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Dubai to host POPC Live!, the Middle East’s biggest Esports, Comics and YouTubers’ Pop Culture Festival
Entertainment company Waverider today announced that it has joined forces with Galaxy Racer (GXR), a leading Dubai-based esports organisation, to organise the inaugural edition of POPC Live! in Dubai. To be held in March 2022, the Middle East’s biggest esports, comics and YouTubers’ pop culture festival will feature five days of groundbreaking experiences and unique activities organised for the first time in the region.
The festival is being supported by Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO), as part of its vision to transform Dubai into a creative space and showcase the city as a leading destination for culture, innovation and talent.
Some of the world’s most prominent celebrities will attend the event, which will see an expansive Esports Zone set up, tournaments featuring the biggest names in the gaming and entertainment industry, along with pop culture panels, workshops, conferences and concerts.
Gamers and esports fans will have a lot to be excited about, as POPC Live! is set to welcome leading developers, publishers and esports teams to Dubai. Visitors will have an exceptional opportunity to network with international social media stars and industry leaders.
Highlights of the event include PUBG Mobile, League of Legends and DOTA2 tournaments hosted at the festival’s massive Esports Zone. Top international teams will compete at the tournaments to win millions of dirhams in prize money. The Zone will also host the GIRLGAMER World Finals as well as several community tournaments hosted by Galaxy Racer that will be open to the public.
Fans of comic con will also be treated to an all-embracing community event featuring all their favourite elements – the Artists’ Alley, Cinema Club, celebrity meet-and-greets and more.
The festival’s exhibitor zone will feature some of the biggest gaming publishers, comic book houses, toy companies and film and TV brands. If that’s not enough, the state-of-the-art main stage will see an incredible line-up of regional and international music acts combined with a host of interactive performances that will leave fans wanting more.
Nehal Badri, Director of Brand Dubai, said: “The hosting of POPC Live! for the first time in the region in Dubai not only reinforces the city’s status as a leading destination for digital content development, but also highlights its role as a leader in creating exciting new opportunities for youth in the region. The partnership between Waverider and Galaxy Racer supports our efforts to encourage talent, creativity and entrepreneurship. The event will also contribute to further positioning Dubai as a major global venue for entertainment and sporting events.”
Arafaat Ali Khan, CEO of Waverider, said: “I am thrilled to once again get the opportunity to develop the biggest pop culture event in the region. Featuring prominent celebrities and brands from around the world, the festival is focused on creativity, a true sense of community and the best content. At Waverider, our focus is on new content and IP from the region to the region. POPC Live! will be one of many exciting content events planned in the coming months.”
Paul Roy, CEO of Galaxy Racer, said: “We are excited to be partnering with Waverider, one of the pioneers in pop culture events in the region, to organise POPC Live! in Dubai. This experience, coupled with our gaming and esports expertise, content creators and relationship with the global GIRLGAMER Esports Festival, means this event will be the biggest celebration of pop culture, gaming and esports the region has ever seen.”
POPC Live! will be partnering with local and international sponsors to bring this mega-event to life.
More information on POPC Live! will be announced over the coming months.

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Gamblers Connect Launches Dedicated ‘Game Providers’ and ‘B2B Providers’ Sections to Strengthen Industry Partnerships and Visibility
Gamblers Connect, the award-winning iGaming affiliate and media platform, officially announced the launch of two new partner-focused destinations on its website: the Game Providers section and the B2B Providers section.
These hubs are designed to give verified partners richer exposure, clearer positioning, and a single home for comprehensive company profiles, reviews, and work highlights.
Gamblers Connect has specially curated profiles for official Game Provider partners, featuring company history, entertainment categories, flagship titles, and direct links to online casinos where their games are available. Profiles also showcase notable projects and media mentions, with direct navigation to games, categories, and live operator placements. To extend reach, partners enjoy ongoing amplification through Gamblers Connect’s media network and communications channels.
