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modl.ai unveils Puzzle Maker – an AI-based development tool uniquely designed to support the demand for Match-3 puzzle levels


modl.ai’s latest AI-based development tool gives match-3 level designers the ability to generate hundreds of ready to use game levels overnight, removing a major time and resource bottleneck
Danish AI company modl.ai has unveiled Puzzle Maker, a new game development tool that uses AI and Machine Learning to help the developers of match-3 puzzle games meet the ongoing challenge of creating enough new levels to keep players engaged. Whereas a specialist level designer might be able to design one or two levels in a day, Puzzle Maker can generate hundreds of levels in just a few days, hugely reducing the human time and cost of supporting these games.
Match-3 games are some of the world’s most popular games – particularly on mobile – with examples like Candy Crush Saga, Gardenscapes and Bejeweled Blitz downloaded hundreds of millions of times. According to game analytics company GameRefinery, match-3 games are so popular that they make up 16% of all mobile game revenues on the US Apple app store.
To give some idea of how important level creation is to these games, Candy Crush Saga currently has more than 9000 levels – with more added on a weekly basis. Any ability to automate the level design and creation process therefore has the potential to save developers considerable time and money.
Unlike other types of puzzle, match-3 games don’t have a single solution – meaning they are very hard to create using automated software. modl.ai’s approach was to create two AI-based tools: a content generator and a level tester that, when used together, solve many of the challenges of creating a constant flow of game levels.
Puzzle Maker’s content generator is based on procedural content generation via machine learning (PCGML), meaning that it learns from existing levels and also improves the more levels it creates, with as few as 100 levels needed to complete the training phase. Each level the tool creates can be customised through a dashboard where the level designer can set a variety of parameters, from the size of the playing canvas to the kinds of puzzle pieces and challenges in each level.
Once levels have been generated, Puzzle Maker tests each level with AI bots to understand how many moves it takes to complete a level, the time it takes to complete, the number of reshuffles required and even the predicted likelihood that players will win the level – a key part of keeping players engaged over time. This data provides developers with insights into each level’s difficulty and provides characterisations of the structural level features such as the ratios of piece types and their distribution. All of this information is displayed to the level designer, who can review each one and decide if they are good enough to be included in the actual game. If they are, the code for the level is generated ready to be added.
“Match-3 games are often seen as simple and only for casual gamers, but in reality they are very clever and complex. This means that developers have relied on skilled level designers to keep coming up with fresh designs, and the only way to make more levels is to hire more level designers. We saw an opportunity to bring a new approach,” said Christoffer Holmgård, CEO at modl.ai. “By giving level designers a tool like Puzzle Maker, they get to use their expertise to know what their audience will love, but without the hours of trial and error work that we’ve automated. By solving the quantity problem, developers can focus on the quality.”
modl.ai was founded by a talented and diverse team of game developers, engineers and AI experts who saw the opportunity to use AI to automate and improve aspects of the game development process. Between them, the company founders have been involved in the development and launch of more than 30 games. Despite being less than three years old, modl.ai ranks second in the world among private companies for the number of technical game publications its team has authored.
You can find out more at www.modl.ai.

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Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe
Big Time Gaming introducing its brand new Megapots™ – the future of jackpots! Capable of delivering truly colossal wins with every pulse-pounding spin.
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“With dazzling visuals and cutting-edge mechanics, Big Bucks Deluxe puts players on the edge of their seats from the first spin to the last, providing an opulent gaming experience that very much lives up to the name of the game.”
The post Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe appeared first on European Gaming Industry News.
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Gamzix gains data-driven marketing advantage with First Look Games partnership
Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwide
Gamzix, a Maltese game provider, has joined First Look Games to access over 40 million casino players worldwide through a network of 1,000+ vetted iGaming affiliates.
Since launching in 2020, Gamzix has built a reputation for creating slots with detailed graphics, realistic animation, and mathematical models that drive player engagement. This strategic partnership will strengthen promotional reach and provide performance insights for Gamzix’s expanding portfolio.
The partnership equips Gamzix with valuable analytics, including player sentiment analysis, regional performance insights, and accuracy management to ensure consistent game information across affiliate channels. These reporting tools will help Gamzix evaluate game performance against competitors and refine their marketing approach.
“Getting our games in front of more players is important, but doing it with the right tools makes all the difference,” said Kateryna Havrylenko. “With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release.”
Tom Galanis, CEO at First Look Games, said:”Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they’re being received by the affiliate community.”
The partnership comes at a strategic time for Gamzix as it continues to expand its suite of slots featuring in-game tournaments, achievements, and promotional tools. The platform’s Premium feature will allow Gamzix to build pre-release excitement by giving affiliates early access to upcoming titles, creating anticipation among players before launch.
The post Gamzix gains data-driven marketing advantage with First Look Games partnership appeared first on European Gaming Industry News.
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Mindway AI Partners with Hommerson Amusement to Enhance Player Protection with GameScanner
GameScanner is an innovative AI-driven tool designed to detect and prevent problem gambling behavior. By employing artificial intelligence and neuroscientific insights, GameScanner offers real-time monitoring and proactive intervention, ensuring that players enjoy a gaming environment that prioritizes their well-being.
Robert Bakkers, Lead Responsible Gaming at Hommerson Online Casino, expressed his enthusiasm for the partnership: “Our partnership with Mindway AI reflects our consistent commitment to player-centric innovation. By integrating cutting-edge AI solutions, we are reinforcing our mission to create a gaming environment that is both entertaining and responsible. Mindway AI’s technology empowers us to take player protection to the next level, ensuring that every moment of entertainment is backed by care and precision.”
Rasmus Kjaergaard, CEO of Mindway AI, commented: “We are thrilled to partner with Hommerson Online, a company that shares our dedication to responsible gambling. With GameScanner, Hommerson Online will be equipped with the most advanced tools to ensure a safe gaming environment, demonstrating a proactive approach to player protection that sets a new standard in the digital gaming industry.”
This partnership underscores a mutual dedication to fostering a safer, more enjoyable gaming experience for all players. By integrating GameScanner, Hommerson Online not only enhances its player protection measures but also strengthens its reputation as a leader in player-focused casino gaming.
The post Mindway AI Partners with Hommerson Amusement to Enhance Player Protection with GameScanner appeared first on European Gaming Industry News.
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