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MERKUR sun shines over the roof of Africa

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Gauselmann employees from Serbia climb Kilimanjaro

To experience the sunrise from the summit of Mount Kilimanjaro: this was the goal of four employees from Gauselmann subsidiary MERKUR Games d.o.o., which consolidates the Group’s activities in Serbia. During a six-day expedition, together with ten other adventurers, they climbed the highest mountain on the African continent – to be rewarded with a breathtaking view from Uhuru Peak, at 5,895 metres above sea level.

“It was an incredible battle of wills, with the forces of nature, patience and our own endurance,” says Branko Kokir, Managing Director at MERKUR Games d.o.o. and initiator of the expedition, looking back on the feat. Climbing for six to eight hours, the team covered ten kilometres on foot and overcame a difference in altitude of 1,000 metres each day. From grasslands, alpine meadows and tropical rainforests, moorlands and desert plateaus, to snow- and ice-covered regions: day by day, the team pressed onward through different climatic zones in their quest to reach the summit of Kilimanjaro. At an altitude of 4,700 metres above sea level, the adventurers set off on the final leg: the ascent to Uhuru Peak. In the final nighttime push, the team covered 5.8 kilometres in 7.5 hours before reaching the cross on the summit in time for sunrise just before 7 a.m. and proudly displaying a flag with the MERKUR sun symbol over Uhuru Peak.

A cameraman who documented the expedition with his camera and interviews was also part of the 14-member team. The material is being broadcast in six 30-minute episodes on “Sport Klub”, the leading sports channel in the Balkans. The MERKUR sun also features as a faithful companion on the trek to Africa’s highest peak: during the entire journey, the team members wore T-shirts, sew-on badges, caps and carried flags. The local population was thrilled to be given T-shirts and footballs with the MERKUR sun as a gift from the Gauselmann Group. “Climbing Kilimanjaro is a remarkable feat of will. I am immensely proud that our Serbian employees took the MERKUR sun along for the trip and shone it over the roof of Africa,” says company founder and Chairman of the Management Board Paul Gauselmann.

The Gauselmann Group is represented in Serbia by its MERKUR Games d.o.o. subsidiary. The company opened the first gaming arcade there in 2012 under the MERKUR Automat Klub brand. In 2017, business activities in the Serbian market were systematically expanded through strategic partnerships. With a 50 per cent equity holding respectively in the two companies Balkan Bet and MERKUR Xtip, the Gauselmann Group is optimally positioned with some 140 land-based venues as well as online in the Serbian Republic.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series

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FBMDS proudly announces the release of Zaltik Empire, the latest addition to its Titan Series of online slot games. Drawing inspiration from the ancient Aztec civilization, this 6×5 tumble slot invites players to uncover mystical secrets hidden within lush jungles, stepped pyramids, and sacred temples.

Guided by Itzalco, the guardian of ancestral wisdom, players journey through sacred symbols — including Gold, Moon, Shield, and Temple — in search of long-lost riches. Zaltik Empire captivates with immersive animations, atmospheric sound design, and versatile mechanics optimized for Desktop, Tablet, and Mobile.

Key Features:

  • Tumble slot mechanics with unlimited cascading wins
  • All-symbols-pay-anywhere for flexible win patterns
  • Free Spins feature with progressive multipliers
  • Scatter symbol pays anywhere and retriggers spins
  • Buy Bonus or Double Chance 25x for enhanced engagement
  • Max win of 5000x the base bet
  • RTP: 96.50%

As part of the expanding Titan Series, Zaltik Empire reinforces FBMDS’ commitment to delivering culturally rich, high-performing content. It follows the successful launches of Secrets of Scarabs and other Momentum Series titles like Piñata Rush, Magical Garden, and Arctic Jumper, offering operators modular game solutions for today’s dynamic player base.

This release marks another milestone in FBMDS’ strong pace of innovation and product delivery in 2025. With a sharp focus on localized content, intuitive mechanics, and trend-responsive game design, FBMDS continues to roll out high-quality titles across multiple categories.