The B2B Providers Section provides in-depth profiles and reviews for official B2B partners—covering background, core services, market presence, and notable projects—built to help operators, studios, and peers evaluate capabilities at a glance. Unlike standard directories, these hubs serve as an exclusive showcase, designed to provide clarity, context, and visibility for partners while helping decision-makers connect with the right collaborators.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “These hubs for Game Providers and B2B Companies are not just pages, they are powerful tools that help partners tell their story and reach decision-makers. Our goal is simple: to make it easier for the industry to discover, compare, and connect.”
Companies interested in being officially featured and reviewed on Gamblers Connect can request inclusion. [email protected] [email protected] | Telegram: @lukadimitrijevic
The post Gamblers Connect Launches Dedicated ‘Game Providers’ and ‘B2B Providers’ Sections to Strengthen Industry Partnerships and Visibility appeared first on European Gaming Industry News.
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Gamblers Connect Shortlisted for Prestigious Affiliate Awards at SiGMA EURO-MED and SBC Summit 2025
Gamblers Connect, the award-winning iGaming media and affiliate platform, is proud to announce that it has been shortlisted for two major industry accolades: Best Affiliate 2025 at SiGMA EURO-MED and Affiliate Traffic Source of the Year at the SBC Summit Affiliate Leaders Awards.
These nominations highlight Gamblers Connect’s continued commitment to transparency, innovation, and delivering meaningful value to both players and partners across the global iGaming landscape.
Gjorgje Ristikj, Founder of Gamblers Connect, said: “Being shortlisted for two such prestigious awards is a true recognition of the hard work and dedication our entire team has invested over the past year. It reinforces our mission to stand out not only as a trusted affiliate partner but also as a key driver of visibility and sustainable growth within the industry.”
In 2025, Gamblers Connect expanded its ecosystem with dedicated Game Provider and B2B Provider sections, introduced exclusive PR collaborations and interviews, and strengthened its role as a reliable traffic source for operators and providers worldwide.
With a focus on SEO excellence, responsible gambling practices, and long-term partnerships, Gamblers Connect has cemented its reputation as one of the most influential affiliates in the sector.
These nominations showcase the strength of Gamblers Connect’s dual identity — both as a trusted content hub for players and as a strategic growth partner for B2B companies, operators, and providers.
The post Gamblers Connect Shortlisted for Prestigious Affiliate Awards at SiGMA EURO-MED and SBC Summit 2025 appeared first on European Gaming Industry News.
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Favbet × Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine
Ukraine now has its first full-fledged Ukrainian-language live product, created by local specialists for local players.
The format combines modern technology with national identity, turning gameplay into a space where native language is heard from the very first moment.
Favbet opened a new opportunity for the market in the live segment. Without waiting for audience demand, the company shaped it itself, introducing its own branded live studio powered by Spinner. This proactive step secured Favbet’s reputation as an innovator that sets standards and creates trends.
The project was entrusted to Spinner — a modern and ambitious B2B provider with Ukrainian DNA and technological expertise, capable of delivering a fully branded studio in the state language. The partnership united shared values, high standards, and a clear understanding that players choose content closest and most relatable to them.
The studio’s atmosphere reflects Ukrainian character and hospitality. Hosts communicate in a relaxed manner, respond in real time, keep conversations flowing, and add light humor. It is a place players come not only for the game but also for live interaction and a sense of community.
Deep customization, Ukrainian-speaking hosts, and instant support create the comfort level every Favbet user deserves. Demand has grown so rapidly that in just one year the number of tables doubled from six to twelve.
Most importantly, these games are available exclusively on Favbet’s website and mobile applications.
Favbet × Spinner made Ukrainian the foundation and raised the quality bar to the level of global best practices.
PARTICIPATION IN GAMBLING CAN LEAD TO ADDICTION. PLEASE FOLLOW RESPONSIBLE GAMING PRINCIPLES.
License for online casino operations dated 20.04.2021 issued to LLC “BC Favbet” under CRGL Decision No. 137 of 05.04.2021 (as amended), and license for bookmaking operations dated 28.12.2022 issued to LLC “BC Favbet” under CRGL Decision No. 433 of 13.12.2022.
The post Favbet × Spinner: An Exclusive Live Studio That Has Already Gained Recognition in Ukraine appeared first on European Gaming Industry News.
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