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888sport to sponsor Cheltenham’s Showcase meeting
888sport is the new Official Betting Partner of Cheltenham’s two-day Showcase meeting, the track’s opening fixture of the 2021/22 season.
As fans return to the Home of Jump Racing for the new season, 888sport will sponsor four races across the meeting.
Friday’s card features the 888sport What’s Your Thinking Novices’ Hurdle and 888sport Novices’ Limited Handicap Chase, while Saturday’s line-up is headlined by two 888sport-sponsored Handicap Chases at 14.20 and the feature race of the day at 15.30.
The online betting company has also signed former jockey Barry Geraghty as its horse racing ambassador in the UK and Ireland, with the legendary Irishman providing views and insight around the season’s biggest fixtures, as well as sitting down for feature-length interviews with some of the biggest names in the sport.
Kieran Spellman, VP Head of Sport at 888sport, said: “The Showcase meeting at Cheltenham is seen by many as when the National Hunt season really kicks off and it’s fantastic that we are now the Official Betting Partner. It’s even more special that this will be the first time in more than 18 months that racegoers will be in attendance at, what many regard, as the home of National Hunt racing.
“We are expanding our presence in horse racing in both Britain and Ireland and, along with this new sponsorship, we have signed one of the sport’s greatest ever jockeys in Barry, who will provide great insight and knowledge to racing fans on both sides of the Irish Sea.”
Barry Geraghty, horse racing brand ambassador for 888sport in the UK and Ireland, said: “I’m really excited to have signed with 888sport ahead of the new Jumps season and I’m looking forward to offering my views on all the big talking points over the next few months.
“The Showcase meeting at Cheltenham is when the season really gets going and I can’t wait to be there – it will be the first time I’ve been racing at Prestbury Park since retiring in March 2019.”
Jack Royle, Regional Head of Partnerships for The Jockey Club West, said: “The Showcase is always an exciting meeting for us as we open our gates once again after the summer break. We’re delighted to be working with the team at 888sport and are pleased to have them on board as our Official Betting Partner of the two day meeting.”
Ahead of the Showcase meeting, 888sport will release a season preview with superstar trainer Henry de Bromhead, who sat down with Geraghty to discuss his plans for superstars like Honeysuckle, Minella Times and Bob Olinger.

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The Duo Returns: s1mple and electronic Reunite at BC.GAME Esports to Chase CS2 Glory
s1mple and electronic are back on the same team.
After years apart, the legendary duo is reunited—this time under the banner of BC.GAME Esports.
BC.GAME Esports has officially signed Denis “electronic” Sharipov. The 2021 CS Major champion and multiple-time HLTV Top player will now play alongside Oleksandr “s1mple” Kostyliev, who joined the organization earlier. Together, they form the core firepower duo of BC.GAME Esports’ CS2 roster.
“I am glad to announce that I am joining the BCGame Esports team. I am very happy to play together with S1mple again. Incredibly hungry and motivated to work like never before!”
The two previously spent six years together at Natus Vincere (NaVi), winning top-tier titles such as the PGL Major 2021, BLAST Premier Global Final, and IEM Cologne. Their synergy and clutch consistency earned them a place among the most iconic duos in Counter-Strike history.
In this new environment, electronic will not only serve as a key rifler but also contribute to the team’s broader content strategy—participating in match breakdowns, behind-the-scenes content, livestreams, and regional fan events.
According to BC.GAME Esports, another high-profile player signing is currently in the works, aiming to further strengthen the team’s competitive lineup.
BC.GAME Esports is the esports division of the global iGaming brand. As a platform operating in regulated markets, BC.GAME views esports as a long-term investment and an extension of its entertainment ecosystem. The organization sees its esports initiative as a bridge to connect with a younger, more engaged global audience.
Compared to traditional sports, esports content is more digitally native and easier to distribute across livestreams, short-form platforms, and bilingual formats. It also offers more flexibility and accessibility in reaching global players, creators, and fans. Unlike sports ecosystems built around rigid media rights, esports allows brands to take a more active role in content creation and community development.
