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Pollen VC launches first live lending facility for app and game makers

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Pollen VC launches first live lending facility for app and game makers
Pollen VC launches first live lending facility for app and game makersReading Time: 3 minutes

 

Fintech lender Pollen VC, a leading provider of credit facilities to app and game developers, has expanded the amount developers can borrow to up to 4x their monthly revenues. Pollen VC’s data driven credit models now have a more granular view of how revenue is generated over time, enabling them to expand credit lines based on live performance metrics. Access to additional capital via a transparent revolving credit facility enables developers to supercharge their growth without relying on venture capital or revenue based loans.

In contrast to the increasingly ubiquitous revenue-based lending (RBL) approach, Pollen VC provides a flexible line of credit that is based on a live picture of a developers accounts receivable (AR), plus an estimate of the residual value remaining in live user cohorts. The company had previously provided pure AR financing, but with the addition of the ability to borrow against the value of existing users combined into one simple facility, it’s now possible to borrow more via this model than through RBL, and with a much more transparent structure.

App and game developers rely on finance to help them market and promote their products whilst they wait to be paid from the Apple App Store or the Google Play Store. With more than $120Bn being spent on apps and games globally, these businesses face cashflow squeezes on a regular basis. Martin Macmillan, CEO & Founder at Pollen VC commented: “Developer revenue isn’t just realised at the point of download, monetization occurs over their consumer’s lifetime usage of the app or game. Our ability to base our lending decisions not just on AR, but also now in a developer’s existing user base is unique and will be a game changer for the industry. The amount of available credit is recalculated on a daily basis so as marketing performance improves, so the amount available to borrow will grow.”

“The revenue-based lending model works well for industries such as SaaS where stable, predictable revenue streams exist. But, in mobile gaming, users can churn much faster, making the model less applicable for the app and gaming sector generally, and opening up both developers and lenders to additional risk if loans can’t be repaid. Our “AR plus residual cohort” model is our take on the revenue-based lending model, but built from the ground up for our vertical” added Martin Macmillan.

At the core of Pollen VC’s vision is improving the financial literacy of developers. All too often developers rely just on equity financing to fuel their growth and don’t consider forms of alternative financing, sometimes needlessly diluting their equity instead of considering more capital efficient funding. Pollen VC has launched a range of resources for the app and game developer community to help them better understand their cash flow, financials and user acquisition metrics. The company’s CFO resources page includes a range of free to access calculators, content and templates to help the gaming and app development ecosystem improve their overall level of financial awareness and make more informed financing decisions.

Looking ahead, Martin Macmillan added: “We have worked with hundreds of app and gaming developers since 2014 and the industry has changed radically since the early days. Our new lending approach provides a breath of fresh air to the industry which will enable gaming and app founders to really understand their numbers and enable faster growth and the ability to scale in a capital efficient way. We will provide developers with greater access to capital and financial knowledge to really transform the industry”.

Pollen VC provides revolving credit lines to game and app developers to help them scale faster. Their finance works alongside venture capital funding as a non-dilutive complimentary funding source. Application criteria: the business must have one or more live apps on the Apple App Store or Google Play Store, $20,000 – $5,000,000 in monthly revenue and 3 months or more of transaction history in its business bank account.

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BETBY REDEFINES CHESS BETTING WITH EXPANDED MARKET OFFERING AHEAD OF ESPORTS WORLD CUP DEBUT

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BETBY, the innovative sportsbook supplier, is redefining how chess is experienced in the betting world, launching an innovative suite of markets designed to deepen engagement and bring fresh energy to one of the world’s oldest strategy games.

Marking a new chapter for chess within the iGaming space, BETBY’s upgraded betting content portfolio goes far beyond traditional markets like outright winner or total moves. Bettors can now engage with detailed, event-specific outcomes including the first move made, the first piece captured, number of checks, castlings, and whether a game will feature a pawn promotion, an en passant, or end in stalemate. Several markets also focus on the timing of critical moments, such as whether a checkmate will occur before a certain move, offering more dynamic, real-time decision-making for players.

