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Scientific Games Celebrates Instant Game Production Expansion To Serve UK, European And International Lotteries

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Scientific Games Corporation announces the official ribbon-cutting of its newest, most advanced lottery instant game technology at the Company’s Leeds, UK production facility which serves the UK National Lottery and 50 lotteries in Europe and internationally. With the new technology, the world’s largest creator, manufacturer and services provider of lottery instant “scratch” games expands its global production capacity by 20%. The additional production volume is expected to add an estimated 175 employees to the Company’s UK workforce. Scientific Games’ Leeds facility is one of five global instant games production centers serving the worldwide lottery industry with products representing 70% of global retail sales.

Hilary Benn, Member of Parliament for Leeds Central, participated in a COVID-safe ribbon-cutting ceremony and tour with Scientific Games executives Mark Scholey, VP Global Manufacturing, and Kevin Anderson, VP Global Strategic Accounts EMEA, as well as a host of the Company’s UK employees.

“Our investment in this UK production expansion represents our strong commitment to serve the UK National Lottery and lotteries throughout Europe, and to entertain the world’s players through our instant game innovation,” said Anderson.

Scientific Games has produced instant games for the UK National Lottery since its inception in 1994. Serving as the National Lottery’s exclusive instant game provider, the Company played a key role in helping the Lottery’s instant game business grow to become a $4.7 billion (USD) consumer product category that funds its UK beneficiary programs. The National Lottery is currently ranked sixth in the world for total instant game sales (La Fleur’s 2020 Almanac, per capita retail sales).

“This technology expansion allows lotteries to bring new games to market more quickly so they can offer just-in-time inventory at retail. The expansion strengthens our nearly 50 years of global leadership in lottery instant products, and importantly helps our lottery customers drive maximum proceeds to support their beneficiary programs,” said Scholey.

The new instant games production technology at Scientific Games’ Leeds facility is the most advanced in the world, offering a wide range of flexibility in game innovation including playstyle, color, images, ticket sizes, and specialty papers and finishes. The technology manufactures instant game tickets at 1,000 feet per minute and supports the Company’s commitment to quality environmental practices with the use of green technology, recyclable paper, water-based inks and energy-efficient processes. It was custom-designed by Scientific Games engineers and TRESU a global provider of uniquely engineered, advanced technology solutions.

The Company developed the technology that launched the world’s very first secure instant lottery game in 1974 and continues to set the global lottery industry’s gold standard for game programming security. Scientific Games is certified by the World Lottery Association as a Responsible Gaming supplier and currently designs and manufactures lottery instant games for more than 100 lotteries worldwide, including 19 of the Top 20 performing instant game lotteries worldwide (La Fleur’s 2020 Almanac, per capita retail sales).

Scientific Games is the largest lottery systems technology provider in Europe and a leading provider of digital lottery games, mobile apps, and player loyalty programs. Recently, the Company acquired UK-based Sideplay Entertainment to expand its digital lottery eInstant game studios globally.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Tickets on sale for Helldorado Days Rodeo at the Plaza Hotel & Casino’s CORE Arena, Friday, Nov. 7 and Saturday, Nov. 8

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Popular event bigger than ever with family-friendly festival, carnival games

The Helldorado Days Rodeo returns to downtown Las Vegas, Friday, Nov. 7 and Saturday, Nov. 8 at the CORE Arena at the Plaza Hotel & Casino. This year, the event will be bigger than ever before with the addition of a family-friendly festival before the rodeo excitement begins each night. The festival will include a petting zoo, a mechanical bull, carnival rides and games, line dancing, and more.

The Helldorado Days Rodeo is fully sanctioned by the Professional Rodeo Cowboys Association and the Women’s Professional Rodeo Association. The rodeo will feature bull riding, barrel racing, team roping, tie-down roping, steer wrestling, saddle bronc riding, breakaway, and bareback riding, with prize purses totaling $40,000.

The Helldorado Days Rodeo also features related western-themed events, like mutton bustin (a sheep riding competition for future cowboys and cowgirls who are 4-10 years old and under 60 pounds), a Whiskerino contest, and a historical exhibit area. The winning artwork of a children’s coloring contest will also be on display the first night.

After parties featuring country music acts will be held at the Sand Dollar Downtown after the rodeo concludes.

General admission tickets for the Helldorado Rodeo are now on sale online for $10 per person (plus taxes). VIP tickets for $30 each (plus taxes) offer guaranteed seating as well as access to an exclusive bar and restrooms.

Sponsored by the Commission for the Las Vegas Centennial and the Plaza Hotel & Casino, the mission of the Helldorado Days Rodeo is to bring the community together to celebrate the spirit of Old Las Vegas, including those who shaped the city’s history and those who are working to preserve the western lifestyle while looking toward the future.

