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LaLiga and Galaxy Racer partner to launch brand-new original content series featuring superstar footballers in the Spanish top division and the biggest influencers from MENA and SEA

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The three-year partnership will see footballers from LaLiga’s top professional division and Galaxy Racer’s influencers from the MENA and SEA region, come together to produce an exclusive original series, focusing on global esports, gaming and lifestyle

The series will revolve around Galaxy Racer flying their talented influencers from the MENA and SEA region to Spain, to experience LaLiga like no one has ever done before

Galaxy Racer (GXR), the biggest esports, gaming and lifestyle organisation, headquartered in Dubai, with market presence in the Middle East, North Africa, South-East Asia, Europe and South Asia, announced today it has signed a three-year partnership with the Spanish football league, LaLiga. The partnership will see Galaxy Racer and LaLiga create a new original series, producing exclusive content featuring LaLiga’s top professional football division players and Galaxy Racer’s influencers across three seasons.

One of the biggest new original series projects by both LaLiga and Galaxy Racer, this series will take fans on an exciting journey which will showcase LaLiga, the Spanish culture and the best that Spanish football has to offer to the world, geared towards the younger generation.

Currently in pre-production, the series will focus on combining global esports, gaming and lifestyle content for football and esports fans alike. The series will revolve around Galaxy Racer flying their talented influencers from the MENA and SEA region to Spain, to experience LaLiga like no one has ever done before. They will travel across the country’s picturesque Mediterranean landscape visiting all the major football clubs in Spain, including cities such as Barcelona, Madrid, Sevilla, and Valencia. The first season is set to have 10 episodes, with each episode focusing on one major city, celebrating the clubs that make up the rich culture at the heart of LaLiga.

Galaxy Racer was launched in 2019 and has already become one of the biggest esports organisations globally. The organisation works with some of the biggest influencers in the Middle East and Southeast Asia, with over 250 million followers across its social media channels, where they will interact with top Spanish footballers, the staff from the clubs and fans along the way.

 

The series will feature exciting crossovers between Spain’s biggest football superstars and Galaxy Racer’s top influencers such as Abo Flah (24M+ followers, 2B+ views), Naji Elqaq (7M+ followers, 700M+ views), Tukomi (9.1M+ followers) and Kim Rodriguez (9M+ followers).

We are honoured to be partnering with a world-renowned brand like LaLiga for this exclusive brand-new original series, and we are committed to establishing a long-term partnership that shares our vision in fostering unique experiences for our fans globally,” commented Galaxy Racer CEO, Paul Roy, in a statement announcing the collaboration.

We are excited for this three-year collaboration. We expect to see a lot of positive feedback to this unique activation opening opportunities for us as we are entering a new digital era to connect with the younger generations.” said Maite Ventura, Managing Director, MENA region for LaLiga.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Ygam team up with TSB Bank

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Ygam and TSB Bank have joined forces to help increase understanding of in-game spending and help young gamers manage their money with confidence.

Ygam and TSB Bank have joined forces to help increase understanding of in-game spending and help young gamers manage their money with confidence.  

As part of this collaboration, they have co-created specialist educational resources for schools. Developed with Ygam’s expertise and delivered by TSB Bank staff as part of their school’s programme which runs throughout the UK, the module aims to provide young gamers with practical guidance on managing their money and understanding potential financial risks while gaming. 

A recent Censuswide survey of over 2,000 young gamers, commissioned by TSB, found that while the average initial cost of a game is £32, gamers spend an average of £540 annually on in-game purchases and subscriptions. Nearly half (47%) of those who spend money in-game feel they have little or no control over their spending while playing. 

Linda Scollins Smith, Director of Programmes at Ygam, said: “Gaming now plays a central role in young people’s lives, offering significant benefits. However, it is always important to safeguard against the risks, and the increasing sophistication of game monetisation through microtransactions and in-game purchases underscores the need for education on this issue. We are delighted to be working with TSB to support their school programmes, combining financial education with gaming education, to help young gamers develop healthy habits and navigate the digital world safely.”

Kate Osiadacz, Head of Responsible Business, TSB, said: “Gaming is often one of young people’s first interactions with spending or managing their money digitally; so we’re pleased to be working with Ygam to reach young people with targeted advice. Our Money Confident schools programme greatly benefits from Ygam’s insight – and we’re keen help empower the next generation to make informed decisions for their financial lives ahead.” 

According to a 2024 Mumsnet survey commissioned by Ygam, 88% of parents in the UK believe schools should provide education on gaming, despite only 35% reporting that their children currently do. Furthermore, 99% of these parents think this education should begin by the end of Key Stage 2. 

