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JACK’S BACK: WILSHERE TEAMS UP WITH PADDY POWER TO PRODUCE ‘PLEA VIDEO’ FOR CLUBS TO SIGN HIM
Fit, ready and available for offers…but not from Tottenham
Out-of-work Jack Wilshere is hoping to attract the attention of potential new clubs by seeking the help of ‘marketing gurus’ in Paddy Power’s latest video.
The spoof clip sees two marketing execs kick-off their meeting by presenting their “Retirement plans for Jack Wilshere” – but just six months after leaving Bournemouth, the former Arsenal star reminds them that he hasn’t yet hung up his boots.
So, the duo are forced to skip past their suggested next steps for him, including I’m A Celebrity or creating his own NFT.
Instead, Wilshere is presented with a ‘digital strategy’ for getting him back in the game – because if strapping a GoPro to his head “every time he takes a pre-game dump” keeps 38-year-old Ben Foster relevant, it’ll work for him too.
Despite his protestations, the former England international has a go at some of the tasks set, including how to write the perfect apology message à la Bruno Fernandes. Wilshere shares his attempt at a real-world example: “Sorry I forgot to take the bins out this week. Wasn’t good enough, and not what the house deserves.”
Not forgetting that all important line, “We go again next week.”
Viewers are then taken on a journey of the creation of Wilshere’s digital dossier, which includes doing loads of keepie-uppies and eating a sandwich to symbolise his “hunger” to return to football.
But after the midfielder declares his frustration with the process, he decides to keep things simple. Turning to the camera, Wilshere speaks directly to clubs as he says: “Jack Wilshere. Fit, ready and available for offers.”
Just not from Tottenham.
Spokesman Paddy Power said: “Jack Wilshere hasn’t actually retired from football yet – who knew?! He’s still a top professional though, so we wanted to do our bit to help him get back in the game.
“But, being pretty good at football just won’t cut it anymore – you have to excel in other areas, such as having millions of Instagram followers, or filming yourself eating breakfast for your TikTok channel.
“Thankfully, Jack understood the need to improve his digital profile and really threw himself into the process. In fact, I’d go as far to say that his acting display was an even better performance than that night against Barcelona.”
To watch the full clip, visit Paddy Power’s YouTube, Twitter, Facebook and Instagram pages.
Source: https://www.paddypower.com/football
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Wazdan, the gain-focused developer, has launched its latest network promotion instalment with Halloween Mystery Drop, offering a staggering €6,000,000 prize pool.
Running from 24th October to 2nd November, the enriched promotional campaign gets operators’ players in the spooky spirit with the supplier’s iconic Mystery Drop mechanic playing a starring role.
In a stylish gameplay upgrade, the seamless bonus system can randomly award players with a special screen that presents a choice of 9 mystery boxes, each revealing an instant cash reward.
Offering its partners’ player bases fresh ways to engage with their favourite Wazdan titles, which are live in over 30 regulated markets, the stylish campaign will also feature special Christmas and Valentine’s.
The second and third phases are set to incorporate the retention-proven Mystery Multiplier Drop mechanic, which sees additional awards being granted based on the player’s bet multiplied by a random number, further boosting the chance of strong win potential.
The latest move from Wazdan highlights its ability to captivate players globally through seamless, intriguing gameplay enhancements to its award-winning slot portfolio.
Andrzej Hyla, Chief Commercial Officer at Wazdan, said: “At Wazdan, we are always looking for creative ways to help our partners boost player engagement, and our Halloween Mystery Drop kickstarts our latest endeavour.
“With €6,000,000 in prizes and a selection of our industry-proven mechanics returning for three major seasonal events, we are ensuring that operators can deliver thrilling, retention-focused experiences right through to the new year. It is an exciting way to celebrate 2025 and keep momentum high into 2026.”
The post Wazdan launches €6,000,000 Network Promotion with Halloween Mystery Drop™ appeared first on European Gaming Industry News.
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The post SlotMatrix gets spooky with the launch of Ghost Pigger appeared first on European Gaming Industry News.
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Veikkaus’ active preparation towards the new gambling system, which will launch in 2027, continues.
As part of the new strategy, Veikkaus held change negotiations in the Betting and Online Casino operations in the autumn. The change negotiation process has now been completed. Following the change negotiations, 14 employment relationships ended and 19 Veikkaus employees underwent significant changes in their employment relationships.
“We had to make decisions that were painful from a human perspective, but they are necessary for the future of the company. I would like to thank those who will no longer be with us for their hard work,” said Business Director Jarkko Nordlund.
According to Nordlund, Veikkaus is now creating a new organizational structure that will prepare the company for the coming years.
“Digitalization is also strongly driving our industry. International competition and the pace of development are really fierce. Veikkaus has decades of fine traditions and a lot of good expertise as a company. Alongside these, we now need the kind of professionalism that will enable us to serve our customers even better and more individually.”
The company is recruiting dozens of new digital channel and betting professionals over the coming year.
“We need more expertise for Veikkaus that will make us even stronger and more competitive in the new market situation. We are also looking beyond Finland’s borders. According to current estimates, more than 30 new positions will open by next summer. We want to be strong, growing and profitable in the future,” Nordlund said.
The Parliament intends to have the new Gambling Act passed by the end of 2025. When the law comes into force, it will open up the opportunity for other gambling companies, in addition to Veikkaus, to apply for, for example, sports betting and online casino licenses in the Finnish market. According to the current estimate, other gambling companies could also start operating with a license in Finland during 2027.
Lottery games, cardboard tickets and physical slot machines will remain exclusive to Veikkaus in the future.
The post Veikkaus Renews its Betting and Online Casino Operations appeared first on European Gaming Industry News.
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