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Future Anthem launches industry-first AI product to optimise casino game performance and design

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Anthem Amplifier analyses and predicts player behaviours to improve the player experience for everyone

Future Anthem, the pioneering AI and game data science specialist, has launched Anthem Amplifier, a first-of-its-kind offering which provides an in-depth analysis of all bets and spins players make on casino games.

Amplifier enables operators and studios, including Big Time Gaming, which is among the first customers, to analyse player behaviours across casino games on an unrivalled scale.

Built using advanced data science and proprietary machine learning models, Amplifier interprets player behaviours at scale to deliver intelligence, predictions and actions that can be applied to portfolio decisions, product design and player safety while gambling.

Amplifier is powered by Anthemetrics AI, the industry’s first game data science platform, which analyses billions of spins from millions of player hours across thousands of games.

Amplifier’s intuitive and potent tools deliver self-service interactive dashboards, ‘recipes’ for game design, and professional services that complement data teams with additional capacity and expertise to address specific gaming opportunities or challenges. With Amplifier, games studios and operators can:

  • Design games for specific player behaviours
  • See how players play their games
  • Analyse and measure game launches
  • Improve online gambling safety for players
  • Benchmark performance across channels, brands and geographies
  • Identify game popularity and retention across player behavioural clusters

Leigh Nissim, CEO and Founder, Future Anthem, said: “Our vision is to connect human behaviour with data science to build a player-centric universe that is enjoyable and sustainable. Anthem Amplifier does this with tools that allow studios and operators to optimise their game portfolios by processing and intelligently understanding an incredibly large volume of data.”

Nik Robinson, CEO of Big Time Gaming, added: “Understanding player and game behaviours should be at the heart of every successful studio. Leveraging game data and the AI tools provided by Anthem Amplifier provides us with additional opportunities to continue optimising our innovative slots, while pleasing our customers and players.”

Chris Conroy, CDO, Future Anthem, said: “With a great deal of scattered data produced by varied portfolios of games across geographies and channels, it can be challenging to leverage this valuable asset to get the most from your investments and roadmaps.

“Anthem Amplifier uses the latest cloud technologies and machine learning techniques to listen to this granular game data to maximise your chances of success, empowering teams with effective portfolio management tools and game design techniques.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Betano Becomes New Official Betting Partner of the 3F Superliga

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Kaizen Gaming and the 3F Superliga announce Betano as the league’s new official betting partner. Betano is Kaizen Gaming’s premium and internationally recognized online sports betting and gaming brand, sponsoring top clubs around the world as well as major tournaments, such as the UEFA Europa League and the UEFA Conference League. Betano has already strengthened its presence in Denmark through partnerships with several clubs – and now it will also become the official sponsor of the entire 3F Superliga from the upcoming 2025/26 season.

“We are very pleased to welcome Betano as the official betting partner of the 3F Superliga. Betano has become a major player in both international and Danish football – and with their strong focus on responsible gaming, they can contribute positively and professionally to the growth of Danish football” says Claus Thomsen, CEO of the Danish League Association (Divisionsforeningen).

“We are proud to enter into this new partnership with the 3F Superliga – a league that is at the heart of the Danish football culture. Denmark has a long and proud tradition with passionate fans and clubs with deep local roots, and we see this partnership as an opportunity for us to contribute positively to that entire ecosystem – reaching beyond the Danish clubs we are already collaborating with. At Betano, we are committed to offering responsible, engaging sports experiences, and we look forward to working with the Danish League Association,” says Julio Iglesias, Chief Commercial Officer of Kaizen Gaming.

The post Betano Becomes New Official Betting Partner of the 3F Superliga appeared first on European Gaming Industry News.

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Neosurf and Paysecure Partner to Deliver Frictionless Cash-to-Digital Checkout Experiences

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This new partnership brings Neosurf’s trusted prepaid voucher solution to Paysecure’s global operator network – offering cash-preferred players a secure, flexible way to pay online

Neosurf, a global leader in cash-to-digital payment solutions, has announced a strategic partnership with Paysecure, a leading payment orchestration platform. The integration allows operators using Paysecure’s orchestration platform to quickly add Neosurf’s prepaid voucher solution to their payment methods giving players greater control over how they pay, securely, privately, and without the need for a bank account.

Founded in 2004, Neosurf operates in 31 countries, helping underbanked and cash-preferred players engage confidently in the digital economy. Its vouchers, readily available at retail locations across Europe, Africa, Asia, and Australasia, provide a fast, trusted alternative to card payments. Now part of Paysecure’s global      marketplace of connections, Neosurf enables operators to diversify their checkout options, reduce cart abandonment, and better serve privacy-conscious players.

Andrea McGeachin, Group CEO at Neosurf, said: “Today’s digital consumers want choice and when it comes to paying online, one size doesn’t fit all. Our prepaid voucher model provides an accessible, fraud-resistant and highly flexible option for players across a wide range of markets. By partnering with Paysecure, we’re making it easier than ever for operators to surface Neosurf at checkout, giving players more control and creating a better experience for everyone.”

Paysecure’s powerful orchestration platform connects over 500 PSPs, acquirers and over 200 APMs globally, enabling merchants to optimise their payment workflow through smart routing, and enhance the consumer experience through a dynamic and fully customisable cashier. With Neosurf as the latest partner to join the Paysecure ecosystem, operators can attract and retain players who favour cash-based or privacy-first payment options, especially in regions where traditional banking is less prevalent.

Viktoriia Degtiarova, Co-Founder and CCO at Paysecure, said: “At Paysecure, we empower operators with the tools they need to create truly user-centric payment journeys. By integrating Neosurf, we’re adding another high-impact, low-friction solution to our global ecosytem of connections. It’s a win for operators, and most importantly, a win for players.”

The post Neosurf and Paysecure Partner to Deliver Frictionless Cash-to-Digital Checkout Experiences appeared first on European Gaming Industry News.

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Aviatrix expands Africa footprint with Spotika deal

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Award-winning crash game Aviatrix is now available to even more players in Africa, following a partnership with leading brand Spotika.

The deal will see Aviatrix integrate with Spotika, which already has a strong following in Kenya, Zambia and Tanzania.

Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We’re thrilled to partner with Spotika and bring Aviatrix to even more players across Africa. The region is full of energy, passion and a growing appetite for next-generation casino gaming. Spotika is an ideal partner as we continue to expand across the continent.”

Derick Shango, Project Management at Spotika said: “Aviatrix is one of the most exciting crash games on the market today, and we’re proud to be among the first operators to offer it in Africa. This partnership aligns perfectly with our mission to deliver innovative, engaging content to our players in Kenya, Zambia and Tanzania.”

Last November, Aviatrix launched in South Africa for the first time, and is continuing to focus on growth opportunities across the continent.

The post Aviatrix expands Africa footprint with Spotika deal appeared first on European Gaming Industry News.

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