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Video Game Developers and Start-up Founders: Apply now for the Games Lift Incubator 2021

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Video Game Developers and Start-up Founders: Apply now for the Games Lift Incubator 2021
Video Game Developers and Start-up Founders: Apply now for the Games Lift Incubator 2021Reading Time: 4 minutes

 

The Hamburg-based incubator program “Games Lift” starts its application phase for 2021. Five game developer teams will be supported in creating concepts for digital games with high market potential. The Games Lift incubator premiered successfully in 2020 and is now taking in its second batch of developer teams. In addition to financial support of up to 15,000 euros per team, participants can expect a workshop and mentoring program with international games industry experts as well as workspaces in a co-working space. The applications phase runs until July 26.

“The Games Lift Incubator program leverages a great strength of Hamburg as a games industry hotspot: a broad ecosystem of games companies with experts who actively share their knowledge with up-and-coming teams. Through mentoring, coaching and financial start-up support, the Games Lift Incubator enables young teams to take important leaps towards fleshing out their project ideas. We call to everyone who’s got a great game idea up their sleeve: Take this opportunity to advance your ideas and learn from some of the best in the games industry!”, comments Margarete Schneider, Project Manager for the Games Lift Incubator at the location initiative Gamecity Hamburg.

 

What happens after the application?

After the application phase, the best applicants pitch their projects to an awarding committee of industry experts. The five teams with the most convincing pitches are accepted into the incubator. For them, the intensive phase of the Games Lift Incubator follows from September to the beginning of December 2021.
After that, Gamecity Hamburg will continue to support the teams for another year with individual coaching by professional consultants and a PR agency specializing in indie games.
During the intensive phase, participants should be able to attend workshops and coaching sessions up to two days per week. Also, all teams admitted to the incubator must either already have their headquarters in Hamburg, or move it to Hamburg.

 

Until July 26, 2021, applications can be submitted online via https://www.gamecity-hamburg.de/incubator/. All further important information for applicants can be found there as well.

The awarding committee

The awarding committee consists of five industry experts from successful games companies, the Hamburg Ministry of Culture and Media and Gamecity Hamburg:

 

Anne Beuttenmüller, Director Marketing EMEA Niantic, Inc.

After several positions at Google, Anne Beuttenmüller became the first employee of the augmented reality pioneer Niantic in Europe. As European head of marketing, she is one of the driving forces behind the success of titles such as Ingress Prime, Pokémon GO and Harry Potter: Wizards Unite.

 

Wolf Lang, CEO Super Crowd

Wolf Lang is co-founder of Hamburg-based indie studio THREAKS and CEO of event agency Super Crowd, which specializes in the games market. Super Crowd was recently awarded a special prize by the jury of the German Computer Game Award (Deutscher Computerspielpreis) for its virtual trade fair concept Indie Arena Booth Online, which allows indie developers present themselves digitally at the largest European video game exhibition gamescom.

 

Margarete Schneider, Project Manager Gamecity Hamburg

As a former Senior Product Manager and Head of Sales Department for Hamburg-based publisher and developer Daedalic Entertainment until 2018, Margarete Schneider has built an international network in the games industry and has deep insights into the marketing and distribution channels of video games. At Gamecity Hamburg, she is in charge of the Games Lift program.

 

Jens Unrau, Head of Department Media and Digital Economy at the Ministry of Culture and Media in Hamburg

Jens Unrau has been accompanying and supporting the development of the media and digital economy in Hamburg for over 20 years. Since 2003, he has also been the contact person for the Hamburg games industry within the Ministry of Culture and Media. He contributes his accumulated experience as the initiator of the first Hamburg prototype funding program as well as a member of the awarding committee of the new Gamecity Hamburg prototype funding.

 

Ole Schaper, CEO & CTO Sviper

Ole brings his experience both from developer and management positions at development studios, and as founder and CEO of his own companies. Currently he serves as co-founder, CEO and CTO for the Hamburg-based studio Sviper, which specializes in mobile games. Sviper is best known for the successful game Super Spell Heroes and was recently able to raise a seven-figure sum from international investors.

 

“I am excited to contribute to the promotion of young developers from Hamburg’s games industry as a member of the incubator’s awarding committee. As a games industry entrepreneur who founded a company in Hamburg myself, I know how valuable support from experienced industry experts can be, especially in the early stages,” says Schaper, who joined the Games Lift Incubator awarding committee in 2021.

