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Playtika’s Bingo Blitz and Make-A-Wish partner on campaign to grant the wishes of children facing a uniquely challenging Christmas

Published

4 years ago

December 23, 2021

Reading Time: 3 minutes

Bingo Blitz – the world’s #1 bingo game from Playtika – and Make-A-Wish – the non-profit that creates life-changing wishes for children with critical illnesses – have launched a unique holiday campaign this Christmas.

“Virtual dishes for wishes”

From 22nd – 26th December, Bingo Blitz players across the world will be invited to take part in a “virtual dishes for wishes” challenge.

The in-game event will let players collect ingredients while playing Bingo and use them to cook a wide range of dishes in the app’s virtual kitchen, part of the Chef Feature in the Bingo Blitz game.

The aim is to get players to prepare 300,000 virtual dishes and Bingo Blitz will donate $100,000 to Make-A-Wish. A virtual meals counter will be introduced to allow players to see their collective progress, and the donation will be used to fulfil as many wishes as possible for children with life-threatening illnesses.

This is the second year in a row that Bingo Blitz has organised an in-app donation event for Make-A-Wish, strengthening the partnership between the two organisations.

Bingo Blitz will also be raising awareness of the charity across its app, website, and social channels to encourage millions of players around the world to donate directly to the global charity. Players and non-players alike can visit www.worldwish.org/playtika to donate.

Inspiration from a 12-year-old with a passion for food

In the United States alone, three children are diagnosed with a critical illness every hour – that’s 27,000 children every year[2].

This means that thousands of children will face a very difficult Christmas. In honor of them, Bingo Blitz’s virtual kitchen is going to become a place where wishes can come true for children with critical illnesses.

One young person whose own wish came true has been a particular inspiration for this campaign, and in particular, the decision to use Bingo Blitz’s virtual kitchen to support Make-A-Wish.

Joshua was 12 when he underwent a bone marrow transplant as part of treatment for childhood leukemia. Recovering in hospital, North Carolina wish kid Joshua spent hours watching cooking shows from his hospital bed. His wish revolved around his passion for food, and his dream of sampling and creating amazing dishes.

After a request was submitted to Make-A-Wish, he was given the chance to visit some of the best restaurants and food trucks in LA and to participate in cooking some incredible street food. He also graced the red carpet and plated dishes at a food festival in the city.

“Joshua’s wish came on the heels of his bone marrow transplant,” said his mother, Rashelle. “It was so positively overwhelming it almost overshadowed what he had gone through.”

For children dealing with a critical illness, a wish is more than just an incredible experience. Especially over the holiday season, a wish creates strength, hope, and transformation, in a child and in a community.

Giving through gaming

Bingo Blitz is part of Playtika, a leading gaming company with a passion for mobilizing gamers to make a real difference.

This motivation meant that, during 2020 and in response to the Covid-19 pandemic, Bingo Blitz partnered with Feeding America to donate one million meals to help tackle hunger[3] and Playtika partnered with the World Health Organization’s #PlayApartTogether campaign[4], which encouraged gamers worldwide to socially distance but also to combat loneliness and social isolation through gaming.

This second year of partnership between Bingo Blitz and Make-A-Wish is a continuation of that work, in order to change lives and give back to communities through the power of gaming.

For every wish granted, at least three more children are waiting

Despite the pressures of the pandemic, Make-A-Wish has continued to make a life-changing difference. Make-A-Wish granted more than 25,000 wishes globally in 2020 and over 500,000 wishes since 1980.

But for every child like Joshua who has had their wish come true, there are at least three more children waiting.

That is why Bingo Blitz is calling on its players across the world to be part of this campaign over the holiday season and to help make dreams come true for children facing a very difficult Christmas.

“We are very proud to be supporting Make-A-Wish for the second year in a row to help grant more wishes for children with critical illnesses, who are facing a uniquely challenging Christmas. The holiday period is all about giving, and we know that our wonderful community of Bingo Blitz players really care and want to make a difference”, said Dudu Dahan, General Manager at Bingo Blitz. “It is inspiring to see what Make-A-Wish achieves for thousands of children. Being able to contribute to that is a privilege.”

