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“The key to our success is our ability to identify new trends and opportunities” – Exclusive Q&A with Max Sevostianov, Chief Commercial Officer at Betbazar

Published

4 years ago

November 15, 2021

Reading Time: 5 minutes

Following a year of formidable growth for the industry’s leading matchmaker and sales house, Betbazar, the company’s Chief Commercial Officer Max Sevostianov spoke to us about its success, the changing nature of sports betting with the advent of Esports and how AI is leading the way.

Congratulations on your two-year anniversary at Betbazar! Can you talk us through your vision when joining the company and how you and your team have created such record-breaking growth over the past year and a half?

From the outside, I could always see that the iGaming industry held plenty of growth potential, so it was an ambition of mine to get involved. Given the business model and vision, Betbazar had and has, I knew it was something I wanted to be a part of. I have enough experience working in the B2B segment to know precisely how to build the proposition Betbazar offers.

Given the nature of recent global events, it’s been a challenging couple of years. Still, we have concentrated on analysing the sales processes and optimising our role as a global sales house.

I believe the key to our success is our ability to identify new trends and opportunities. We help our partners to integrate their content effectively. It has been crucial when dealing with a new concept such as Esports. During the pandemic, when top tier sports events were cancelled, we managed to support our clients by providing them with a new form of content.

Looking back at the last 18-months, what do you see as key to contributing to the company’s success?

A clear vision of what we want to achieve and a deep understanding of the types of products needed for our partners’ success has been essential. We have taken a data-driven approach to identify the right products for the right clients. We use transparent sales processes in the B2B segment, and we always try to find new approaches as well. Our priority is to build relationships, not only for the business side but also for growing human relationships. It has proven to be the best way to identify the client’s needs.

For example, we know that the modern player wants fast, engaging and easy-to-understand betting products. This audience needs to feel the integrity of the stats behind the product they are using. For example, our esports partner, BETER, is very popular with the millennial and GenZ age group as it has what they’re looking for. It made them an ideal candidate to become one of the industry’s favourite Esports providers. Such growth, where we can symbiotically benefit each other, is exactly what Betbazar is aiming for.

What do you believe differentiates Betbazar’s business model in terms of what you’re able to bring to your partners?

We’re unique in what we do, and our client-first approach is what makes us stand out. We learned during our journey that content creators often don’t have the sales capabilities they need. They can create the perfect product, but it can be challenging to find the perfect client. Betting providers are also constantly under pressure to identify which products will take off on their websites. Betbazar, as a global sales house, has expertise in B2B sales and clients needs. We help to choose the most appropriate product for the client. We also assist in managing the integration process to make sure it goes as smoothly as possible.

Your experience spans more than 20 years across both B2C and B2B, how do you feel your experience has contributed to what you’ve brought to Betbazar?

In my opinion, there is a connection between B2C and B2B sales in the betting business. We negotiate directly with the business, and we present the content they might be interested in. Yet the final user of this content is a B2C client, which is an audience whose needs must be taken into account while selling the product. Doing that effectively comes down to being able to build mutually beneficial relationships. It is another reason our business model has worked so well.

When I started working at Betbazar, I shaped the structure that helped us provide a client with all necessary information right after the connection was established. You need to understand that the betting business develops immensely fast, new products appear on the market in the blink of an eye, and it’s us who present them to the client. We constantly monitor and research the market to give our clients the latest trends and create a transparent information sharing process. This clarity is always the best way to retain clients for as long as possible. Experience in doing this is what I bring to the table.

Looking to this year in terms of betting, how much has the B2B and B2C landscape changed in the last year?

We saw a lot of mergers and acquisitions this year, including 888 with William Hill, DraftKings with Entain, Kindred with Abios. Companies are clearly looking to create in-house technology stacks and move away from outsourcing software. We are seeing huge companies looking to start-ups with a winning edge to offer technological and AI-driven solutions, and this is just the beginning. Next year we will likely see more M&A action for this reason – as the business case is clear for many to integrate their tech internally.

On the B2C side, the audience is changing. As we’ve seen with millennials and Gen Z, the way they want to be entertained evolves at the speed of technology, so an effective offering needs to be just as dynamic. Operators need the right insights and the right data to be able to keep up with this kind of fluid demand. How they want to be engaged, what devices they want to use, and what games they like are all in flux. A data-informed solution is the only way to achieve this.

Given your wide selection of products, which B2B supply-side verticals are going to prove key to 2022 success for operators?

No one is surprised that Esports betting is growing in popularity, and it will continue to increase. The priority for the B2B segment is to develop new products that cater to these needs. The integration process also has to be streamlined, which is why we’re seeing plenty of tech being integrated in-house.

