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Fnatic partners with L’Oréal Men Expert to help its players #PrepToPlay
London-based global esports performance brand Fnatic has today revealed its latest partnership with L’Oréal Men Expert, one of the world’s leading beauty and personal care companies. As part of the deal, the brands will develop and deploy engaging and creative content, as well as co-branded product activations, through the lens of the shared #PrepToPlay concept. L’Oréal Men Expert will also feature as the sole partner on the back of each Fnatic team’s jersey.
The collaboration with L’Oréal Men Expert and the creation of #PrepToPlay takes Fnatic’s ambition to level-up player performance in-game, by preparing out of it, one step further. The beauty and personal care brand will be involved in teams’ pre-game social media content, with a further #PrepToPlay content series planned to build hype leading up to some of the biggest moments in the esports calendar. As well as this, L’Oréal Men Expert HYDRA ENERGETIC and CARBON PROTECT product ranges will be made available for all Fnatic players, coaching staff, and talent, to help underpin this off-game support.
To complement the co-branded content, L’Oréal Men Expert will also sponsor Fnatic’s resident League of Legends content creator Rhobalas’ popular online web series, “The Rhobalas Show”, which focuses on all things League of Legends and LEC, featuring in-depth guest interviews with players, organisations and much more.
Fnatic CEO, Sam Mathews said: “Our players know that to be the best in-game we have to prepare the best outside of it and it’s those daily self-care rituals that give us the confidence to play better. We can’t think of a better brand to partner with than L’Oréal Men Expert to demonstrate our commitment to support our players across all areas of their game.”
L’Oréal Men Expert Global Marketing Director, Christine Nguyen said: “As the gaming industry continues to boom, we’re very excited about L’Oréal Men Expert’s partnership with Fnatic. Tapping into this new world is an exciting way for the brand to democratise the best of skin and body care, and to introduce L’Oréal Men Expert to Gen Z and millennial gamers. This partnership will empower men to experience the strength that comes from prioritising self-care, instilling them with the confidence to look, feel, and play better. Because you’re all worth it!”

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Stakelogic enters the Temple: full content suite goes live with UK operator
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Slots Temple expands offering with Stakelogic’s acclaimed slots and live casino games
Casino content specialist Stakelogic has partnered with UK-licensed operator Slots Temple, bringing its full portfolio of slot and live casino games to one of the most community-driven platforms in the market. The integration, facilitated via Relax Gaming, will see Slots Temple offer some of Stakelogic’s most innovative and high-performing titles to its growing UK player base.
The deal includes Stakelogic’s Live Casino offering, featuring immersive game shows and roulette experiences designed to stand out in a crowded market. Among the highlights is the Super Wheel, a live bonus round that whisks players away from the main game into a dazzling live studio, where a 54-segment money wheel awaits with exciting win potential. Also included is Spin to Win, a progressive jackpot feature that gives players the chance to trigger real-money prizes -a unique mechanic that bridges the gap between slots and live entertainment experiences.
On the slots side, players can look forward to headline releases like Wrath of Zeus – Clusterbreaker, a mythological epic that combines exciting multipliers and Stakelogic’s proprietary Clusterbreaker mechanic to deliver dramatic chain-reaction gameplay. Also included is Skyline Fortunes, a slick, high-rise slot set against a neon-lit cityscape, where expanding reels and unique bonus features mirror the thrill of urban ambition.
Neil Tanti, Head of Sales at Stakelogic, said: “Slots Temple has built a reputation for innovation and community-led gameplay, and we’re proud to support that vision with our full portfolio. From headline slots to live experiences with a twist, we’re confident their UK players will love what we have to offer.”
Fraser Linkleter, CEO at Slots Temple, commented: “Our players expect the very best from us and with Stakelogic’s powerful combination of cutting-edge slots and highly engaging live content, we’re delivering just that. Features like Super Wheel and Spin to Win aren’t just unique, they’re genuinely exciting. This partnership is a great fit for our player-focused approach.”
This collaboration marks another milestone in Stakelogic’s regulated market expansion, reinforcing its position as a go-to content provider for operators seeking originality, engagement and next-gen performance.
The post Stakelogic enters the Temple: full content suite goes live with UK operator appeared first on European Gaming Industry News.
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National Lottery of Malta Joins ULIS
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The United Lotteries for Integrity in Sports (ULIS) announced that National Lottery PLC, the exclusive concessionaire and licensed operator of the National Lottery of Malta, has joined its global network as a full individual lottery member.
