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Enteractive celebrates 10 years of partnership with Betsson


Player engagement campaigns have positively impacted brand loyalty
Enteractive, the leading reactivation and retention partner for the iGaming industry, this week celebrated ten years of working with Betsson Group to unlock additional revenue streams and increase the love and loyalty for Betsson brands through truly personalised player engagement.
Enteractive first started working with Betsson Group in 2009, and over all these years, the company’s scalable personalisation services have reactivated players to Betsson Group brands across Europe and around the world.
Over the cumulative ten years of partnership activity, Enteractive has talked to over 1.6 million Betsson players, from 5.1 million calls attempts, generating a net revenue of approximately €100million. An incredible 2.4 million minutes have been spent by Enteractive agents talking directly to Betsson Group’s players.
Enteractive CEO, Mikael Hansson, marked the occasion, Friday, at Betsson Group HQ in Malta, presenting a silver commemorative plate to Betsson Group’s CEO, Jesper Svensson, as well as to the operator’s CRM team.
The company’s real two-way conversations with players have personalised audience engagement since the very start, and have constantly set best practice standards in the CRM field. In 2017, Enteractive was the first company to combine technology with a human touch to give operators full dashboard control through secure API integration to their various player databases.
Svensson commented, “Enteractive has consistently led innovation in retention and player engagement for the iGaming sector, which is why Betsson Group sees ever-growing benefits in this working partnership. Their personalised approach to CRM continues to pay dividends and we’re seeing consistently higher numbers of returning players that have a positive impact on our bottom line revenues.”
Hansson said, “We’re immensely proud of our enduring partnership with Betsson Group as one of the leaders in the global iGaming sector. The many years of player engagement is testament to the success of our unique approach to personalised CRM. We couldn’t be more delighted to continue our significant efforts on behalf of such a giant of our industry.”
Enteractive has more than twelve years experience in player reactivation and retention, and is in the top four traffic generators globally for the iGaming sector.

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Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe
Big Time Gaming introducing its brand new Megapots™ – the future of jackpots! Capable of delivering truly colossal wins with every pulse-pounding spin.
Experience the glitz and the glamour from the studio known for redefining slots in their Art Deco era of 6×7 slot called Big Bucks Deluxe – where Megapots™, Megaways™, and Mega Wins Collide!
Drenched in dazzling visuals and driven by 117,649 Megaways™, Big Bucks Deluxe invites players into a world of opulence, where shimmering Coins, soaring multipliers, and colossal jackpots keep the action at a fever pitch.
With its latest groundbreaking innovation, Megapots™ where Mini, Midi and Mega Megapots™ sit above the reels and showcase random prizes that change with every spin but can only be awarded when the Hold and Spin feature triggers. This happens when you land six or more Coins in any position. This transforms each symbol into its own reel with prizes, multipliers—or Megapots™ themselves—up for grabs.
If players collect three matching Megapots™ symbols you unlock your jackpot and if every reel reveals a Coin symbol, the Hold & Spin ends with your total bonus prize doubled for the ultimate reward – a jaw-dropping crescendo to the feature.
In the Free Spins, Coins that don’t trigger Hold and Spin stay locked for one spin, turning every spin into a slow-burn suspense thriller with sky-high reward potential. Every new Coin resets your respins, and if the entire grid fills, your total prize is doubled.
But that’s not all…
Land three or more Brilliant Golden Stags to unleash 12 dazzling Free Spins with two extra spins for every triggering Scatter beyond the three. During Free Spins, every Coin ramps up your win multiplier—limitlessly!
While the Free Spins play out, the excitement soars as the win Multiplier starts at 1x and then climbs higher with every Coin that appears. If the Hold & Spin feature isn’t triggered, each Coin stays locked in place to build anticipation for the next spin.
Of course, there’s the Bonus Buy™ to buy your way into the feature and dive straight into the action by unlocking the Hold & Spin feature for 35x your bet or unleash 12 exhilarating Free Spins for 100x your bet.
