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Gaming Americas Weekly Roundup – January 24-30
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.
Latest News
PointsBet New York has launched its online and mobile sports betting app. New York marks the ninth operational state for PointsBet’s sports betting product, following launches in New Jersey, Iowa, Indiana, Illinois, Colorado, Michigan, West Virginia and Virginia.
Esports Entertainment Group has announced that it has received an Order approving a Transactional Waiver from the Director of the New Jersey Division of Gaming Enforcement which permits the company to begin accepting bets in the state.
The Pennsylvania Department of Drug and Alcohol Programmes (DDAP), Penn State University (PSU) and the Pennsylvania Gaming Control Board (PGCB) released the first-of-its-kind report analysing the impact of Interactive Gaming in Pennsylvania.
JCM Global (JCM) has installed its leading ICB Intelligent Cash Box system at Harrah’s Resort Southern California. The installation marks the second Harrah’s Casino in the state supported by ICB, the other being Harrah’s Northern California.
Playgon Games is now offering its live dealer games to clients of four (4) new operators. This brings Playgon to a total of 30 operators that are utilising the Company’s technology, with an additional five (5) operators in the queue at various stages of onboard testing.
Gambling.com Group Limited has completed the application process and has been granted a waiver by the Louisiana Gaming Control Board to provide marketing services to licensed gaming operators in the state.
Kings Entertainment Group has begun trading on the Canadian Securities Exchange (CSE) on January 24. The shares of the company are now trading on the CSE under the ticker “JKPT”.
New Partnerships
Affinity Interactive (AI) and Golden Nugget Online Gaming (GNOG) announced that they have entered into a definitive multi-year agreement for market access in the State of Missouri.
NeoPollard Interactive (NPi) has signed a contract with the Atlantic Lottery Corporation (ALC). NPi said the agreement comprises a five-year initial contract term, whereby ALC will gain access to NPi’s NeoGames Studio library of game content.
PLLAY Labs has announced a partnership with one of the fastest-growing esports franchises, the Kansas City Pioneers. The two companies will bridge esports and technology to enhance fan monetisation and engagement experiences across different avenues.
Neurotechnology company Kernel and Aim Lab are building off their previously announced partnership to reveal a first-of-its-kind effort to bring neuro measurement to the mainstream of game design and player development.
The New Jersey Devils have announced a multi-year partnership with Jackpocket, the leading lottery app in the US to provide a secure way to order official state lottery tickets. With this partnership, the company becomes the Devils Official Lottery Courier Partner.
Elys Game Technology Corp has announced a binding term sheet with Lottomatica that outlines the entry into a definitive agreement and ancillary agreements to design, develop and service a customised sportsbook technology platform focused on Lottomatica’s North American growth initiatives.
New Appointment
DraftKings has named Stephanie Sherman as its new Chief Marketing Officer, a move that the operator says will consolidate all marketing functions under her leadership. Sherman joined DraftKings in 2013 as one of the first 15 employees of the company.

Latest News
SOFTSWISS Developer Conference Highlights Engineering Strength in High-Load iGaming
SOFTSWISS, a global igaming software provider, has hosted one of its largest internal developer conferences. The closed-door event in Warsaw brought together over 100 product and engineering specialists to share their experience on building robust iGaming infrastructure, scalability, and technology resilience.
Designed to accelerate cross-functional collaboration and drive technical excellence, the conference agenda featured ten selected talks focused on mission-critical topics such as platform architecture, high-load performance, risk management, and structured thinking – all vital to the stability and success of modern iGaming operations.
“Behind every seamless gaming experience is a robust, well-architected platform that can perform under pressure,” said Sergey Kastukevich, Deputy Chief Technology Officer at SOFTSWISS. “This conference reflects our belief that high-performance technology is the foundation of long-term operator success. It’s where ideas are tested, knowledge is shared, and better systems are built.”
The speaker line-up was curated from a highly competitive pool, with three applications submitted for every available slot. The final agenda reflected both the technical depth and practical expertise required to operate at scale in the iGaming industry, offering value beyond core engineering topics.
“Most of the topics revolved around strategic challenges aimed at improving efficiency, stability, speed, cost, and process optimisation. That defines who we are as a company: we are a global tech company with 16 years of experience, our products are mature, and what matters now is how we process large volumes of data reliably and build scalable knowledge bases. These are applied, enterprise-level issues,” highlighted Stanislau Biarkovich, Principal Architecture Manager and one of the internal organisers of the conference.
Among the standout sessions were:
“An Economist’s Guide to Architecting and Building Web-Scale Platforms” – a talk connecting infrastructure decisions with economic principles, delivered by Brian Azzopardi, Head of Engineering.
