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Euro 2020 from a betting perspective
Just before Finland’s debut in the European football championship, Spiffbet, together with Metric Gaming launched a sportsbook on the Finnish flagship casino SuperNopea and Swedish TurboVegas. The timing couldn’t have been better. Metric Gaming CEO Jim Supple and Spiffbet’s Maria Boelius discuss the summer of 2021 from a sports betting perspective.
This summer was unique in the sense that two major events postponed from 2020 due to the global pandemic finally took place. It was the opportunity that Maria Boelius, Head of Casino Operations at Spiffbet, had been waiting for and she and her team reached out to Metric Gaming to launch a sportsbook on Spiffbet’s casinos SuperNopea and TurboVegas. “ We were excited to be able to launch a sportsbook so quickly with Metric Gaming’s multi-tenant platform. Technically it was easy for us to set it up and the performance has been flawless.
SuperNopea, launched just days ahead of the European Championships, and joined fellow Spiffbet casino, TurboVegas, on the Metric Gaming Sportsbook platform. The more established brand, TurboVegas accounted for 69% of the group’s tournament turnover. Both brands operated with similar trading strategies primarily aimed at acquisition. Metric’s efficient pricing allowed margin to be kept aggressively low on the three key pre-match football markets: Match Winner, Total Goals, and Both Teams to Score. This ensured that SuperNopea and Turbo Vegas were offering top price in a very competitive marketplace. The result of this aggressive pricing strategy was that two-thirds of new players had their first bets on these promoted markets, and subsequently half of those then migrated to higher-margin products for future bets.
Jim Supple, CEO of Metric Gaming, is very satisfied with the launch and the initial results: “Metric Gaming is delighted to have Spiffbet as a client. The summer of 2021 was remarkable from a sports perspective with both the Euro and the Olympics. All of our clients have seen a surge in betting revenues, and Spiffbet is no exception.”
Despite the relatively early exit of both Finland & Sweden, acquisition numbers remained strong throughout, with both brands recording significantly higher daily actives as the tournament progressed.
One of Metric Gaming’s key strengths is market availability. They target 97%+ uptime for live football. On average SuperNopea and TurboVegas were live, with a full set of markets, within 9 seconds of a goal being scored. This compares to up to 50 seconds by key rival Sportsbooks. With 149 goals scored across the tournament, it is vital markets are made available quickly and capture the high margin post-goal wagers.
Metric’s drive for market uptime paired with their in-play personalization engine remove blockers for all players and are key reasons Spiffbet enjoys high retention rates across their customer base. Customers are simply not given a reason to bet elsewhere.
Then there is the matter of launching a sportsbook just days before a tournament. Maria Boelius shares her view on the timing of the launch “In hindsight, we should have launched the sportsbook much earlier so that we would have had sufficient time to ramp up marketing properly. All the other more traditional sports betting sites had a lead over us. Despite the lack of time, our sportsbook got a lot of attention, and I am convinced that we made the right decision to launch before the Euro“.
Jim shares Maria’s view on the timing and adds “Metric provides the tools for betting, but we also need to work closely with the operators to ensure that the player gets the best experience possible. Importantly this is not just about the Euros, we see this as a long-term partnership.”
Traditional offline casinos as well as the local betting offices are opening up again after the pandemic. Jim Supple gives his thoughts on how the post-covid normalization will affect business and projections for the future: “We were doing great business before the pandemic, and we will continue to do so. We at Metric are seeing that the traditional casino operators, in order to compete in an increasingly competitive market, are adding a sportsbook to their casino games and slots. In addition, our market is growing year after year and new territories are opening up. We have a very positive outlook”.
Maria Boelius adds with a smile “I guess we are following the trend that Jim describes as we move from 100% casino to also providing a sportsbook. Currently, we are offering sports betting on three of our brands and we are looking into the possibilities of adding a sportsbook to some of our other casino brands. In general, we share Metrics positive outlook. We have just recruited a senior sportsbook manager to spearhead our expansion in the betting space.”

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Hipther and MSG Global Launch Strategic Collaboration Rooted in Shared Vision and Trust
HIPTHER, a leading event organizer and media agency shaping the Gaming and Tech industries in Europe and beyond, is proud to announce a new strategic collaboration with MSG Global Ltd., a premier consultancy specializing in the gambling sector.
This collaboration reflects a mutual respect and long-standing personal rapport, grounded in a shared commitment to integrity, innovation, and advancing meaningful conversations within the industry. It aims to open new avenues for knowledge exchange, professional networking, and value-driven engagement across key verticals.
