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Exclusive Q&A with Lars Kollind, Head of Business Development at iSoftBet
We present here an insightful interview Lars Kollind, Head of Business Development at iSoftBet.
He talks here about his career, his role in iSoftBet, the expansion plans and the impressive content that the company offers. He particularly emphasizes on the aspects that iSoftBet focuses on before entering a new market. He also describes the variety and quality of games content at the company possesses.
Here we go!
Q. Let’s start with a brief intro about yourself. Tell us about your career and interests. Our readers would love to hear that.
A. Hi! I’m Lars Kollind, Head of Business Development at iSoftBet. In my role, I work closely with our commercial and marketing teams to build and strengthen internal and external relationships, further develop sales. I leverage customer needs & insights to implement strategies that increase revenue – always on the hunt for new business opportunities, including entering new markets.
At iSoftBet, all our activities tie into our corporate values of curiosity, respect and passion as we look to bring amazing gaming experiences to players in regulated markets all over the globe.
I have spent more than a decade in senior commercial, sales and marketing roles within the gaming sector for some of the industry’s largest suppliers.
Q. You joined iSoftBet in November 2020. How has been the journey so far? Could you describe some landmarks?
A. It’s been a period of tremendous growth, both for me as an individual and for the company. I can say that I adapted easily, thanks to the very welcoming and involved team at iSoftBet. As for highlights, my most important success has been the introduction to Latin America. Another important landmark would be iSoftBet’s content going live with Jokerstar in Germany. We have a lot more in the pipeline, and I’m excited to see how we will progress in this sense.
Q. Tell us more about your partnership with Jokerstar in the German market.
A. The German market offers some very interesting opportunities and we’ve worked hard from a regulatory standpoint to be able to bring real value to operators there.
Jokerstar gives us a platform to reach German players in what is still a market that is in the process of finding its feet, and we are eager to see what we can achieve. It is a third-generation casino operator with more than 165 gambling halls in Germany, over 1000 employees and a whopping 200.000 customers each year, now testing the waters in the online environment.
The partnership allows us to reach a wide audience and we’re more than excited to see how our games will perform with Jokerstar.
Q. There have been recent news reports about iSoftBet’s expansion plans in Latin America as well. What’s the present position and what would be the next steps?
A. It is no secret Latin America is a hugely exciting continent, having an expected GGR of over $2.5bn by 2025 in regulated markets [as per Vixo GamblingCompliance], with so much expectation as more markets embrace frameworks. We’ve grown strongly in the region with a number of key commercial deals, including Dotworkers, Doradobet and Universal Soft in recent months, with plenty more to come.
We’ve recently signed with MeridianBet as well, a partnership that will see our top slots live across Serbia, Montenegro, Bosnia and Herzegovina and Malta, as well as Peru in Latin America. Of course, we look forward to expanding even more in these areas, as well as entering new markets in the coming year.
Q. Now, could you enlighten our readers about your expansion plans?
A. Besides continuing to deliver amazing slots to the iGaming industry, we are also focusing on our aggregation platform. It brings an incredibly diverse array of content to market with impressive velocity, which can be extremely useful to operators in emerging and newly regulated markets.
We pride ourselves on entering regulated markets swiftly and safely, with our methodical, detailed approach seeing us now live in 20 jurisdictions, most recently Greece, with two more countries in the pipeline. We will reveal more in the coming months, but there’s plenty to look forward to.
Q. Let’s shift the focus on to the games and solutions that iSoftBet offers. What makes your company stand out in the reasonably crowded gaming content space?
A. Aggregation is an important aspect of an offering for operators today and we’re dedicated to offering the most dynamic range of games for our partners to truly excel, including exclusive content in certain territories. We offer extensive benefits for both operators and providers in this sense, fostering long-term, mutually beneficial partnerships.
