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Aggregator Groove bets on Betby with powerful sportsbook technology
Innovative sports betting provider Betby has become the latest in line to get in the Groove, having secured a defining agreement that underlines aggregator and platform Groove’s business readiness in multiple iGaming verticals.
This latest integration will bolster the breadth of betting options available per event via Groove and allow its operator cluster to offer their customers an expanded market offering.
This latest agreement rounds off a record year for Groove and marks the latest commercial success for the fast-expanding platform, as the aggregator continues its notable growth trajectory through world-class content provision.
Betby provides a huge array of betting markets on thousands of sporting competitions monthly. Identified by a technology-first approach, Betby delivers a leading sportsbook solution that is fully customised to clients’ requirements, rather than a standard out-of-the box product.
Throughout 2021 Betby has been bringing new products to market and has significantly upgraded its offering alongside introducing the Betby.Games series while also focusing on delivering extra functionality in the core business and fully managed sportsbook solution. Upcoming introductions includes extra data feed integrations, more front-end layouts and various other specific functionalities to be announced shortly.
Groove’s powerful platform includes thousands of casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.
GrooveOn, an easy-to-use multifunctional back-office, powers performance. GrooveOn has been developed to create a valuable environment for online casinos: a place where entertainment is customisable, secure and stable.
Groove provides a holistic set of solutions for multichannel B2B iGaming covering online and mobile gaming across all devices. The company has rapidly built a powerful operator cluster around its technology and is supported by one of the strongest technical teams in the industry.
Groove is the content provider of choice to over 70 big industry names and has now brought more innovative content to the global market under this new partnership with Betby.
CEO at Betby Leonid Pertsovskiy said: “To extend our international reach by the end of 2022 we need partners like Groove, who have an established international network and presence. Our goal in the sports betting industry is constant innovation and the flexibility to respond to operator needs, so having access to a cluster of over 70 operators with Groove takes us a step closer towards our goal.”
Yahale Meltzer, COO at Groove said: “We’re excited to be able to provide our operator cluster with this new sports betting technology developed by Betby, which will further help to enhance our relationships. The team at Groove take great pride in delivering the best service possible, so tying up with Betby will give us greater service scope than ever before on the sports betting front”.
For further information visit https://groovetechnology.biz/

Latest News
iGaming Express integrates iDenfy to improve the security of remote ID verification in regulated markets
iDenfy’s biometric and document verification tools will help iGaming Express maintain KYC requirements while improving conversions for its clients who operate in high-risk industries
iDenfy, a global RegTech leader in identity verification and fraud prevention solutions, announced a new partnership with iGaming Express, a trusted consultancy company specializing in high-risk industries with a strong focus on the iGaming sector. By integrating iDenfy’s AI-powered identity verification software, iGaming Express will help its clients improve their verification flows through better conversions and complete compliance with Know Your Customer (KYC) regulations on a global scale, no matter the industry or jurisdiction.
iGaming Express is a consultancy known for its deep expertise in helping clients navigate the complexities of international regulations, especially in heavily regulated, high-risk industries, such as iGaming. The company offers a comprehensive suite of services, including licensing support, strategic business planning, and legal advisory on various compliance matters, including KYC regulations, all tailored to its clients’ industry specifics.
As businesses operating in highly regulated sectors face rising scrutiny from global regulators, identity verification has emerged as a crucial element in maintaining compliance and protecting against fraud. With the increasing shift of high-risk industries to digital platforms, iGaming Express team’s main goal is to strengthen client trust and compliance through innovative and more precise technologies. Due to this factor, and the need to scale on a global level while catering to different clients’ needs, the consultancy platform decided to integrate iDenfy’s identity verification solution and improve remote onboarding for its partners.
iGaming Express looked for a fully automated KYC solution to meet these challenges without sacrificing customer experience. Currently, with iDenfy’s cutting-edge identity verification software, the company can provide its clients with real-time biometric authentication and document verification across more than 200 countries. This shift has enabled iGaming Express to onboard clients seamlessly and securely. According to Domantas Ciulde, the CEO of iDenfy, businesses that deal with high-risk clients, for example, fintech or crypto platforms, including other industries like iGaming and sports betting, need to have specific licenses in line with their operating country and jurisdictional requirements. iDenfy has partners all around the world, with expertise in helping onboard such high-risk clients. “Our ID verification solution detects risks in real-time, preventing bad actors from accessing services in the very first step of the customer journey,” explained Domantas Ciulde.
