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Admix launches Movember In-Play ad campaign for mobile gamers

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Leading In-Play advertising company Admix has teamed up with men’s health charity Movember to launch a series of targeted ads to reach highly engaged male gamers while they play video games.

In-Play ads featuring Movember’s iconic ‘moustache’ branding will be placed natively within mobile games across a variety of genres played by the charity’s target audience of men aged between 20 and 39. Ultimate Car Driving Sim, Traffic Tour, Drive Ahead and TiMX are among the popular games that will see ads digitally injected into gameplay, with the aim of driving awareness for Movember and its mission to help men live happier, healthier and longer lives.

The global games industry is worth more than  $160 billion annually – three times the value of films and music combined – with men making up half of mobile gamers worldwide. Admix’ pioneering ‘In-Play’ programmatic advertising platform allows brands to reach target consumers in a way that doesn’t interrupt the gameplay experience.

Michael Silberberg, VP of Global Agency Partnerships, Admix, commented:

“Our collaboration with Movember marks Admix’ second In-Play activation for a high profile charity, with our CoppaFeel! campaign having launched in May. Reaching people while they’re at their most engaged with relevant ads that don’t interrupt gameplay is the perfect way to deliver powerful messages and brand uplift for charities and brands alike, boosting engagement with their target audiences. We hope to continue working with Movember long term to support their ongoing men’s health awareness campaigns.”

Dan Cooper, Global Director, Innovation, Movember, said:

“We were thrilled to collaborate with Admix to get the men’s health message out to our gaming audience. Over the years, we have been humbled by the worldwide support for Movember from the gaming community. One of the ways we approach our men’s health mission is to ‘go to where men are’. This means that communities and spaces where men are already active and reachable, like gaming, are communities that play a key role in helping to create lasting change for our cause areas of men’s mental health and suicide prevention, prostate cancer and testicular cancer. We’re looking forward to continuing in this space in the years to come.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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ZITRO TO PRESENT A BOOM OF NEW GAMES IN TORREMOLINOS

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Zitro is set to make a big impact at this year’s “Expo Congreso Andaluz del Juego-Luis Escribano”, which will be held in Torremolinos on September 17 and 18.

The company will showcase, for the first time in Spain, new titles for its GLARE and CONCEPT platforms, designed to maximize profitability for gaming halls and offer unparalleled gaming experiences.

Among the releases to be announced are games such as King Fu Frog, Cash Totems, Lucky Vault, Devil’s Link, Fortune Legacy, and Wonder Dream, alongside well-established titles like Triple Charm Journey and Legendary Sword, a game that has demonstrated an outstanding performance in the market. Each of these titles includes innovative features and has been designed to deliver unique gaming experiences, transforming the offerings of Spanish gaming halls.

“Expo Congreso de Torremolinos has always been a key event for Zitro, but this edition will be particularly significant for everyone. We are bringing a lineup of games debuting in Spain that are building anticipation and will undoubtedly set trends in the market. We invite everyone to visit our stand and discover the latest innovation and entertainment”, said Albert Zorrilla, General Manager of Zitro in Spain.

 

The post ZITRO TO PRESENT A BOOM OF NEW GAMES IN TORREMOLINOS appeared first on European Gaming Industry News.

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Revolver Gaming Unveils Pyramid of Ra – A Groundbreaking Slot with the Industry’s First Triangular Reels

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Revolver Gaming is proud to announce the launch of Pyramid of Ra, an industry-first slot title that brings a revolutionary triangular reel configuration to the iGaming world.

Set against the mystical backdrop of ancient Egypt, this highly innovative release is packed with cutting-edge features and designed to deliver a fresh, engaging, and unforgettable experience for players.

A Story of Power, Mystery, and Riches

In Pyramid of Ra, players are drawn into the world of Egypt’s most powerful deity, where the pyramid’s triangular structure comes alive as the reels themselves. This striking new layout not only sets the title apart visually but also creates a dynamic style of play that keeps the action flowing with every spin.