Luciano Manzo, CEO of Make-A-Wish International said, “We thank the Bingo Blitz community for embracing Make-A-Wish for a second year – the money they are raising allows us to bring hope, strength and joy to our wish children during a very meaningful time of the year. The power of wishing is life-changing and this support from Bingo Blitz will enable us to grant more wishes for children with critical illnesses when they need it most.”

Latest News

From Rolling Loud to Riot Games: How 2025 Became the Year of Indian Gaming

Published

49 minutes ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: India has long been a mobile-first gaming market (thanks to PUBG Mobile/BGMI). But 2025 proved that PC esports is not dead; in fact, it’s thriving culturally. Riot’s ability to integrate VALORANT into mainstream Indian youth culture—from “topper” billboards on exam result day to hip-hop festivals—is a masterclass in localized marketing. The success of S8UL Esports in League of Legends also signals that South Asia is finally ready to compete in global Tier 1 events.

The Full Story

Riot Games has released a retrospective on 2025, describing it as the year gaming in South Asia “didn’t feel tucked away anymore,” but rather became an unmistakable part of mainstream culture.

From filled cafés during watch parties to billboards featuring “inside jokes” from voice comms, the publisher’s year was defined by a massive surge in engagement across India, Bangladesh, Sri Lanka, Nepal, Maldives, and Bhutan.

The Competitive Surge: LoL and VALORANT The year began with the launch of Legends Ascend South Asia, a structured pathway for League of Legends talent that the region had been demanding. Ninety-five teams competed, culminating in S8UL Esports lifting the trophy and qualifying for the LCP Wild Card Playoffs—placing South Asian talent directly into the global conversation.

Simultaneously, PC esports found its footing in India through VALORANT Challengers South Asia.

The Numbers: The circuit recorded over 103 million live and non-live views throughout the season.
The Finals: The LAN event peaked at 50,000 concurrent viewers, proving that the appetite for PC tactical shooters remains fierce in a mobile-dominated region.

Cultural Crossovers: V5 and Rolling Loud Midway through the year, VALORANT celebrated its fifth anniversary (V5) with a campaign deeply rooted in Indian student culture.

“VAL Toppers”: On JEE results day (a major academic milestone in India), Riot reimagined the traditional “exam topper” billboards to celebrate Radiant-ranked players, sparking a viral conversation.
Rolling Loud India: In November, gaming met hip-hop. Riot integrated VALORANT into one of the world’s largest hip-hop festivals, with karaoke pods and gaming zones operating alongside performances by Wiz Khalifa and Central Cee.

Management Commentary Anushka Bhatnagar, Publishing Lead for Riot Games India & South Asia, reflected on the shift:

“2025 felt like a year when India’s gaming and esports landscape stepped into the centre of cultural conversation. VALORANT turning five reminded us how deeply the community here has shaped the game. From grassroots watch parties to moments like Rolling Loud, the ecosystem grew with a confidence that felt distinctly homegrown.”

Grassroots Momentum Beyond the flash of festivals, the year was sustained by community energy. College events introduced first-time players to the ecosystem, while local watch parties turned malls into pop-up arenas, ensuring that the growth of South Asian gaming was built “together” rather than just broadcast from above.

The post From Rolling Loud to Riot Games: How 2025 Became the Year of Indian Gaming appeared first on Gaming and Gambling Industry Newsroom.

Latest News

Wazdan Strikes Major Croatian Deal with Admiral.hr

Published

49 minutes ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: Croatia is becoming one of the most robust regulated markets in the Balkans. For a supplier like Wazdan, partnering with a brand like Admiral—which has immense brand equity in the region thanks to its land-based heritage—is a significant “trust signal.” It moves Wazdan from being just another provider in the lobby to a core content partner for a market leader.

The Full Story

Wazdan, the developer defining itself as “gain-focused,” has solidified its position in the Balkans by signing a major content partnership with Admiral.hr, one of Croatia’s leading online gaming operators.