The integration of iDenfy’s verification technology into iGaming Express’s digital infrastructure has already yielded significant improvements. The automated system validates user identities through secure facial recognition and cross-referenced document checks, helping eliminate the possibility of fraud through fake as well as duplicate identities. As part of their roadmap, iGaming Express plans to incorporate iDenfy’s AML screening and Know Your Business (KYB) tools to further enhance their due diligence processes.
“When one of my trusted partners recommended iDenfy, the decision was clear. Our operations are fully remote, and until now, verifying a client’s identity without face-to-face interaction was challenging. iDenfy brings us a level of assurance and efficiency we couldn’t find elsewhere. It allows us to verify identities instantly, while reducing risk and ensuring we meet our regulatory obligations,” noted Alex Szilaghi, the CEO of iGaming Express.
“At iDenfy, we understand the unique compliance and fraud prevention needs of high-risk industries. Our collaboration with iGaming Express ensures that they can remotely verify client identities with accuracy and speed. This is about more than compliance; it’s about enabling safer digital interactions and protecting both the business and its customers,” added Domantas Ciulde, the CEO of iDenfy.
In industries like online gambling, where fraud schemes can involve complex identity manipulation and cross-border financial crimes, reliable identity verification becomes essential. According to industry research, identity fraud contributes significantly to global financial losses, with the projected cost of online fraud expected to surpass $100 billion by 2029. Regulatory bodies worldwide are mandating tighter controls, and businesses are under pressure to implement reliable onboarding processes that prevent misuse while maintaining a smooth user experience.
As more high-risk sectors digitize their operations, collaborations like this serve as an example of how identity verification technology can drive both operational efficiency and long-term trust. With iDenfy’s scalable RegTech solutions, iGaming Express is well-positioned to continue delivering compliant, secure, and client-focused services in the evolving digital age.
The post iGaming Express integrates iDenfy to improve the security of remote ID verification in regulated markets appeared first on European Gaming Industry News.
Latest News
GeoGuessr Joins the Esports World Cup Festival 2025
The Esports World Cup Foundation (EWCF) and GeoGuessr announced that GeoGuessr will join the Esports World Cup Festival tournament program, a new series of competitive events held alongside the Esports World Cup 2025 (EWC). The Esports World Cup and its accompanying EWC Festival will take place in Riyadh, Saudi Arabia, from July 7 through August 24.
The EWC Festival will play host to a Last Chance Wildcard Tournament for the 2025 GeoGuessr World Championship. Taking place during Week 3 (July 21–27), the last chance tournament will feature a $20,000 prize pool and award two spots for the GeoGuessr World Championship later this year in Copenhagen on August 29–30. 16 of the top ranked GeoGuessr players will be invited to compete for the final two places on the global stage.
Celebrated for transforming online exploration into a competitive experience, GeoGuessr joins the EWC Festival as a global fan favorite. Launched in 2013, the geography-based guessing game gained worldwide momentum in 2020, similar to Chess, which also debuts at EWC 2025 this year. Since then, GeoGuessr has attracted millions of players to its browser-based and Steam platforms, connecting players through exploration of countries, continents, and cultures. Using the widely recognized Google Street View, GeoGuessr makes exploring the world accessible to all.
“We’re excited to welcome GeoGuessr to the Esports World Cup 2025 as part of our EWC Festival tournament program,” said Fabian Scheuermann, Chief Games Officer, Esports World Cup Foundation. “Few games have captured the imagination of players around the world quite like it – its blend of exploration, puzzle solving, and fast-paced competition has turned it into a global phenomenon. Together, we are bringing GeoGuessr’s official tournament to the Middle East to grow global ecosystems, expand opportunities for players and fans, and showcase the diversity of modern competitive gaming on the world’s biggest stage.”
