Latest News
Online Sportsbook and Casino operator Betzest integrates full suite of Playson games

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Online Bookmaker and Casino Betzest
expand their offering through new cooperation with Top casino provider Playson
. Through this strategic partnership Betzest now offers its players an opportunity to access full range of Playson
games, including branded titles like Buffalo Power Megaways, Solar Queen, Book Of Gold 2: Double Hit, Rich Diamonds: Hold and Win.
Operating under the MGA license and having key payment methods along with a wide range of leading casino providers, Betzest strong proposition ensures their players are offered amazing entertainment and great user experience. This is another significant milestone in Betzest
rapid expansion contributing to their strong 2021 performance. The company is looking forward to further expanding its games portfolio through new strategic partnerships lined up for the end of Q3, 2021.
Marius Filip, Founder/CMO at Betzest, said: “We are excited to conclude another partnership with leading casino provider Playson
. We have listened to our players and with this superb addition, we straighten our large client provider’s base in our key strategic markets. We trust that their high quality, innovative games, and gamification features will play an important part in taking Betzest
casino to the next level. We are pleased to welcome them to the Betzest family and look forward to working with them closely for many years.
To celebrate in style, we are rewarding all our players with a fantastic deposit bonuses, Free Spins, Tournaments and No deposit Bonuses.
A big thank you to our Betzest team for this great achievement and to Playson
team for their continuous support during the long process. We’ve had an extremely fruitful 2021 already, with a remarkable collection of world-class casino providers and payment methods on the way, I’m certain the best is yet to come.
Simona Lanzoni, Business Development Manager at Playson, said: “We’re beyond happy to be partnering with Betzest and embarking on this exiting journey with this amazing Team! We are delighted the company has entrusted our games to build its online offering this is just the start of a long lasting partnership.”
About Betzest
Betzest is your leading premier Online Sportsbook and Casino operator run by a team of experienced i-gaming experts.
Due to its unique product and marketing proposition, Betzest is rapidly establishing itself as one of the most trustworthy and reliable online gaming company.
At Betzest players can now take advantage of Euro2020, boosted odds, exclusive sports & casino campaigns, free spins giveaways and even surprise gifts offered to VIP players, by using extensive variety of payment methods. Betzest has state-of-the-art sportsbook powered by BetRadar along with Casino powered by NetEnt, Microgaming, Play’nGo, Yggdrasil, Pragmatic Play and a separate Live casino powered by Evolution Gaming
, E-sports and Virtual sports sections. Alternatively, if sports and casino aren’t your thing you can bet on politics instead.
Choose from more than 30,000 live sports events monthly, Blackjack, Online Slots, Roulette, Video Poker, and get an amazing entertainment under reputable MGA license.
About Playson
Playson is a leading content development firm which supplies games to more than 17 regulated markets. The slot designer has a portfolio of over 75 omni-channel casino games, and its staff are based in Malta, Ukraine, UK, Romania, Spain, Hungary, Taiwan, and Greece.
With licences from the UKGC, ONJN and recognition notice from MGA, Playson is well positioned to meet the needs of the most discerning eGambling operators.
Latest News
Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
Latest News
Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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