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Jogo Global interview: Offering alternative content to UK operators
Jogo Global, having recently been granted its licence by the UK Gambling Commission, now has its eyes set firmly on achieving growth in one of the world’s most recognised gambling markets. The fast-growing platform provider and casino content developer is already intensifying its activity in the region, negotiating with big-name operators to demonstrate its approach to delivering new and exciting gaming experiences.
European Gaming caught up with group CEO David Marcus to discuss how the ambitious company’s differentiated product portfolio will be highly appealing to UK-licensed operators, including the importance of gamification tools to elevate the user experience.
European Gaming: What are your immediate plans in the UK market, now that you are licensed in the region?
David Marcus (DM): Securing such a licence is a detailed and comprehensive process with many boxes that needed to be ticked. Attaining a Remote Gambling Software and Games Host (Casino) licence shows that we have the necessary infrastructure to deliver to the highest of standards. The process was managed by our General Manager/Compliance Officer Ellen Sezerino, along with the outstanding Jessica Wilson from law firm Harris Hagan. I cannot commend both Ellen and Jessica enough on their hard work, guidance and knowledge from start to finish.
With the UKGC licence, the bar is set incredibly high – we welcome this high threshold, as it maintains a high standard industry-wide. We have already begun to capitalise on the opportunities the licence has given us, creating positive relationships with a number of leading operators to distribute our content and build high-quality platforms.
European Gaming: Which of your products do you think will especially resonate with UK operators and why?
DM: Slots always resonate with UK operators and their players, but I think the market is shifting towards experiences that offer something unique. The slots market is saturated and, as such, there is demand from online casinos for games with a difference. Our focus is on building niche products, such as crash games, video bingo and keno – bingo especially is a game that is underrepresented in this market. Regarding innovation in slots, we are also creating mini games for sportsbooks, which are small versions of games that play in a window while the main screen is still fixed on the latest odds and markets. It allows people to continuously bet in a variety of ways and focusing on incorporating additional playability like this, is one of Jogo Global’s core aims.
With new UKGC legislation enforced recently, auto-play is now no longer allowed. There have to be other ways to make games more attractive and empowering to play, so expect to see new types of games enter the marketplace, including hybrids of existing game types.
European Gaming: Player behaviours differ depending on the territory – how will you tailor your offering to meet the specific needs of the UK player?
DM: Player bases in certain international markets exhibit particular habits that we have to adapt to – players in Latin America are wanting to play quick, for example, so repeat play is something that demographic is comfortable with. A large segment of British players are more cautious, so play tends to be at a slower pace in the UK. The dynamic is different. As such, we place a lot of importance on bonus games and jackpots – the key is to create added incentives for players to give them a reason to keep playing and inject the experience with another level of value.
European Gaming: What will be the key to sustaining long-term success in the UK for Jogo Global?
DM: Gamification is the next stage for the industry, and Jogo is set to pioneer its use to the next level. In conversations with tier one operators, we have demonstrated that a great game, both in terms of gameplay and aesthetics, can still struggle to make waves in the market if it does not have great gamification behind it. It’s very easy to produce attractive, high-quality content but it is all about keeping players engaged. Tournaments, for example, are one of the game-changers of the market, they provide a USP for a game amidst the thousands of competing products. There is also the social aspect: playing with friends and sharing wins. Top-class games with cutting-edge images and robust maths form the basis of our operation, but what sets Jogo Global apart from the crowd is our commitment to games with engaging and unique gamification. Player engagement is key.
European Gaming: What markets does Jogo plan on entering next? What is informing your decision process?
DM: The US regulated market is on our radar. We have already picked up a few projects within the region and there is a demand for content of which our credentials show we are in the ideal position to provide – we have the platforms and content to support a robust omni-channel experience. At Jogo, all of the right mechanics are in place to solidify a good presence in the US and deliver cross platform content for the land-based casinos that are looking to get online, whether that be social slots or real money play. Watch this space!
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7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
The post 7-Eleven selects Jackpot.com as their official lottery partner appeared first on European Gaming Industry News.
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The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
The post The World Esports Summit 2024 Is Here! appeared first on European Gaming Industry News.
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Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
The post Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference appeared first on European Gaming Industry News.
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