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AppGallery Joins Forces with Nekki to Bring Shadow Fight Arena to AppGallery Users

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AppGallery gamers can now join the fray in Shadow Fight Arena, as the latest installment from Nekki’s Shadow Fight series joins Shadow Fight Arena 2 and 3 on AppGallery. 

In a secretive world on the brink of war, players must fight to become the most formidable warrior to walk the land, assembling three-player teams to challenge foes and defeat opponents in multiplayer battles. Famous for its realistic 3D graphics and console-level battle experience, Shadow Fight Arena invites players to explore the mysterious ninja realm and battle their way through different teams. Now available on AppGallery, gamers can choose heroes to control, with abilities that can be upgraded as they progress to counteract enemy tactics and claim victory.  

As part of the partnership, and in celebration of Shadow Fight Arena’s launch on AppGallery, players can claim exclusive access to one of the games rarest characters – the fun-loving yet formidable ‘Monkey King’ who wields his size-changing staff with skill and temerity. With a total value of USD100, the acclaimed Monkey King is well-known among Shadow Fight Arena fans for its impressive attack moves. With that, AppGallery gamers can now take an immediate head-start in their quest to battle. 

“We are pleased to introduce the intriguing universe of Shadow Fight Arena to AppGallery users.” said Nikita Korzhavin, Business Development Director at Nekki. “The Shadow Fight games series has been very well-received so far, and we’re excited for gamers worldwide to experience the heat of battle with our newest offering in partnership with Huawei.” 

 

Huawei Offers Technology Support to Partners 

As the third largest global app marketplace with over 550 million monthly active users across more than 170 countries, developers can harness Huawei’s unique HMS Core capabilities during the run-up to app launch. Shadow Fight Arena demonstrates how a game can enhance its user experience beyond standard gameplay, integrating with Huawei’s IAP Kit to provide a seamless in-game payment experience.  

“Sharing this journey with Huawei has been rewarding for our team here at Nekki.” commented  Nikita Korzhavin, Business Development Director at Nekki. “With the successful integration of Huawei’s HMS Core Kits, we can provide higher quality graphics to our users and bring to life the intricate landscape that fans of the game know and love.”   

Shadow Fight Arena has seen great success so far. Lauded as the Best Mobile Game of 2020 at the DevGAMM Awards, the number of Shadow Fight Arena players has passed 10 million as of July 2021. Shadow Fight Arena holds the double honour of being a finalist for Best Audio/Visual Accomplishment in Pocket Gamer’s Mobile Games Awards 2021, and a finalist for Pocket Gamer’s Game of the Year in 2021. Nekki’s partnership with AppGallery reflects a desire to expand to larger audiences and is a sign of greater milestones to come. 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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SOFTSWISS Wins Best Marketing Campaign Award in iGaming

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SOFTSWISS, a global tech leader in iGaming solutions, has won the Best Marketing Campaign 2025 title at the SiGMA Central Europe Awards for its ‘Hungry for Success? Dive in with SOFTSWISS’ campaign. The award recognises outstanding creativity, innovation, and execution in marketing campaigns that drive measurable engagement and have a significant industry impact.

The campaign made its debut at ICE Barcelona 2025, where SOFTSWISS introduced the image of a shark as a symbol of its strength, precision, and the drive to stay ahead. It encouraged partners to ‘dive in’ and grow together with SOFTSWISS, reinforcing the brand’s position as a technology leader in iGaming.

Alongside an interactive stand experience, the campaign featured a collaborative art performance by a renowned Spanish street artist Slim Safont, who created a striking shark mural live at the entrance of the expo venue. This activity reinforced the campaign’s message, leaving visitors with an unforgettable experience of interacting with the SOFTSWISS brand.

Across digital channels, ‘Hungry for Success’ achieved exceptional results, delivering strong visibility and engagement on LinkedIn, Instagram, and Google Ads. The campaign outperformed expectations in terms of impressions and reach, while earning outstanding participant feedback for its creativity and execution.

Valentina Bagniya, Chief Marketing Officer at SOFTSWISS, shares: “Hungry for Success isn’t just a campaign – it’s our mindset. It captures who we are as a brand: ambitious, brave, and determined to lead. Winning at the SiGMA Central Europe Awards proves that when creativity meets clarity and conviction, it resonates and delivers real results.”

