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ANJ: Summary of the Online gambling market for the first quarter of 2021: business continues to grow in all gambling segments

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ANJ: Summary of the Online gambling market for the first quarter of 2021: business continues to grow in all gambling segments
ANJ: Summary of the Online gambling market for the first quarter of 2021: business continues to grow in all gambling segmentsReading Time: 4 minutes

 

After a singular year in 2020, which ended with a 22% increase in the sector’s turnover, the first quarter of 2021 confirms the very dynamic growth of the online gambling market, with a 35% increase in turnover compared to the same period in 2020. Sports and horse racing betting once again recorded record stakes, while poker, still on the rise, began to return to normal.

In the first quarter of 2021, the turnover of the online gambling sector is up 35% and amounts to 587 million euros. The business was driven by 3.1 million players on accounts, a player base that is up 19% compared to 2020. Each segment of online gambling opened to competition have seen further strong growth in activity this quarter. These performances illustrate the acceleration of the digitalisation of gambling practices, which is a consequence of the health crisis and whose structuring character will have to be confirmed over the long term. As such, the levels of growth recorded in the first quarter of 2021, which are measured in relation to the first quarter of 2020, should be viewed with a certain amount of caution since, on the one hand, they are influenced upwards, for the two online betting segments, by the loss of business linked to the suspension of French sports betting and horse racing betting and, on the other hand, they are oriented downwards for the online poker market, due to the peak of business recorded at the same period last year.

 

Online sports betting: record stakes and new players

The online sports betting segment, which was the most affected by the first period of lockdown, is the one that has seen the most spectacular growth in stakes this quarter. 2.2 billion euros (+79%[1] compared to Q1 2020) were approximatively bet by the players on the competitions of the quarter, which corresponds to the highest amount of stakes recorded in a quarter. The number of sports bettors in the quarter increased by 29% to almost 2.5 million active player accounts (APA). It is very likely that the growth in activity will continue at a high rate this year due to the two major competitions, the European football championship and the Summer Olympic Games.

The FDJ reports a volume of sports betting stakes recorded on the two distribution channels equal to 1.1 billion euros in the first quarter of 2021, which corresponds to an increase of 46% compared to its results for the first quarter of 2020.

 

Online horse racing betting: growth continues and expands

The growth dynamic of the online horse racing betting market observed in 2020 is also continuing at a very steady pace. The horse racing stakes, which amount to 481 million euros, increased by 60% compared to the first quarter of 2020, again the highest volume of stakes recorded in a quarter. At the same time, the turnover of the six licensed horse racing betting operators reached 110 million euros, an increase of 48% compared to the first quarter of 2020. Online horse racing betting also recorded a 13% increase in players, with a total of 402,000 active player accounts (APA) over the quarter.

The horse racing betting offer at points of sale remains affected by the health restrictions which, as revealed by PMU, led to the closure of almost 40% of the points of sale for several consecutive months. As a result, the operator posted a 23% drop in stakes placed in its network of sales outlets for a total of 1.3 billion euros.

 

Online poker: lower growth marks the beginning of a return to normality

Online poker, which recorded the highest turnover increase in 2020, continues to grow at a sustained rate but at a lower rate than in previous quarters. Thus, the sector’s turnover grew by 23% to 120 million euros. The number of online poker players grew by 9% (991,000 active player accounts, (APA)). The results of online poker for the next quarter should however interrupt this dynamic, since they will be calculated with regard to the 2nd quarter of 2020, which had shown an exceptional level of activity due to the first lockdown.

 
Q1 2020
Q1 2021
Variation
TOTAL
 
 
Actives player accounts
2 598 000
3 078 000
+ 19%
Gross Gambling Revenue
435 m€
587 m€
+ 35%
Sports betting
Actives player accounts
1 915 000
2 466 000
+ 29%
stakes
1 220 m€
2 181 m€
+ 79%
Gross Gambling Revenue
263 m€
357 m€
+ 36%
Horse racing betting
 
 
Actives player accounts
357 000
402 000
+ 13%
stakes
300 m€
481 m€
+ 60%
Gross Gambling Revenue
74 m€
110 m€
+ 48%
Poker
 
 
Actives player accounts
906 000
991 000
+ 9%
Gross Gambling Revenue
98 m€
120 m€
+ 23%

 

For Isabelle Falque-Pierrotin, ANJ’s Chairwoman“The online gambling dynamics goes on and is accelerating this quarter. It calls for a certain vigilance and must be accompanied in order to guarantee the protection of players, especially in the run-up to major sport events such as the EURO football tournament or the Tokyo Olympic Games. As such, the ANJ reminded operators of the need for their commercial communications to emphasise the importance of maintaining a moderate and controlled gambling practice and for bonuses or welcome offers to be sufficiently clear, enabling players to understand the commitments they underlie. Additionally, the ANJ will pay particular attention to tipsters’ Websites which have recently strongly developed. Some of these Websites are in fact involved in misleading practices and present a real danger for players.”

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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MyEmpire Reborn: New Look, New Empires, New Features

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MyEmpire, one of the leading brands within the MioMedia affiliate program, proudly unveils its grand transformation. The empire has been reborn — with a stunning new look, an expanded collection of games, and thrilling new features set to redefine the gaming experience.

