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UK high street gaming finds its voice with powerful new strategic representation
UK high street gaming has a powerful new voice following the reconstitution of the Gambling Business Group (GBG) and the creation of an influential Board. The GBG Board reads like a ‘Who’s Who’ of UK gaming made-up of C-Level figures from leading gaming brands including MERKUR UK, Scientific Games, Novomatic, Inspired Entertainment, OKTO, Game Nation, Entain, Moto Hospitality, Welcome Break, Roadchef, and Extra. The board, which met for the first time on November 9th, represents over 60 percent of UK Adult Gaming Centres and 100 percent of Motorway Service Areas, 100 percent of machines in the Licensed Betting Office sector, 75 percent of sited Category C and Category B gaming equipment as well as accounting for the large majority of land-based GGY.
GBG chief executive Peter Hannibal, confirmed: “There’s no doubt that this Board is among the most influential groups in UK land-based gaming. These are the brands that are investing in the UK high street and helping it to respond to the huge challenges that we are facing post-COVID. These are the brands that are employing local people, sustaining significant local and regional supply chains and providing safe, secure and socially responsible gaming entertainment to customers throughout the UK. They are playing a significant role in the regeneration of the UK high street and have the ability to make important contributions to the Government’s ‘Levelling-Up’ programme.”
He added: “Both the online and the seaside sectors of the industry have their own representation leaving those businesses that are on the high street without a clear and defined voice. The GBG led by its Board of Directors will be addressing these issues and filling the void that we believe exists. Our arguments will be empirically based, we will seek to work with external stakeholders and engage in constructive dialogue.
“The Board was unanimous in its support for the vision that has been presented and, on that basis, we are now in the process of finalising the detail of our strategic plan for high street gaming, which once confirmed we will unveil and share with the industry. The Gambling Business Group was launched in 2014 in order to improve the business environment for gambling brands active in the UK and protect the long-term future of those companies and individuals working within the industry. Our new strategic plan will underpin those original aims and create a powerful new voice for the high street.”
Adam Hodges, Chief Executive of Game Nation stated: “It was refreshing to attend a meeting where we actually discussed and agreed ways in which we can implement change and mean it. I strongly believe that if we want to shift the public’s perception of gambling then we need a combined approach across the industry with all sub-sectors working collaboratively to influence real change. The Gambling Business Group has the influence, the reputation and the focus to achieve this.”

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BHA Initiates Campaign Against Tax Hike
The British Horseracing Authority (BHA) has urged the sport to collectively lobby the Government to back British racing and axe the Treasury’s proposal to hike tax on horserace betting by bringing existing online betting duties into one single rate.
The call comes ahead of the launch of “Axe the Racing Tax”, a BHA-led public campaign against the proposal which will be rolled out over the summer.
A tax hike for bookmakers in the Autumn Budget would be the third leg of a triple whammy of financial threats caused by Government policies which jeopardise the future of the sport in Britain.
Economic analysis commissioned by the BHA shows that aligning the current 15% tax rate paid by bookmakers on racing with that of online games of chance – currently taxed at 21% – by harmonising all remote gambling duties, could hit racing’s finances to the tune of £66m in lost income via the Levy, media rights and sponsorship. This is because operators are likely to seek to mitigate significant tax rises through cutting bonuses, reducing advertising and marketing budgets and increasing prices.
Should the Treasury seek to raise the proposed single duty rate further to help balance the books, the impact on racing’s finances would be devastating, with a projected £97m loss at a tax rate of 25%, a £126m loss at 30% and a £160m loss at 40%.
Brant Dunshea, Acting Chief Executive of the British Horseracing Authority, said: “It is vital that everyone working in racing, the media and bettors fully support and promote this campaign.
“The Government’s consultation on harmonising online betting duties, if followed through, poses one of the gravest risks to racing the sport has ever seen.
“It will punch a huge hole in racing’s finances, risk thousands of jobs across Britain and threaten the future of the country’s second most-popular sport and a cherished national institution.
“From now until the Budget we will be hammering home a very simple message to MPs, Peers and the Government on behalf of millions of racing fans. It’s time for the Government to back British racing and axe the racing tax.”