About BC.GAME Esports
BC.GAME Esports is the competitive gaming arm of BC.GAME, a crypto-native entertainment platform. Launched in 2024, the team merges top-tier CS2 competition with blockchain-powered community engagement and digital content creation.
Contact
Pr manager
Olivia Dixon
BC.GAME
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THE UAE LOTTERY CONFIRMS FIRST AED 100 MILLION GRAND PRIZE WINNER
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It’s official, The UAE Lottery’s first AED 100 Million Grand Prize has been won, and verification is now underway!
The UAE Lottery is delighted to confirm this historic milestone for our winner, our organization, and the UAE’s entertainment and gaming landscape.
As part of our standard operating procedures, we are conducting due diligence to ensure that all internal checks, security protocols, and General Commercial Gaming Regulatory Authority compliance requirements are fulfilled before further details on our winner are shared and the prize is awarded.
Responsible gaming, player safety, and operational transparency remain at the heart of everything we do. Safeguarding the integrity of our draws and maintaining the trust of all players continue to be our highest priorities.
We will share more details about the lucky winner once all verification steps have been finalized.
The post THE UAE LOTTERY CONFIRMS FIRST AED 100 MILLION GRAND PRIZE WINNER appeared first on European Gaming Industry News.
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ELA Games’ Buffalo Force Charges to Outstanding Results: 62% GGR Growth in Just 3 Weeks
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Stunning visuals and strong performance make Buffalo Force a standout success
ELA Games’ Buffalo Force has quickly risen to the top of performance charts, just three weeks after its release, showing strong player engagement metrics and turnover growth.
The Wild West-themed brand-new title blends visually rich artwork, dynamic gameplay, and immersive atmospheres to create engaging experiences for players and value for operators. The game showcases ELA Games’ rapid rise to become a leading game development studio, capable of pushing the boundaries of the gaming industry with its innovative solutions.
Inside the Data: How ELA’s Buffalo Force Instantly Soared
This month, Buffalo Force exceeded all plans and surpassed expectations across key performance metrics. The audience immediately embraced the product, with operators reporting positive responses from player bases. With the game’s momentum still building, even stronger results may be on the horizon.
Growth metrics during the first 3 weeks after release highlight Buffalo Force as one of the studio’s strongest titles to date. It showcases the game’s powerful retention appeal and the ability to deliver games that perform consistently across regions, captivating new audiences:
- Actives growth +26%
- Turnover +38%
- GGR total growth +62%
- Rounds count +29%
These results reflect a rise in overall player activity, indicating higher session frequency and more wagers placed. This shows that Buffalo Force has high replay value and is a game that encourages engagement.
[Video https://youtu.be/pBHPyi2vHlY]
Marharyta Yerina, ELA Games’ Managing Director, commented, “Buffalo Force represents the progress our studio has made in understanding what players love and what operators need. What we see with the game’s instant success is a sign that our approach is working and that each new release will set the bar higher in terms of engagement, performance, and enjoyment.”
ELA Games’ Portfolio Continues to Expand
Buffalo Force’s success reflects ELA Games’ development approach, where each release enriches the studio’s portfolio, adding creative innovation, visually rich design, and operator value. Other recent additions, such as Shoot Happens or Rabbit Winpot Deluxe, reinforce this trend, creating a balanced catalogue with plenty of variety.
Joker Winpot is another standout title for ELA Games that has received widespread acclaim. It received key nominations by various institutions for its creativity and innovation, underscoring how ELA Games’ developments are recognised by peers and press alike. Buffalo Force positions itself as a key game for the studio that will contend for similar commercial success and industry recognition.
The post ELA Games’ Buffalo Force Charges to Outstanding Results: 62% GGR Growth in Just 3 Weeks appeared first on European Gaming Industry News.
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