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Nordisk Games increases its investment in Star Stable Entertainment to become the majority shareholder
Copenhagen-based Nordisk Games has increased its shareholding in Swedish game studio Star Stable Entertainment, creators of the world’s first – and only – multiplayer role-playing horse adventure game, Star Stable Online. The purchase of additional shares from existing shareholders means that Nordisk Games’ stake in the company has increased to close to 57%. Star Stable Online is the world’s top-ranked horse game, and it recently celebrated its 10th anniversary.
Nordisk Games is owned by the entertainment company Nordisk Film, which is a part of Egmont, a leading Nordic media group. In recent years Nordisk Games has built a high growth portfolio of minority and majority-owned game studios that includes Avalanche Studios Group, Supermassive Games and MercurySteam.
Launched in 2011, Star Stable Online is a unique game that’s turned MMO convention on its head, creating a horse-themed game catering to girls and young women. Each month, more than 1.4 million players from 180 countries spend time in a world populated by other riders and a colourful cast of characters. Its magical fantasy storylines, challenging horseback quests, and social gameplay has earned it a reputation as a destination for girl gamers who want to socialize and make friends online.
“Nordisk Games has been such a positive influence on the studio, and their purchase of additional shares is a big endorsement of everything we’ve done so far and our plans for the future. What is so great about Nordisk Games’ approach is that they are not interested in controlling what we do, but rather, helping us in the long term to achieve something special. That’s why we are all looking forward to continuing the great working relationship we have,” said Johan Sjöberg, CEO at Star Stable Entertainment.
“What we love about Johan and the team at Star Stable Entertainment is how they have stayed true to their vision to create a game that’s so different to anything else on the market. Not only creating a unique game but then expanding the Star Stable universe into animation, books and more,” said Mikkel Weider, Managing Director of Nordisk Games. “We like to say that we want to work with studios that have broad and bold visions; having just celebrated the 10th anniversary of Star Stable Online, I can’t think of a studio that better embodies this approach.”

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iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign
S8UL has officially qualified for the grand finals in Apex Legends, , and EAFC 25 at EWC 2025, making it the first Indian esports organisation to represent the country at one of the world’s biggest esports tournaments. The organisation’s Chess stars Nihal Sarin and Aravindh Chithambaram will be competing in the Last Chance Qualifier from July 24 to 26, while EAFC player Aaron Rivera (Happy) will vie for one of the four remaining spots at the EWC in the FC Pro 25 Play-Ins.
Nipun Marya, CEO, iQOO, commented, “Esports in India is evolving rapidly, and we’re proud to strengthen our association with S8UL as they represent India on one of the biggest international stages. Our collaboration reflects iQOO’s focus on connecting with the performance centric community and supporting talent that’s redefining competitive gaming in India.”
Taking place from July 8 to August 24, the EWC 2025 features a record-breaking $70 million (approx. INR 598 crore) prize pool and hosts the world’s best talent across console, PC, and mobile titles. S8UL’s participation across different titles underscores the organization’s depth, diversity, and ambition.
The post iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign appeared first on European Gaming Industry News.
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Felicity Appoints İlker Yoldaş to Lead Product Strategy
AI enabled game publisher, Felicity has appointed İlker Yoldaş, a revered name in the gaming industry as the company’s new Vice President of Product. With more than 20 years of experience in the gaming industry and over a decade in senior product leadership roles, İlker is known for scaling live games and building product infrastructure across mobile and emerging platforms. They specialise in live ops, AI- driven personalisation, and data-first monetisation.
İlker Yoldaş with their player-first leadership philosophy and cross functional experience, will play a pivotal role in shaping Felicity’s product strategy and global growth. İlker’s earlier roles with Homa, TastyPill, and Peak Games, have helped hone their focus on core game design, feature development, and systems thinking across multiple platforms. Prior to Felicity, İlker served as Head of Studio at Quiet, successfully leading it to acquisition by TapNation.
“Proud to join Felicity as VP of Product,” said İlker Yoldaş. “Energy is high, the roadmap is defined, and we’re hiring across multiple roles. Looking forward to shaping the future landscape of gaming through unseen innovations that redefine the industry.”
Felicity is strategically building a global leadership team to drive a tech-first game publishing model, combining innovative tech design, cross market expertise, and a unified vision to redefine how games are discovered, distributed, and scaled worldwide.
“İlker is a systems thinker with a player-first heart,” said Anurag Choudhary, Founder & CEO of Felicity. “İlker’s experience in leading teams, scaling live titles, and integrating AI into core gameplay systems makes for a perfect fit as we enter Felicity’s next phase of growth.”
“Felicity’s next chapter is global,” Anurag added. “Our talent footprint will span select markets globally, and every new team member will add deep expertise in mobile gaming, monetization strategy, and AI-driven design. We’re scaling not just our games but the systems behind them.”
The post Felicity Appoints İlker Yoldaş to Lead Product Strategy appeared first on European Gaming Industry News.
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“Rock the Month”: Spinmatic’s monthly promos to power operator growth
As summer reaches its peak, so do the opportunities for operators partnering with Spinmatic. The premium Slot developer has launched two new exclusive offers as part of its ongoing Rock the Month campaign – a high-impact promotional series featuring targeted incentives, exclusive discounts and seasonal themes designed to support long-term operator growth.
After a strong debut in July with Fruit Fiesta and Summer Splash, Rock the Month has quickly become a key initiative for many partners, offering unique commercial advantages each month, exclusively to Spinmatic clients.
For August, the provider turns up the heat with two new offers: Summer Crash and Freespin Hype. Both are available to apply for until July 25 and designed to help operators during the summer’s most critical weeks.
This August’s promotions offer Spinmatic’s partners the chance to unlock up to 60% off in Revenue Share, depending on the offer selected. Full activation details – including game selection and placement requirements – are reserved exclusively for Spinmatic’s operator network.
“Our goal with Rock the Month is to bring consistent value to our partners,” said Norbert Mathies, Managing Director at Spinmatic. “We know operators are constantly under pressure to keep players engaged, so with our monthly promotions, we aim to offer something that’s genuinely useful. With two offers available each month, operators can choose the one that best fits their market. At the same time, we’re helping them get more out of their campaigns and explore new games with reduced risk.”
Spinmatic encourages operators and industry stakeholders to stay tuned, as new Rock the Month promotions will continue to be rolled out monthly. For those looking for innovative ways to increase player loyalty and revenue, now is the perfect time to get involved.
The post “Rock the Month”: Spinmatic’s monthly promos to power operator growth appeared first on European Gaming Industry News.
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