The post BHA Initiates Campaign Against Tax Hike appeared first on European Gaming Industry News.
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Change of Chairmanship in the GGL Board of Directors as of 1 July 2025
On the occasion of the four-year anniversary of the Joint Gambling Authority of the Federal States (GGL) on 1 July 2025, Sandro Kirchner, State Secretary in the Bavarian State Ministry of the Interior, for Sport and Integration, has taken over the chairmanship of the GGL Administrative Board, succeeding Reiner Moser, Head of Office in the Ministry of the Interior, for Digitalisation and Municipalities for Baden-Württemberg.
During Reiner Moser’s term as Chairman of the Board of Directors, the GGL further established itself as a reliable institution for the supervision and monitoring of the online gambling market.
“The online gambling market has developed rapidly in recent years. The GGL has met the resulting challenges with great commitment and can already demonstrate remarkable results both in combating illegal gambling and in regulating and supervising the legal market. The exchange between the states and the GGL is always trusting and results-oriented. I would like to sincerely thank the Board of Directors and all GGL employees for this constructive cooperation over the past year,” said Head of Department Moser.
State Secretary Kirchner takes over the chairmanship at a time when the GGL is pursuing ambitious goals, including stronger international networking, particularly to further curb the illegal gambling market.
“The consistent prosecution of illegal offerings and player protection are my highest priorities. The work of the GGL must continue to be significantly geared towards ensuring that the business model of illegal gambling is not profitable in Germany,” said Sandro Kirchner.
With regard to his role as Chairman of the Board of Directors, he added: “I look forward to continuing the successful work of everyone involved over the past four years. We will certainly continue to face many challenges. However, I believe the GGL is well positioned to achieve this.”
The Board of Directors is the supervisory and steering body of the GGL. It consists of the heads of departments or state secretaries of the ministries responsible for gaming supervision in the 16 member states. The chair of the Board of Directors rotates annually on July 1st in alphabetical order of the member states.
The post Change of Chairmanship in the GGL Board of Directors as of 1 July 2025 appeared first on European Gaming Industry News.
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Betsson Extends Partnership with Nordea Open – Sweden’s Premier Tennis Tournament on Clay
Betsson will continue as the official betting partner of the ATP tennis tournament Nordea Open, held in Båstad, Sweden, from 13–20 July, 2025. This renowned clay court event – formerly known as the Swedish Open – will this year feature standout players including Grigor Dimitrov, Francisco Cerúndolo, and defending champion Nuno Borges.
Celebrating its 75th anniversary in 2023, the Swedish Open in Båstad is one of the most established tournaments on the ATP 250 calendar. Held almost every summer since 1948 – with the exception of 2020 due to the pandemic – it was voted Tournament of the Year by players for 11 consecutive seasons between 2002 and 2012, and continues to grow in prestige and popularity.
“We’re very pleased that Betsson is extending its partnership with us. It not only strengthens the tournament’s reputation and presence on the international tennis scene, but also reflects Betsson’s long-term commitment to the sport,” said Christer Hult, Managing Director at Arena Båstad.
As part of the sponsorship, Betsson will have prominent visibility throughout the venue and will offer a wide range of betting options on the tournament.
“Tennis plays a key role in Betsson’s sponsorship strategy – both in Sweden and globally. We’ve supported the sport at various levels and across different regions, but few places compare to the unique atmosphere of Båstad. For us, this is more than just a tournament – it’s a cherished summer tradition we’re proud to support,” said Robin Olenius, Head of PR at Betsson Group.
This partnership adds to Betsson’s already robust global sponsorship portfolio. Betsson Group is the main sponsor of football clubs such as Inter, Boca Juniors, Atlético Nacional, and Club Brugge. In tennis, Betsson is the main sponsor of the BNP Paribas Nordic Open, has previously partnered with former world-class player Jonas Björkman as brand ambassador, and has sponsored multiple ATP tournaments across South America.
The post Betsson Extends Partnership with Nordea Open – Sweden’s Premier Tennis Tournament on Clay appeared first on European Gaming Industry News.
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