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Eyas Gaming Deploys Crucial Business Intelligence from Crucial Compliance
Online Operator of popular MerkurSlots and MerkurCasino brands is using compliance specialist’s Crucial Player Protection system to protect at-risk players
Eyas Gaming, the operator behind popular online casino brands MerkurSlots and MerkurCasino has expanded its services with Crucial Compliance to drive sustainable player value, responsibly.
Eyas Gaming has integrated Crucial Business Intelligence (CBI) into their gaming platforms, a system that provides a Single Customer View, with Advanced Behavioural Segmentation, Predictive Modelling, Marketing Attribution across all channels, Analytics and over 25 Highly Intuitive KPI Reports.
The integration of CBI was two-fold for Eyas. Firstly, into the Bede platform and secondly to calibrate and customise its chosen CRM provider, Adobe Campaign. The integration is going live with an initial 18 separate customer journeys, with another 40 expected to go live as the product portfolio increases.
The predictive modelling covers off 13 key areas ranging from churn prevention through to “Affordability Check Trajectory”, allowing RG teams to prepare players for Source of Funds checks. CBI works in conjunction with Crucial Player Protection to give the best single system an operator can use to provide responsible, sustainable revenues in multiple markets which also minimises player harm.
Andy Masters, COO at Crucial Compliance, said: “We are delighted to have strengthened our partnership with Eyas Gaming and to be providing the operator with our powerful Crucial Business Intelligence system.
“It is the only platform that has been built from the ground up by iGaming professionals for the specific purpose of player management through automated behavioural processes and with a focus on sustainable revenues from players while keeping them in the “fun zone”. The tool is also supported by an experienced training, data and analytical team, helping while Eyas recruit to scale.
“CBI improves the output and efficiency of the operations and CRM team, allowing the Eyas team to focus on strategy rather than running to standstill with lesser or legacy databases. We look forward to working closely with Eyas Gaming in what is a long and successful partnership in the making.”
Joe Goldstein, Head of Financial Planning and Analysis Eyas Gaming, said: “We took a best of breed system in CBI to ensure that the usual barriers to success simply don’t exist. Working hand in hand with the team at Crucial meant not only that we could scale our internal team quickly, but it also meant that we benefitted from expert guidance on the integration and configuration of Adobe into Bede.
“Crucial oversaw this integration so that every aspect of a player’s journey is managed through an almost individual personal communication but with Responsible Gambling communications interlaced through the lifecycle. We want new players but critically we only want them playing within their means and across our entire product portfolio.
“The reports are fully dynamic and they allow us to track every element of the customer lifecycle. They have also developed financial and regulatory reporting solutions for us, which means I have more time to understand the numbers rather than preparing reporting myself.
“Because CBI delivers a single customer view, it means there is one single and absolute truth across the business rather than a marketing, finance and exec view for the same data. As we move into other markets and currencies, the scalable system and team at Crucial gives Eyas complete confidence to accelerate our plans, as we are”.

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BMM TESTLABS’ MARZIA TURRINI, PRESIDENT OF IGAMING AND CYBERSECURITY, WINS ‘LEADER OF THE YEAR (LATAM)’ AT SBC AWARDS AMERICAS
BMM Testlabs (“BMM” or “the Company”), the world’s original gaming test lab renowned for exceptional product compliance and certification services, today announced that Marzia Turrini, President of iGaming and Cybersecurity, has been named Leader of the Year (LATAM) at the SBC Awards Americas.
The award ceremony, held in Fort Lauderdale, Florida, during the SBC Summit Americas last week, celebrated the outstanding companies representing the gaming and betting industry in North America and Latin America.
Turrini was selected for this award by a 94-person judging panel representing the industry’s best. This award comes just a few months after BMM was awarded the prestigious Vixio Global Regulatory Award for ‘Testing Service or Solution Provider of the Year’.
With over two decades of gaming industry experience, Turrini was recognized for her instrumental role in driving BMM Testlabs’ growth across Latin America. Since joining BMM in 2013, she has strategically expanded BMM’s presence, successfully navigating complex regulatory landscapes and building strong partnerships with suppliers, operators, and regulators. Her leadership has been pivotal in establishing BMM as the trusted partner for compliance, cybersecurity, and responsible gaming education in emerging markets such as Brazil and Peru.
Under Turrini’s guidance, BMM recently opened a new test laboratory in Brazil, enhancing the Company’s capacity to deliver world-class product compliance testing and certification. Turrini’s commitment to fostering education and supporting industry standards has also led to the expansion of BMM’s iGaming Center of Excellence in Barcelona, Spain, growing it to 120 professionals focused on compliance, security services, and quality assurance for the LATAM and European markets.
Turrini said, “This award is a testament to the incredible work of our teams across Latin America, with great support from our Spanish colleagues, who are committed to raising industry standards and supporting regulators, suppliers, and operators with integrity and innovation. I am deeply honored to be recognized among such inspiring leaders and grateful to represent BMM Testlabs in our mission to transform gaming industry performance and protect all who gamble.”
