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Hamburg Prototype Funding 2021: € 252,000 for 6 games projects in first funding round

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The location initiative Gamecity Hamburg supports six promising games projects with a total of 252,000 euros. The non-repayable grant will enable the selected start-ups from Hamburg to develop prototypes in order to position themselves in the growing global games market. A total of 23 game developers and companies have applied with their projects for the 1st funding round 2021. The quality and number of applications shows the great potential of Hamburg as a games industry hotspot. The application phase for the second funding round 2021 will run from August 30 to October 18.
Dr. Carsten Brosda, Hamburg’s Minister of Culture and Media: “Hamburg is one of the leading games industry hubs in Europe. To maintain this position, the Senate of the Free and Hanseatic City of Hamburg provides tailored support to the games industry, through the Prototype Funding program and other measures. It gives studios and developers who plan to start up, settle or open a branch in Hamburg the opportunity to develop and implement their ideas here and thus further strengthens Hamburg as a business location. The projects submitted this year were once again convincing through their multitude as well as their high quality and demonstrated the large potential of the games industry location Hamburg.”
“After we were able to launch the new Hamburg Prototype Funding and our Games Lift Incubator in 2020, this year already shows how well these two funding instruments work together. For example, Crumbling is the first game project to receive prototype funding that has previously successfully completed our incubation program. With the help of feedback from our mentors, the team has made a great leap forward and developed a convincing concept for the game and a marketing plan around an innovative virtual reality game mechanic,”, says Dennis Schoubye, Project Lead Gamecity Hamburg.
The application phase for the funding ran from March 29 to May 17. In an online pitch day, a pre-selection of the best project teams presented their ideas to the awarding committee.
The awarding committee, consisting of Hamburg games industry experts Nina Müller (Head of Publishing Goodgame Studios), Michael Schade (Co-Founder and CEO ROCKFISH Games), Valentina Birke (Project Manager Super Crowd Entertainment), Jens Unrau (Head of Department Media and Digital Economy of the Ministry of Culture and Media in Hamburg) and Dennis Schoubye (Project Lead Gamecity Hamburg) made the funding decision for the six projects.
In addition to a convincing presentation of the project and team, other criteria such as feasibility, promotion of young talent, location effect and market potential were factored in in the decision. A further prerequisite for funding from the Hamburg Prototype Funding is that the funded teams must be based in Hamburg or relocate to Hamburg if funding is approved, or open a branch office in the city.
The funded projects:
- THE INVITATION by tool1 – 60,000 euros
- ARC BREAK by SpiceVR – 50,000 euros
- Rocket Science GONE WRONG (working title) by James Rucks & Clemens Runge – 48,000 euros
- Crumbling by Team Crumbling – 39,782 euros
- The Hunt for Epic Treasure (working title) by Elecular – 35,200 euros
- Fantasma Ville by Torito Games – 19,140 euros
For the first time, there will be a second round of prototype funding in the current year 2021. Further teams of developers will be able to apply for funding for their project prototypes from August 30.
Further information on the Hamburg Prototype Funding can be found at: https://www.gamecity-hamburg.de/funding/
The application phase for the Games Lift Incubator will start on June 21. In this second funding program under the umbrella of Gamecity Hamburg, teams are supported with up to 15,000 euros and a three-month coaching and mentoring program by experienced, international experts from the games industry. All information about the Games Lift Incubator is available at: https://www.gamecity-hamburg.de/incubator/
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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License
Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.
The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.
Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”
The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.
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Play’n GO games now live with Ivy Casino in the UK
Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino
Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK.
Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others.
Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market.
The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards.
Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally.
Magnus Olsson, Chief Commercial Officer of Play’n GO, said:
“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.”
Mark Good, representing Ivy Casino, said:
“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.”
Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO.
In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company.
The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.
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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals
Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.
New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.
“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”
Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.
The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.
Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.
The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.
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