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Voxbet appoints Ian Marmion as new Non-Executive Director
Emerging force in sports betting tech installs former Trading & Operations Director at TSG’s Sportsbook to continue the rapid expansion of its global footprint
Voxbet, the creator of innovative software that allows customers to speak or type their bets, has appointed Ian Marmion as a Non-Executive Director with a focus on the growth and strategic direction of the business.
The former Trading & Operations Director for Global Sportsbook at The Stars Group has been a long-time proponent of modernizing the sports betting industry by developing and deploying new technologies. He was one of the first to introduce automated pricing and trading models while Trading Director at BetVictor in the early 2000s and more recently contracted Banach Technology to reimagine the in-play UX at BetStars and FoxBet. He is now a much sought-after consultant within the sports betting sector throughout the world.
Voxbet software allows sports bettors to securely and accurately bet via natural-language voice and text, making it fast and easy to place even the most complex bets. Marmion’s new role follows hard on the heels of Andrew Lee’s appointment as Chairman, highlighting Voxbet’s global vision to capitalize on its transformational technology, improving the user experience for every generation of bettor along the way.
Voxbet founder and CEO, Jonathan Power, said: “Ian is an experienced operator and supremely well-credentialed in developing and optimizing industry-leading digital products. He is a blisteringly clear communicator, with excellent business relationship management skills. We’re confident his appointment will assist us in achieving our goals, underscored by his sharp strategic focus around the online customer experience, data and innovation. Needless to say, Ian brings significant value to our leadership team, as we look to improve market share across Europe, and prepare ourselves for rapid expansion on both sides of the pond.”
Ian Marmion, Director at Voxbet, added: “I am thrilled to become more involved with the Voxbet team at such an exciting time having been an investor for many years. I am a massive believer in the transformative effect that new technology can have on the sports betting business. Operators have been doing the same thing for too long. Voxbet now allows bettors to engage with sports betting the way they already engage with almost everything else online – and that journey begins with speaking or typing what you want. We let operators broaden their reach and make betting more convenient, simpler and faster – providing an overall richer customer experience.
“Voxbet’s unique tools connect with all types of bettors, from the seasoned expert to the novice. Accordingly, whether on or off-platform, we’ve become an essential tool for operators in today’s messaging-app-centered world. Thanks to the expertise developed from the machine-learning of millions of bets per month, through apps such as Viber and Telegram as well as SMS, Voxbet understands what a customer wants to bet on, via messages both written or spoken, and then securely places the bet on behalf of the customer.
“Today, we’re closer than ever to marrying human senses with machine learning to enable truly personalized virtual shopping. It’s the same with betting. And our artificial intelligence is driven by similar data processing. So the more data we can harvest, the smarter our system becomes.
“It’s fantastic to become more involved with such a strong, experienced management team that is player-focused and eager to tailor our offering to make it work, above all, for the end-user.”

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Play’n GO’ electrifies iGaming with Lab of Madness It’s a Wild!
Play’n GO throws the switch on Lab of Madness It’s a Wild!, a gothic comic-inspired slot that surges with strange science and surprise. Players join the unconventional Dr Frankenstein as she attempts to jolt her patchwork Monster to life in a lab where every pull of the lever sparks new possibilities.
Inside her shadowy castle laboratory, the eccentric doctor – equal parts brilliant and bizarre – is moments away from success. Lightning dances across Tesla coils, strange bulbs flicker with colour, and each spin builds towards a shocking breakthrough.
At the centre of the chaos is the Monster Wild. It’s not just a symbol – it’s a scene-stealer, shifting positions, stretching across reels, and multiplying wins with raw energy. These Wilds can even combine their powers, filling the screen with movement and mayhem. Add to that a Power Up feature that delivers sudden prizes, and a Free Spins mode where stacked effects can keep the game alive with electricity – and the result is a slot packed with spark.
The visual style draws inspiration from retro horror comics, fusing dramatic shadows and hand-drawn details with neon bursts. The monochrome lab, oversized coils, and lively symbols create a world that’s both eerie and entertaining.
Magnus Wallentin, Games Ambassador at Play’n GO, said: “Lab of Madness It’s a Wild! gave us a chance to mix sharp design with surprising features. It’s got humour, heart, and just enough madness to keep players coming back for more.”
Between quirky characters, energetic gameplay, and a fresh twist on a classic tale, this is one experiment you’ll want to see through to the end.
The post Play’n GO’ electrifies iGaming with Lab of Madness It’s a Wild! appeared first on European Gaming Industry News.
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SOFTSWISS Game Aggregator Adds Five New Studios to Its Global Portfolio
The SOFTSWISS Game Aggregator continues to expand its industry-leading portfolio, which now features over 35,000 active games from both established and emerging providers. The company has announced new partnerships with Peter & Sons, Just Slots, BlueJack Gaming, FA CHAI Gaming, and TokaCity – five studios bringing original content and strong regional expertise.