I saw The International DOTA 2 tournament, and there is a lot going on in that, even I wasn’t always able to follow it! What became clear to me is that this type of player enjoys investigating different game mechanics. So, it is as important to provide new mechanics as it is to have unique content. The gamification of the betting process is becoming more important in this way.

The key now to attracting the audience is personalisation. It is by far the fastest route to a young audience today. Modern content must include not only high-quality video, information about the players, statistics, but also a correct marketing approach should be applied to present the content in a favourable light.

Looking at the next few years – how much do you believe sportsbooks and casinos are going to be shaped by player demand and what’s going to change?

AI is going to play a much more significant role, and the collection of data to inform these processes will become a far bigger priority for sports betting providers. As a result, we will see more personalised betting for players. We are going to see more intuitive additions of sportsbooks to online casinos to maximise cross-selling and retain their existing audience.

New games will definitely be introduced to the market. I am sure in the upcoming years Esport will become just as popular as the regular sport, if not more popular.

Online betting will continue to grow as people adapt to a post-Covid world. Tech development will inevitably surprise us since we already know the betting industry is one of the most progressive in the world.

New approaches to responsible gaming will also appear as the industry grows. It will be a major step to creating a better customer experience and taking the sector to the next level.

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Week 38/2025 slot games releases

Published

2 days ago

September 19, 2025

George Miller

Reading Time: 4 minutes

Here are this weeks latest slots releases compiled by European Gaming

“Fruitferno 40” went live, a new 5×4 slot from Hölle Games. It comes just a few weeks after the Dragon’s Diamonds launch, a cluster-style title with an equally hot theme! Following up to that 6×5 scatter-pays smasher, the Hölle team have taken a short detour to drop a 40-payline sequel to Fruitferno 20, for all those slot purists out there.

GAMOMAT is raising the stakes again with the release of its horror-themed Dead Legion. Set on a war-torn battlefield that’s shrouded in mist, Dead Legion unfolds within a macabre world where the dead legions have risen. An epic, dark live orchestral soundtrack intensifies the atmosphere across the 5×3 reels.

Reflex Gaming is heading deep into ancient ruins with the launch of The Cursed Idol of Montezuma Treasure Hunt, a visually stunning, Aztec-themed slot that introduces the company’s exclusive Treasure Hunt game mechanic. This 6×4, 20-payline title combines mystery, tension and progressive gameplay in a setting inspired by the legends of Montezuma.

Precision meets power in Crown Supreme Hold & Win from ICONIC21, the in-demand iGaming content provider. To take the throne, players must navigate a compact 3×3 grid and the regal Hold & Win mechanic in a slotting experience that pulses with anticipation and big win potential.

Relax Gaming, the iGaming aggregator and supplier of unique content, has launched Net Gains Dream Drop, a high-energy sequel where players can reel in massive rewards beneath the waves. Packed with coastal chaos and big catch potential, Net Gains Dream Drop offers 4,096 ways to win, three types of Mystery Symbols, Coin Collection mechanics, stacked Wilds, and more.

SlotMatrix, the world’s largest casino content aggregator, proudly announces the launch of 20 Armadillos, a thrilling new slot adventure set deep in a jungle where fortunes roll wild. 20 Armadillos is a 5-reel, 4-row slot with 20 lines, medium-high volatility and RTP options of 94.16% and 96.96%. With a maximum multiplier of 30,000x and a responsive, mobile-first design, the game blends rich visuals with high win potential.

Amusnet has released its latest video slot, Roman Coins – a game that captures the magnificence of the Roman Empire and brings it to life on the reels. It is Amusnet’s first-ever 3-pot video slot. With a 5-reel layout and 25 fixed paylines, Roman Coins strikes a perfect balance between classic slot structure and innovative mechanics.

Play’n GO throws the switch on Lab of Madness It’s a Wild!, a gothic comic-inspired slot that surges with strange science and surprise. Players join the unconventional Dr Frankenstein as she attempts to jolt her patchwork Monster to life in a lab where every pull of the lever sparks new possibilities.

Playson, the accomplished digital entertainment supplier, ups the ante in its latest Irish folklore release, Golden Penny x1000, with a rare 6×5 reelset, x20,000 max win and a bountiful Free Spins Bonus. In an enchanted twist to base play, the colourful game field comes alive with collapsing symbols. Eight matching symbols form a winning combination, with the total of the symbols forming the win value.

Evoplay, the award-winning game development studio, has launched Lunar Wilds, an atmospheric slot that combines mystical forest visuals with powerful features and big win potential. Set beneath a silver moon, the game transports players deep into an enchanted wilderness, where packs of wolves roam under the night sky.

The God of the Sea unleashes lavish gameplay in Blueprint Gaming’s latest offering, Rise of Atlantis Legacy, with the highly anticipated title introducing a new Gates of Atlantis bonus game, boosting the chance of significant cascading returns. Boasting the ability to appear on any of the six reels, Rising Multipliers offer enriched payouts if featured in a winning combination, which are added at the end of a successful cascade.

