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Prague Gaming Summit, MARE BALTICUM and CEEGC are set to return with new format in 2022

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The leading conferences in the CEE and Baltic regions to return in 2022 to in-person gatherings, but with a new format.

 

The team at Hipther Agency is excited to reveal that in 2022, the in-person gatherings will return and the most talked-about conferences in the CEE & Baltic region will reign once again.

Participants are invited to some of the most luxurious conference rooms in Prague, Vilnius, and Budapest.

While the #hipthers conference portfolio quadrupled in 2021, the team is very much dedicated to keeping the traditions with the long-standing Prague Gaming Summit, MARE BALTICUM Gaming Summit, BSG Awards, CEEGC, and the CEEG Awards.

We have come a long way since launching our first conference back in 2016 which already had an interesting start by being interrupted by a bomb threat. In our first year, we have received the baptism of fire and we now know that nothing can stop us! We have adapted to current times and between March 2020 and December 2021 have quadrupled the numbers of conferences hosted throughout the year. If there is one thing we’ve learned over this one and a half year, it’s that virtual and hybrid events are here to stay. So, we will continue to bring some of our conferences in virtual-only mode and some in a hybrid format. To add to the excitement, all the events are available in virtual reality on our recently built hiptherverse. Prague, Vilnius, and Budapest are some of the most popular destinations of our conferences, thus we invite you to join us next year in these awesome destinations” stated Zoltán Tűndik, Co-Founder and Head of Business at Hipther Agency.

The dates of the conferences and awards are the following:

  • Prague Gaming Summit – 5 April (Prague, Czechia) – Registration is open. Register here!
  • MARE BALTICUM Gaming Summit & BSG Awards – 12 May (Vilnius, Lithuania)
  • CEEGC + CEEG Awards – 27 September (Budapest, Hungary)

Numerology

Fun fact: In 2022, HIPTHER Agency is hosting 20 days of conferences and a total of 22 events. 20 days, 22 events = 2022

A new format for a new beginning

The new conference format is bringing new opportunities for quality boutique-style networking and the program is tailored to suit both the participants who are interested in the panel discussions and participants who are interested in growing their network/partner base.

The team has also added a new delegate pass starting from 2022, the Supplier Pass. This pass is dedicated to suppliers that are interested in having their company and services highlighted in front of the delegates.

Sustainable future

While recycling and reusing certain materials at the conferences are important steps towards achieving sustainability, the team is also sending a clear message about how conference organizers can directly impact the conservation of the planet’s ecosystem and biodiversity.

The events hosted by the #hipthers have always been applauded by the participants, and one of the strong points was the attention to the smallest details. Among the small details are the coffee breaks and complimentary buffet lunch.

While some might still argue, but meat-eating is one of the biggest environmental hazards facing our planet. The team has switched to fully plant-based menus in 2020 and will continue this path with the return of the in-person conference. The initiative has the full support of the venues in which the conferences are hosted and is considered to be a great idea by hotel managers who are already working on delicious plant-based meals for the delegates to enjoy in Prague, Vilnius, Berlin, Milan, and Budapest.

Hybrid time

While possible lockdowns or travel restrictions might still occur in 2022, all the conferences will also be available in the virtual format for industry professionals to be up to date with the content and starting 2022 can additionally be accessed in the hiptherverse.

To receive constant updates from Hipther Agency and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf

Additionally, make sure to keep an eye on the European Gaming Quarterly Meetups, which also offer in-person and virtual opportunities to stay up to date and network through 2022. Read the recent updates about events happening in Berlin and Milan here.

Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, and Gaming Americas and the team is excited to invite interested parties to review their android news app on the Play Store.

To receive constant updates from Hipther Agency and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf

For sponsorship/speaking inquiries, make sure to reach out to Andrada Marginean (B2B Sales Manager at Hipther Agency) at [email protected]

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency) at [email protected]

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running

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Affilka by SOFTSWISS, an affiliate management software platform, has secured the title of Affiliate Software Supplier at the prestigious EGR B2B Awards for the second consecutive year. The awards ceremony took place on 3 July at London’s iconic The Roundhouse, where the iGaming industry gathered to celebrate the most successful and innovative companies of the past year.

The consecutive win reinforces Affilka’s growing leadership in iGaming affiliate marketing software. Over the past 12 months, the product has consistently evolved, launching a series of powerful new features.

Among the recent updates is the Cross-Brand Player Duplicate Detection tool, which identifies overlapping player accounts across different casino brands within a single affiliate program. The platform also introduced the new Traffic Report, which provides real-time, click-to-registration and click-to-FTD metrics with multi-dimensional filters. Another new feature allows affiliates to access data on their marketing campaigns and tracking links directly via API, enabling automated data extraction and custom integrations.

