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TrueLayer’s European expansion continues with new Dublin HQ

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  • European HQ established in Dublin due to its position as a global centre for financial services innovation, thriving technology scene and access to skilled talent.

  • HQ led by former WhatsApp and Facebook Executive, Joe Morley, TrueLayer’s Vice President and General Manager for Europe and new Chief Operating Officer for Europe, Leigh-Anne Cotter.

TrueLayer, Europe’s leading open banking platform, has announced it has been authorised by the Central Bank of Ireland (CBI) as a Payments Institution and established its new European headquarters in Dublin to support its rapidly growing client base across the continent.

The expansion marks another significant milestone for TrueLayer on its mission to open up finance, building an open banking network that brings together payments, financial data and identity to redefine how people spend, save, and transact online. Its API-first platform offers more than 90% coverage of all major European markets, and accounts for more than half of all open banking traffic in the UK, Ireland and Spain, processing billions of euros in payments.

TrueLayer’s choice of Ireland for its European HQ has been in part motivated by Dublin establishing itself as a European financial services centre and strategic hub for innovation, home to around 450 financial services companies, creating a sophisticated fintech and payments ecosystem. Additionally, the CBI has a strong track record as a regulator committed to delivering quality financial authorisation and supervision.

The European HQ is led by Joe Morley in the role of General Manager for Europe, having joined the firm earlier this year to manage the authorisation process. The former WhatsApp and Facebook executive brings extensive payments, technical and commercial knowledge, having launched and managed the business APIs for the monetisation of both platforms in EMEA. Joe is leading the European management team from Dublin for all supporting functions, in addition to the in-market country managers that the company is actively hiring for.

Joining TrueLayer as its Chief Operating Officer for Europe is Leigh-Anne Cotter, who was previously head of Commerce and Payments Operations at WhatsApp. Leigh-Anne brings significant payments experience having also been part of the leadership team at one of Ireland’s most successful international companies, Realex Payments.

“Ireland has become the EU’s fintech centre of choice with the likes of Coinbase, Stripe, Remitly, Square and our clients, including Paysafe and Payoneer being based here. We are excited to be joining them, making Dublin our home from which to accelerate our European expansion and deliver our market-leading open banking services to banks, fintech firms and ecommerce platforms across the continent,” commented Joe Morley, CEO for TrueLayer Ireland and GM Europe “The Irish domestic market is also evolving rapidly with our clients such as Revolut having rapidly established an impressive user base, supporting consumers and businesses with open banking-based services that improve their everyday lives. The future is incredibly exciting with open banking payments replacing cards as the primary payment method at the checkout for ecommerce firms of every shape and size.”

TrueLayer has expanded its services across 12 European markets, growing payment volumes by 600x, and adding hundreds of new customers across banks, fintech firms, ecommerce, trading, wealth management and iGaming.

Francesco Simoneachi, CEO and co-founder of TrueLayer commented: “When we began our search for a European HQ, we wanted a location that mirrored much of what made the UK such an exceptional base for us –  a strong regulator, in an established global financial services centre that embraces fintech and digital innovation. Ireland was ideal, with the CBI’s regulatory regime broadly similar to the UK, and Dublin being a thriving centre for payments and ecommerce. The city has built an incredible reputation for financial services and offers the talent across engineering, product and payments that we will need to support our ambitious growth plans. We’re only the second firm to be authorised by CBI in 2021, so I’m incredibly proud of the team that worked on the application to make our European HQ a reality.”

This expansion is TrueLayer’s latest milestone in 2021, with the company expanding globally, establishing operations in APAC with an office in Australia and launching innovative services such as PayDirect. Today, more than 10,000 developers are actively building services and applications on the TrueLayer platform.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Rooter Launches ‘rStream’ to help Brands connect with Gen Z

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Introduces In-Stream Ad Viewership Tracking Technology and AI-Led Media Creation & Distribution

India, 2nd September, 2025. Rooter, India’s largest game streaming and commerce platform, has launched rStream, a breakthrough native Adtech solution that helps brands drive stronger impact from their campaigns while enabling creators to monetize their content efficiently. Built around a non-intrusive, high-engagement format, rStream allows brands to seamlessly integrate into live game streams without interrupting the viewer experience. At the same time, it pushes the envelope on the industry’s campaign quality measurement practices, delivering actual, real-time, in-stream Ad views data.

rStream transforms how brands engage with live-streaming audiences through AI-powered, context-aware Ad creation. By tailoring messaging to game genre, stream context, creator voice, and viewer segments, brands can achieve higher relevance and CTR uplift by nearly 2X the industry average with this solution. In application, branded content gets smoothly baked into creator content in the form of pop-ups, audio-triggered ads, in-chat promotions, and more. With access to over 500 verified creators, rStream campaigns can reach up to 100 million users across Rooter and YouTube – setting the stage for effective outreach to the Gen Z community at scale. 

