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BGaming: VR games can become a breath of fresh air for iGaming

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Studio team talks about groundbreaking solutions and innovative classics in graphics and design for iGaming products
Generous with high RTP and sophisticated features, quick and modern but, first of all, eye-catching! Excellent graphics is one of the key criteria for successful online casino games. A dynamic market requires not only a creative but trailblazing approach to game design. Being an innovative and fast-growing iGaming content provider, BGaming has gathered interesting trends in the design and graphics of online casino games.
Mobile focus
More and more players prefer to play on gadgets. According to the corporate report, today more than 94% of the BGaming’s audience choose to play on mobile devices. This is the common tendency that influences almost every stage of the production process.
“iGaming providers began to produce vertical online slots and games similar in logic to Match-3 games. Accordingly, the graphics adapt to these requirements. This is an important point because it is familiar and convenient for the player”, notes Alexey Ulanov, Art Director at BGaming, “As for the classic slots, we can see some simplification, providers have to reject small details that were important on desktops and slot machines, but are hardly distinguishable in mobile devices.”
Mix of styles
Minimum effects and elements, as well as the absence of gradients or mixed colours – to coincide with the contemporary flat style of design. With primitive graphic art, the hyper casual design still allows the provider to bring their own vision, making a game unique.
Due to the influence of crypto gambling, the share of games having these two styles is rapidly growing. As a result, this impacts not just crypto games but all areas of iGaming design.
“Speaking about BGaming, now we’re working on the hyper casual title called Space XY. It will be a good example of a crypto game. In general, we expect to see the development of both graphics-intensive games and games with flat, and hyper-casual design. There will be attempts to mix styles, and create versions of the same game in adjacent styles. That’s an intriguing challenge and only the analysis will show us how it works”, says Alexey Ulanov.
At the same time, the casual design with its similarity to the cartoon style is still mostly in favour among the leading iGaming providers.
“This approach gives artists the opportunity to bring different ideas and game themes to life. Dig Dig Digger, the latest release by BGaming, is a shining example of a casual-style slot”, further highlights Alexey Ulanov.
VR/AR in iGaming: games of the future?
While the world doesn’t expect new types of devices, like iPhones and iPads once were, providers can continue attempts to go into the niche of AR and VR games. 3D visualisation of poker, slots and other casino games is supposed to regale completely new impressions to players.
“This is a very promising area for iGaming in general and BGaming in particular. This can become a new breath for online games. We’re currently working on VR games but do this in our own way, it will be something completely different. We would like to give players another way to play their favorite games and have fun. To make it possible, we need to have more convenient devices but, for sure, this issue will be solved soon”, noted Alexandr Shavel, Head of BizDev Department at BGaming.
New vision of classics
Being in demand for all times, traditional fruit slots are a huge part of all online casino games. It seems that it’s almost impossible to bring something new to this kind of game but providers are looking for new solutions.
For example, BGaming was the world’s first studio to offer a concept of a chameleon-style slot. The studio prepared a few packs of graphics for one game. As a result, Fruit Million, released in December 2020, celebrates every holiday along with the world.
Yulia Aliakseyeva, Game Producer at BGaming, comments: “The game is going to change its look more than 5 times throughout the year, sharing the festive mood of Christmas, St, Valentine’s Day, Halloween, and other big days. BGaming’s art team created different graphics for the slot to bring players festive mood. Thanks to this, the game always stays relevant.”
BGaming will continue to analyze and share industry trends. Thanks to an expert team and a player-driven approach the studio creates innovative and engaging products featured on reputable platforms and online casinos worldwide. Being the world’s first game studio to support cryptocurrencies and offer Provably Fair games, BGaming is one of the trendsetters in the industry.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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