With high-volatility and flexible RTP settings up to 96.26%, Big Bucks Deluxe is built to thrill both new players and high rollers alike. Available on all platforms, in 30+ languages, and designed with sleek HTML5 responsiveness, this is a slot that performs as beautifully as it looks.
Nik Robinson, CEO, at Big Time Gaming, said: “Big Bucks Deluxe puts players in the spotlight while showcasing our latest innovative mechanic, Megapots™. We are raising the curtain on a new era of jackpot gameplay — glamorous, electrifying, and undeniably BTG. This is a game that’s all about unlocking colossal wins in style, especially when the Hold & Spin feature triggers.”
“With dazzling visuals and cutting-edge mechanics, Big Bucks Deluxe puts players on the edge of their seats from the first spin to the last, providing an opulent gaming experience that very much lives up to the name of the game.”
The post Step into the spotlight and chase the Big Bucks! With BTG’s Big Bucks Deluxe appeared first on European Gaming Industry News.
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Gamzix gains data-driven marketing advantage with First Look Games partnership
Maltese game provider taps into extensive affiliate network to enhance game promotion and leverage powerful analytics platform that connects studios with 40 million players worldwide
Gamzix, a Maltese game provider, has joined First Look Games to access over 40 million casino players worldwide through a network of 1,000+ vetted iGaming affiliates.
Since launching in 2020, Gamzix has built a reputation for creating slots with detailed graphics, realistic animation, and mathematical models that drive player engagement. This strategic partnership will strengthen promotional reach and provide performance insights for Gamzix’s expanding portfolio.
The partnership equips Gamzix with valuable analytics, including player sentiment analysis, regional performance insights, and accuracy management to ensure consistent game information across affiliate channels. These reporting tools will help Gamzix evaluate game performance against competitors and refine their marketing approach.
“Getting our games in front of more players is important, but doing it with the right tools makes all the difference,” said Kateryna Havrylenko. “With First Look Games, we’re not just boosting visibility – we’re improving how we market, track, and optimize every release.”
Tom Galanis, CEO at First Look Games, said:”Our platform connects studios like Gamzix directly with publishers who reach millions of players. The reporting tools show exactly where games are gaining traction across different markets and provide valuable insights into how they’re being received by the affiliate community.”
The partnership comes at a strategic time for Gamzix as it continues to expand its suite of slots featuring in-game tournaments, achievements, and promotional tools. The platform’s Premium feature will allow Gamzix to build pre-release excitement by giving affiliates early access to upcoming titles, creating anticipation among players before launch.
The post Gamzix gains data-driven marketing advantage with First Look Games partnership appeared first on European Gaming Industry News.
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Mindway AI Partners with Hommerson Amusement to Enhance Player Protection with GameScanner
GameScanner is an innovative AI-driven tool designed to detect and prevent problem gambling behavior. By employing artificial intelligence and neuroscientific insights, GameScanner offers real-time monitoring and proactive intervention, ensuring that players enjoy a gaming environment that prioritizes their well-being.
Robert Bakkers, Lead Responsible Gaming at Hommerson Online Casino, expressed his enthusiasm for the partnership: “Our partnership with Mindway AI reflects our consistent commitment to player-centric innovation. By integrating cutting-edge AI solutions, we are reinforcing our mission to create a gaming environment that is both entertaining and responsible. Mindway AI’s technology empowers us to take player protection to the next level, ensuring that every moment of entertainment is backed by care and precision.”
Rasmus Kjaergaard, CEO of Mindway AI, commented: “We are thrilled to partner with Hommerson Online, a company that shares our dedication to responsible gambling. With GameScanner, Hommerson Online will be equipped with the most advanced tools to ensure a safe gaming environment, demonstrating a proactive approach to player protection that sets a new standard in the digital gaming industry.”
This partnership underscores a mutual dedication to fostering a safer, more enjoyable gaming experience for all players. By integrating GameScanner, Hommerson Online not only enhances its player protection measures but also strengthens its reputation as a leader in player-focused casino gaming.
The post Mindway AI Partners with Hommerson Amusement to Enhance Player Protection with GameScanner appeared first on European Gaming Industry News.
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