HIPTHER’s Co-Founder, Zoltan Tuendik, stated about the partnership: “We’ve known the founders of the MSG Global team for years. Not just as respected professionals, but as people who understand that trust and long-term thinking still matter in this industry. This collaboration is a natural next step in building something valuable and future-facing together.”
MSG Global brings over 20 years of experience in strategic planning, regulatory compliance, global network access, digital transformation, and sales growth within the gambling industry.
“We focus on partnerships that go beyond transactions. HIPTHER understands our culture, our high standards, and our mission to engage effectively in key markets. Together, we’ll shape more meaningful agendas and drive stronger impact.” — the representative of MSG Global Ltd. commented
Together, HIPTHER and MSG Global look forward to exploring synergies that enrich their respective networks and support the growth of responsible, future-focused leadership across the gambling and tech sectors.
The post Hipther and MSG Global Launch Strategic Collaboration Rooted in Shared Vision and Trust appeared first on European Gaming Industry News.
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Stable Capital launch a financial advice service specifically tailored to the racing community
Falling into cash flow problems can feel like it came out of nowhere but this is rarely the case. Spotting trends in cash flow from previous years can help identify the high and low periods.
Stable Capital helps trainers identify these lows and provide short/medium term funding that can be accessed quickly to iron out the lows and keep business running smoothly.
Every stable is different so packages are built based on the needs of the client. Crucially, interest is only paid for time period the funds are borrowed and there are no additional fees.
Having a line of credit running alongside any business also helps speedy access to allow for essential purchases like new equipment or facilities, which often are best done at a time of slow cash flow. For example, a jumps trainer in, say, August may not be reeling in the training fees at that time but needs to upgrade facilities in the yard during this slower period.
Stable Capital, the brainchild of Ben Newton & Philip Jackson who are both long-term owners and, therefore, fully understand the mental and financial pressure of running what is, in essence, an entirely results focused business.
Racing Consultant, Harry Dunlop explains the concept: “Even the biggest optimist can see that UK horseracing is not in good health. We are open to all of the industry in treacherous times for a sport that needs support and advice…right now. I have had been through exactly this issue and so we are here for anybody in the industry that needs some short-term help.”
Philip adds: “Seasonal businesses like training need to be handled completely differently from a normal cashflow management scheme. Stable Capital are, essentially, racing fans who understand the industry. We have been open for business for about a year now and initially we kept the business under wraps but demand is now at such a point that we need to let racing industry folk know that we are here. We 100% in the mindful business and first & foremost racing fans…this is a tough industry and we are a lot more than a band aid when cash flow becomes an issue.”
The post Stable Capital launch a financial advice service specifically tailored to the racing community appeared first on European Gaming Industry News.
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Logifuture enters high-growth Croatian market with Mozzart partnership
Leading South-Eastern Europe operator integrates virtual product Simulate
Logifuture, an award-winning supplier of iGaming products, has expanded its partnership with leading South-Eastern Europe operator Mozzart to launch its Simulate virtual product in Croatia. This latest rollout follows the success of the same product in Serbia and Kenya, where the collaboration between the two companies has already delivered strong results.
Simulate delivers an entirely new level of engagement – something players have never seen before. It adds instant fun to the betting experience, allowing users to simulate the outcome of their betslip in just a few seconds, using real teams, real events, and real markets. No waiting for matches to start. No delays. Just instant action and instant payouts, bringing an extra layer of excitement that enhances the classic sportsbook experience.
Croatia represents a key growth market for both Mozzart and Logifuture, with its rapidly expanding online gaming sector offering a dynamic opportunity to engage a new and diverse audience.
‘Fast, immersive experiences’
Niccolo Cassettari, Chief Business Development Officer at Logifuture, said: “We’re proud to partner with Mozzartbet Croatia to launch Simulate, our next-gen football game designed for players who crave fast, immersive experiences. The Croatian market has a strong appetite for innovative sports content, and Simulate delivers exactly that – real match scenarios, rapid gameplay, and a format that keeps users engaged round after round.
“This collaboration reflects our shared commitment to pushing the boundaries of virtual sports. For Logifuture, it’s about more than just adding another game to the portfolio – it’s about enhancing Mozzartbet’s user offering with something genuinely different. We’re confident Simulate will quickly resonate with their audience and drive both engagement and retention.”
Katarina Masal, Virtual Games Sector Manager at Mozzartbet Group, said: “At Mozzartbet, our commitment has always been to deliver exceptional gaming experiences to our players.
“The positive response we saw with Simulate in other markets made it an easy choice to expand this partnership into another exciting market for us.
“We’re excited to introduce Simulate and eager to offer our Croatian players an engaging and immersive gaming experience.”
The post Logifuture enters high-growth Croatian market with Mozzart partnership appeared first on European Gaming Industry News.
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