BMM Testlabs CEO Martin Storm added, “Marzia’s leadership and vision have been transformative not only for BMM but for the entire global gaming market. Her dedication to compliance, cybersecurity, and responsible gaming has set new benchmarks for excellence. We are incredibly proud of her well-deserved recognition.”
The SBC Awards Americas honored the outstanding companies representing the gaming and betting industry in North America and Latin America. In addition to Turrini being recognized as Leader of the Year, BMM Testlabs was shortlisted for Compliance Solution of the Year, and RG24seven Virtual Training was shortlisted for Socially Responsible Initiative of the Year.
The post BMM TESTLABS’ MARZIA TURRINI, PRESIDENT OF IGAMING AND CYBERSECURITY, WINS ‘LEADER OF THE YEAR (LATAM)’ AT SBC AWARDS AMERICAS appeared first on European Gaming Industry News.
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Clarion’s Stuart Hunter completes the ‘Spartan Beast’ raising vital funds for gambling industry charity
Clarion Gaming Managing Director Stuart Hunter has completed one of the most challenging endurance races open to amateur athletes tackling the 21km (13.1 mile) 30 obstacle Spartan Beast trail course and in the process raising crucial funds for the gambling industry charity CHIPS.
Stuart, who completed the ‘Beast’ in a highly respectable time of 3hrs 51 minutes, raised over £4,000 for the children’s charity which provides powered wheelchairs for youngsters with profound mobility issues.
Reflecting on the challenge which involved a variety of punishing obstacles including a 100m barbed wire crawl and the Tyrolean Traverse which involves hanging upside down for an extended period he said: “The ‘appeal’ of taking on an event such as the Spartan Beast is that it takes you to your physical and mental limits.
“As well as being physically fit and injury free you also need a positive mental space and mindset to push through 13 miles stopping at over 30 strength tests along the way.
“Running for a really brilliant charity such as CHIPS which was formed by members of the gambling industry helped me turn the challenge of completing the Spartan into a force for good and reinforced the positivity that’s so important when you step so far out of your comfort zone.
“I would like to say a massive thank-you to everyone in the international industry who has contributed so generously to my fundraising. Each powered wheelchair funded by CHIPS costs in the region of £6,000 – I have some way to go to get that sum over the line and as a result transform the life of a youngster.”
The post Clarion’s Stuart Hunter completes the ‘Spartan Beast’ raising vital funds for gambling industry charity appeared first on European Gaming Industry News.
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ACR POKER’S BIGGEST SERIES EVER, THE ONLINE SUPER SERIES XL, HEATS UP THIS WEEK WITH SURVIVOR FLIPS TOURNEY AND THREE MONSTER MAIN EVENTS
Phase 1 of the $400,000 guaranteed Survivor Flips tourney starts this Thursday, leading into three Main Events guaranteeing $5 million total
ACR Poker’s largest online tournament series ever is a week in, and the action really explodes this week with Survivor Flips and the highly-anticipated monster Main Events. The popular online poker site’s flagship Online Super Series (OSS) XL boasts over $50 million in guarantees and runs until June 3rd.
The fast-paced Survivor Flips tourney features a $400,000 guaranteed prize pool, and players can earn their seat by advancing through Phase 1 starting this Thursday. Players can enter Step Satellites starting at $2.25, or jump straight into Phase 1 for a $130 buy-in. Phase 1 and Step Satellites run daily through Sunday, June 1st at 3pm ET, leading into Phase 2 that day at 3:05pm ET, where all participants start in the money and play in a regular tournament.
Hot on the heels of the Survivor Flips action kicking off, three monster Main Events are set to take center stage with Day 1’s this Sunday, May 25th and Sunday, June 1st. Day 2 is then on Monday, June 2nd. There is $2 million guaranteed in both the $2,650 buy-in and $1,050 buy-in Main Events, and $1 million guaranteed in the $215 buy-in Main Event.
“This is the biggest series in our history, offering insane value and something for everyone,” said ACR Pro Chris Moneymaker. “The Main Events are massive, and the Survivor Flips tourney is especially fun — fast action, quick results, big rewards, and you start Phase 2 already in the money. Don’t miss this massive week of the OSS XL.”
In addition to these headliners, players can jump into a $2 million Multi-Flight tourney, three massive Mystery Bounty Multi-Flight events and chase a piece of the $65,000 Leaderboard Contest. Plus, there’s $50,000 in step satellites and freerolls to help players of all bankrolls climb the OSS XL ladder for cheap or even free. OSS XL events can be easily tracked via ACR Poker’s online tournament schedule.
During the series, various ACR Pros, Stormers and Team Online members such as Conor O’Driscoll and Mark Rubbathan are jumping in to connect with the community and enhance players’ experience. From ‘Survivor Hour’ streams on Twitch where viewers can win Survivor Flip seats, to sharing daily ‘Day In The Life’ videos on Instagram that offer fans an inside look at their OSS XL grind, they are bringing players closer to the action.
For the full OSS XL schedule and event details, visit ACRPoker.eu.
The post ACR POKER’S BIGGEST SERIES EVER, THE ONLINE SUPER SERIES XL, HEATS UP THIS WEEK WITH SURVIVOR FLIPS TOURNEY AND THREE MONSTER MAIN EVENTS appeared first on European Gaming Industry News.
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