 

Positive summary of the Games Lift Incubator’s first season

Last year, five teams from Hamburg already went through the Games Lift Incubator program successfully, which was then offered for the first time. “We met a lot of great people and noticed how open and accessible everyone in the industry is. You always hear that the market is so highly competitive, but that’s not how it’s lived at all; instead, everyone supports this incubator so that everyone can benefit and develop good games,” reports Ole Jürgensen of his experience. Together with his team, Ole designed the virtual reality game Crumbling in the Games Lift Incubator in 2020. Gamecity Hamburg continues to support the team with subsequent prototype funding in 2021.

 

Further information

All information about the Games Lift Incubator, including the “How to apply” fact sheet, FAQs and the link to the online application can be found at https://www.gamecity-hamburg.de/incubator/.   

 

Further funding opportunities through Gamecity Hamburg

In addition to the Games Lift Incubator, Gamecity Hamburg also runs the Hamburg Prototype Funding. In the first funding round 2021, six teams and companies will be supported with a total of 252,000 euros to further develop their concepts into game- and marketable prototypes through this program.
For the first time, there will be a second round of prototype funding this year, for which developers and companies can apply from August 30.

 

All information on the Prototype Funding program can be found at: https://www.gamecity-hamburg.de/funding/.   

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Groove Technologies and BetOnGames Forge Strategic Partnership

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In a landmark move, platform and aggregator Groove Technologies has announced a strategic partnership with BetOnGames, the RNG game provider arm of BETCORE. This collaboration brings together Groove’s enterprise-grade platform, boasting over 15,000 games from 150+ top-tier providers, and BetOnGames’ lightweight, high-performing content, optimised for real-world conditions.

The alliance promises to deliver unparalleled scalability, engagement, and profitability for operators worldwide.

Groove’s cutting-edge platform is renowned for its precision, scalability, and advanced player engagement tools, making it a powerhouse for operators who demand excellence. By integrating BetOnGames’ portfolio featuring 100+ fast-loading, low-data titles across slots, crash, and instant-win formats, Groove further solidifies its position as the go-to solution for diverse markets, including regions with limited internet coverage.

Rachel Tourgeman, Head of Partnerships at Groove, emphasised the strategic value of the partnership: “BetOnGames’ adaptability and high-converting content perfectly complement Groove’s mission to deliver unmatched performance for operators. Their lightweight design, multilingual UI, and seamless payment integrations, including UPI, QR-wallets, and crypto, make them an ideal partner for both emerging and mature markets. Together, we’re setting a new standard for player engagement and operational efficiency.”

BetOnGames has built a reputation for reliability, offering RNG-certified titles with competitive RTPs (96–97%) and 24/7 technical support. Popular titles like Aerobet (crash-style, 97% RTP), 100 Mega Hot (classic slot, 97.12% RTP), and Bicho da Sorte 25 (lottery-style, 92.26% RTP) cater to a broad spectrum of player preferences, ensuring high retention and conversion rates.

Peter Korpusenko, CEO of BETCORE, highlighted the significance of the collaboration: “Partnering with Groove allows us to expand our reach exponentially while maintaining the speed, fairness, and lightweight efficiency that define BetOnGames. Groove’s robust backend and analytics tools empower operators to maximise our content’s potential, driving growth in even the most competitive markets.”

With full licensing under the Curaçao Gaming Control Board, integrated responsible gaming tools, and AML compliance, BetOnGames provides a secure and scalable foundation for operators. Combined with Groove’s industry-leading platform, the partnership ensures seamless onboarding via Groove’s single-API, optimised cash flow, and data-driven decision-making.

As iGaming continues to evolve, Groove and BetOnGames are poised to lead the charge, delivering a dynamic, player-centric experience that transcends borders and technical barriers. For operators seeking a competitive edge, this collaboration represents the future of iGaming today.

Yahale Meltzer, Co-Founder and COO at Groove, underscored the long-term vision: “This partnership isn’t just about adding games, it’s about enhancing ecosystems. BetOnGames’ performance in low-bandwidth environments and localised payment options align perfectly with our commitment to inclusivity and innovation. Together, we’re not just meeting operator needs; we’re anticipating them.”

The post Groove Technologies and BetOnGames Forge Strategic Partnership appeared first on European Gaming Industry News.

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Week 37/2025 slot games releases

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Here are this weeks latest slots releases compiled by European Gaming

Leroy wakes up every day with a smile on his face! Why you may ask? Well executing is a dirty job but Leroy just loves to swing his axe in Nolimit City’s latest release, Dead Men Walking. The chopping block features a 3-3-3-3-3reel setup with three Fire Pits above the reels each linked to a unique base game feature.

