia Official Space on the Challengermode esports Platform.
The planned dates are:
September:
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Sep 13–14
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Sep 20–21
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Sep 27–28
October:
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Oct 4–5
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Oct 11–12
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Oct 18–19
November:
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Oct 25–26
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Nov 1–2
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Nov 8–9
Nov 22–23
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Faceoff
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Final Qualifier
Dec 6
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World Championship Live Event
The post THE BATTLE OF POLYTOPIA ANNOUNCES GLOBAL WORLD CHAMPIONSHIPS WITH $10,000 PRIZE POOL appeared first on European Gaming Industry News.
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Electrifying twist on the traditional Roulette
SA Gaming is thrilled to announce the launch of Ultra Roulette! It is a thrilling new twist on traditional Roulette! Instead of giving a fixed payout like traditional Roulette offers, Ultra Roulette gives random numbers each round with “Ultra” bonus multipliers!
Ultra Roulette uses a single-zero Roulette, and comes with all available bet options offered in traditional Roulette – Split Bets, Street Bets, Corner Bets, etc. The biggest twist comes when the betting time ends – 1 to 5 random numbers will be assigned with a special multiplier known as an “Ultra” bonus multiplier, ranging from 50x to 1,000x – applied to straight bets only. This is truly a breathtaking experience as the payout is known after the countdown ends, giving unprecedented fun and excitement!
The post Electrifying twist on the traditional Roulette appeared first on European Gaming Industry News.
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Wildz Group: iGaming Industry Leaders
A brand-new industry-facing name has been announced: Wildz Group™, powered by award-winning iGaming platform Rootz. In recognition of industry developments and company growth, Wildz Group™ has formed, as a collective of leading gambling entertainment brands.
The name directly references the Group’s iconic online casino and sports superbrand, Wildz.
Highlighting Our Products
The new Group will contain the Rootz Platform, powering the six existing gambling brands – Wildz™ Casino, Caxino™ Casino, Wheelz™ Casino, Spinz™ Casino, Chipz™ Casino, and Tuplaus™ Casino – with some exciting new additions in 2025 and beyond.
The leadership team believes Wildz Group will be the catalyst for even greater growth with suppliers, business partners, and collaborators across the gaming industry.
The post Wildz Group: iGaming Industry Leaders appeared first on European Gaming Industry News.
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