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Boylesports launch new interactive Racing Post display

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Boylesports has taken its first steps in the transition from print-to-digital with the launch of its first digitally-led betting shop in Louth, Ireland. The shop in Drogheda becomes Boylesports first to roll out the new interactive Racing Post Digital Betting Shop Display (BSD). The refit saw the shop expand floor space and install numerous new screens and SSBTs. While, impressively, the store now includes 10 interactive screens showcasing Racing Post horseracing and greyhound data.

The Racing Post BSD has been a mainstay for bookmakers since its launch more than 20 years ago and the new screens showcase the same great content in an interactive format. With the new touchscreens, Boylesports customers are able to compare the detailed form for horses side by side.

Boylesports customers can also avail of Racing Post coverage from South Africa, UAE and Hong Kong, while the screens also showcase full virtual racing cards. For more casual racing customers, the new interactive touchscreens display key Racing Post content, including Verdicts and Spotlights so customers can make informed betting decisions.

At the launch of the digital display, Boylesports, Head of Retail Marketing, Michael Simpkin discussed what a step forward the digital-first shop was for the business.

He said “We’re absolutely delighted with how the shop looks and we’re sure our customers will be just as thrilled when they step in store. This was our very first shop in the Republic of Ireland so it’s rather apt and a proud moment that it is now our very first digital shop in Ireland.  We’ve transformed the shop into a digital-led store with a huge advancement in technology throughout. This includes the installation of 10 new 50’’ screens showcasing Racing Post content from around the world”.

Simpkin went on to discuss how important  it was that Racing Post was included in the tech transition.“The Racing Post Betting Shop Display has been on every Boylesports wall across Ireland for as long as our shops have been open. It’s a key cog in the horseracing betting decision. We know how vital it is for our customers to see Racing Post content available in our shops and we’re delighted with how it turned out. Their rich content is just as good on the new screens as it is in the paper and of course, even clearer in large-screen format.  I’m really looking forward to introducing customers to it over the coming weeks.”

Alan Pepperell, Retail Director of Racing Post, expressed his excitement at the continued roll-out of the Racing Post Digital Betting Shop Display.

“The past few years have seen a shift in focus for the overall retail landscape as more and more stores move to a more tech-led approach. We know the newspaper has wallpapered betting shops across the UK and Ireland for over 20 years but we’re excited about our new interactive screens. Michael and the team at Boylesports have been great and the new store is state of the art, we’re excited for Boylesports customers to avail of Racing Post content in the best way possible.’’

On the advancing tech behind the Racing Post display, he added:  “The tech in the displays is second to none and we’re committed to going above and beyond to give customers more content than ever before. Being able to give full form, and verdicts on all UK and Irish racing as well as international racing, greyhound and virtuals in-store, at the touch of a button means punters are armed with the best information to help make their selection.”

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Millwall Extends Partnership with Spreadex

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Millwall Football Club has extended its partnership with Spreadex. As per the deal, Spreadex will be an Official Sports Betting Partner of the club for the 2025/26 season.

The partnership will once again include extensive exposure for the brand across the club’s LED perimeter advertising boards alongside a presence across Millwall’s social media channels and official website, with plans to offer a number of promotional giveaways to Lions fans throughout the season.

Spreadex uniquely offers customers access to financial trading, sportsbook betting and sports spread betting; all in one place. The firm – which now employs more than 200 staff at its St. Albans headquarters – has been operating since 1999 and is regulated by both the Gambling Commission and Financial Conduct Authority.

Andy MacKenzie, Head of Marketing at Spreadex Sports, said: “Last season was a thrilling one for supporters and partners alike, with the Play-Offs still a possibility for The Lions up to the final match.

“At Spreadex, we are delighted to be extending our partnership with Millwall and look forward to another exciting campaign ahead, where we will again be active on our social accounts giving away tickets and signed merchandise for fans to win.”

Luke Wilson, Chief Commercial Officer at The Den, said: “We are pleased to be extending our relationship with Spreadex for the 2025/26 season, after a successful start to our partnership last season.

“Spreadex have established themselves as a leading and well-respected name within sportsbetting, with a strong commitment to both promoting responsible gambling and delivering award-winning customer service. This renewal reflects the strength of the relationship we have been able to build in a short time.

