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Admix Strengthens Global In-Play Supply Leadership Team
Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is thrilled to announce the appointment of mobile gaming and media industry expert Stefan Adamczyk as VP of Global Partnerships.
Stefan’s primary goal is to expand Admix’s best-in-class global publisher network, further cementing Admix’s position as the leading In-Play solution provider for the mobile gaming industry. He brings with him over two decades of commercial expertise gained at market leading companies such as AdColony, PHD Media, Lycos and Media Planning Group. In 2014, he was AdColony’s first EMEA hire, having joined as EMEA Advertising Director, and later promoted to SVP Performance after nearly five years.
Stefan Adamczyk, VP Global Partnerships, commented:
“The global appetite for mobile gaming is insatiable, and this trend shows no signs of abating. I’m relishing the opportunity to help build the future of mobile gaming monetisation, by bringing new world class publishers into the fold, and nurturing established client relationships with my talented Admix supply team. The world of mobile gaming faces a true inflection point, where developers and publishers need not compromise game design based on interruptive legacy monetisation models. I strongly believe In-Play is the future of mobile gaming, as it delivers better experiences for both gamers, brands, and new revenue streams for developers and publishers alike.”
Announcing the hire, Samuel Huber, CEO at Admix, commented:
“Stefan’s appointment comes at a critical time for Admix as we are rapidly scaling up across the globe. His industry leading experience bolsters our dream team of senior leadership talent, helping us to deliver the infrastructure to effectively monetise 3D worlds. As consumers increasingly socialise, play and shop in virtual worlds, this offers unrivalled opportunities for brands and publishers in the formative Metaverse.”
Over the last year, Admix has experienced hypergrowth with an 800% revenue increase driven by unprecedented inbound and direct sales, and expects to double in size from 40 to 100 staff this year.
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Sought-after software provider’s enhanced Premium release sees players step into the glow of the Far East as wild symbols and Quadspins combine for huge rewards
With Swintt having already opened the way to a world of wonder in the original Lucky Fortune Door, this month the award-winning software provider is back in action again with Lucky Fortune Door Wild – an exciting reboot that gives players even more ways to win!
Like its SwinttPremium predecessor, Lucky Fortune Door Wild is a five-reel slot that can be played with either five or ten paylines. Boasting an engaging Far East theme, the slot combines dragons, yin and yang pendants and coins with new golden ingot wilds that substitute for all other symbols.
The good news for fans of the original game is that the slot’s signature Quadspin mechanic again makes a welcome return. Activated whenever a win of at least 4x the bet is triggered, players will have the choice to either claim their current prize or gamble a portion of it to activate Quadspins.
Should they decide for the latter option, the gameboard will be divided into four separate reel sets to potentially quadruple the prizes on offer – and of course, with substitute wilds now also in play, the chances of players landing the slot’s maximum 6,000x win multiplier will be greatly increased.
As a further incentive, during Quadspins, an extra mystery symbol is also added to the reels. Should any instances of this icon appear on any of the four reel sets, they will be replaced by a random matching symbol to create additional payline wins and generate potentially huge prizes.
On top of this, should players continue to land wins of 4x their bet or greater during Quadspins, they can elect to remain in the feature for longer. With a maximum of 50 Quadspin available per set, the odds of them embarking on a prolonged winning streak are, therefore, much more likely.
To cap it off, all wins in Lucky Fortune Door Wild are paid from both left-to-right and right-to-left, meaning that no matter how aggressively players choose to play, fortune is only ever a spin away.
David Mann, Chief Commercial Officer at Swintt, said: “With Swintt’s signature Quadspin mechanic proving a hugely popular addition to our Premium line-up, we’re delighted to be giving the feature another outing in Lucky Fortune Door Wild. Offering the same great gameplay as the original release but now with added wilds, it’s sure to be a big hit with players and operators alike.”
The post Swintt bring players four times the fun in Lucky Fortune Door Wild appeared first on European Gaming Industry News.
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The post PHP13 MILLION UP FOR GRABS IN PAGCOR’S LINKED BINGO EVENT appeared first on European Gaming Industry News.
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