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UKGC Imposes £780,000 Fine on Buzz Group

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Buzz Group, which operates buzzbingo.com, has been fined £780,000 by the UK Gambling Commission for failures relating to social responsibility and anti-money laundering procedures.

Buzz Group also received a formal warning for the failures which occurred between October 2019 and December 2020.

Social responsibility failures included: financial triggers not sufficiently identifying at-risk players as they were set too high. One customer was able to deposit £22,400 in five days without the operator conducting a meaningful interaction within that period.

Systems not sufficiently identifying at-risk players. Two customers won large amounts of money gambling, yet the operator failed to consider the increased risk of gambling harm to those customers despite the customers displaying high levels of spend.

Not carrying out effective customer interactions with customers who gambled aggressively over short periods of time. One customer deposited and lost £12,400 during a six-day period but the operator’s only record of a customer interaction simply stated customer was ‘coping well in COVID-19’once a decision to interact with a customer had been made staff did not always sufficiently follow the requirement of the operator’s own customer interaction procedure to check the customer was comfortable with their gambling levels, if they felt in control, and then discuss responsible gambling tools and support resources.

Anti-money laundering failures included: triggers prompting source of funds (SOF) checks being over reliant on open source or anecdotal information such as staff relying heavily on assurances provided verbally by customers during interactions.

In one instance the operator placed reliance on a large customer win as the SOF for the customer’s future gambling spend without considering that it might not be recycled winnings and that it may be the proceeds of crime

Multiple alerts needed to be activated before a customer AML interaction took place. One customer was able to hit nine financial alerts before their account was suspended pending an AML interaction. The operator keeping insufficient records of AML interactions with customers and it was often not clear what had been discussed during those interactions.

The case against Buzz Group Ltd, like other recent enforcement action, was the result of planned compliance activity.

Helen Venn, Commission Executive Director, said: “As a regulator we expect all operators to effectively implement policies and procedures which make gambling safe and crime-free. Every single gambling business should be aware that we do check that these are in place and are being adhered to. If they are not, we will take action.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series

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FBMDS proudly announces the release of Zaltik Empire, the latest addition to its Titan Series of online slot games. Drawing inspiration from the ancient Aztec civilization, this 6×5 tumble slot invites players to uncover mystical secrets hidden within lush jungles, stepped pyramids, and sacred temples.

Guided by Itzalco, the guardian of ancestral wisdom, players journey through sacred symbols — including Gold, Moon, Shield, and Temple — in search of long-lost riches. Zaltik Empire captivates with immersive animations, atmospheric sound design, and versatile mechanics optimized for Desktop, Tablet, and Mobile.

Key Features:

  • Tumble slot mechanics with unlimited cascading wins
  • All-symbols-pay-anywhere for flexible win patterns
  • Free Spins feature with progressive multipliers
  • Scatter symbol pays anywhere and retriggers spins
  • Buy Bonus or Double Chance 25x for enhanced engagement
  • Max win of 5000x the base bet
  • RTP: 96.50%

As part of the expanding Titan Series, Zaltik Empire reinforces FBMDS’ commitment to delivering culturally rich, high-performing content. It follows the successful launches of Secrets of Scarabs and other Momentum Series titles like Piñata Rush, Magical Garden, and Arctic Jumper, offering operators modular game solutions for today’s dynamic player base.

This release marks another milestone in FBMDS’ strong pace of innovation and product delivery in 2025. With a sharp focus on localized content, intuitive mechanics, and trend-responsive game design, FBMDS continues to roll out high-quality titles across multiple categories.

The brand’s agile roadmap and cross-functional development strategy have enabled it to launch new games at unprecedented speed, strengthening its position as a top-tier provider in competitive iGaming markets.

 

The post FBMDS launches Zaltik Empire – An Aztec-Inspired Adventure in the Titan Series appeared first on European Gaming Industry News.

