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The top 10 broadband areas for gamers revealed

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  • Research by comparethemarket.com reveals the top and worst UK broadband spots for gamers
  • Kingston Upon Hull ranks the highest for the top place to game, followed closely by Birmingham
  • Na h-Eileanan an Iar in Scotland is in bottom place

It’s an exciting time for gamers at the moment. Not only did we see the release of FIFA 22 this month, but next month Call of Duty: Vanguard and the Battlefield 2042 are set to launch. For the 46.7million1 UK gamers to be able to enjoy these new games, they’ll need to have reliable broadband.

To find out which areas are the top to reside in for the best gaming connection, comparethemarket.com has republished its ‘Broadband Impact’ report to show where gamers are the most and least likely to be disrupted due to poor internet speeds*. First undertaken in May 2020, average download speeds (Mbps), superfast broadband availability, and households’ ability to receive decent broadband have been analysed to see how the results differ today.

The top 10 areas for gamers are as follows:

Rank Constituency Region Average speed (Mbps)

 

% able to receive superfast broadband % unable to receive decent broadband Combined gaming score
1 Kingston upon Hull East Yorkshire and The Humber 165.70

 

98.90%

 

0%

 

2.97

 

2 Kingston upon Hull North Yorkshire and The Humber 163.00

 

98.00%

 

0.30%

 

2.90
3 Birmingham, Hall Green West Midlands 160.90

 

97.80%

 

0.10%

 

2.89
4 Kingston upon Hull West and Hessle Yorkshire and The Humber 156.40

 

98.60%

 

0.10%

 

2.88
5 Birmingham, Hodge Hill West Midlands 146.40

 

99.50%

 

0.10%

 

2.84
6 Welwyn Hatfield East of England 137.60

 

97.50%

 

0.10%

 

2.71
7 Birmingham, Selly Oak West Midlands 150.50 96.60% 1.00% 2.69
7 St Albans

 

East of England 135.40

 

97.40%

 

0.10%

 

2.69
8 York Outer

 

Yorkshire and The Humber 146.70

 

94.50%

 

0.20%

 

2.68
9 York Central Yorkshire and The Humber 147.40

 

93.80%

 

0.40%

 

2.64
10 Birmingham, Yardley West Midlands 108.20 98.80% 0.00% 2.53

Overall, the region of Yorkshire and The Humber is leading the way, home to five of the top 10 areas for gamers. Looking at the difference in constituencies, Kingston upon Hull East, and North still claim the first and second spot as they did in May 2020. However, whilst Kingston upon Hull West and Hessle previously held the position as the third top area, the constituency has been knocked to fourth, with Birmingham, Hall Green now creeping its way into the top 10.

Looking at today’s worst areas for gamers, three locations in Scotland make up the top three spots. Na h-Eileanan an Iar is the worst place, with just 75.3% of people able to receive superfast broadband, and 10.8% unable to access decent broadband at all. Orkney and Shetland come in second, with only 67% able to receive superfast broadband, and 6.8% unable to access adequate broadband. Argyll and Bute rank third, with 8% unable to receive sufficient broadband.

Commenting, Mubina Pirmohamed, head of digital at comparethemarket, says: “If you’re an avid gamer, then you’ll know only too well that it doesn’t come cheap. Consoles and games can be expensive.

Want to know which other areas have been ranked as the worst for gamers? You can view a full breakdown of the top 10 spots here: https://www.comparethemarket.com/broadband/content/best-cities-in-england-for-gamers/

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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The State of iGaming 2025: 11 Drivers of the Industry (Part 2)

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In the second chapter of State of iGaming 2025, the Atlaslive team takes a closer look at what’s defining the next phase of industry growth. From evolving player protection tools to greener operations and new tech horizons, these drivers reveal how iGaming is preparing for a smarter, more responsible 2026.

Responsible Gambling Redefined

Responsible gambling has moved far beyond compliance checklists. Modern RG tools use behavioral insights and predictive data to help players manage time and spending. Subtle interventions, like break reminders or loss-limit alerts, are becoming key features for building player trust and keeping engagement healthy over time.

The Rise of Interactive Betting

Betting formats are multiplying, and players are engaging in new ways. Micro-bets, player props, same-game combos, and social leaderboards are turning wagering into real-time entertainment. The challenge now is clarity: platforms must balance choice with usability, giving players quick, simple access to complex markets.

Data at the Core

Data remains the invisible driver behind iGaming’s transformation. Real-time analytics now shape everything from live odds to fraud detection and personalized content. The leaders are those who don’t just collect data; they act on it instantly, adapting offers, managing risk, and improving retention on the fly.