Alongside developing educational resources, Ygam and TSB Bank will collaborate on a range of initiatives throughout 2025 to raise awareness of this issue and support families in avoiding unexpected costs from gaming.  

For more information about Ygam and our portfolio of education programmes, please visit our training pages or email [email protected].

 

The post Ygam team up with TSB Bank appeared first on European Gaming Industry News.

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Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming

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MixRift unveils brand new strategic PvP arena gaming experience

MixRift, an innovative mixed reality (MR) gaming developer, today announced the official launch of Battle Orb, a competitive strategy game which invites players to challenge each other and transform their physical surroundings into dynamic battlefields. Available now for Meta Quest platforms, Battle Orb represents the next evolution in mutli-player MR gaming.

A first PvP game for MixRift, Battle Orb allows players to step into immersive arenas where physical and digital worlds collide. Skill meets chaos in this fast-paced multiplayer strategy game, which challenges players to aim, shoot, and dominate with speed and precision across customized battlefields, combining tactical thinking with physics-based gameplay. Every hit counts as players collide, strategise and outplay opponents from around the world, from the comfort of their own homes. Players can compete in 2-player or 4-player battles, earn trophies, unlock and upgrade powerful units, and master unique arenas to climb the leaderboard.

“With Battle Orb, we’re not just launching a game, we’re basically turning your living room into a fantasy battleground.” said Bobby Voicu, CEO of MixRift. “We wanted to create something where anyone can jump in and start having fun in seconds, but that you could also master and keep replaying. I think this is what the future of gaming looks like, and it’s a blast!”

Key Features:

  • HD Graphics: Cutting-edge MR design technology creates a truly immersive gaming experience
  • Creative Character Options: Choose from tens of monsters, creatures, and cartoons to play with – each one zanier than the last
  • Real-Time PvP Action: Face-off in 2-player or 4-player matches full of high-stakes action
  • Physics Meets Strategy: Master the perfect angle, power, and timing to outmaneuver opponents, and perfect your shots to climb through the ranks
  • Unique Units & Powers: Earn wins and open loot chests to unlock and upgrade special characters and abilities
  • Environmental Integration: Scale your battlefield to fit any space, turning living rooms into competitive arenas
  • Competitive Progression: Climb global leaderboards through a rewarding rank system and prove you’re the righteous winner

The game’s intuitive controls ensure players of all skill levels can jump in immediately, while the strategic elements provide long-term engagement for competitive gamers. Battle Orb’s intuitive and quick matchmaking system means players are matched with others in similar ranks within seconds.

Battle Orb has been designed with comfort and safety in mind, earning a “Comfortable” rating and PEGI 3 classification, making it appropriate for players of all ages while still delivering compelling gameplay for serious competitors.

“We’ve created Battle Orb to be a really special mixed-reality competitive experience,” said Voicu. “The way it transforms your physical environment into a strategic battlefield creates moments of gaming magic that simply aren’t possible in traditional formats.”

Availability:
Battle Orb is available now on the Meta Quest Store for Meta Quest 3S, Meta Quest 3, and Meta Quest 2 platforms. The game requires an internet connection for its online features.

For more information, visit https://mixrift.com/ or follow MixRift on social media for updates, tournaments, and community highlights.

The post Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming appeared first on European Gaming Industry News.

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Blask expands Market Overview dashboard with 10 new countries

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Blask, the AI-powered analytics ecosystem for the iGaming industry, has added nine new countries to its Market Overview dashboard — bringing total coverage to 55 global jurisdictions. The latest update significantly strengthens the platform’s insights across Tier 1 and established markets.

Newly added countries include the United Kingdom, Italy, Germany, Sweden, Czech Republic, Portugal, Denmark, Austria, Switzerland, and France. These markets are now fully available inside Blask’s Market Overview dashboard, with access to key performance indicators:

  1. Blask Index – a general signal of overall brand activity in the market
  2. BAP (Brand Accumulated Power) – reflects audience interest based on search trends and engagement
  3. APS (Acquisition Power Score) – measures how effective a brand is at acquiring new users
  4. CEB (Competitive Earning Baseline) – estimates a brand’s potential earnings within its competitive environment

“This expansion sharpens our coverage where it matters most,” said Max Tesla, CEO and co-founder of Blask. “Tier 1 markets are where competition is toughest — and decisions need to be backed by data. With these additions, Blask gives operators a clearer edge in navigating regulated, high-value regions.”

The Market Overview dashboard is designed to help operators, suppliers, and affiliates benchmark brand performance at the country level, track market dynamics, and spot early trends.

This release follows previous expansions into Asia, Latin America, and Africa, as Blask continues to respond to user demand for reliable, granular insights across the global iGaming landscape.

The post Blask expands Market Overview dashboard with 10 new countries appeared first on European Gaming Industry News.

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