Our aggregation platform allows us to bring unmatched value to our partners. Bringing more than 8,000 games from more than 85 suppliers in the industry to operators via one single integration, our platform makes a huge amount of content available to them, while they can also use our collection of advanced player engagement solutions to enhance gameplay even further.
Both our proprietary games and our aggregation partner’s games can be elevated with our engagement tools – tournaments (iNgame), achievements, free spins, jackpots and cash drops, regulatory widgets, data analysis, with more to be revealed soon.
By combining all these, we’re able to bring a highly impressive collection of content to audiences.
Q. New technologies and innovations come up in a number of verticals related to gaming: Crypto currency, blockchain, machine learning, big data analysis, you name it. Is the rapid emergence of such innovations a challenge or an opportunity for a business developer?
A. Not only do we work in iGaming, but we are a tech company at heart, and keeping our finger on the pulse of developments is vital. Our CTO, Neal Garman, recently released a white paper detailing our seven-year plan, where he outlines the important steps not just iSoftBet, but the industry needs to make to ensure we remain a vibrant entertainment sector.
In such a fast-paced environment, it is no surprise to see more innovation occur and we endeavour to do our best to lead the conversation.
Q. Finally, a question on iSoftBet’s tagline: Serious Fun. That’s really a cool one! How did it come about?
It is all about aligning with our new company ethos. “Serious Fun” comes from us ensuring to deliver our partners and our people fun experiences in a professional way. The talent, creativity, and dedication of our teams make this possible, all while following our mission and vision, and respecting our values.
Our vision is to create amazing gaming experiences and our mission is to deliver high quality products that inspire, innovate and entertain, by always placing our people, partners and the player at the heart of what we do. Our values are Respect, Curiosity, and Passion, representing the core of our company culture.
Latest News
HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP
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London-based video virtuals and instant win games specialist Highlight Games Limited today announces that its flagship soccer products are now live online in Romania with the Fortuna Entertainment Group.
Highlight’s premium SOCCERBET games which feature genuine archive footage from some of the biggest leagues and teams in football are now available to Fortuna’s online customers in Romania via its Casa Pariurilor and Fortuna Romania brands. Available iterations of the product include Italian Football featuring Serie A, Spanish Football featuring LaLiga and English Football featuring English Premier League teams.
Steven Holmes, CEO, Highlight Games said: ‘I’m delighted to see our SOCCERBET portfolio go live with FEG in Romania. This launch represents another significant milestone in our expansion across regulated European markets, and we look forward to building on our partnership with Fortuna and bringing even more compelling content to its customers in the months ahead.’
Erik Klems, Group RNG Product Manager, Fortuna Entertainment Group added: ‘We are excited to introduce Highlight Games’ SOCCERBET products to our Romanian customers. The combination of authentic archive football footage and innovative gameplay brings something genuinely fresh to the market and perfectly complements our existing portfolio. At FEG, we are committed to offering players the best and most engaging experiences available, and this partnership with Highlight Games supports that mission. We anticipate a strong reaction from players and see great potential for continued collaboration.’
The post HIGHLIGHT GAMES LIVE IN ROMANIA WITH FORTUNA ENTERTAINMENT GROUP appeared first on European Gaming Industry News.
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Finland Finalises Gambling Reform Framework: Market Opening Set for 2027
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Finland is preparing to usher in a new era for its gambling industry, with a comprehensive reform that transitions the country from a state monopoly to a regulated, licensed market. According to updates received by Nordic Legal, the Administrative Committee of the Finnish Parliament has completed its report, confirming the core elements of the reform. While the legislation has yet to be formally published, it is expected to pass without further amendments.
This reform marks a significant shift in Finland’s gambling landscape and introduces a well-defined roadmap that operators and suppliers should begin preparing for now.
