Latest News
Esports Entertainment Leader Joins Forces with Leading Esports Training and Development Pioneers To Take Teen Esports Events To A Global Audience
Two leaders in the flourishing, multi-faceted market of Esports are joining forces to provide unprecedented access and opportunities to high school esports competitors and enthusiasts.
EsportsTower LLC, the largest amateur training club in North America, has signed an exclusive partnership with ESTV EsportsTV to extend their wildly popular Esports Tower Rumble events to a global audience. First aired in February 2021, Rumble events were streamed on Twitch through a partnership with Boise State University. With the addition of ESTV, weekly events are expected to reach over 150,000 unique viewers weekly per game title. ESTV is the first worldwide 24-7 live, linear video channel dedicated to esports. Launched in May 2019, ESTV provides round-the-clock coverage of esports athletes and gaming franchises from an insider perspective.
Esports Tower branded Rumble events feature amateur high school club players who want to go pro and score college scholarships while playing against top-ranked high school teams. Adding to the excitement, college partners this year have helped build out the mental health and wellness-inspired Esports Tower ApproachTM curriculum and contributed nearly $2-million in scholarship awards. Pro-teams have also started scouting Esports Tower clubs for talent, with team Kungarna announcing a tryout event planned for mid-December as the company launches its newest game – Apex Legends. Esports Tower currently offers club members live training twice weekly, along with weekly events where players test out new skills in action and gain insights from insiders about working in the fast-growing industry of esports. Current games include Rocket League, Valorant, Overwatch, and Fortnite.
“Watching high-ranked players in solo-queue doesn’t tell us much. What we like about Esports Tower is we get to see players in the development phase. We watch their progress in Rumbles from week to week and ultimately their coachability.” said Dr. Chris “Doc” Haskel, Head Coach at Boise State University and 2020 College Esports Coach of the Year (NAECAD), 2020 Esports Director of the Year (NACE).
“What I loved about talking with Esports Tower players last month is they remind me of myself. They’re eager to learn, open to critique, and unafraid to ask questions. And some of their players are better than you’d expect – I watched as one took out top-ranked Tenz when they played at this summer’s BFC Smeag Cup hosted by FaZe BabyBay, it only happened once, but it was unexpected and made for great entertainment!” said Thomas “Trippy” Schappy, FaZe Trippy Head Coach For TheFaZe Valorant Team.
“We are thrilled to partner with Eric and the team at ESTV. Their global platform is found on family-friendly devices and viewable via Roku, Amazon Fire, Sling, and many other providers in over 45 countries,” said David Adams, CEO and founder of Esports Tower. “We strive to do more than any other amateur organization to get our players seen and considered for collegiate and pro-opportunities. Partnering with ESTV is a natural step in helping our Generation-Z athletes expand their personal brand while supporting our college partners seeking to recruit top talent for their varsity teams.”
“We experienced some of the highest tune-in rates when we piloted Esports TowerRumbles last month,” said, Geoff Kowalski, Chief Revenue Officer of ESTV. “Esports Tower’s gameplay is compelling, and their interviews and editorial content provides interesting and entertaining insights of what happens behind the scenes showing what players do to advance both their gameplay and goals to go pro. It will be a great addition to ESTV programming and sponsorships, given it’s appeal to elusive teen viewers and their families.”
ESTV was launched in 2019 to meet the demand for round-the-clock coverage of esports athletes and gaming franchises from an insider perspective. Today, it’s the first dedicated channel for esports and gaming personalities, with programming providing round-the-clock coverage of esports athletes and gaming franchises from an insider perspective.
“ESTV’s mission is to deliver the most innovative esports and gaming programming available everywhere,” said Eric Yoon, Founder and CEO of ESTV. “As ESTV distributes the world’s best esports content on a linear programming schedule, Esports Tower will be a foundational pillar in our mission to provide content for all esports fans, promote opportunities within esports and expand the presence of esports media in homes across the globe.”
The alliance follows new original programming and expanded Rumble titles offered at Esports Tower.
Latest News
HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP
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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.
Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’
The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.
Latest News
Finland Finalises Gambling Reform Framework: Market Opening Set for 2027
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Finland is preparing to usher in a new era for its gambling industry, with a comprehensive reform that transitions the country from a state monopoly to a regulated, licensed market. According to updates received by Nordic Legal, the Administrative Committee of the Finnish Parliament has completed its report, confirming the core elements of the reform. While the legislation has yet to be formally published, it is expected to pass without further amendments.
