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From betting shop to international product company: the transformation of Parimatch into Parimatch Tech

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International sports betting company Parimatch is today announcing its evolution into ‘Parimatch Tech’ to highlight its transition from a traditional betting company to a fully digitalised and product-focused technology business. The name change is the latest step in the company’s long-term technological transformation, beginning back in 2010 when only 5% of punters were betting online.

Parimatch Tech is an international product company and will continue to promote the well-established Parimatch brand globally while also providing technology and marketing solutions for the gaming and entertainment industry. As the owner and creator of the Parimatch brand, the company is engaged in brand positioning and marketing, securing new partnerships, entering into contracts with ambassadors and developing the brand ecosystem.

The company’s rebrand highlights the globalization of the business and is aimed at generating brand awareness among partners and users around the world. Having already consolidated its leading position in the CIS region, Parimatch Tech is bringing the Parimatch brand to international markets via its partners in Ukraine, Cyprus, the UK, Kazakhstan, Belarus, Tajikistan, Tanzania, Kenya, and Nigeria, as well as other countries in Europe, Asia, and Oceania.

“Parimatch Tech will continue to invest in both established and emerging markets, partnering with local businesses and entrepreneurs to create new job opportunities and strengthen and expand existing offerings. Each market is unique, so our teams adapt platforms to local user preferences, economic conditions, and the rules and regulation of the gambling market,” added Roman Syrotian, co-CEO of Parimatch Tech.

“Becoming Parimatch Tech is a natural step for us as a company, and formalizes and reflects our technological transformation. It is a sign of the maturity of our company internally, and we are pleased to share this news with both the public and our partners. While there are many challenges laying before our industry and ambitious targets for us to meet, Parimatch Tech is confident in its ability to continue to modernise and improve the gaming and entertainment industry across the world,” said Maksym Liashko, co-CEO of Parimatch.

 

Parimatch Tech is an international product company. Established in 1994, the brand has grown into an entertainment platform represented on four continents and in more than ten countries. The company’s main office is located in Limassol, Cyprus, with development centers in Ukraine, Cyprus, Armenia, and Belarus.

Parimatch Tech promotes the brand’s fighting spirit through a vibrant team of brand ambassadors. The Parimatch team of champions includes MMA superstar Conor McGregor, UFC fighters Petr Yan and the Shevchenko sisters; a famous former brand representative is the legendary king of the boxing ring, Mike Tyson. The company has concluded partnership agreements with football clubs Juventus, Leicester City, and Everton and works with several sports federations.

Parimatch Tech is actively developing its eSports offering, providing eSports fans with a wide range of betting events. The Parimatch brand is the title sponsor of the eSports organization Virtus.Proa and counts eSports stars Daniil ‘Zeus’ Teslenko and Marcelo David ‘Сoldzera’ as global brand ambassadors .

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Sportradar Announces Close of Acquisition of IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights

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Acquisition to Accelerate Revenue, Adjusted EBITDA, and Free Cash Flow Growth and will be Accretive to Adjusted EBITDA Margins and Free Cash Flow Conversion  

Sportradar Group AG today announced it has completed its acquisition of IMG ARENA and its global sports betting rights portfolio from Endeavor Group Holdings, Inc. and OB Global Holdings, LLC. The closing marks a milestone in Sportradar’s growth strategy, further strengthening and differentiating its position as a leading technology and content provider in the most bet upon global sports, including soccer, tennis and basketball.

The acquired portfolio encompasses strategic relationships with more than 70 rightsholders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports on six continents.  With this, Sportradar sports coverage totals more than 1 million matches annually.

The acquisition enhances the Company’s content distribution and will further fuel product development. Sportradar expects to seamlessly integrate and monetize these rights across its highly scalable technology platform and client network.

Given the unique transaction structure, the acquisition is expected to be accretive to Sportradar’s adjusted EBITDA margins and free cash flow conversion while accelerating the Company’s robust revenue, adjusted EBITDA, and free cash flow growth.  Sportradar is not required to provide any financial consideration as part of the acquisition. Instead, the deal includes total financial consideration to Sportradar of $225 million comprised of approximately $122 million in cash prepayments by the seller to certain sports rightsholders and approximately $103 million to Sportradar.  The payments to Sportradar, which are subject to customary purchase price adjustments, will be made over a two-year period.

Carsten Koerl, Chief Executive Officer of Sportradar, stated: “We are pleased to complete the acquisition of IMG ARENA. This marks a significant milestone for Sportradar expanding our access to premium sports content that strengthens and complements our already robust global portfolio and capabilities. With this, we are uniquely positioned to deliver even more immersive, data rich experiences to our clients, partners and fans around the world while accelerating innovation at scale across the global sports ecosystem.”