“How Risk Management Techniques Could Make Business – and Your Life – More Effective” – a session by Sergei Laiter, Risk and Process Manager, highlighting the strategic thinking behind resilient tech systems.
Attendees included engineers and product leaders from SOFTSWISS offices across Europe.
As part of its broader commitment to innovation and community engagement, SOFTSWISS also participated in Code Europe 2025, one of the continent’s top tech festivals. Representing the company on the public stage, Artem Bychkov, Deputy Chief Security Officer, delivered a keynote titled “Groundhog Day: Lessons from 20 Years in Security”, shedding light on recurring cybersecurity blind spots and their impact on digital business resilience – including in iGaming.
With demand for stable, scalable, and secure platforms at an all-time high, SOFTSWISS continues to invest in its global engineering culture to ensure that its partners – including operators, aggregators, and affiliate programs – can grow with confidence.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS complies with a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Developer Conference Highlights Engineering Strength in High-Load iGaming appeared first on European Gaming Industry News.
Latest News
HIPTHER Launches Responsible Gambling Assessment Tool Across Its Global Gaming Media Network
HIPTHER, a leading media and events brand in the Gaming and Tech industries, has launched a new Responsible Gambling Assessment Tool, now live across all of its gaming media platforms. This quick, anonymous self-test is designed to help players better understand their relationship with gambling, encouraging safer play through awareness and early self-checks.
The “Play Responsibly” tool is backed by clinical research and built with user privacy at its core, based on the globally recognized Problem Gambling Severity Index (PGSI) – a 9-question framework used to assess gambling risk levels, from low to moderate or high.
No sign-up needed. No Cost. No data collected. No Judgement. Just honest insight.
Whether you’re simply curious or looking to take a proactive step toward support, this free tool delivers instant results and practical next steps – all in under two minutes.
Key Features:
- Completely anonymous – no registration or personal data required
- Instant results with tailored guidance
- Available in 5 languages
- Mobile-first and accessible across all devices
- Fully GDPR compliant
Designed to meet WCAG 2.1 AA accessibility standards, the tool ensures a smooth and inclusive user experience for everyone. With multilingual support and local resource integration, it helps diverse populations connect with trusted support networks in their region.
“While our media platforms primarily serve the B2B side of the industry, we know they’re also visited by players looking for insights and updates. That’s why it’s important for us to go beyond headlines and contribute real tools that support safer play. This assessment is one small, meaningful step toward that.” – Zoltán Tűndik, Co-Founder and Head of Business at HIPTHER.
Take the assessment today and share it with your community.
Because gambling should always be safe, informed, and fun.
Try it now on any of HIPTHER’s gaming media platforms:
By launching this tool, HIPTHER reaffirms its ongoing commitment to promoting transparency, responsibility, and player well-being in the global gaming industry. Together with our partners and audiences, we continue working toward a safer, more informed future for players everywhere.
The post HIPTHER Launches Responsible Gambling Assessment Tool Across Its Global Gaming Media Network appeared first on European Gaming Industry News.
Latest News
FC Bayern and Betano Sign Partnership Agreement
Premium Online Sports Betting and Gaming Brand Betano Joins Forces with Football Giant FC Bayern in a Landmark Three-Year Agreement
FC Bayern, the 34-time champions of Germany and six-time champions of Europe, has entered a three-year partnership with Betano, the leading international online sports betting and gaming brand owned by Kaizen Gaming. This strategic alliance designates Betano as an Official Partner of FC Bayern starting from the 2025-26 season and extending until the 2027-28 season.
Michael Diederich, FC Bayern Executive Vice Chairman commented: “We are delighted to have Betano as a new Official Partner of FC Bayern. Betano stands out as a global market leader in its field – highly innovative and always pushing forward – qualities that we hold in high regard and also claim for ourselves. With Betano at our side we have gained another reliable partner to help us reach our growth objectives and continue to strengthen our innovative edge”.
George Daskalakis, Kaizen Gaming CEO, stated: “Today marks an exciting new chapter for Kaizen Gaming and Betano, as we proudly join forces with FC Bayern. When we first set out on our journey, we could only dream of partnering with one of the most iconic clubs in world football. They stand at the top of the game and this partnership reflects just how far we have come as a company, with Betano now recognized among the top online gaming and betting brands worldwide”.
Julio Iglesias, Kaizen Gaming Chief Commercial Officer added: “Germany has always been one of the most important markets for us, the second where Betano ever launched. Now, we are announcing our biggest partnership in the country and we double down on our commitment to creating innovative, safe and responsible gaming experiences for German fans. Of course, FC Bayern exceeds the borders of Germany, with millions of fans across the world. As Betano expands its international footprint, this partnership empowers us to connect with people globally”.
The post FC Bayern and Betano Sign Partnership Agreement appeared first on European Gaming Industry News.
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