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ANJ: Summary of the Online gambling market for the first quarter of 2021: business continues to grow in all gambling segments

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ANJ: Summary of the Online gambling market for the first quarter of 2021: business continues to grow in all gambling segments
ANJ: Summary of the Online gambling market for the first quarter of 2021: business continues to grow in all gambling segmentsReading Time: 4 minutes

 

After a singular year in 2020, which ended with a 22% increase in the sector’s turnover, the first quarter of 2021 confirms the very dynamic growth of the online gambling market, with a 35% increase in turnover compared to the same period in 2020. Sports and horse racing betting once again recorded record stakes, while poker, still on the rise, began to return to normal.

In the first quarter of 2021, the turnover of the online gambling sector is up 35% and amounts to 587 million euros. The business was driven by 3.1 million players on accounts, a player base that is up 19% compared to 2020. Each segment of online gambling opened to competition have seen further strong growth in activity this quarter. These performances illustrate the acceleration of the digitalisation of gambling practices, which is a consequence of the health crisis and whose structuring character will have to be confirmed over the long term. As such, the levels of growth recorded in the first quarter of 2021, which are measured in relation to the first quarter of 2020, should be viewed with a certain amount of caution since, on the one hand, they are influenced upwards, for the two online betting segments, by the loss of business linked to the suspension of French sports betting and horse racing betting and, on the other hand, they are oriented downwards for the online poker market, due to the peak of business recorded at the same period last year.

 

Online sports betting: record stakes and new players

The online sports betting segment, which was the most affected by the first period of lockdown, is the one that has seen the most spectacular growth in stakes this quarter. 2.2 billion euros (+79%[1] compared to Q1 2020) were approximatively bet by the players on the competitions of the quarter, which corresponds to the highest amount of stakes recorded in a quarter. The number of sports bettors in the quarter increased by 29% to almost 2.5 million active player accounts (APA). It is very likely that the growth in activity will continue at a high rate this year due to the two major competitions, the European football championship and the Summer Olympic Games.

The FDJ reports a volume of sports betting stakes recorded on the two distribution channels equal to 1.1 billion euros in the first quarter of 2021, which corresponds to an increase of 46% compared to its results for the first quarter of 2020.

 

Online horse racing betting: growth continues and expands

The growth dynamic of the online horse racing betting market observed in 2020 is also continuing at a very steady pace. The horse racing stakes, which amount to 481 million euros, increased by 60% compared to the first quarter of 2020, again the highest volume of stakes recorded in a quarter. At the same time, the turnover of the six licensed horse racing betting operators reached 110 million euros, an increase of 48% compared to the first quarter of 2020. Online horse racing betting also recorded a 13% increase in players, with a total of 402,000 active player accounts (APA) over the quarter.

The horse racing betting offer at points of sale remains affected by the health restrictions which, as revealed by PMU, led to the closure of almost 40% of the points of sale for several consecutive months. As a result, the operator posted a 23% drop in stakes placed in its network of sales outlets for a total of 1.3 billion euros.

 

Online poker: lower growth marks the beginning of a return to normality

Online poker, which recorded the highest turnover increase in 2020, continues to grow at a sustained rate but at a lower rate than in previous quarters. Thus, the sector’s turnover grew by 23% to 120 million euros. The number of online poker players grew by 9% (991,000 active player accounts, (APA)). The results of online poker for the next quarter should however interrupt this dynamic, since they will be calculated with regard to the 2nd quarter of 2020, which had shown an exceptional level of activity due to the first lockdown.

 
Q1 2020
Q1 2021
Variation
TOTAL
 
 
Actives player accounts
2 598 000
3 078 000
+ 19%
Gross Gambling Revenue
435 m€
587 m€
+ 35%
Sports betting
Actives player accounts
1 915 000
2 466 000
+ 29%
stakes
1 220 m€
2 181 m€
+ 79%
Gross Gambling Revenue
263 m€
357 m€
+ 36%
Horse racing betting
 
 
Actives player accounts
357 000
402 000
+ 13%
stakes
300 m€
481 m€
+ 60%
Gross Gambling Revenue
74 m€
110 m€
+ 48%
Poker
 
 
Actives player accounts
906 000
991 000
+ 9%
Gross Gambling Revenue
98 m€
120 m€
+ 23%

 

For Isabelle Falque-Pierrotin, ANJ’s Chairwoman“The online gambling dynamics goes on and is accelerating this quarter. It calls for a certain vigilance and must be accompanied in order to guarantee the protection of players, especially in the run-up to major sport events such as the EURO football tournament or the Tokyo Olympic Games. As such, the ANJ reminded operators of the need for their commercial communications to emphasise the importance of maintaining a moderate and controlled gambling practice and for bonuses or welcome offers to be sufficiently clear, enabling players to understand the commitments they underlie. Additionally, the ANJ will pay particular attention to tipsters’ Websites which have recently strongly developed. Some of these Websites are in fact involved in misleading practices and present a real danger for players.”