The post Sportradar Announces Close of Acquisition of IMG ARENA and Its Strategic Portfolio of Global Sports Betting Rights appeared first on European Gaming Industry News.

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Slotegrator & Gamblers Connect enter a new partnership

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Gamblers Connect, a leading iGaming media & affiliate website connecting operators, providers, and players across the global industry, is proud to announce its latest strategic partnership with one of the most respected names in iGaming technology, Slotegrator.

Founded in 2012, Slotegrator has become a cornerstone of the iGaming B2B landscape, empowering hundreds of successful online casinos and sportsbooks with a complete suite of advanced software solutions. From its Turnkey Casino Platform and APIgrator Game Integration module to its Telegram Casino and Moneygrator payment gateway, Slotegrator has continuously set the standard for innovation, flexibility, and compliance.

This partnership marks a major step in Gamblers Connect’s evolution from a trusted affiliate platform into a full-scale media and B2B hub, one that not only connects audiences with the world’s top operators but also shines a light on the technological engines driving the industry forward.

Through this collaboration, Gamblers Connect will highlight Slotegrator’s market-leading solutions across its media channels, showcasing  how their technology simplifies market entry, accelerates growth, and ensures regulatory compliance in emerging and established jurisdictions alike.

Slotegrator’s expertise in areas such as crypto casino infrastructure, white-label platforms, and licensing advisory perfectly aligns with Gamblers Connect’s mission to connect the entire ecosystem, from software innovators to decision-makers seeking trusted, efficient, and future-ready solutions.

Together, the two companies will continue to emphasise values that have defined their success: responsibility, transparency, and innovation.

Ataur Rosul Abeer, Sales Supervisor at Slotegrator, commented: “We’re excited to collaborate with top-tier partners to showcase our latest innovations and deliver even more engaging experiences to the global iGaming community.”

Gjorgje Ristikj, Founder & CEO of Gamblers Connect, added: “Partnering with Slotegrator represents more than just a collaboration, it’s a strategic alignment of vision. Both our teams share the same goal of improving and Connecting the iGaming industry through quality, integrity, and technology. We’re proud to stand alongside such a respected name as we continue expanding Gamblers Connect’s media and B2B reach worldwide.”

The post Slotegrator & Gamblers Connect enter a new partnership appeared first on European Gaming Industry News.

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QTech Games maintains its gold standard with KingMidas Games

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Emerging-markets leader broadens its eclectic gaming suite with fresh content from an emerging force in the sector

QTech Games, the leading game aggregator for emerging markets, has continued to build the momentum in its premium pipeline, thanks to its latest deal with prominent igaming supplier KingMidas Games in a move set to power the studio’s aggressive international expansion strategy.

Through this partnership, more than 100 KingMidas Games titles—spanning its signature Classics, Next-Gen, Slots, and other top-performing genres—are now available to new operator partners via QTech’s definitive aggregator platform for emerging markets.

KingMidas Games is becoming known for its “next-generation content” which serves as a cornerstone of its gaming suite. Its diverse portfolio includes Cards, Chips, Classics, Dice, IP Content, Lottery, Roulette, Slots, and Virtual Experiences – and is defined by radical thinking and engaging game mechanics, as exemplified by high-speed go-kart races, animal obstacle courses, or survival-style gameplay.

This deal organically widens KingMidas Games’ international footprint, unlocking untapped jurisdictions for diversified growth from Asia to Africa and Eastern Europe to Latin America, where the supplier has made strong recent strides together with QTech Games.

Philip Doftvik, QTech Games’ CEO, said: “We’re committed to rolling out first-class content that drives revenue for our partners. So, this deal with KingMidas Games extends our impressive sequential pipeline into 2025. Operators are always looking for fresh and engaging titles that truly stand out, and KingMidas Games is thriving against the backdrop of a homogenised marketplace. Like us, KingMidas is dedicated to delivering experiences that combine creativity, tech, and cultural relevance to meet evolving localised player expectations and drive new revenue streams for our growing group of worldwide operators.”

Sean Auret, Global Head of KingMidas Games, added: “We are thrilled to further collaborate with QTech, one of the industry’s leading aggregators renowned for connecting high-quality content with dynamic markets. This partnership amplifies KingMidas Games’ reach across key emerging territories and marks another exciting step in our mission to deliver next-generation gaming experiences to a truly global audience.”

The post QTech Games maintains its gold standard with KingMidas Games appeared first on European Gaming Industry News.

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