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The Hypercasual Games That Have Reigned Supreme in 2021 (and Why)

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In the past five years, hypercasual mobile games – AKA games that are usually free to download, easy to use and extremely satisfying (if not a little addictive) to play – have dominated top charts in multiple mobile game stores. In 2020, hypercasual games were responsible for a whopping 6.3billion, that’s a third, of all global downloads, and that number is on track to significantly increase by the end of 2021.

Mobile app intelligence firm, Airnow, which tracks and analyses all global app downloads and usage for advertisers and developers, has published its ultimate guide to hypercasual games in 2021. The report not only lists the most popular downloads and the ‘stickiest’ games, those that retain players with an irresistible interface and addictive gameplay mechanics, of 2021, it also provides some fascinating insights behind the results.

The report reveals that the most downloaded hypercasual app on Google Play in 2021 (to date) is Bridge Race, a hugely gratifying multiplayer integration game by Super Sonic Studios Ltd, whereas, on iOS download, it’s the exciting ‘clash game’ Count Masters: Crowd Runner by Tap2Play LLC.

When it comes to the ‘stickiest’ games, the ones that retain the most loyal user bases, according to active daily and monthly user figures, it’s a different story, with the iconic Candy Crush Saga continuing to dominate on Google Play, and Two Dots, the sequel to Dots, holding its own on iOS in 2021.

Airnow has discovered that the secret to creating a ‘sticky’ game is the ability for developers to cleverly combine more than one of the popular mechanics often used in hypercasual games with a super simple theme. Mechanics are usually those based around timing, such as tapping the screen at the optimum moment, puzzle-based, swerving, using rhythms, resizing, clashing, stacking and multiplayer integration.

The top five hypercasual games downloaded on Google Play in 2021 (to date) are:

1: Bridge Race

2. Subway Surfers

3. Hair Challenge

4. Join Clash 3D

5. Count Masters: Crowd Clash & Stickman Running Game

The top five hypercasual games downloaded on iOS in 2021 (to date) are:

1. Count Masters: Crowd Clash & Stickman Running Game

2. High Heels

3. Subway Surfers

4. Hair Challenge

5. Bridge Race

The top five stickiest hypercasual games on Google Play in 2021 (to date) are:

1. Candy Crush Saga

2. Bubble Witch 3 Saga

3. Find Emoji: Free Puzzle Game

4. Candy Crush Soda Saga

5. Coin Master

The top five stickiest hypercasual games on iOS in 2021 (to date) are:

1. Two Dots

2. Happy Glass

3. Candy Crush Friends Saga

4. Temple Run

5. Candy Crush Saga

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series

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FBMDS proudly announces the release of Zaltik Empire, the latest addition to its Titan Series of online slot games. Drawing inspiration from the ancient Aztec civilization, this 6×5 tumble slot invites players to uncover mystical secrets hidden within lush jungles, stepped pyramids, and sacred temples.

Guided by Itzalco, the guardian of ancestral wisdom, players journey through sacred symbols — including Gold, Moon, Shield, and Temple — in search of long-lost riches. Zaltik Empire captivates with immersive animations, atmospheric sound design, and versatile mechanics optimized for Desktop, Tablet, and Mobile.

Key Features:

  • Tumble slot mechanics with unlimited cascading wins
  • All-symbols-pay-anywhere for flexible win patterns
  • Free Spins feature with progressive multipliers
  • Scatter symbol pays anywhere and retriggers spins
  • Buy Bonus or Double Chance 25x for enhanced engagement
  • Max win of 5000x the base bet
  • RTP: 96.50%

As part of the expanding Titan Series, Zaltik Empire reinforces FBMDS’ commitment to delivering culturally rich, high-performing content. It follows the successful launches of Secrets of Scarabs and other Momentum Series titles like Piñata Rush, Magical Garden, and Arctic Jumper, offering operators modular game solutions for today’s dynamic player base.

This release marks another milestone in FBMDS’ strong pace of innovation and product delivery in 2025. With a sharp focus on localized content, intuitive mechanics, and trend-responsive game design, FBMDS continues to roll out high-quality titles across multiple categories.