Stakelogic is setting sail into uncharted waters with its latest slot release, Kraken’s Catch, a feature-packed, high-volatility slot where monstrous multipliers and a mysterious sea creature lie beneath the surface. This 5×3 slot with 15 win lines invites players on a nautical adventure where every spin can uncover treasures from the deep.

The post Week 38/2025 slot games releases appeared first on European Gaming Industry News.

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KSA Issues New Duty of Care Guidance for Gaming Arcades and Casinos

Published

2 days ago

September 19, 2025

George Miller

Reading Time: 2 minutes

The Netherlands Gambling Authority (KSA) has issued new guidance for gaming arcades and casinos to improve the implementation of their duty of care. The KSA previously visited gaming arcades across the country. These visits revealed that while most arcades are paying attention to their duty of care, implementation could be improved in some areas. The guidance the KSA is now sharing with license holders contains practical tools and explanations, but no new rules.

Duty of care of arcades

With the implementation of the Gambling Act (Wet Koa), the duty of care for gaming arcades has been further expanded. This means they are obligated to prevent and mitigate gambling addiction as much as possible. Since then, gaming arcades have taken steps to comply with this requirement. However, in practice, the stated good intentions and the relevant policy are not always sufficiently aligned. The KSA has discussed this with various parties within the sector. Based on the input from these discussions, the new guidance has been developed.

Guidance

The guidance for arcades includes resources that providers can use to properly fulfill their duty of care and better inform their employees. The guide provides explanations and examples of what arcades must do and what the KSA expects of them. It also includes an overview of frequently asked questions. In addition to the guidance, a poster and an animation have been developed to raise awareness among arcade employees about the duty of care.

Along with the duty of care guidance, arcades also received a Guideline for Identity and Cruks Verification. The KSA regularly receives questions from the sector about the Cruks exclusion register. This guideline addresses the operation of Cruks and the most common questions and problems.

KSA chairman Michel Groothuizen said: “Certain key factors of the duty of care are easier to monitor for online providers than in brick-and-mortar casinos. In our conversations with arcade owners, we’ve noticed that they want to do more with the duty of care, but sometimes still struggle with its proper implementation. With this new guidance, supplemented with informational materials for employees, we’re giving them new tools to do so. In this way, we’re working together to ensure that players are optimally protected even at brick-and-mortar providers.”

The post KSA Issues New Duty of Care Guidance for Gaming Arcades and Casinos appeared first on European Gaming Industry News.

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QuinnBet Expand Ospreys Partnership

Published

2 days ago

September 19, 2025

George Miller

Reading Time: 2 minutes

The Ospreys announced that official betting partner, QuinnBet, had expanded their partnership with the Ospreys. The partnership will see QuinnBet take a place on the Ospreys shorts of all three of the team’s kits this season.

The new, multi-year partnership will see the QuinnBet logo take a prominent placement on the back of all three playing shorts.

With the Ospreys competing in front of multi-continental audiences in both the BKT URC and EPCR Challenge Cup this season, QuinnBet’s brand is set to reap the benefits.

Launched in 2017, QuinnBet, regulated by the UK Gambling Commission, and in Ireland by The Gambling Regulatory Authority of Ireland, has firmly established themselves in the iGaming industry by providing a socially responsible service. With an emphasis on giving more back through unique promotions and excellent customer care, QuinnBet has become a trusted name in the industry.

Head of Commercial for the Ospreys, Richard Lancaster, said: “We’re delighted that QuinnBet have decided to expand their partnership with the Ospreys. We have already built a successful relationship, and we’re looking forward to building on that even further in the coming seasons.

“Working with QuinnBet has already been hugely beneficial for us in education around Safer Gambling awareness, and we’re already planning on how to improve on this even further as we look ahead to the future.”

Niall McPartland, Head of Commercial and Sponsorship at QuinnBet, added: “We are delighted to enter this significant three-year partnership with Ospreys Rugby.

“The partnership builds on our inaugural 24/25 season sponsorship of The Ospreys, and the extension until 2028 demonstrates the success of the partnership to date and the huge regard we have for the club.

“Ospreys are one of the dominant forces in Welsh rugby, producing numerous players who have gone on to represent Wales and The Lions internationally. We are therefore privileged that our association with the club, will showcase QuinnBet at the highest level to Rugby supporters across the UK, Ireland and internationally.

“We commit to utilising the partnership to promote our brand in conjunction with Safer Gambling, which is integral to our business and which Ospreys Rugby is fully supportive of. We would like to wish everyone at the club the very best for the season ahead.”

The post QuinnBet Expand Ospreys Partnership appeared first on European Gaming Industry News.