 

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Spinmatic launches Pinky Plinko Deluxe

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Following the success of its original release, Spinmatic’s Pinky Plinko returns with a beautifully reimagined Deluxe edition. The innovative B2B provider elevates the beloved game with refined mechanics, enhanced visuals and immersive sound design for a high-performing addition to any operator’s content portfolio.

Set during a mythical Japanese matsuri – a spirited festival where the human and spirit worlds briefly collide – the game invites players to join Pinky, a cheerful half-human, half-cat spirit, on a joyful journey through lantern-lit streets and supernatural surprises.

The core mechanic of the game remains the classic Plinko format, but the Deluxe version introduces a completely reworked Hold & Drop system. Players can now choose to release 1, 5, 10, 25, 50 or 100 balls at once, with each drop visualised through a fluid, lottery-style counter that enhances anticipation and immersion.
This new edition also offers a more visual and accessible approach to risk levels. The game now makes it easier for players to read the volatility of each session at a glance.

One of the most exciting additions is the introduction of Prize Multipliers – magical glowing bands that appear on the board and double the value of any ball that lands within them. These appear in one zone in the 8-line mode and two zones in the 16-line setup. Each winning drop is accompanied by bespoke visual and audio effects that scale with the prize’s value, creating a celebratory atmosphere that mirrors the game’s festive theme.

To support long-term engagement, a live results tracker has been integrated into the interface, sitting discreetly in the top-left corner. This feature allows players to monitor their recent outcomes and keep track of lucky streaks without disrupting the rhythm of play.

Beyond mechanics, Pinky Plinko Deluxe delivers a complete sensory upgrade. The background art and game board have been redesigned with intricate detail, enhancing the depth and richness of the game’s world. Every element has been refined to evoke the spirit of the festival and elevate the player experience.

The sound design also adapts dynamically, with subtle sparkles for small wins and full-scale fireworks when larger prizes are secured.
The result is an atmospheric and polished experience designed to delight players and perform strongly across a wide range of markets.

The post Spinmatic launches Pinky Plinko Deluxe appeared first on European Gaming Industry News.

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Boomerang Partners and AC Milan summarize the results of the first year of strategic partnership

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Boomerang Partners, an affiliate marketing agency, is proud to announce that Boomerang and the legendary AC Milan celebrated the first anniversary of their strategic partnership. This collaboration has redefined how brands and clubs engage with fans, partners, and global sports audiences.

Over the past 12 months, this alliance has made significant strides both on and off the field. From global exposure to affiliate program growth, this partnership has become the benchmark for what a meaningful brand-club partnership in iGaming can look like.

During the year of Boomerang’s partnership with AC Milan, Boomerang Partners became one of the best sports affiliate marketing programs in the industry:

  • +194% growth in sports traffic across Boomerang’s affiliate ecosystem
  • +81% increase in audience interest in sports
  • +23% boost in Boomerang brand loyalty
  • 30+ exclusive partner campaigns were powered
  • 1,000+ media mentions with a total global reach of 320M+
  • 1M+ impressions on Boomerang’s platforms from AC Milan-related content

The Boomerang’s partnership with AC Milan has also influenced the brand recognition and prestige of Boomerang Partners. Some of the most prominent achievements and news were:

  • Hosting the ceremony of the second annual Golden Boomerang Awards 2025 global affiliate tournament at Milan’s iconic San Siro stadium;
  • Participation in Boomerang Partners events by AC Milan Legends such as Andrea Pirlo, Serginho, and Massimo Ambrosini;
  • More than 200 Boomerang’s partners visited San Siro during the season (the most attended match was the derby between AC Milan and Inter FC on February 2, 2025);
  • Over 500 merchandising items were donated to guests and brand partners.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, said: “For Boomerang, the collaboration with AC Milan is a top-level achievement. During the year of our partnership, we won three prestigious industry awards: ‘Rising Star in Sports Betting’ (Operator) at the SBC Awards 2024, ‘Best Player Engagement’ at the SiGMA Europe Awards 2024, and ‘Unique Gaming Company of the Year’ at the International Gaming Awards 2025. The Club has shown itself to be an ideal partner, ready to meet our needs in joint projects. We are grateful to AC Milan and its representatives for their professionalism. I’m sure that there are many more bright activities ahead of us that will surprise the sports world and the affiliate marketing industry.”