The brand’s agile roadmap and cross-functional development strategy have enabled it to launch new games at unprecedented speed, strengthening its position as a top-tier provider in competitive iGaming markets.

 

The post FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series appeared first on European Gaming Industry News.

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ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards

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ReferOn, the next-gen affiliate management system, has been shortlisted in two key categories at the SBC Affiliate Leaders Awards: “Affiliate Management Platform of the Year” and “Affiliate Technology of the Year.”

These nominations reflect ReferOn’s strides in reshaping how operators run their affiliate operations and making affiliate marketing a key strategy for global brands. In 2025, the platform has expanded its capabilities, delivering new features that make management more transparent, scalable, and efficient, while maintaining its user-focused approach.

To date, ReferOn has become synonymous with making affiliate marketing simple. It has undertaken the goal of challenging legacy platforms to help empower affiliate managers with powerful yet easy-to-understand solutions, such as dynamic reporting, intuitive reward logic, multi-brand consolidation, and streamlined workflows. In turn, ReferOn has positioned itself as a trusted platform for businesses aiming to scale and maximise ROI with smarter technology.

Alex Bukin, ReferOn’s General Manager, commented on the nominations, “Recognition at this level isn’t a result of a single achievement, but from years of refining our product, listening to our users, and constant effort to improve. Our team has combined technical excellence and a deep understanding of the market to provide tools that actually work and help real affiliate managers. To be nominated for these awards reflects ReferOn’s dedication to serving our customers and delivering the best possible solutions.”

The SBC Affiliate Leaders Awards ceremony will take place on 17 September at the MEO Arena in Lisbon for a night of celebrating innovation and excellence. The ReferOn team looks forward to attending and networking with peers who push the boundaries of their respective industries.

Voting for the SBC Affiliate Leaders Awards 2025 is now open. Support ReferOn by submitting your votes here: sbcevents.com/affiliate-leaders-awards/

 

The post ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards appeared first on European Gaming Industry News.

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BetBrain Expands into the UK Market with Launch of British-Focused Platform

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BetBrain, the very first odds comparison platform, launched in 2000, announces its expansion into the British market with BetBrain UK. The platform serves as a premier odds comparison solution focusing on informational value and responsible betting.

The launch of BetBrain UK marks a pivotal step in BetBrain’s evolution. Owned and operated by GSH Online Media, the brand continues to strive for accuracy, insight, and enhanced player protection. Its recent expansion with BetBrain NZ reflects the same mission.

Following continuous redevelopment and upgrades to the initial model, BetBrain UK represents the culmination of the brand’s identity, adding various services and guidance methods.

With this British-focused platform, the company continues its quest to steer bettors towards worthwhile and responsible opportunities in the UK market.

A Bespoke Model for UK Audiences

BetBrain UK follows sound principles and creates a user-friendly environment for users looking to compare odds across British bookmakers. It does so by providing accurate, valuable, and responsible gambling-focused guidance.

All of its listed bookmakers and casino brands are from operators with active licences from the UKGC, providing access to legitimate and qualitative betting opportunities. The main solutions provided by BetBrain UK include:

  • An efficient odds comparison tool aggregating the offerings from over 100 UKGC-licensed bookmakers.
  • Football predictions, match results, and free betting tips.
  • A database of online casino bonuses from UKGC-approved brands.
  • An AI-powered service for generating accumulators.
  • Written informational support, catered to the UK iGaming context and sensibilities.
  • Ongoing commitment to educating and protecting users.

Viorel Stan, GSH Online Media CEO, Addresses the Launch: “The UK digital gambling sector demands legitimacy, precision, and truthfulness. With the launch of BetBrain UK, we’ve committed to upholding these principles and providing our British audience with the utmost quality. Our development process, our work ethic, and focus on user-centric values have steered us towards a continuous improvement of our model, allowing us to provide a solution worthy of the savvy and knowledgeable British users. I am thankful for our team’s effort in this endeavour.”

The post BetBrain Expands into the UK Market with Launch of British-Focused Platform appeared first on European Gaming Industry News.

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