This reform marks a significant shift in Finland’s gambling landscape and introduces a well-defined roadmap that operators and suppliers should begin preparing for now.
Key Milestones in Finland’s Gambling Market Reform
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B2C licence application opens: March 1, 2026
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Opening of the gambling market: July 1, 2027
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B2B licence application opens: July 1, 2027
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B2B licence requirement enforced: July 1, 2028
In addition to these regulatory changes, the Finnish government is reportedly exploring mechanisms for enhanced player protection. One such initiative under consideration is the introduction of loss limits that would apply across all licensed operators, signalling a strong commitment to responsible gambling.
Nordic Legal: Your Strategic Partner for Finnish Market Entry
With deep expertise in the Nordic gambling sector, Nordic Legal is uniquely positioned to assist operators navigating the Finnish licensing process. Drawing on experience in Denmark and Sweden, the firm brings regulatory insight, a streamlined methodology, and local expertise to ensure clients are well-prepared for this market transformation.
Why Choose Nordic Legal?
1. Familiarity with Your Business
For existing clients operating in Denmark or Sweden, Nordic Legal leverages its existing understanding of your organisation and technical infrastructure. This continuity accelerates the process and avoids duplication of effort.
2. Regulatory Expertise
Years of engagement with Danish and Swedish regulators allow Nordic Legal to anticipate regulatory expectations, resolve potential issues early, and smooth out the application journey.
3. Proven Nordic Methodology
Nordic Legal applies a tested framework to each licence application, including:
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Reusing existing documentation where possible
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Mapping technical and certification requirements in advance
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Aligning responsible gambling strategies with Finnish standards
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Co-managing projects through your current contact and our Helsinki team
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Constructive engagement with regulatory authorities when needed
Finland Licence Application Package
To support a seamless entry into the Finnish market, Nordic Legal offers a comprehensive application service that includes:
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Translation of all required documents
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Step-by-step application guidance
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Completion of application forms
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Full project management
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Direct communication with the Finnish Gambling Authority on your behalf
Operators aiming to enter the Finnish market are encouraged to begin preparations early. Nordic Legal’s package ensures that you will be ready when the application process opens in 2026.
Thinking of Entering the Finnish Market?
Whether Finland is part of your expansion strategy or you need a clearer understanding of how the new legislation affects your operations, Nordic Legal is ready to help. With expert knowledge of the requirements, the process, and the business context, we provide the guidance and support you need to move forward confidently.
For more information about our Licence Application Package or a personalised assessment of the Finnish market, please contact Nordic Legal directly.
The post Finland Finalises Gambling Reform Framework: Market Opening Set for 2027 appeared first on European Gaming Industry News.
Latest News
NuxGame & Gamblers Connect Enter a New Partnership
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Gamblers Connect is pleased to announce a new strategic partnership with NuxGame, a premier B2B software provider specialising in API-first, modular iGaming solutions.
This collaboration is designed to significantly enhance NuxGame’s brand visibility and solidify its authority across the critical regulated and emerging markets our operator network serves. NuxGame, which has been successfully developing and expanding operator projects since 2018, offers comprehensive Turnkey Casino and Sportsbook Platforms.
The company’s technical strength is unmatched, featuring a massive aggregated content library of over 16,500 games from more than 130 studios, alongside advanced, market-specific tools like its Telegram Casino Software and specialised Sweepstakes Casino Platform.
Gamblers Connect will showcase how NuxGame’s modular, API-first architecture allows clients to quickly launch a fully branded platform, easily scale into complex verticals like crypto, and benefit from full compliance support, including their Romanian Class II B2B Licence and GLI-19 Certification.
By offering transparency around risk management and a comprehensive support system, Gamblers Connect will de-risk the initial onboarding process for operators.
This strategic alliance underscores NuxGame’s commitment to delivering technical excellence and our dedication to providing our audience with trusted, high-value industry partners.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Our partnership will leverage Gamblers Connect’s high-authority platform to connect NuxGame directly with decision-makers seeking fast, scalable, and compliant software solutions. Our cooperation will focus on delivering expert content and deep technical insights into the platform’s core advantages.”
The post NuxGame & Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.
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