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ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards

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ReferOn, the next-gen affiliate management system, has been shortlisted in two key categories at the SBC Affiliate Leaders Awards: “Affiliate Management Platform of the Year” and “Affiliate Technology of the Year.”

These nominations reflect ReferOn’s strides in reshaping how operators run their affiliate operations and making affiliate marketing a key strategy for global brands. In 2025, the platform has expanded its capabilities, delivering new features that make management more transparent, scalable, and efficient, while maintaining its user-focused approach.

To date, ReferOn has become synonymous with making affiliate marketing simple. It has undertaken the goal of challenging legacy platforms to help empower affiliate managers with powerful yet easy-to-understand solutions, such as dynamic reporting, intuitive reward logic, multi-brand consolidation, and streamlined workflows. In turn, ReferOn has positioned itself as a trusted platform for businesses aiming to scale and maximise ROI with smarter technology.

Alex Bukin, ReferOn’s General Manager, commented on the nominations, “Recognition at this level isn’t a result of a single achievement, but from years of refining our product, listening to our users, and constant effort to improve. Our team has combined technical excellence and a deep understanding of the market to provide tools that actually work and help real affiliate managers. To be nominated for these awards reflects ReferOn’s dedication to serving our customers and delivering the best possible solutions.”

The SBC Affiliate Leaders Awards ceremony will take place on 17 September at the MEO Arena in Lisbon for a night of celebrating innovation and excellence. The ReferOn team looks forward to attending and networking with peers who push the boundaries of their respective industries.

Voting for the SBC Affiliate Leaders Awards 2025 is now open. Support ReferOn by submitting your votes here: sbcevents.com/affiliate-leaders-awards/

 

The post ReferOn in the Spotlight with Two Nominations at the SBC Affiliate Leaders Awards appeared first on European Gaming Industry News.

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BetBrain Expands into the UK Market with Launch of British-Focused Platform

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BetBrain, the very first odds comparison platform, launched in 2000, announces its expansion into the British market with BetBrain UK. The platform serves as a premier odds comparison solution focusing on informational value and responsible betting.

The launch of BetBrain UK marks a pivotal step in BetBrain’s evolution. Owned and operated by GSH Online Media, the brand continues to strive for accuracy, insight, and enhanced player protection. Its recent expansion with BetBrain NZ reflects the same mission.

Following continuous redevelopment and upgrades to the initial model, BetBrain UK represents the culmination of the brand’s identity, adding various services and guidance methods.

With this British-focused platform, the company continues its quest to steer bettors towards worthwhile and responsible opportunities in the UK market.

A Bespoke Model for UK Audiences

BetBrain UK follows sound principles and creates a user-friendly environment for users looking to compare odds across British bookmakers. It does so by providing accurate, valuable, and responsible gambling-focused guidance.

All of its listed bookmakers and casino brands are from operators with active licences from the UKGC, providing access to legitimate and qualitative betting opportunities. The main solutions provided by BetBrain UK include:

  • An efficient odds comparison tool aggregating the offerings from over 100 UKGC-licensed bookmakers.
  • Football predictions, match results, and free betting tips.
  • A database of online casino bonuses from UKGC-approved brands.
  • An AI-powered service for generating accumulators.
  • Written informational support, catered to the UK iGaming context and sensibilities.
  • Ongoing commitment to educating and protecting users.

Viorel Stan, GSH Online Media CEO, Addresses the Launch: “The UK digital gambling sector demands legitimacy, precision, and truthfulness. With the launch of BetBrain UK, we’ve committed to upholding these principles and providing our British audience with the utmost quality. Our development process, our work ethic, and focus on user-centric values have steered us towards a continuous improvement of our model, allowing us to provide a solution worthy of the savvy and knowledgeable British users. I am thankful for our team’s effort in this endeavour.”

The post BetBrain Expands into the UK Market with Launch of British-Focused Platform appeared first on European Gaming Industry News.

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