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Push Gaming JJ2 Success – Exclusive Interview with Darren Stephenson, Marketing Director at Push Gaming

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Jammin’ Jars 2 is continuing to smash records since its summer launch – can you tell us how special this is to Push Gaming and what it means for the team?

JJ2 was such a fun project for us from the very first moment when we realised that the feature we were working on was the perfect fit for the Jammin’ brand. We’d been asked many times about doing a sequel but to know it was actually happening and to see it coming together, made it a really exciting project for the whole business to be involved in. This is especially the case given how the first iteration had been such a resounding hit. Seeing the slots community getting charged up for it was just something else and the hype this game generated is something that we can be very proud of.

 

Talk us through the game – what do you believe has made this such a smash hit and which features are particularly unique?

Producing a sequel provides a unique opportunity in that you get the chance to revisit a game. At its core, the game remains true to Jammin’ Jars and we felt that was important, so the same multiplying wilds are in play, however, with the max win increased from 20,000x to 50,000x.

We also added little surprises along the journey such as with the fruit blast feature being able to trigger more than once in a single spin, so players might expect they know the feature from the original but then they find that extra little addition.

The most noticeable changes from the original are the addition of coins and the GigaJar feature. The coins act in the same way as the fruit symbols but with the coin values going up to 1000x – this really adds a new dimension to the potential fun factor when you count in the multiplying wilds. GigaJar brings a completely new feature into the mix – it takes some progression to reach it as we didn’t want to water down the ‘classic’ features that players loved in the original, however it does deliver that all-important unique dimension that made the game truly special.

 

On to global markets – where has JJ2 performed best? Do you think it’s suited to any particular playing habits?

Much like the original, JJ2 is popular across all markets it is available in. I imagine the game is a popular choice for players that like to enjoy games over multiple sessions and enjoy a familiarity and ‘feel good factor’ whilst always offering excitement and discovery. Of course, Scandinavia and the UK are two of our most popular markets, and with some of the world’s most passionate players there, it’s wonderful to see the slot prove to be one of the most popular launches this year.

 

JJ2 has also been hugely well received by the streaming community, did team Push design the game with the community in mind?

In my opinion, a good slot streamer is first and foremost a slot player – and players will always be our focus when we’re working on a game. Streamers want to be entertained themselves, so I think when they’re playing our games it’s a good sign that we’ve done something right.

 

Looking to the months ahead, what other exciting launches can we look forward to?

We’ve just released Fire Hopper which includes some elements that might get people thinking of the Jammin’ games, although with its own unique and exciting twists. Then we have Bison Battle following soon after, which has a land-based slots feel to it and including some really fun bonus rounds. This is definitely a slot with some really unique elements, and I’m sure it will prove to be hugely popular. Both these games include Bonus Buy, which is something new that we’ve introduced to some of our games and players really seem to be enjoying it. Following the hugely positive feedback we’ve received, we’ll continue to include this in some of our upcoming games as we’ve done with a selection of our existing games, such as Jammin’ Jars, Dinopolis and Mystery Museum.

 

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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German Federal Research Minister Dorothee Bär to open gamescom 2025

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Federal Research Minister Dorothee Bär will take part in the official opening of gamescom on 20 August. This was announced today by Koelnmesse and game – The German Games Industry Association. The minister responsible for computer and video games in the German government will give a welcoming address at the opening of the world’s largest games event. Hendrik Wüst, Minister President of North Rhine-Westphalia, has also already been confirmed for the opening. During a tour of gamescom, they and other political guests of honour will gain an impression of the latest developments and trends in the games industry.

gamescom is the world’s largest and leading event for computer and video games. It brings together the international gaming community and entire games industry in a unique way, both in person in Cologne and digitally. gamescom 2025 will take place from August 20 to 24. The event will kick off on August 19, 2025 with gamescom Opening Night Live. gamescom is jointly organized by Koelnmesse and game – The German Games Industry Association.

The post German Federal Research Minister Dorothee Bär to open gamescom 2025 appeared first on European Gaming Industry News.

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kwiff and Millwall FC strike multi-year partnership

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kwiff, the super-charged sports betting service, has announced a multi-year partnership with Millwall FC. 

kwiff will use its new partnership with Millwall FC to reward supporters through a range of engaging content and matchday activations.

This latest partnership follows the launch of kwiff’s innovative ‘Curfew’ tool, allowing users to customise their platform access restrictions during specific time periods across the day, strengthening their commitment to responsible gaming and giving players greater control over their access. Curfew complements kwiff’s real-time player monitoring system, which tracks behaviour to detect potential risks. kwiff’s efforts in Responsible Gaming have been recognised by GamCare, which awarded the company the ‘Safer Gambling Standard’ certification.

Last season, kwiff sponsored Millwall’s sleeve for the Emirates FA Cup Fifth Round tie against Crystal Palace in March 2025.

Garry McGibbon, Director of Spryme Limited, commented: “It’s great to enter into this partnership with Millwall FC and we’re excited to see how it progresses. The foundation of any strong partnership is the people you work with. If our experience so far is anything to go by, it’s going to be a privilege working with a proper football club with such strong traditions. We’re really looking forward to it.”

Luke Wilson, Commercial Director at The Den, added: “We’re thrilled to be continuing our relationship with kwiff, following on from their sleeve sponsorship of our FA Cup Fifth Round tie last season. Within a competitive market, they have quickly established themselves as a fast-growing and innovative brand. We’re looking forward to working with Garry and his team throughout the coming season as we continue to support the growth of their brand within the UK.”

The post kwiff and Millwall FC strike multi-year partnership appeared first on European Gaming Industry News.

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Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem

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Jelly, one of India’s leading Battlegrounds Mobile India (BGMI) athletes, representing Infinix True Rippers, has issued an appeal to the esports community to stand against cyberbullying and threats in the esports ecosystem.

Following the BMPS 2025 Semifinals 2, where Jelly was performing with the sole goal of helping his team qualify for the grand finals, the player faced a wave of online hate, including abusive messages and death threats, all for eliminating a rival and his former team.

In a heartfelt statement, Jelly explained: “I am here to qualify just like every other team. If there is a fight against GodLike, I cannot just put my guns down and I also don’t know who is in front of me. Every team on this stage is here to play for victory. I wanted both teams to qualify, theirs and mine, but because of mistakes, neither of us made it. It is not because of one fight alone that things went wrong.”

Jelly also condemned the personal attacks he has faced and appealed for a safer esports ecosystem:

“No player deserves hate or threats for doing their job and competing. We put in countless hours to train, just like any athlete in any sport. We need to stand for fair, safe, and respectful esports, without fear of abuse.”

With esports continuing to grow as a mainstream sport in India, the need for stronger measures to protect players from cyberbullying and online harassment is more crucial than ever. Jelly emphasized that athletes, content creators, and fans deserve a positive, supportive environment to thrive.

The 24-year-old pro has pledged to use his platform to promote safe gaming practices and challenge toxic behavior within the gaming community.

Infinix True Rippers, the team Jelly represents, also extended their support to his statement, reiterating their commitment to building a culture of fairness, mental well-being, and respect in Indian esports.

 

The post Jelly, True Rippers BGMI star, speaks out against cyberbullying: calls for a safer, more respectful ecosystem appeared first on European Gaming Industry News.

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