Licensed to operate Malta’s national lottery since 2022, National Lottery PLC has distinguished itself by implementing high standards of integrity within its operations. The company is committed to combating competition manipulation, promoting responsible gaming practices and driving social and economic growth through sustainable lottery activities in the country. Such practices align with ULIS’ values and mission of preserving the integrity of sports competitions worldwide.
“Joining ULIS represents a significant step forward in our commitment to transparency and fair play, not just in Malta but across global platforms. Being part of ULIS emphasizes our dedication to integrity and responsible gaming, and we are eager to contribute actively to the ULIS international network of members and partners,” said Johann Schembri, CEO of National Lottery PLC.
Through this partnership, ULIS and National Lottery PLC are set to maximize their resources and expertise to collaborate on initiatives related to monitoring, education and strengthening international cooperation.
The post National Lottery of Malta Joins ULIS appeared first on European Gaming Industry News.
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TaDa Delivers Exceptional Experiential Gaming with Fortune Zombie Lightning
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TaDa Gaming has excelled itself with new release Fortune Zombie Lightning.
Cinematic animations, smooth, fast gameplay, multiple bonus games and a cast of memorable characters all add up to create a fantastic new experience for playing to win in this multiplayer shooting title, aimed at a global audience.
A yellowed newspaper image is the opening scene in Fortune Zombie Lightning to provide an avatar-led tutorial for easy on-boarding. Players then choose from Joy, Honor and Master Halls to determine the volatility and bonuses, including extra multipliers and a Lucky Wheel to 2000x.
Big Bosses and random in-game bonuses ramp up the immersive experience while an army of smaller zombies add to the excitement through frequent win potential and explosive gamification.
Fortune Zombie Lightning takes players on a quest across the apocalyptic remains of the Vegas Strip via a desolate funfair and railway station to blast their way into the Cryptic Virus Lab and take the game.
The now Vegas Void is home to Infernodrac (50x – 1000x), the red wine connoisseur vampire. Each shot increases his accumulated multipliers to 200x while killing him will trigger the Awakened Revenge to claim all the multipliers on the screen and add a 5x bonus.
Moving the action to Central Terminal, home of the oversized Doomtrain (25x – 375x), he can summon hordes of zombies, creating player strategic decision-making on weapon choice and timing. With Kaboomber (20x – 60x) who can blow up an entire screen when his head explodes, players can pick their moment to maximise the win potential.
Forsaken Funland hosts Skelebeat, the sombrero wearing skeleton in an oversized suit, ready to spin the Multiplier Wheel. This can bring rewards of up to 2000x for the sharpest shooters depending on room choice at the beginning of the game.
However, the ultimate destination is the Cryptic Virus Lab where the devastation all began. Suspended in cryogenic liquid, Merchzomb (30x – 600x) must be reanimated and released.
In addition to the cannon, significant firepower comes from the Axe. This is unlocked through shooting and delivers extra impact to take down the Bosses.
Further help comes from the Lucky Drop bonus which gives a 20 second buff and 20% bonus uplift for every kill in the timeframe.
In-game bonuses are delivered by the Hoardgoyle Zombies. The blue creature carries a safe which brings a multiplier dice game with a value to 216 (6 x 6 x 6) while the red Hoardgoyle gives gold with a double win multiplier to 432x (6 x 6 x 12).
With plentiful on screen advice and warnings, players are in for an immersive shooting journey throughout Fortune Zombie Lightning. And this is just the beginning of the Zombie Universe adventures.
Fortune Zombie Lightning is further enhanced by TaDa’s expert glocalisation strategy to appeal across demographics and player experience levels. Designed and certified for global markets, this is the new destination for players looking for next generation iGaming content.
A separate shooting game, Fortune Zombie 2, is also due for release and will only be available to play in U.S. states.
Sean Liu, Director of Product Management at TaDa Gaming, said: “The TaDa Zombie Universe has come into being globally and we are excited to launch it with Fortune Zombie Lightning. As the No. 1 provider for fish-shooting games, we believe we have moved the genre on another stage. Our new release balances Big Boss rewards and random bonuses with player challenges through strategic choices for off the scale immersive gameplay.”
The post TaDa Delivers Exceptional Experiential Gaming with Fortune Zombie Lightning appeared first on European Gaming Industry News.
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