Boomerang’s partners have also greatly benefited from the brand’s strategic partnership with AC Milan. These include unique promotional and engagement opportunities, cool campaigns and creatives, and, of course, the chance to visit the legendary San Siro stadium in Milan.

For AC Milan, the collaboration with Boomerang is an opportunity to enhance fan engagement across Europe, offering unique experiences that celebrate their shared passion for sports. Fans from all over the world were given access to special giveaways, allowing them to attend the football Club’s matches and meet its legends.

Boomerang and AC Milan have entered their second year of strategic partnership. The parties are confident that their alliance will enable them to achieve numerous successes and solidify their status as one of the most effective partnerships in the industry. Stay tuned.

About Boomerang

Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, which contributed to an almost 1.5-fold increase in product users.

Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.

The post Boomerang Partners and AC Milan summarize the results of the first year of strategic partnership appeared first on European Gaming Industry News.

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InnoGames Unveils Cozy Coast, a Heartwarming Beach Adventure Featuring Relaxed Gameplay and a Captivating Story

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InnoGames, one of Germany’s leading developers and publishers of mobile and browser games, is announcing Cozy Coast, an adventure game that combines an emotional storyline, richly developed characters, and engaging puzzle mechanics based on the popular Merge-2 system. The game will launch later this year on iOS and Android. Pre-registration is already available in selected regions.

With Cozy Coast, the studio highlights its versatility by introducing a new genre to its portfolio, which includes internationally acclaimed strategy games like Forge of EmpiresTribal Wars, and Heroes of History. The game combines a sunny, feel-good atmosphere with diverse entertainment, targeting discerning casual gamers who appreciate relaxing gameplay just as much as an engaging story.

Adventures Featuring Building Mechanics and Puzzle Challenges

In Cozy Coast, players accompany best friends Mia and Elara on a journey across the picturesque Mediterranean island of Calista. For Mia, the island holds treasured memories of a carefree childhood, yet the once idyllic place has somehow lost its charm. Together, the two young women set out on a mission to restore the original beauty of Calista.

Merging items is the central gameplay mechanic in Cozy Coast. By skillfully combining items, players fulfill the wishes of island residents while gathering resources to repair buildings and unlock new areas. Along the way, Mia and Elara encounter other characters and gradually uncover the island’s secrets. With its lovingly crafted environments, Cozy Coast invites players to explore every hidden corner of Calista.

“With Cozy Coast, we’re creating an inviting game world that offers players a break from everyday life while delivering challenging gameplay. For the first time in InnoGames’ history, we’re introducing a title that combines emotional storytelling with strategic merge mechanics. We look forward to welcoming players from around the world to Cozy Coast very soon,” says Christian Reshöft, Chief Product Officer at InnoGames.

Key Features of Cozy Coast

  • Merge items: Strategically combine items to create new and higher-value objects
  • Restore the seaside promenade: Renovate abandoned buildings to unlock new areas
  • Adventure in paradise: Discover hidden places together with your best friend and uncover the secrets of a corporation with questionable intentions
  • Characters with personality: Meet fascinating characters. Every encounter comes with a story – sometimes touching, sometimes mysterious, but always full of emotion
  • Fresh challenges every day: Participate in daily, weekly, and seasonal events like exploration quests, puzzle collections, and special story-driven missions to receive exciting rewards and enjoy lasting gameplay
  • Unwind in a Mediterranean setting: Experience stress-free gameplay paired with a captivating story of friendship, courage, and hope
  • Free to play without restrictions: Launching soon worldwide on iOS and Android

Cozy Coast was already launched in selected regions on iOS and Android, with players giving it an average rating of 4.8 out of 5 stars. Pre-registration on the App Store and Google Play is now available in Germany, Austria and Switzerland. More regions to follow soon.

The post InnoGames Unveils Cozy Coast, a Heartwarming Beach Adventure Featuring Relaxed Gameplay and a Captivating Story appeared first on European Gaming Industry News.

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