Why Operators Should Take Notice

Pyramid of Ra is positioned as a flagship title for Q3 2025, combining unique mechanics with highly marketable features that make it stand out in every lobby. Revolver Gaming recommends operators place the game at the top of their New Games category to capture immediate attention and maximise early traction.

Operators wishing to launch Pyramid of Ra or arrange special positioning are encouraged to get in touch with the Revolver Gaming team for setup and support.

Official Release Date

The game goes live globally on 22 September 2025, with multiple RTP variants and configurations available to suit diverse market needs.

Ryan Lazarus, Director of Partnerships at Revolver Gaming, commented: “Pyramid of Ra represents everything we strive for at Revolver – innovation, excitement, and player-first design. The triangular reel mechanic is a true industry-first and sets a new benchmark for creativity in slot games. We’re confident this release will not only delight players but also deliver strong results for our operator partners.”

Play the demo after release at revolvergaming.com/game/pyramid-of-ra/

 

The post Revolver Gaming Unveils Pyramid of Ra – A Groundbreaking Slot with the Industry’s First Triangular Reels appeared first on European Gaming Industry News.

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Aston Villa Foundation to partner with Kaizen Foundation

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The Aston Villa Foundation is pleased to partner with the Kaizen Foundation on the development of the ‘Play it Forward’ project.

The project, previously known as the ‘Playzones Programme’, will tackle inequalities in physical activity and access to facilities by funding community-led spaces.

With additional support and funding provided by the Football Foundation, the Premier League, the Professional Footballers Association, and Birmingham City Council, Kaizen Foundation will support 350 additional hours of activity to take place on outdoor mini pitches in lower socio-economic areas across Birmingham.

Kaizen Foundation funding will also contribute to the long-term sustainability of seven custodian organisations working in the heart of these areas. These organisations can apply for small grants, managed by the Aston Villa Foundation, to cover equipment costs and provide relevant training and qualification opportunities for staff and volunteers.

The Aston Villa Foundation will offer the expertise of highly skilled professionals and experts from within their team around grants and fundraising, marketing and communications, governance, monitoring, evaluation and impact, health and safety, safeguarding, and risk management. In addition to off-site spaces, the development of the Warehouse space will see two multi-use games areas, managed by the Aston Villa Foundation, built on the current broadcaster’s area of the North Stand, acting as a functioning community space on non-matchdays.

The project aligns with the Aston Villa Foundation’s commitment to their work with children, young people, and young adults, both within the immediate areas around Villa Park and the wider Birmingham population, providing a holistic landscape of opportunities to support them on their life journey.

Guy Rippon, Head of Foundation and Community at the Aston Villa Foundation, said: “We at the Aston Villa Foundation are proud to be working with an internationally recognised organisation such as the Kaizen Foundation, to continue to positively impact the lives of young people in the local vicinity of Villa Park.

“The ‘Play it Forward’ project aligns with the Kaizen Foundation’s vision and mission and the connecting and supporting pillars of our own strategy. The community and charitable sectors in Birmingham are going through their toughest period in recent history, with vast funding cuts and community need at its highest. The ‘Play it Forward’ project will empower the voluntary and community sector with their own ambitions to grow as self-sustained organisations, as well as reduce the gap in young people’s access to physical activity spaces in urban environments.”

The Kaizen Foundation is a Social Purpose Organisation, funded exclusively by Kaizen Gaming, one of the biggest GameTech companies in the world. Its vision is to serve as a catalyst for positive change on a global scale in partnership with local communities, NGOs, and private and public institutions.

The Kaizen Foundation’s goal is to foster innovation and improve all aspects of people’s lives with a focus on Society, Education, and the Environment.

Panos Konstantopoulos, President of the Kaizen Foundation, said, “Play it Forward is about creating real opportunities where they are most needed. By investing in local organisations and young people, we are not just funding projects, we are helping build stronger, self-sustaining communities. As an international foundation, it is a privilege to combine our global perspective with the Aston Villa Foundation’s local expertise to deliver meaningful impact here in Birmingham and exactly where it is needed the most.”

 

The post Aston Villa Foundation to partner with Kaizen Foundation appeared first on European Gaming Industry News.

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