At the end of last year, Affilka rolled out the Geo-Distributed Redirect feature, which boosts site visits by reducing redirect times from 1.5 seconds to 300–500 milliseconds, and the Cohort Analysis Report, which offers deeper insights into player behaviour.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, commented on the recognition: “Winning this award two years in a row is an incredible achievement for our team. It reflects our hard work, creativity, and deep commitment to the continuing improvement of our platform. What makes this win special is knowing that the tools we build are already helping our partners solve real challenges. Whether refining traffic strategies or making smarter, data-driven decisions, we’re proud Affilka plays a part in their success.”

Thanks to ongoing updates and the introduction of new innovative features, Affilka by SOFTSWISS now supports over 450 brands, 400 thousand affiliate accounts, and 98 million player registrations.

Earlier in June, SOFTSWISS won two prestigious trophies at another EGR Ceremony – Marketing & Innovation Awards 2025. The company’s marketing department received the Marketing Team of the Year Award for its bold creative approach and effective use of new technologies and data analytics. In addition, Valentina Bagniya, CMO at SOFTSWISS, was named B2B Marketer of the Year for transforming the company’s marketing function into a powerful brand engine within the iGaming industry.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 30,000 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.

The post Affilka by SOFTSWISS Wins at EGR B2B Awards for Second Year Running appeared first on European Gaming Industry News.

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WOWPartners Launches Spinbara: The Couch King of Spinning

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WOWPartners, feeling that there might be not enough chill in the world, introduces their new brand Spinbara — fun, cheeky, and truly unbothered. The star of the show is a laid-back capybara with a love for sports, snacks, chicks, and slot wins. A spiritual cousin to The Dude (yes, we mean The Big Lebowski), Spinbara leads an unapologetically relaxed lifestyle — or, to put it simply, he’s chillin’ like a villain.

Built on KickerTech’s powerful platform and featuring over 65 top-tier providers, Spinbara combines top-notch sportsbook, live betting, virtuals, and casino entertainment with a distinctive brand voice that players will absolutely love.

This new WOWPartners’ brand isn’t just chill — it’s smart. With a full suite of gamification, tournaments, promos, and player retention tools, including cashback, reloads, and exclusive challenges, Spinbara is designed to keep players logging in.

A spokesperson for WOWPartners shares:

Spinbara is our most relatable brand yet — he’s lazy, lovable, and just, you know, loves living a good life. Who doesn’t, right? Play lazy, win crazy, that’s the motto. We’ve paired this laid-back vibe with a top-shelf product and powerful engagement mechanics. The result is Spinbara, and we can’t wait for players to come chill with the Dude.”

In short, if you’re all about kicking back, playing your favourite games, and not taking life too seriously — Spinbara’s your kind of place.

Play lazy, win crazy!

For partnership opportunities and more information, contact [email protected].

The post WOWPartners Launches Spinbara: The Couch King of Spinning appeared first on European Gaming Industry News.

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iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign

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S8UL Esports, a global powerhouse in esports and gaming content,  today announced that iQOO, the high-performance smartphone brand, has been onboarded as the official title sponsor for its Esports World Cup (EWC) 2025 journey in Riyadh, Saudi Arabia. This strategic association marks one of the most significant brand commitments in the Indian esports space and builds on iQOO’s ongoing association with S8UL’s BGMI division, Team iQOO SOUL.
As title sponsor, iQOO will be integrated across S8UL’s team jerseys, on-ground activations, city events, and digital content throughout the Esports World Cup. As part of the collaboration, S8UL will also host weekly EWC watch parties, while the S8UL Gaming House will open its doors to fans, transforming into a dedicated fan hub during the tournament. The partnership with iQOO represents a powerful synergy between a high-performance, innovation-led brand and a high-performance team, both driven by excellence, fueled by ambition, and rooted in India, further reinforcing iQOO’s commitment to supporting Indian esports on the global stage.
Animesh Agarwal aka 8Bit Thug, Co-founder and CEO, S8UL, said, “Our journey with iQOO began almost two years ago with our BGMI roster and it’s grown alongside our ambitions ever since. Partnering once again for the Esports World Cup 2025 is a significant step forward for both of us. Having iQOO as our title sponsor highlights our shared vision of growing Indian esports and competing with the best on the world stage. Together, we’re proud to carry the hopes of an entire nation.”

S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation’s Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.

Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric community and supporting talent that’s redefining competitive gaming in India.”  

Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the world’s best talent across console, PC, and mobile titles. S8UL’s participation across different titles underscores the organization’s depth, diversity, and ambition.

As S8UL’s global journey continues, the partnership with iQOO represents a powerful synergy between a high-performance brand and a high-performance team both driven by excellence, fueled by ambition, and rooted in India.

The post iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign appeared first on European Gaming Industry News.

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