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Smartico Loyalty Wheel: A Game That Can Be A Game-changer for CRM

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CRM is sometimes a game of luck.

Seasoned customer relationship management (CRM) executives would understand this perfectly.

Sometimes you initiate a well-planned and creative-stacked campaign only to find less-than-desired results. Sometimes, you create a quickfire, spur-of-the-hour campaign with available resources to find surprisingly great results.

The intangible reason for such customer behavior is often attributed to luck. Thatā€™s why CRM can sometimes become a game of luck.

But gamification could help you win it.

How?

Well, the answer is stuff of a doctoral thesis.

For the time being, take Smarticoā€™s newly launched product called Loyalty Wheel as an example. Letā€™s see how it can potentially be a game-changer for CRM.

Loyalty Wheel

It is a simple game that allows users to roll a roulette-type wheel and generates an array of random results. It can be either installed as a stand alone feature on a website or deployed as part of the Smartico Gamification tool.

The CRM operators can change the whole look and feel of the game by customizing the user interface, background images, sounds and language. They can also set up how the prizes are won and decide the types of prizes on offer. A typical option is to provide some bonus points to the winner which can be used to gain discounts and bonuses while signing up or making a deposit.

What Can It Do for CRM?

It is an excellent substitute for the usual landing page or the info page used for logging in. Users can play the Loyalty Wheel and win prizes to avail discounts and bonuses for various activities such as signing up, making deposits or placing a bet.

In other words, it lets the potential customers actively win a personalized bonus or discount as opposite to passively getting some one-size-fits-all benefit. Initial results prove its efficiency too. Based on the results of initial trials and use, customer conversion improves by 5-20% when using Loyalty Wheel.

Deployment and Implementation

Smartico has made the installation of Loyalty Wheel a breeze.

It can be seamlessly deployed into an existing website. All it takes is embedding some JS codes and a few hours of technical trial and error.

The following are the main features of Loyalty Wheel:

  • Options to provide multiple games simultaneously: Multiple games with different sets of results and prizes can be made available to users.
  • Customizable user interface and wheel design: User interface can be customized with company logo and text in any language. The wheel design and appearance can be modified too.
  • Multiple skins: It is available in multiple skins, for instance wood, cosmic and metallic.
  • Platform-independent functionality: It functions seamlessly on all platforms such as mobile, web and other native platforms.

Once successfully deployed, CRM operators implement the kind of game that ensures best conversion.

The operators have several options to help them bring out the best games possible:

  • Spin cost options: The operator can set a pre-defined cost of spin attempt (for example, based on user action, such as one spin for every log-in attempt and 1 spin for 1 euro deposited. The cost can also be based on loyalty points such as 100 points for one spin or it can even be totally free spins).
  • Segmenting the games based on customer type: The operator can set which of the users get to play the games, for example available only to VIP customers or only to first-time users).
  • Customizing the prizes: The operators can customize the prizes based on the season or customer type.
  • Communication options: The communication regarding the games such as winning prizes will be done through emails, SMS, push notifications or website pop-ups as set by the operator.
  • Call for action: The operator can set a congratulation message that will appear once the game is over, which can lead the user to a specific page, such as a registration page or deposit page).
  • Game preview mode: The operator can preview the game after making all the customization before going live.
  • Analytics: Analytics of game usage, prize distribution and customer behavior are also available.

Endless Possibilities

The best thing about Loyalty Wheel is the possibilities it offers a CRM operator. It turbocharges the CRMā€™s journey towards optimum customer conversion.

After all, conversion is the bread and butter of every CRM. No amount of gamification can help if it does not bring sufficient conversion.

Loyalty Wheel, aided by human imagination and data analytics, has the potential to become a game-changer for CRM operations.

May be it could also ensure that CRM is no longer a game of luck.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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EGTā€™s latest innovations to shine at the 15th edition of BEGE Expo

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EGT is ready to make another memorable show during this yearā€™s 15th edition of BEGE Expo. The companyā€™s impressive product display will await the guests at booth 4.0. on November 27 and 28.

Several new developments in EGTā€™s portfolio will be presented to the local gaming audience for the first time. Among them will be the Bell Link 2 multigame, the latest addition to the absolute bestseller Bell Link, as well as the Bell Link Boost jackpot. The mix will introduce visitors to the exciting worlds of 10 titles, 5 of which are brand new, offering them numerous opportunities for winning and entertainment.

Bell Link Boost will also captivate playersā€™ attention with its six exciting games, as well as the Boost feature, which will amplify the amount of the Major and Grand jackpots. The highest levels of Bell Link Boost will be combined with the corresponding levels of Bell Link and Gods & Kings Link, adding even more thrill to the gaming experience.

Two new Asian-themed jackpot solutions will be on display as well. Sheng Sheng Bu Xi will offer players a jackpot combo, giving an extra layer of adventure to their gameplay, and the 4-level Zhao Cai Shuang Yu will further enhance the chances of winning with its Keep & Spin bonus and Free Spins & Wheel feature.

EGT will present its newest multigame series, Supreme Selection, which currently features Supreme Green Selection and Mega Supreme Fruits Selection mixes. Powered by the latest Exciter IV platforms, they will make their local debut during the expo, demonstrating a perfect blend of some of EGTā€™s most popular titles and brand-new games with enormous potential.

The selection of slot products for the show will be complemented by the General Series cabinets and multigames, as well as the well-known Premium Link, Coin Jackpot and Supreme Combo Link jackpots.