Earlier in 2025, the company received the Best Marketing Campaign award for its ‘Cheers to 15 Years’ anniversary concept at SiGMA Africa. Later in the year, SOFTSWISS earned double recognition at the EGR Marketing & Innovation Awards. The team was named Marketing Team of the Year for its creative use of data and technology, while Valentina Bagniya, CMO at SOFTSWISS, was honoured as B2B Marketer of the Year for transforming the company’s marketing function into a global brand powerhouse.

Expanding its influence, SOFTSWISS has released the 2026 iGaming Trends Report, the fourth edition of its annual data-driven study. The ebook provides fresh insights into the industry’s future for operators, suppliers, and industry stakeholders. Visitors of the SiGMA Central Europe Summit can learn more about these trends during the 2026 iGaming Trends Marathon, which will take place on 5 November 2025, from 12:00 to 16:00, on the People, Partners & Performance Stage.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 36,700 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post SOFTSWISS Wins Best Marketing Campaign Award in iGaming appeared first on European Gaming Industry News.

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RocketWisdom: 100 Real Player Insights in One Book

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RocketWisdom is one of RocketPlay’s most personal projects to date — an authentic digital book featuring over 100 real stories, rituals, and gaming habits shared by RocketPlay players. It began as a small internal effort to explore the fun side of play — how people enjoy their gaming moments and what small traditions make the experience special. It has since grown into a full eBook, now available for download.

What is RocketWisdom?

RocketWisdom is a compact, living digital book featuring 100+ stories, rituals, and personal gaming habits submitted by verified RocketPlay users. These aren’t polished guides — they’re human: lucky charms, timing bets, favourite slots, pre-spin habits, and little moments that make play unique.
RocketWisdom is more than a campaign — it’s a celebration of players’ creativity, shared fun, and community spirit.

Originally, players would periodically share their favourite gaming stories and rituals with the RocketPlay support team and on social media channels. The casino team got curious: what makes each player’s gaming moment their own? Are there funny traditions, habits, or superstitions behind the spins?
So they asked the community directly — and the response was overwhelming. More than 500 submissions arrived: many deeply personal, some playful, others describing family traditions or lucky moments. What started as a simple idea soon grew into a collection worth preserving, so RocketPlay gathered it into a book — first intended for an internal circle, but as more players asked to see it, RocketPlay decided to make RocketWisdom publicly available.

What’s inside

  • 100+ real stories and rituals from players — from lucky charms to favourite slot routines
  • Exclusive bonus code embedded in the book for instant testing

From 4.11, RocketWisdom can be downloaded directly from the RocketPlay website in two convenient formats — PDF and EPUB — making it easy for players to explore the collection from any device.

Why it matters

Today’s players expect more than chance — they want shared experience, creativity, and fun. RocketWisdom delivers inspiration, smiles, and connection for both seasoned spinners and newcomers.
For streamers and content creators, it offers authentic and entertaining material ideal for livestreams, reviews, and community challenges.
For operators and affiliates, player-driven storytelling helps build engagement and a more connected community.

Beyond being a book, RocketWisdom became a heartfelt celebration of creativity and playfulness shared by the RocketPlay community. Inside the book, readers will find promo codes that invite them to try selected games — closing the loop between inspiration, curiosity, and play.

RocketPlay is a trusted online casino with over 9,000 slots from top providers. Highly rated on CasinoGuru (9.8/10), AskGamblers (9.06/10), and Trustpilot (4.4/5), it’s recognized for its quality, fairness, and reliability. The platform holds trust certificates from Chipy.com, CasinoGuru, and AskGamblers, and offers regular bonuses, tournaments, and strong Responsible Gaming features.

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Orange Gaming B.V. obtains license to offer online casino games in the Netherlands

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Orange Gaming B.V. has been granted a license by the Netherlands Gambling Authority to offer online casino games against the license holder in the Dutch market. With this milestone, Orange Gaming sets a clear course: safe, fair, and transparent online entertainment for Dutch players.

Petrit Dibrani, Director of Orange Gaming B.V., comments:

“We are a Dutch team with short communication lines and a down-to-earth mindset. My background in compliance forms the foundation of our decisions. We aim to go live soon, but we do so carefully and fully in line with all regulations. The Dutch market is demanding, with high taxes and strict limits, yet it also holds significant potential. That’s exactly why we focus on innovation, efficiency, and genuine attention to the player.”

Orange Gaming positions itself as an agile challenger among larger operators. Safer-play-by-design is embedded in all processes and communication. Limits, tools, and game rules are clearly explained, helping players stay in control and make conscious choices. The platform also includes several unique features that will be unveiled upon the website launch.

The post Orange Gaming B.V. obtains license to offer online casino games in the Netherlands appeared first on European Gaming Industry News.

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