Since launching the official GeoGuessr World Championship in 2023, the game has further elevated itself into a professional esport, with elite players and creators drawing global audiences across competitive circuits and livestreams.
The inclusion of GeoGuessr at EWC represents a major milestone for the game’s competitive scene, placing it alongside iconic titles and opening new opportunities to reach players and fans worldwide. The EWCF remains committed to providing games with strong communities and competitive potential the platform to grow and thrive.
The Esports World Cup Festival is a global celebration of gaming and esports culture. From esports tournaments and live music stages to retro arcades, anime cafes, cosplay shows and creator studios, the EWC Festival invites millions to explore and play together in the heart of Riyadh during the Esports World Cup.
The Esports World Cup 2025 will feature 2,000 elite players and 200 Clubs from over 100 countries, competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.
The post GeoGuessr Joins the Esports World Cup Festival 2025 appeared first on European Gaming Industry News.
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BMM TESTLABS’ MARZIA TURRINI, PRESIDENT OF IGAMING AND CYBERSECURITY, WINS ‘LEADER OF THE YEAR (LATAM)’ AT SBC AWARDS AMERICAS
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Marzia Turrini, President of iGaming and Cybersecurity, has been named Leader of the Year (LATAM) at the SBC Awards Americas.
The award ceremony, held in Fort Lauderdale, Florida, during the SBC Summit Americas last week, celebrated the outstanding companies representing the gaming and betting industry in North America and Latin America.
Turrini was selected for this award by a 94-person judging panel representing the industry’s best. This award comes just a few months after BMM was awarded the prestigious Vixio Global Regulatory Award for ‘Testing Service or Solution Provider of the Year’.
With over two decades of gaming industry experience, Turrini was recognized for her instrumental role in driving BMM Testlabs’ growth across Latin America. Since joining BMM in 2013, she has strategically expanded BMM’s presence, successfully navigating complex regulatory landscapes and building strong partnerships with suppliers, operators, and regulators. Her leadership has been pivotal in establishing BMM as the trusted partner for compliance, cybersecurity, and responsible gaming education in emerging markets such as Brazil and Peru.
Under Turrini’s guidance, BMM recently opened a new test laboratory in Brazil, enhancing the Company’s capacity to deliver world-class product compliance testing and certification. Turrini’s commitment to fostering education and supporting industry standards has also led to the expansion of BMM’s iGaming Center of Excellence in Barcelona, Spain, growing it to 120 professionals focused on compliance, security services, and quality assurance for the LATAM and European markets.
Turrini said, “This award is a testament to the incredible work of our teams across Latin America, with great support from our Spanish colleagues, who are committed to raising industry standards and supporting regulators, suppliers, and operators with integrity and innovation. I am deeply honored to be recognized among such inspiring leaders and grateful to represent BMM Testlabs in our mission to transform gaming industry performance and protect all who gamble.”
BMM Testlabs CEO Martin Storm added, “Marzia’s leadership and vision have been transformative not only for BMM but for the entire global gaming market. Her dedication to compliance, cybersecurity, and responsible gaming has set new benchmarks for excellence. We are incredibly proud of her well-deserved recognition.”
The SBC Awards Americas honored the outstanding companies representing the gaming and betting industry in North America and Latin America. In addition to Turrini being recognized as Leader of the Year, BMM Testlabs was shortlisted for Compliance Solution of the Year, and RG24seven Virtual Training was shortlisted for Socially Responsible Initiative of the Year.
The post BMM TESTLABS’ MARZIA TURRINI, PRESIDENT OF IGAMING AND CYBERSECURITY, WINS ‘LEADER OF THE YEAR (LATAM)’ AT SBC AWARDS AMERICAS appeared first on European Gaming Industry News.
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