The company will also showcase its ETG solutions. The main highlight will be the new RK6C roulette, which will be presented in Bulgaria for the first time. Including sleek design and advanced features, it will provide guests with comfortable play stations, dynamic LED lighting, and engaging sound effects. The players will also be able to explore the numerous variants for keyboard configurations, American roulette, as well as the option for connectivity to other EGT Automated Roulette units, enhancing the overall experience.

The well-established GS 32 T, G 32 T, and G 27 T terminals will also show their eye-catching design, numerous ergonomic features, and great flexibility, allowing many possible configurations with other devices. They will be equipped with multigame mixes of Supreme and Power Series, as well as top-performer Jackpot Cards.

Numerous AWP and VLT products, designed specifically for different markets, will be at the disposal of the standā€™s visitors. They will also be able to get acquainted with the latest modules of EGTā€™s casino management system Spider, thanks to which the organization of the daily activities in gaming facilities is easier than ever.

EGT Digital will demonstrate its vast array of more than 120 popular slot games, as well as the in-house developed ā€œall-in-oneā€ betting platform X-Nave with its 4 main modules, each of which can function as part of the complete solution or operate independently, as they allow integration with products of third-party developers.

ā€œTaking part in BEGE Expo is always a great experience for us, especially since this year is even more special as the event celebrates its 15th birthday,ā€ shared Nadia Popova, Chief Revenue Officer and VP of Sales & Marketing at EGT. ā€œWe will be happy to meet again with our clients and partners from the region and discuss with them all new exciting opportunities for collaboration. We are also anticipating BEGE Awards, in which we are finalists in several categories.ā€

The post EGTā€™s latest innovations to shine at the 15th edition of BEGE Expo appeared first on European Gaming Industry News.

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Mortal cements his name as face of Indian gaming, wins ā€˜Content Creator of the Yearā€™ at global Esports Awards 2024

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Naman Mathur, popularly known as Mortal, has added another feather to his illustrious cap by winning the coveted ā€˜Content Creator of the Yearā€™ award at the Global Esports Awards 2024 Part 2 in Los Angeles on Friday. The grand ceremony saw Mortal triumph over globally renowned gamers like Tarik Celik, Ibai Llanos Garatea, and Marc ā€˜Caedrelā€™ Lamont, solidifying his stature as Indiaā€™s biggest gamer.

Mortalā€™s groundbreaking victory marks a significant milestone not only in his personal journey but also for the Indian gaming community at large. The 27-year-oldā€™s illustrious gaming career boasts numerous accolades, including championship titles in BMPS Season 1 (2022) and the PUBG Mobile Club Open (2019) as an esports athlete. He has amassed over 7 million subscribers on YouTube and more than 5.3 million followers on Instagram through his distinctive and impactful content, making him one of Indiaā€™s most influential gaming personalities.

Speaking on this remarkable achievement, Naman Mathur aka Mortal, Co-founder, S8UL Esports, stated, ā€œWinning this award is an incredible moment of pride, not just for me but for the entire Indian gaming and esports community. My journey began with a simple passion for gaming, and seeing that passion resonate with millions of people is truly humbling. I hope this achievement inspires more young gamers to chase their dreams and believe that they too can earn global recognition through dedication and hard work. I am deeply grateful to S8UL for being the backbone of my journey. This success is not mine alone- it belongs to every fan, every teammate, and every supporter who believed in me and in the potential of Indian esports.ā€

This was Mortalā€™s sixth consecutive nomination at the prestigious awards, a feat achieved by no other Indian gamer. Having been nominated for various categories over the years such as ā€˜Esports Mobile Player of the Yearā€™, ā€˜Streamer of the Yearā€™ and ā€˜Esports Personality of the Yearā€™, Mortalā€™s victory in this edition is a testament to his immense contribution to growing the esports and gaming content ecosystem in India.

ā€œThis award holds a deeply personal meaning for me. Watching Mortal achieve this recognition feels like a shared victory- one that takes me back to where it all began. From the late nights to the sacrifices, every moment has led us here. Together, weā€™re not just creating history; weā€™re shaping the future of gaming and esports globally. A victory for him, a milestone for Indian esports!ā€ said Animesh Agarwal aka 8Bit Thug, Co-founder, S8UL Esports.

The Esports Awards is the most prestigious night in esports, dedicated to showcasing top-tier performance and innovation from players, teams, media, hardware providers, games, events, and personalities within the scene.

ā€œWhen we first started this journey, we had no idea how far it would take us, but we always knew we were in this together. Mortal has always been like a brother to me, and seeing him win this award feels like a personal achievement. For him to be honoured with this accolade today is a reflection of the countless hours, effort and heart weā€™ve poured into building who we are and what we stand for,ā€ commented Lokesh ā€˜Goldyā€™ Jain, Co-founder, S8UL Esports.

Mortalā€™s achievement reaffirms Indiaā€™s rise as a formidable force in the global esports and gaming content landscape.

The post Mortal cements his name as face of Indian gaming, wins ā€˜Content Creator of the Yearā€™ at global Esports Awards 2024 appeared first on European Gaming Industry News.

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Goa Introduces an Entirely Online Lottery Platform

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In a move towards modernising Indiaā€™s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.

Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. ā€œOur mission is to democratize opportunities through technology,ā€ Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.

Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. ā€œWith our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,ā€ Gad remarked. ā€œThe technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.ā€

This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.

The post Goa Introduces an Entirely Online Lottery Platform appeared first on European Gaming Industry News.

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