Amusnet has released 100 Art of Gold. This new online casino release brings together the elegance of art and the dynamic feel of modern slot design. Built on a 5-reel layout with 100 fixed paylines, the game stands out with its refined aesthetic and carefully crafted details.

 

Play’n GO heads skyward with Rosy Orbit Treasure Turn™, a radiant slot where gravity is optional and innovation is key. A mysterious princess, a faithful fox, and a cherished rose – Play’n GO blends character-driven charm and fresh mechanics in Rosy Orbit Treasure Turn™.

Burning Classics 2 is here to ignite your winnings with all the fiery thrills of the original, plus even hotter rewards. The sequel to Booming Games’ most popular game, Burning Classics, keeps the classic 5×3 grid and 20 variable paylines, along with the iconic stacked symbols, including stacked wilds.

Blueprint Gaming™ takes one of its strongest internationally performing series to new heights in Cash Strike Hotstepper 2, with Super Strike and mystery symbols among the new additions designed to elevate the gameplay experience on offer.

BGaming is excited to announce the launch of Bonanza Trillion, the highly anticipated sequel to the hit slot, Bonanza Billion. The game builds on the success of its predecessor while also upping the ante with a range of captivating features, enhanced visuals, and higher volatility. Bonanza Trillion upgrades the classic fruit and crystal theme that players loved from the original title.

Step into the heart of the untamed frontier in Bison Moon – Power Combo, a slot from Northern Lights Gaming that captures the rugged beauty and boundless thrill of the Great Plains with plenty of big wins in store. This action-packed slot introduces the provider’s latest mechanic, Power Combo, where three unique Scatters unlock incredible bonus features via its proprietary Link&Win feature.

The vast plains are alive with the sound of rampant hooves, the roar of predators, and helpful animals along the way. ELA Games proudly presents its latest release, Buffalo Force, an energetic game that celebrates the sheer power of nature.

 

Spinomenal is welcoming players to ascend to Valhalla with its latest mythology-inspired slot, Majestic Odin. The game joins Spinomenal’s hugely popular Demi Gods series. Majestic Odin is set against a breathtaking Nordic landscape of towering mountains, deep fjords, and glowing torches that frame the game with mythic grandeur.

 

The post Week 37/2025 slot games releases appeared first on European Gaming Industry News.

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GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership

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GR8 Tech’s drive-time podcast Bet It Drives closes out its debut season in the fast lane with Stephen Crystal, Founder of SCCG Management and a 30+ year veteran of the gaming world. From reshaping tribal and riverboat gaming to owning iconic Las Vegas casinos and driving more than $3 billion in finance, M&A, and technology projects, Stephen has spent his career at the center of the industry’s biggest moves.

In the passenger seat with host Yevhen Krazhan, GR8 Tech’s CSO, Stephen takes listeners from the glitter of Vegas to the global stage—where he has advised 120+ client-partners across 100 countries, built US operations for the UK’s largest bookmaker, and cut high-profile sports betting deals with teams like the Cincinnati Bengals and Vegas Golden Knights.

On this ride, Stephen opens up about:

  • Whether industry events really bring the business
  • Why he believes in connecting people to people above everything else
  • How he’d reshape iGaming conferences (hint: more case studies, less fluff)
  • The single-sentence keynote he’d deliver if given the mic
  • The people and principles that shaped his journey
  • The art of closing deals and the mindset behind his business approach
  • Which song he cues up when it’s deal-done time
  • His take on when it’s “network” and when it’s definitely “not work”

“Stephen brought the kind of wisdom you only get from decades at the very top of gaming and a career spent building, betting, and believing in people,” said Krazhan. “It was a very inspirational, motivational talk—and Stephen officially earned a Bet It Drives seatbelt of honor.”

As always, Bet It Drives trades the studio for the streets of London, filming each episode entirely on the move with a multi-camera crew capturing both the ride and the real talk. The result is a podcast that has blended insider insights with unscripted, human moments all season long—from Alex Pratt and Helen Walton to Rohini Sardana, and now Stephen Crystal in the finale.

Watch Episode 4 with Stephen Crystal now on YouTube, Spotify, and Apple Podcasts.

That’s a wrap for Season 1. But don’t unbuckle just yet—Bet It Drives will be back soon. Follow GR8 Tech and stay tuned: Season 2 is already on the horizon, promising more bold voices, more candid conversations, and more reasons to hit play.

The post GR8 Tech’s Bet It Drives Wraps Season 1 with Stephen Crystal—From Las Vegas Legends to Global Gaming Leadership appeared first on European Gaming Industry News.

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