The collaboration will see a curated selection of Wazdan’s high-performance titles deployed to Admiral’s extensive player base. The initial rollout features some of the studio’s strongest recent releases, including:

9 Bells
Book of Faith
12 Coins Grand Gold Edition
25 Coins Grand Gold Edition
Mighty Wild: Panther Grand Diamond Edition

Mechanics Over Aesthetics While the visual quality of the games is a draw, the partnership is heavily focused on Wazdan’s proprietary engagement mechanics. Admiral.hr will leverage features such as Cash Infinity, Sticky to Infinity, and the renowned Hold the Jackpot bonus engine. These mechanics are designed specifically to increase session time and player retention, key metrics for operators in mature European markets.

Management Commentary Magdalena Wojdyla, Head of Account Management for Europe at Wazdan, highlighted the strategic fit:

“Partnering with Admiral.hr is an important step in strengthening our presence in Croatia and the wider European region. Admiral is a highly respected brand with a deep understanding of its players, making it an ideal partner for showcasing our proven portfolio and engagement-driven mechanics.”

Žarko Žuvela, Head of Online Gaming Department at Admiral.hr, emphasized the need for fresh content:

“Wazdan has built a strong reputation for creating content that combines innovative mechanics with standout visual appeal… The addition of these popular titles and retention-focused features will enhance our casino portfolio and provide our players with fresh, high-quality entertainment.”

This deal marks the latest step in Wazdan’s aggressive European expansion strategy for late 2025, following a string of commercial successes in neighboring jurisdictions.

The post Wazdan Strikes Major Croatian Deal with Admiral.hr appeared first on Gaming and Gambling Industry Newsroom.

Latest News

QTech Games Adds Africa’s ‘Crazy Rocket’ Hitmaker AbraCadabra to Platform

Published

49 minutes ago

December 23, 2025

George Miller

Editor’s Take

Why this matters: In regions like Africa and LatAm, players aren’t always looking for heavy, 4K video slots. They want fast, lightweight, high-frequency games—often called “Turbo” or “Crash” games. AbraCadabra’s Crazy Rocket has already proven it works with thousands of daily users in Africa. By adding this studio, QTech is doubling down on the type of content that actually converts in low-bandwidth, high-volume jurisdictions.

The Full Story

QTech Games, the leading game aggregator known for its dominance in emerging markets, has announced a new content distribution deal with AbraCadabra, a supplier specializing in high-paced, instant-win casino experiences.

The partnership ensures that QTech’s robust pipeline remains stocked with the specific genre of games currently driving growth in territories across Africa, Latin America, and Asia.

The “Crash” Factor AbraCadabra has carved out a niche by producing dynamic content that appeals to the modern, mobile-first player. The standout title in the integration is Crazy Rocket, a crash game that has reportedly “taken Africa by storm” in recent months, logging thousands of daily active players due to its fast mechanics and suitability for markets with variable internet speeds.

Beyond crash games, the deal brings a suite of crypto-ready and “Turbo” style games to the QTech platform, including:

Mayan Plinko
Narco Mines
Lucky Fish
Football Keno

These titles rely on sophisticated math modeling to vary volatility, creating the engagement loops necessary for retention in competitive markets.

Management Commentary Philip Doftvik, CEO at QTech Games, noted that localized content is the aggregator’s primary metric for success:

“AbraCadabra’s content brings a level of gameplay that reliably brings players coming back for more, improving repeat-session and dwell-time metrics. Like us, they know that localized solutions represent the key to success across a patchwork array of global opportunities.”

Serob Vardanyan, CEO at AbraCadabra, emphasized the distribution power of the deal:

“We are aiming to become the leading B2B casino game provider, delivering high-engagement games that offer superior player retention and crypto-ready solutions. Deals with aggregators of QTech’s stature bring that goal closer to realization.”

The integration is effective immediately, making the AbraCadabra portfolio available to QTech’s extensive network of operator partners in emerging territories.

The post QTech Games Adds Africa’s ‘Crazy Rocket’ Hitmaker AbraCadabra to Platform appeared first on Gaming and Gambling Industry Newsroom.