The SOFTSWISS Game Aggregator connects operators to the widest and most diverse range of games through a single seamless integration. A recent Kantar study revealed that operators select software providers based on security, reliability, revenue-growth potential, stable infrastructure, and high-quality client service. SOFTSWISS is fully committed to these priorities, consistently delivering robust security, proven stability, and responsive support, while enabling operators to unlock new business opportunities.
Through its Game Aggregator, SOFTSWISS not only ensures operational excellence with 99.999% uptime but also provides the industry’s largest content hub with over 35,000 active games, helping partners drive engagement and retention. This commitment to quality and growth has earned SOFTSWISS the highest Net Promoter Score (NPS), reinforcing its position as the most trusted and reliable partner in the industry.
Nikita Keino, Head of Partnerships at SOFTSWISS Game Aggregator, comments: “Expanding our portfolio with five new studios strengthens the value we deliver to operators. Each partner adds unique mechanics, themes, and market perspectives, ensuring our clients can keep their offerings fresh and competitive. At the same time, we provide the reliability and tools that help operators maximise the impact of this content across multiple markets.”
The Game Aggregator has just welcomed newly added game providers to its portfolio:
- Peter & Sons stands out for its distinctive design, sound, and mechanics, with popular titles like Barbarossa, Barbarossa Revenge, and Ghostfather.
- Just Slots released its first game in 2024 and aims to launch 10 titles by the end of 2025. Now its portfolio includes Book of Arcane 100 and Shogun Skylord.
- BlueJack Gaming offers more than 40 slots and table games, including King’s Crown, Macao Ladder, and Quick Blackjack.
- FA CHAI Gaming specialises in slots and arcade-style content, including the popular 3D Fishing series and Coin Dozer.
- TokaCity combines modern slot design and crash-game PVP elements with immersive storytelling, developing visually engaging titles with broad appeal.
With the addition of these five studios, alongside recent integrations of CG Games, Champion, and Formula Spin, the SOFTSWISS Game Aggregator further strengthens its position as the industry’s largest content hub, ensuring that operators can deliver tailored, competitive portfolios to meet diverse player demands.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
The post SOFTSWISS Game Aggregator Adds Five New Studios to Its Global Portfolio appeared first on European Gaming Industry News.
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Esports Charts becomes the official viewership analytics partner of the StarLadder StarSeries Season 19
Esports Charts, the leading esports viewership analytics provider, is pleased to announce a new partnership with StarLadder, a veteran tournament organizer.
The companies will partner for the new season of StarLadder StarSeries Season 19 — the legendary tournament series returns to the professional Counter-Strike scene after a six-year break.
As the official analytics partner of the StarLadder StarSeries Season 19, Esports Charts will provide comprehensive, real-time audience data and insights throughout the event for a deeper understanding of the tournament’s global reach.
“We’re proud to provide real-time viewership analytics for StarLadder StarSeries Season 19,” said Artyom Odintsov, co-founder and CEO of Esports Charts. “We welcome the return of StarLadder to the Tier‑1 Counter-Strike stage, adding healthy competition among tournament organizers. This season marks an exciting new chapter for a historic series, and our data will help capture audience engagement throughout the event, giving organizers, teams, and sponsors valuable insights into global viewership trends.”
StarLadder has been a driving force in global esports for almost 25 years, since hosting its first tournaments in 2001. The company has organized some of the industry’s most iconic events, including the StarLadder Berlin Major and The DOTA 2 Chongqing Major in 2019. Later this year, StarLadder will also host the Budapest Major 2025 — where it was earlier announced that Esports Charts will serve as the official viewership analytics partner.
The StarSeries tournament series, a key part of StarLadder’s brand, has helped launch the careers of numerous Counter-Strike stars. The last StarSeries event, StarSeries & i-League CS:GO Season 8, took place in October 2019 in Turkey. After a six-year hiatus, the series is finally set to make its return this fall with a brand-new season in Europe.
“StarLadder’s decision to partner with Esports Charts once again reflects our confidence in their leadership in esports viewership analytics. Their methodology sets the benchmark for accuracy and transparency — from tracking impressions with a true 30-second viewing window to providing insights that go far beyond raw numbers. Together, we are committed to giving brands and fans a deeper statistics of competitive Counter-Strike, powered by metrics that truly matter,” shared Viacheslav Shcherbakov, Head of Sales & Partnerships at StarLadder.
The StarLadder StarSeries Season 19 will run from September 18 to 21 in Budapest, Hungary, featuring a $500,000 prize pool. Eight teams will battle for the title: Natus Vincere, B8 Esports, Passion UA, 9INE, PARIVISION, OG, and Gentle Mates.
The post Esports Charts becomes the official viewership analytics partner of the StarLadder StarSeries Season 19 appeared first on European Gaming Industry News.
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