Sustainability Takes the Stage

ESG principles are taking root across the sector. Operators are investing in green hosting, renewable energy, and transparent reporting, with regulators recognizing these commitments through official frameworks. Social impact, governance, and environmental action are becoming part of the industry’s identity.

Web3 on the Horizon

While regulation around crypto betting remains unsettled, Web3 continues to attract interest for its transparency and flexibility. Blockchain-based settlements, verifiable transactions, and digital rewards are redefining how trust and engagement can function. Once regulation aligns, its impact could be transformative.

iGaming in 2025 is evolving with purpose, fueled by innovation, guided by data, and anchored in accountability.

To see the full picture of where the industry is heading, read Part 1 and the complete Part 2 on Atlaslive’s blog.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

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Elantil enhances marketplace options with Booming Games integration

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Pioneering platform solutions provider adds content from leading software studio to bring customers an even wider selection of games and engagement tools

Elantil, the disruptive platform solutions provider on a mission to supply a revolutionary new “strategic backbone” for the iGaming industry, has announced that it has further increased the options in its online marketplace after partnering with Booming Games.

Established almost a decade ago by a close group of friends aiming to become one of the finest software studios in the iGaming industry, Booming Games has gone from strength to strength in recent years and now boasts a full content line-up of over 150state-of-the-art casino releases.

Licensed and certified in 17 regulated markets, including Malta, Ontario and the UK, Booming Games offers localised content in a variety of market-specific currencies and languages while also assisting operators’ engagement efforts with its exciting promotional tools.

As such, the studio promises to be a flexible addition to Elantil’s Marketplace that will enable operators to extend their outreach and supply an even more thrilling experience to players – and best of all, partners are free to contact the provider directly and form their own custom contracts.

With this, ensuring operators have complete control over the content and services that they take on and that Elantil never dictates the terms or duration of any agreements, operators can keep their costs to a minimum while also benefiting from Elantil’s quick and hassle-free integrations.

John Debono, Chief Technical Officer at Elantil, said: “Elantil’s Marketplace has been designed to put control back in the hands of operators and provide a quick and cost-effective way for them to expand their services. By adding Booming Games to our content line-up, we’ll be able to provide more thrilling content to customers that can help them reach new audiences globally.”

Frederik Niehusen, Chief Commercial Officer at Booming Games, said: “By partnering with Elantil, we’ll be able to reach new customers and deliver our top-performing slots to even more players around the world. This collaboration represents another important step in expanding our global reach and continuing to provide high-quality, engaging content to our partners and their players.”

The post Elantil enhances marketplace options with Booming Games integration appeared first on European Gaming Industry News.

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MiFinity Strengthens Global KYC with Veriff’s Automated Proof of Address Integration

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MiFinity, the award-winning global eWallet provider, has announced the integration of Veriff’s new automated Proof of Address (POA) solution, enhancing its Know Your Customer (KYC) process with cutting-edge fraud prevention and compliance technology.

This latest development builds on MiFinity’s successful two-year partnership with Veriff for Proof of Identity (POI) checks. By integrating automated POA, MiFinity will soon deliver a streamlined, highly effective KYC experience that combines POI and POA verification in real time. For customers, this means faster onboarding, instant account-level upgrades upon completion, and a frictionless journey. For merchants, it strengthens MiFinity’s ability to support genuine customers globally while mitigating fraud risks across the value chain.

The Veriff solution uses AI and machine learning to verify documents, detect manipulation, and identify fraudulent activity in real-time. This ensures only legitimate customers gain access, while reducing manual intervention for MiFinity’s KYC team. The outcome is a faster, more secure, and scalable onboarding process that protects merchants, boosts compliance, and supports long-term growth.

Paul Kavanagh, CEO of MiFinity, commented: “Our partnership with Veriff has always been about raising the bar on compliance, fraud protection and customer experience. With this new Proof of Address solution, we were proud to be involved early in the product development process, helping shape a service that works for our markets and our users. By adopting it from day one, we’ve not only streamlined customer onboarding but also strengthened the safeguards that protect our merchant partners. It’s a win-win; customers get verified quickly and easily, and merchants can be confident that MiFinity is committed to fraud prevention, compliance, and delivering trusted financial services worldwide.”

The integration also reinforces MiFinity’s position as a forward-thinking payments company committed to implementing best-in-class technologies. By reducing friction for legitimate users while blocking bad actors, MiFinity ensures higher customer satisfaction, greater trust in its platform, and added value for its network of over 1,200 global merchant brands.

Through this collaboration, MiFinity and Veriff are setting new standards for digital onboarding in fintech – where security, speed, and compliance work hand in hand to drive growth across sectors such as eCommerce, travel, Forex, and beyond.

The post MiFinity Strengthens Global KYC with Veriff’s Automated Proof of Address Integration appeared first on European Gaming Industry News.

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