This launch follows six months of dedicated product development across BETBY’s chess vertical and reflects the company’s long-term vision for the game as a core part of its sportsbook strategy. With chess now officially included in the Esports World Cup, the timing marks a natural convergence of two verticals where BETBY continues to strengthen its position: esports and traditional chess.

As part of this expansion, BETBY is also introducing another exclusive: live betting on the Top Chess Engine Championship (TCEC), a prestigious AI-based tournament. While the event follows a defined schedule, it opens up a new betting experience through intense matchups between powerful engines, enriching the overall chess offering.

Currently, BETBY offers pre-match coverage for around 20 chess tournaments per month, totaling approximately 400 matches. The addition of these expanded markets marks a strategic leap forward in delivering a modern, high-engagement chess product to sportsbook partners and players.

“Chess has always been a passion of ours, and today we’re proud to announce the launch of a truly comprehensive chess offering,” said Kirill Nekrasov, Head of Sportsbook Product at BETBY. “By expanding our market depth and introducing innovative tournaments, including both traditional and AI-driven formats, we’re giving our partners and players a completely new way to engage with the game. Our vision is ambitious: we want chess and betting to become synonymous, to the point where no modern sportsbook feels complete without chess markets. We’ve already done this with Betby.Games and esports, now it’s time to do the same with chess.”

BETBY’s long-term global brand ambassador, five-time world chess champion Magnus Carlsen, will represent Team Liquid at the Esports World Cup. His participation in the tournament, which begins on July 7th, reinforces chess’s growing presence in global esports and its potential as a premium betting vertical.

The post BETBY REDEFINES CHESS BETTING WITH EXPANDED MARKET OFFERING AHEAD OF ESPORTS WORLD CUP DEBUT appeared first on European Gaming Industry News.

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BETBAZAR facilitates agreement to integrate Platipus slots with Agreegain Limited

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World’s leading B2B marketplace BETBAZAR brokers new agreement enabling the full integration of Platipus games into Agreegain Limited iGaming platform.

Betbazar, the industry’s leading B2B global iGaming marketplace, has facilitated another successful software partnership after announcing that Agreegain Limited has agreed to add to its platform the full suite of Platipus slots.

As the go-to destination for companies looking to acquire third-party casino, sportsbook solutions and data content, Betbazar continues to drive growth across the iGaming industry. Among its standout offerings, the innovative and visually striking slots from Platipus immediately captured the attention of Agreegain.

Keen to enhance its platform’s content offering and give its clients access to high-performing games, Agreegain chose to integrate the entire Platipus portfolio — more than 150 titles, including a number of player-favourite jackpots.

This integration means that Agreegain’s network of B2C partners will now have access to standout titles such as Lord of the Keys, Bacon’s Bank, and 7 & Fruits Rush, enriching their game libraries with engaging themes, fast gameplay and compelling features.

With Betbazar managing the logistics of the deal, all Platipus content will be fully integrated into the Agreegain platform and will be available to its partners. The agreement also ensures ongoing technical support and seamless delivery of new releases moving forward.

This partnership further cements Betbazar’s reputation as a key facilitator in the global iGaming space — connecting top-tier suppliers with ambitious platforms through its unique marketplace model.

Maria Afzaal, Senior Partner Manager at Agreegain Limited, said: “As a growing aggregator focused on delivering top-tier B2C solutions, Agreegain is constantly searching for standout content that helps our partners enhance their casino offerings.

Using a marketplace like BETBAZAR — where some of the industry’s most innovative providers are gathered in one place — makes this process incredibly efficient, and we’re very pleased to have discovered Platipus through their platform. We’re excited to bring Platipus’s dynamic portfolio to our clients and are confident these games will resonate strongly with players.”

Stanislav Mykhailov, CCO at Platipus, said: “For an independent software provider like Platipus, having a reliable way to connect with the right partners is essential – and being part of BETBAZAR’s B2B worldwide iGaming marketplace makes that process incredibly smooth.