The brand’s agile roadmap and cross-functional development strategy have enabled it to launch new games at unprecedented speed, strengthening its position as a top-tier provider in competitive iGaming markets.

 

The post FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series appeared first on European Gaming Industry News.

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ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards

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ReferOn, the next-gen affiliate management system, has been shortlisted in two key categories at the SBC Affiliate Leaders Awards: “Affiliate Management Platform of the Year” and “Affiliate Technology of the Year.”

These nominations reflect ReferOn’s strides in reshaping how operators run their affiliate operations and making affiliate marketing a key strategy for global brands. In 2025, the platform has expanded its capabilities, delivering new features that make management more transparent, scalable, and efficient, while maintaining its user-focused approach.

To date, ReferOn has become synonymous with making affiliate marketing simple. It has undertaken the goal of challenging legacy platforms to help empower affiliate managers with powerful yet easy-to-understand solutions, such as dynamic reporting, intuitive reward logic, multi-brand consolidation, and streamlined workflows. In turn, ReferOn has positioned itself as a trusted platform for businesses aiming to scale and maximise ROI with smarter technology.

Alex Bukin, ReferOn’s General Manager, commented on the nominations, “Recognition at this level isn’t a result of a single achievement, but from years of refining our product, listening to our users, and constant effort to improve. Our team has combined technical excellence and a deep understanding of the market to provide tools that actually work and help real affiliate managers. To be nominated for these awards reflects ReferOn’s dedication to serving our customers and delivering the best possible solutions.”

The SBC Affiliate Leaders Awards ceremony will take place on 17 September at the MEO Arena in Lisbon for a night of celebrating innovation and excellence. The ReferOn team looks forward to attending and networking with peers who push the boundaries of their respective industries.

Voting for the SBC Affiliate Leaders Awards 2025 is now open. Support ReferOn by submitting your votes here: sbcevents.com/affiliate-leaders-awards/

 

The post ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards appeared first on European Gaming Industry News.

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BetBrain Expands into the UK Market with Launch of British-Focused Platform

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BetBrain, the very first odds comparison platform, launched in 2000, announces its expansion into the British market with BetBrain UK. The platform serves as a premier odds comparison solution focusing on informational value and responsible betting.

The launch of BetBrain UK marks a pivotal step in BetBrain’s evolution. Owned and operated by GSH Online Media, the brand continues to strive for accuracy, insight, and enhanced player protection. Its recent expansion with BetBrain NZ reflects the same mission.

Following continuous redevelopment and upgrades to the initial model, BetBrain UK represents the culmination of the brand’s identity, adding various services and guidance methods.

With this British-focused platform, the company continues its quest to steer bettors towards worthwhile and responsible opportunities in the UK market.

A Bespoke Model for UK Audiences

BetBrain UK follows sound principles and creates a user-friendly environment for users looking to compare odds across British bookmakers. It does so by providing accurate, valuable, and responsible gambling-focused guidance.

All of its listed bookmakers and casino brands are from operators with active licences from the UKGC, providing access to legitimate and qualitative betting opportunities. The main solutions provided by BetBrain UK include:

  • An efficient odds comparison tool aggregating the offerings from over 100 UKGC-licensed bookmakers.
  • Football predictions, match results, and free betting tips.
  • A database of online casino bonuses from UKGC-approved brands.
  • An AI-powered service for generating accumulators.
  • Written informational support, catered to the UK iGaming context and sensibilities.
  • Ongoing commitment to educating and protecting users.

Viorel Stan, GSH Online Media CEO, Addresses the Launch: “The UK digital gambling sector demands legitimacy, precision, and truthfulness. With the launch of BetBrain UK, we’ve committed to upholding these principles and providing our British audience with the utmost quality. Our development process, our work ethic, and focus on user-centric values have steered us towards a continuous improvement of our model, allowing us to provide a solution worthy of the savvy and knowledgeable British users. I am thankful for our team’s effort in this endeavour.”

The post BetBrain Expands into the UK Market with Launch of British-Focused Platform appeared first on European Gaming Industry News.

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