Details about the Helldorado Days Rodeo, associated events, and sponsorships are at: plazahotelcasino.com/entertainment/helldorado-days-rodeo/.

 

The post Tickets on sale for Helldorado Days Rodeo at the Plaza Hotel & Casino’s CORE Arena, Friday, Nov. 7 and Saturday, Nov. 8 appeared first on European Gaming Industry News.

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SLOT MACHINE MANUFACTURER ZITRO UNVEILS NEW SLOTS FEATURING LIGHTING SYSTEMS TIMED TO GAME SEQUENCES

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 Now Featured at Pechanga Resort Casino, Among the First in California 

Casino goers enjoy slot machines for a whole host of reasons. Some enjoy their tried-and-true favorite games. Some people like discovering new games. Gaming manufacturer, Zitro, has just introduced slot games enclosed in a new cabinet called CONCEPT that synchronizes its Magic Lighting system to elements of the game and what a player sees on the screen.

Zitro launched the system at Pechanga Resort Casino just outside Temecula, California. Pechanga is among the first casinos in California to feature the CONCEPT cabinet and its upgraded and inviting technology. Pechanga guests can try their luck on Zitro’s Legendary Sword slot game, a medieval-themed, multi-game players like for immersive gameplay and standout features such as a four-level jackpot link, mystery-activated bonuses, and special in-game powers such as “Honor,” which multiplies rewards, “Glory,” which grants extra lives, and the “Magic Sword,” which doubles Link symbols on the boosted column. Players can experience up to seven Bonus Links, making each spin feel like part of an epic quest.

“We are committed to offering the best in gaming entertainment,” said Alex Rodriguez, Vice President of Slot Operations at Pechanga Resort Casino. “The CONCEPT cabinet and Legendary Sword slot machine bring incredible visual impact. We think our guests will love the new technology that brings all the elements of the game and the cabinet together.”

“We truly appreciate Pechanga’s continued trust in Zitro,” said Derik Moobery, CEO of Zitro USA. “Bringing the CONCEPT cabinet to Pechanga is a proud moment for us. We know they’re one of the busiest and most sought-after gaming establishments by both visitors and other gaming manufacturers. We’re confident that Legendary Sword will be a standout favorite among Pechanga’s players.”

Pechanga Resort Casino feature six Legendary Sword slot machines.

 

The post SLOT MACHINE MANUFACTURER ZITRO UNVEILS NEW SLOTS FEATURING LIGHTING SYSTEMS TIMED TO GAME SEQUENCES appeared first on European Gaming Industry News.

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EPIC partners with Underdog to deepen culture of responsible gaming

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Attendees of the initial sessions noted positive anecdotal outcomes.

EPIC Global Solutions announced a new partnership with Underdog to further the sports gaming operator’s investment in responsible gaming education through a series of training and workshops.

As part of the partnership, customer-facing Underdog employees participated in gaming harm awareness sessions and VIP relationships workshops presented by EPIC staff, increasing Underdog staff’s ability to recognize potentially problematic gaming behaviors in their customers.

The sessions were led by consultants who shared their own experience of how different forms of gaming proved problematic in their lives, including former NCAA and NBA point guard Stevin ‘Hedake’ Smith and former boxer Liz Thielen, and provided Underdog staff the chance to explore the human side of harm through a gaming-neutral lens.

EPIC’s VP North America Teresa Fiore noted: “We’re very pleased with the positive start to our working relationship with Underdog. They have a deep understanding that responsible gaming practices must be at the core for any major operator, and it’s a constant and consistent process of learning and attentiveness. It’s clear from the session feedback that the responsible gaming message we share – influenced by the lived experience of our team – is making a difference to Underdog’s staff in a way that will further enhance their communication and customer relationships in a positive way.”

The training and workshops promoted business sustainability and customer protection by exploring communication techniques and best practices to foster healthy customer relationships.

“Partnering with EPIC has reinforced the culture of responsible gaming that we are building at Underdog,” said Adam Warrington, Vice President of Responsible Gaming at Underdog. “We look forward to furthering the understanding of responsible gaming within Underdog and continuing to participate in training sessions and workshops to deepen our player protection knowledge.”

Attendees noted positive anecdotal outcomes, such as learning ‘the nuances of messaging’ and how to ‘dive deeper to get to the bottom of what messaging could be problematic’ and taking the message of ‘direct experiences to help understand how people are impacted’.

 

The post EPIC partners with Underdog to deepen culture of responsible gaming appeared first on European Gaming Industry News.

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