Going beyond the standard industry practice of equating Stream views with embedded Ad views, this new solution delivers real-time, precise data on ‘actual ad watch behaviour’. Brand partners can access this granular tracking of in-stream ad views through an easily accessible live dashboard, which is additionally verified by a leading third-party research agency.

Speaking about rStream’s potential, Piyush, Founder and CEO, Rooter said “Gaming environments are known to generate high viewability and attention rates. For brands, it’s a matter of keeping that attention and not jolting gamers out of it. Whether entering gaming for the first time or scaling existing campaigns, rStream ensures seamless campaign delivery and transparent ROAS evaluation, keeping gamers engaged and brands impactful.” 

 

The post Rooter Launches ‘rStream’ to help Brands connect with Gen Z appeared first on European Gaming Industry News.

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Tom Horn Gaming Shakes Fortune Loose in Tao Tree Coins

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In its latest release, Tao Tree Coins, Tom Horn Gaming is inviting players to step into the glow of silken lanterns and embrace the promise of fortune in a game showered in golden coins.

Tao Tree Coins blends the timeless charm of Asian-themed slots with a modern, on-trend Hold & Win mechanic, offering dynamic gameplay designed to engage both traditional slot fans and thrill-seekers alike.

The game is played on a 3×3 grid and features a popular coin mechanic, Hold & Win, and a Bonus Buy option.
The base game keeps players on their toes with the grab feature, a rewarding mechanic that instantly sweeps up fortune at random.

At the heart of Tao Tree Coins is the Hold & Win bonus game, triggered by any three coin symbols landing in unison on the reels. The bonus game ramps up excitement with its high win potential, thanks to collector symbols, multipliers and jackpots. The bonus game starts with 3 respins, which reset with every new symbol. Coin collectors gather all visible coin values, and multipliers boost wins by up to x5. Cash coins can deliver 1x to 50x the bet, while jackpot coins unlock Mini, Minor, Major, or Grand Jackpot.

For those eager to cut straight to the action, the Bonus Buy option allows direct entry into the Hold & Win bonus round for 450x the total bet.

“With Tao Tree Coins, we wanted to strike a balance between familiarity and freshness,” said Ondrej Lapides, CEO at Tom Horn Gaming. “Coin mechanic continues to resonate strongly with players, and by adding layers like collectors, multipliers, jackpots, and the grab feature, we’ve created a game that’s not only rewarding but also emotionally engaging. It’s a strong addition to our portfolio and a title we believe will perform exceptionally in our key markets.”

Designed with high volatility and fast-paced spin cycles, Tao Tree Coins delivers powerful gameplay experiences that combine an uplifting soundscape with proven features. The game is set to drive long-term engagement and retention while reinforcing Tom Horn Gaming’s position as a key innovator in slot development.

 

The post Tom Horn Gaming Shakes Fortune Loose in Tao Tree Coins appeared first on European Gaming Industry News.

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Starting September 1 — a New Chance in N1 Puzzle Promo: 5 Premium Prizes for the Top Puzzle Masters!

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Have you heard about the N1 Puzzle Promo by N1 Partners, where the ultimate winner will take home a Robinson R22 Beta II helicopter?

If you’re driving SEO, ASO, PPC, FB, Social Media, SMS, Email, UAC, or In-App traffic, but still haven’t joined the race — now’s the perfect time to change that! From September 1, the second lottery of the N1 Puzzle Promo kicks off, giving you another chance to grab a new lineup of premium prizes.

The first lottery ran for three months, turning the puzzle hunt into an intense competition. On July 21, N1 Partners already gave away some of the top prizes — including AirPods Max, Apple Watch, LV backpack, and more. 

Now it’s time to join the next round!

Promo period: September 1 – November 30.

Main rule: collect as many puzzle pieces as possible during the lottery period.

 

Finally, the part everyone’s waiting for — the prizes:

  • 1st place: MacBook Pro 16″ (top configuration)
  • 2nd place: Porsche eBike
  • 3rd place: Cartier Santos Medium watch
  • 4th place: Leica Q2 camera
  • 5th place: Apple Vision Pro 

And that’s not all — N1 Partners will hold a special giveaway among all N1 Puzzle Promo participants who have at least one item from the N1 Partners merch collection. The lucky winner will get an exclusive items package!

You can earn puzzles in the N1 Puzzle Promo not only for traffic: join the special activity until November 15, collect extra puzzles, and try your luck in the giveaway for a home VR flight training set — the “Pilot Course”!

Don’t miss your chance to join the N1 Puzzle Promo — you could be the next name at the top of the leaderboard!

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