The redesigned MyEmpire brand unveils a fresh and immersive environment inspired by great civilizations of the past. The new interface offers smoother navigation, enhanced visuals, and a layout that reflects the brand’s evolution and the spirit of the empire. It’s cleaner, faster, and full of life — giving players the feeling of truly stepping into a renewed realm of majesty.

The updated design extends across the entire game world, bringing richer landscapes, detailed architecture, and enhanced character art that adds elegance and depth, drawing players further into play.

Along with the visual transformation, MyEmpire is expanding its portfolio with new games. Each title offers a unique experience while staying true to the empire’s spirit of strategy, adventure, and discovery. Together, they create a broader and more dynamic world for players to explore.

Beyond new games, MyEmpire is expanding with the launch of a dedicated shop — a new destination where players can purchase exclusive items or exchange their in-game bonuses for them. It’s a fresh way to turn progress into rewards and make every victory even more satisfying.

Soon, players will also enjoy new gamification features — SpinRally, Wheel of Fortune, and WonderPot. These additions will introduce even more thrills and rewards, giving players the chance to test their luck, win prizes, and uncover new surprises within the empire. Each feature is designed to enhance engagement and add a fresh layer of fun to the play.

MioMedia Affiliates continue to stand at the forefront of iGaming innovation, bringing together top-performing brands and world-class affiliate partnerships. As MyEmpire enters a new era with its refreshed look and features, MioMedia Affiliates celebrates the brand’s dedication to excellence, creativity, and pursuit of entertainment that both inspires and rewards.

For more information and guidance, contact the team: https://www.miomedia.com/contact-us

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iGaming 2026 starts now: be the first to get Slotegrator’s iGaming trends report

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Slotegrator, a leading iGaming software provider and content aggregator, has published a report forecasting the iGaming trends of 2026. Developed in collaboration with over 50 experts from international companies, the report highlights how technology, regulation, ESG and transparency, and evolving player expectations will reshape the iGaming landscape in the coming year.

The report brings together insights from operators, regulators, affiliates, and marketing leaders across Europe, Latin America, Africa, and Asia. It covers key topics – from upcoming regulatory changes and AI-driven hyper-personalization to new compliance standards, marketing transformations, and the rise of community-based gaming ecosystems.

Readers will learn what to expect from:

  • Regulatory developments in the industry’s most attractive markets.
  • Advances in AI, cybersecurity, biometric KYC, and deepfake detection.
  • New marketing models built on emotional intelligence and data ethics.
  • The role of Web3, stablecoins, and gamified well-being.
  • The growing influence of ESG on the iGaming sector.

The report features practical insights from leading leading companies, recognized industry leaders and award winners, including SiGMA Group, Clarion Gaming, DEVILS, Endorphina, Amigo Gaming, Aviatrix, ZingBrain AI, BGaming, NGM Game, Peter& Sons, CasinoRIX, ICS-digital, top media like iGamingNews, Casino Guru, GamblingTalk, and others, alongside perspectives from top game studios and regional experts.

“The report brings together the key takeaways from our business analytical research and the voices of industry experts who observe market dynamics every single day. Their perspectives give this report its depth and authenticity. At Slotegrator, we value partnership and collaboration above all — this is what allows us to capture the real pulse of the iGaming industry. This document gives companies a valuable head start as they prepare for next year’s shifts,” adds Svetlana Kirichenko, head of marketing at Slotegrator.

The report offers a comprehensive view of what’s next for iGaming — a must-read for anyone shaping the future of the industry. Be among the first to download The iGaming Trends of 2026 from Slotegrator by following this link.

ABOUT THE COMPANY

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

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Boomerang Partners has announced a gift auction at their booth during the upcoming SiGMA Europe 2025 in Rome

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Boomerang Partners, an affiliate marketing agency and an Official Regional Partner of AC Milan, is preparing numerous activities for their booth 5046 G at the upcoming SiGMA Europe 2025 in Rome. The main highlight will be a gift auction featuring valuable prizes:

  • Signed Luka Modrić (football legend and AC Milan player) jersey
  • Apple iPhone 17 Pro Max 256GB Deep Blue
  • Ray-Ban | Meta Wayfarer smart glasses
  • Apple AirPods Pro 3

To try their luck in the gift auction, SiGMA Rome participants must visit the Boomerang Partners booth on November 4th and 5th and perform various tasks. For completing them, they will receive special chips of different denominations. The more chips they have, the higher their chances of winning in the auction. Details can be obtained from the hostess at the booth.

The final will take place on November 5th at 4:00 PM. On the same day, Boomerang Partners will announce the winners of their first sports traffic tournament, the Golden Boomerang League, which ran from September 1st to October 31st. All affiliate teams, including current and new partners of the company, who managed to generate 20+ FTDs on the brands from its client portfolio, have qualified for the prize draw. The prize for first place is direct access to the Golden Boomerang Awards 2026. Participants who place second and third will receive an AC Milan Experience package, which includes paid flights, accommodation, and attendance at an AC Milan home match at the famous San Siro Stadium in Milan.

Come to the Boomerang Partners booth, complete simple tasks, get chips, and participate in the gift auction. Extra pleasant surprises are possible. Read the full terms and conditions on the Boomerang Partners website.

About Boomerang

Boomerang Partners is a rapidly growing global marketing agency offering a wide range of services. Boomerang Partners is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. The agency launched six new products in 2024-2025, contributing to a nearly 1.5-fold increase in product users.

The agency’s client portfolio contains 13+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

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