Key Milestones in Finland’s Gambling Market Reform
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B2C licence application opens: March 1, 2026
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Opening of the gambling market: July 1, 2027
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B2B licence application opens: July 1, 2027
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B2B licence requirement enforced: July 1, 2028
In addition to these regulatory changes, the Finnish government is reportedly exploring mechanisms for enhanced player protection. One such initiative under consideration is the introduction of loss limits that would apply across all licensed operators, signalling a strong commitment to responsible gambling.
Nordic Legal: Your Strategic Partner for Finnish Market Entry
With deep expertise in the Nordic gambling sector, Nordic Legal is uniquely positioned to assist operators navigating the Finnish licensing process. Drawing on experience in Denmark and Sweden, the firm brings regulatory insight, a streamlined methodology, and local expertise to ensure clients are well-prepared for this market transformation.
Why Choose Nordic Legal?
1. Familiarity with Your Business
For existing clients operating in Denmark or Sweden, Nordic Legal leverages its existing understanding of your organisation and technical infrastructure. This continuity accelerates the process and avoids duplication of effort.
2. Regulatory Expertise
Years of engagement with Danish and Swedish regulators allow Nordic Legal to anticipate regulatory expectations, resolve potential issues early, and smooth out the application journey.
3. Proven Nordic Methodology
Nordic Legal applies a tested framework to each licence application, including:
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Reusing existing documentation where possible
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Mapping technical and certification requirements in advance
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Aligning responsible gambling strategies with Finnish standards
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Co-managing projects through your current contact and our Helsinki team
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Constructive engagement with regulatory authorities when needed
Finland Licence Application Package
To support a seamless entry into the Finnish market, Nordic Legal offers a comprehensive application service that includes:
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Translation of all required documents
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Step-by-step application guidance
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Completion of application forms
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Full project management
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Direct communication with the Finnish Gambling Authority on your behalf
Operators aiming to enter the Finnish market are encouraged to begin preparations early. Nordic Legal’s package ensures that you will be ready when the application process opens in 2026.
Thinking of Entering the Finnish Market?
Whether Finland is part of your expansion strategy or you need a clearer understanding of how the new legislation affects your operations, Nordic Legal is ready to help. With expert knowledge of the requirements, the process, and the business context, we provide the guidance and support you need to move forward confidently.
For more information about our Licence Application Package or a personalised assessment of the Finnish market, please contact Nordic Legal directly.
The post Finland Finalises Gambling Reform Framework: Market Opening Set for 2027 appeared first on European Gaming Industry News.
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NuxGame & Gamblers Connect Enter a New Partnership
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Gamblers Connect is pleased to announce a new strategic partnership with NuxGame, a premier B2B software provider specialising in API-first, modular iGaming solutions.
This collaboration is designed to significantly enhance NuxGame’s brand visibility and solidify its authority across the critical regulated and emerging markets our operator network serves. NuxGame, which has been successfully developing and expanding operator projects since 2018, offers comprehensive Turnkey Casino and Sportsbook Platforms.
The company’s technical strength is unmatched, featuring a massive aggregated content library of over 16,500 games from more than 130 studios, alongside advanced, market-specific tools like its Telegram Casino Software and specialised Sweepstakes Casino Platform.
Gamblers Connect will showcase how NuxGame’s modular, API-first architecture allows clients to quickly launch a fully branded platform, easily scale into complex verticals like crypto, and benefit from full compliance support, including their Romanian Class II B2B Licence and GLI-19 Certification.
By offering transparency around risk management and a comprehensive support system, Gamblers Connect will de-risk the initial onboarding process for operators.
This strategic alliance underscores NuxGame’s commitment to delivering technical excellence and our dedication to providing our audience with trusted, high-value industry partners.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Our partnership will leverage Gamblers Connect’s high-authority platform to connect NuxGame directly with decision-makers seeking fast, scalable, and compliant software solutions. Our cooperation will focus on delivering expert content and deep technical insights into the platform’s core advantages.”
The post NuxGame & Gamblers Connect Enter a New Partnership appeared first on European Gaming Industry News.
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