Thanks to their intelligent and streamlined platform that brings together content creators and aggregators, we were able to present our portfolio to Agreegain Limited – and we’re thrilled they found our content to be a great fit. With all Platipus games now integrated into their library, Agreegain can deliver even more value to their clients — and we’re looking forward to seeing our games reach new audiences through this collaboration.”

Vanna Kraljevic, Business Development Manager at BETBAZAR, said: “We’re really pleased to have facilitated the deal between Agreegain Limited and Platipus through our industry-leading B2B iGaming marketplace. We believe this new partnership will bring tremendous value to both parties and their wide networks.

The ease with which Agreegain Limited was able to explore our curated portfolio and identify the right content fit highlights the strength and efficiency of the BETBAZAR model — and with one seamless integration, the full suite of Platipus games is now live on their platform.”

 

About Agreegain Limited

Agreegain is a fast-growing B2B iGaming solutions provider that offers a comprehensive aggregation platform that connects casino operators with a vast portfolio of top-tier gaming content via a single API. With a focus on speed, scalability, and compliance, Agreegain delivers turnkey and white-label casino solutions, sportsbook integration, and advanced operational tools — including fraud prevention, reporting, and 24/7 technical support.


About Platipus

Platipus Ltd is an EU-based leading online game development studio producing cutting-edge HTML5 slots and table games that excite, thrill, and entertain players around the world. The company boasts a talented and dedicated team of developers, designers, and artists who work tirelessly to deliver top-quality games. Platipus’ expertise lies in developing visually stunning graphics, immersive gameplay, and exciting features that captivate players and enhance their gaming experience.

About Betbazar

Betbazar is a B2B worldwide iGaming marketplace which has set a new sales standard, sourcing specialist iGaming products and advising on their role within existing strategies to deliver growth to our partners. The company’s ambition is building a digital iGaming marketplace that connects creators with buyers to accelerate growth powered by best-in-class products. 

Website: https://betbazar.com
LinkedIn: https://www.linkedin.com/company/betbazar

The post BETBAZAR facilitates agreement to integrate Platipus slots with Agreegain Limited appeared first on European Gaming Industry News.

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Playson launches €10,000,000 Non-Stop Drops and Races 10KK promotion

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Award-winning slot studio reveals its biggest network promotion featuring new CashDays X-treme mechanic

 Playson, the accomplished digital entertainment supplier, has unveiled its latest Non-Stops Drops and Races instalment, offering a staggering €10,000,000 prize pool.

The exciting year-long campaign builds on the success of Non-Stop Drops and Races 6KK, which saw more than 500 operators take part alongside 10,000,000 unique users. Throughout its duration, almost 250,000 prizes were awarded.

Running from 1 July 2025 to 30 June 2026, Non-Stop Drops and Races 10KK will now offer prizes every two and a half minutes, representing a 60% increase from last year’s prize pool, with two concurrent promotions also running daily.

In an exciting development, the new 2025 CashDays X-treme tournament will take place at the end of every quarter offering prizes up to a lavish €35,000, perfectly complementing the Cash Days tournament tool, which challenges players during the first eight days of each month.

Non-Stop Drops will be powered by the Cash Blast tool and award random prizes for the entire duration of the promotion, offering new captivating ways for players to engage with their favourite Playson titles.

An increased €2,000,000 prize pool will also be available across the studio’s thrilling Short Races, with the mini tournaments running from the 9th until the end of each month.

The meticulous developments to Playson’s 2025/26 promotion underline the importance of network campaigns to the studio’s ongoing strategy, delivering maximum value for its operator partners and players worldwide.

Tamas Kusztos, CCO at Playson, said: “Playson’s cutting edge promotional mechanics are proven to enhance player retention and drive universal appeal with non-stop action and boundless opportunities to win big.

“Non-Stop Drops & Races 10KK is primed to go several steps further than its predecessor, delivering more engagement, more retention and more excitement.”

The post Playson launches €10,000,000 Non-Stop Drops and Races 10KK promotion appeared first on European Gaming Industry News.

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