“We look forward to continuing to work with Andy and the team over the coming season to deliver further benefits to fans via Spreadex’s prize giveaways.”

The post Millwall Extends Partnership with Spreadex appeared first on European Gaming Industry News.

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Playzia Partners with Erwin to Accelerate Growth in German iGaming Market

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Playzia, a rapidly growing force in the iGaming industry, has signed a significant partnership with Staatliche Toto-Lotto GmbH Baden-Württemberg’s slot brand erwin. This alliance will see Playzia’s cutting-edge games become available on another trusted platform, marking a major step forward in Playzia’s German expansion strategy.

“We’re thrilled to partner with erwin to introduce our extensive library of games to a broader audience. This market is strategically important to us, and through this collaboration, we aim to bring our signature game innovations and top-tier content to players who crave a high-quality, dynamic gaming experience,” said Vlad Modorcea, Chief Product Officer at Playzia.

Barbie Nerz, Head of Online Games at Staatliche Toto-Lotto GmbH Baden-Württemberg, said: “We’re happy to announce our new partnership with Playzia – their fresh and engaging games are a fantastic addition to our portfolio! This collaboration not only broadens our current offering but also ensures that our game selection stays dynamic and exciting going forward.

“With our dedicated slot vertical ‘erwin’, we provide iGaming fans with a safe, legal, and high-quality gaming experience. As player preferences and market trends continue to evolve, so does our portfolio – and we’re always looking ahead. That’s why we’re especially looking forward to welcoming popular titles like Red Envelope Riches, Billionaire Rhino, Billionaire Wolf, and Caishen’s Coins, alongside innovative new additions like Zeus’s Thunderstrike, T-Rex Treasure Hunt Megaways, Dwarves Treasure Race, and Knights the Siege to the ‘erwin’ platform soon.”

This latest agreement adds to a growing list of strategic partnerships Playzia has secured in the German market, as the studio deepens its commitment to localised growth and regulatory compliance. These key deals are also part of a calculated effort to build a strong, localised presence and align closely with regional player preferences.

Beyond Germany, Playzia continues to expand across other major regulated territories, including the UK, Greece, Brazil and Romania – with certifications underway for entry into the Netherlands, Sweden and Switzerland.

The post Playzia Partners with Erwin to Accelerate Growth in German iGaming Market appeared first on European Gaming Industry News.

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TaDa Gaming: Bounty Frenzy Hits the Reels with Explosive Wild West Wins

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Saddle up, slot fans! TaDa Gaming’s latest release, Bounty Frenzy, is here to ignite the reels with wild west energy, gold-studded features and nonstop action. Packed with cascading wins, dynamic multipliers and transforming Gold Frame Wilds, this medium-volatility slot delivers thrilling gameplay with a 5000x max win potential.

Set in a sun-drenched frontier town, Bounty Frenzy features 5 reels, 4 rows and 1024 fixed ways to win. The game’s bold, cartoon-style visuals and animated bounty hunter create an immersive showdown experience designed to entertain and engage.

Bounty Frenzy offers players thrilling opportunities with its Gold Frame transformation mechanic, progressive win multipliers and a rewarding Free Spins Feature. In the base game, select symbols on reels 2–4 may appear with a golden frame. When these symbols contribute to a win, they transform into Wilds in the following cascade. Each cascade also increases the win multiplier by +1, unlocking escalating win potential on a single spin.

Landing three or more Scatter symbols triggers the Free Spins Feature, starting with 10 free games and additional spins for every extra Scatter. During Free Spins, all symbols on reel 3 appear as gold frames, greatly increasing the chance of Wild transformations. The multiplier continues to grow throughout the feature and can be extended with more Scatter symbols.

Sean Liu, Director of Product Management at TaDa Gaming, said: “Bounty Frenzy is a high-energy slot designed to bring that wild west intensity to every spin. The gold frame mechanic creates a great rhythm, especially when paired with the progressive multipliers. It’s a strong addition to our growing lineup of dynamic video slots.”

Bounty Frenzy launched July 10, 2025, in Italy and will be available in 15+ languages, 100+ currencies, and fully optimised for mobile and desktop devices.

The post TaDa Gaming: Bounty Frenzy Hits the Reels with Explosive Wild West Wins appeared first on European Gaming Industry News.

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