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Experts reveal the future of cloud gaming

Reading Time: 2 minutes
- Web hosting experts Fasthosts give their predictions on the future of cloud gaming
- Now, as Netflix subscribers outnumber Blu-Ray sales and Spotify listeners outnumber vinyl lovers, could cloud gaming be what the future holds for gaming?
It didn’t take long for video games to become a huge cultural force. Now worth roughly double the film and music industry combined1, gaming is massive – and by its very nature, it needs to stay at the forefront of technology. Alongside advances in graphics, virtual reality, and artificial intelligence, recent years have seen major developments in cloud gaming.
Cloud gaming is simply applying cloud computing to games, and now has the potential to revolutionise the way video games are consumed.
Tech experts at Fasthosts have now revealed their thoughts on the future of cloud gaming, from mainstream predictions to how cloud gaming is going to rewrite the rules.
Saving money and space
With gaming technology constantly evolving, upgrading hardware every few years is mandatory to enjoy the latest titles – but this comes with a large price tag. By connecting to devices in the cloud, costs are rapidly reduced to a subscription fee, and the provider takes on all the responsibilities of maintaining high-end gaming systems.
With no need for on-site hardware, cloud gaming saves space in the home and eliminates the noise and heat generated by gaming machines.
Gaming on demand is another aspect of cloud computing in general. Cloud gaming is often described as ‘Netflix for games’, and there are certainly parallels, with millions of viewers now accessing content on remote servers rather than home DVD players. However, due to the interactive nature of the media, cloud gaming is far more demanding than video streaming.
Is cloud gaming set to become mainstream in the next decade?
If the actions of the major players are anything to go by, gaming on demand could gain serious traction over the next decade.
The historical cloud gaming services, while innovative, were always somewhat niche. But will cloud gaming go mainstream any time soon? Both Microsoft and Google announced forays into the sector, with their trials ‘Project xCloud’ and ‘Project Stream’ respectively. They both decided to follow this up with Microsoft’s Xbox Game Pass and the less successful Google Stadia.
Even Nintendo, a far more traditional gaming brand, has established some major cloud inroads on its platforms. Streamed versions of demanding games like Assassin’s Creed Odyssey and Resident Evil 7 – originally designed for Xbox, PlayStation and PC – are becoming available on the comparatively weak Nintendo Switch hardware.
How cloud gaming is set to rewrite the rules: the long term impacts of cloud gaming
Looking forward, what are the long-term impacts of cloud gaming? To say that it could be disruptive is a huge understatement.
A cloud-dominated market would make publishers far less dependent on an installed base of machines and could even end up with every major publisher running its own cloud gaming service. Microsoft and Sony will continue to invest heavily in their own cloud offering and inhouse development studios.
Cloud gaming technology is rapidly maturing to the point where it could easily become the mainstream option, even if others continue to exist for enthusiasts.
Now, Netflix subscriptions beat Blu-ray sales, and Spotify users outnumber vinyl lovers. Games, as the less established and more technologically demanding medium, are just taking a bit longer to make the jump. All signs point to cloud gaming to become the new normal.
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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