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In-Game Event Report: 90% of the top-grossing 100 mobile games use seasonal events

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GameRefinery by Vungle has released a report on in-game events in mobile games. It looks at the effect of seasonal events on market share and various implementation methods proving that events can be used in pretty much any mobile game genre. The report concludes that successful events lead to the re-engagement of the existing player base and the acquisition of new players.

Some highlights of this report include:

  • 90% of the top-grossing 100 mobile titles use seasonal events, whereas 40% of the top 100 in the US iOS market are collaborating with brands for partnership events.  As a result, more non-gaming brands are entering the gaming space.

  • Genshin Impact found success in the West through its Latern Rite event ringing in the 2021 Lunar New Year, causing revenue to grow from $200k to over $1.25m in just over a day.

  • Some of the most popular seasonal events in the US market are based around its holidays;  Halloween, Thanksgiving, Christmas and New Year. Similarly, region-specific events are being utilised in other parts of the world, such as the Quixi Festival (double 7) in China and Sakura (Cherry Blossom season) in Japan.

  • Time-limited skins, characters, weapons sold through themed currency and special gacha are some of the most profitable revenue streams for events.

In-Game Events Snapshot Report November 2021 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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“Rock the Month”: Spinmatic’s monthly promos to power operator growth

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As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.

After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.

For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.

This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.

“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”

Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.

The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.

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BHA Initiates Campaign Against Tax Hike

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The British Horseracing Authority (BHA) has urged the sport to collectively lobby the Government to back British racing and axe the Treasury’s proposal to hike tax on horserace betting by bringing existing online betting duties into one single rate.

The call comes ahead of the launch of “Axe the Racing Tax”, a BHA-led public campaign against the proposal which will be rolled out over the summer.

A tax hike for bookmakers in the Autumn Budget would be the third leg of a triple whammy of financial threats caused by Government policies which jeopardise the future of the sport in Britain.

Economic analysis commissioned by the BHA shows that aligning the current 15% tax rate paid by bookmakers on racing with that of online games of chance – currently taxed at 21% – by harmonising all remote gambling duties, could hit racing’s finances to the tune of £66m in lost income via the Levy, media rights and sponsorship. This is because operators are likely to seek to mitigate significant tax rises through cutting bonuses, reducing advertising and marketing budgets and increasing prices.

Should the Treasury seek to raise the proposed single duty rate further to help balance the books, the impact on racing’s finances would be devastating, with a projected £97m loss at a tax rate of 25%, a £126m loss at 30% and a £160m loss at 40%.

Brant Dunshea, Acting Chief Executive of the British Horseracing Authority, said: “It is vital that everyone working in racing, the media and bettors fully support and promote this campaign.

“The Government’s consultation on harmonising online betting duties, if followed through, poses one of the gravest risks to racing the sport has ever seen.

“It will punch a huge hole in racing’s finances, risk thousands of jobs across Britain and threaten the future of the country’s second most-popular sport and a cherished national institution.

“From now until the Budget we will be hammering home a very simple message to MPs, Peers and the Government on behalf of millions of racing fans. It’s time for the Government to back British racing and axe the racing tax.”

The post BHA Initiates Campaign Against Tax Hike appeared first on European Gaming Industry News.

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Change of Chairmanship in the GGL Board of Directors as of 1 July 2025

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On the occasion of the four-year anniversary of the Joint Gambling Authority of the Federal States (GGL) on 1 July 2025, Sandro Kirchner, State Secretary in the Bavarian State Ministry of the Interior, for Sport and Integration, has taken over the chairmanship of the GGL Administrative Board, succeeding Reiner Moser, Head of Office in the Ministry of the Interior, for Digitalisation and Municipalities for Baden-Württemberg.

During Reiner Moser’s term as Chairman of the Board of Directors, the GGL further established itself as a reliable institution for the supervision and monitoring of the online gambling market.

“The online gambling market has developed rapidly in recent years. The GGL has met the resulting challenges with great commitment and can already demonstrate remarkable results both in combating illegal gambling and in regulating and supervising the legal market. The exchange between the states and the GGL is always trusting and results-oriented. I would like to sincerely thank the Board of Directors and all GGL employees for this constructive cooperation over the past year,” said Head of Department Moser.

State Secretary Kirchner takes over the chairmanship at a time when the GGL is pursuing ambitious goals, including stronger international networking, particularly to further curb the illegal gambling market.

“The consistent prosecution of illegal offerings and player protection are my highest priorities. The work of the GGL must continue to be significantly geared towards ensuring that the business model of illegal gambling is not profitable in Germany,” said Sandro Kirchner.

With regard to his role as Chairman of the Board of Directors, he added: “I look forward to continuing the successful work of everyone involved over the past four years. We will certainly continue to face many challenges. However, I believe the GGL is well positioned to achieve this.”

The Board of Directors is the supervisory and steering body of the GGL. It consists of the heads of departments or state secretaries of the ministries responsible for gaming supervision in the 16 member states. The chair of the Board of Directors rotates annually on July 1st in alphabetical order of the member states.

The post Change of Chairmanship in the GGL Board of Directors as of 1 July 2025 appeared first on European Gaming Industry News.

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