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Gaming & iGaming trends for 2021

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Gaming & iGaming trends for 2021
Gaming & iGaming trends for 2021Reading Time: 3 minutes

 

Gaming and iGaming industries exploded in 2020 as the pandemic has only reinforced the new edge entertainment trend. In times of massive uncertainty, the world turned to simulate reality games as a new way to connect and unwind.

According to Statista, today there are already more than 2.7 billion video gamers worldwide. The entire video gaming market is expected to be worth over $200 bln by 2023. As to iGaming, around 1.6 billion people gamble throughout the year, while the global online gambling market is anticipated to be valued at more than $92.9 bln by 2023.

Here we’re going to explore the impact of the pandemic in these domains, uncover new trends within the booming industries and learn what to expect for 2021.

Changes in the industries in the COVID times

Lloyd Richman, CEO of iBet Digital, thinks that since COVID-19 first hit, a lot of sportsbook bettors, who used to bet on a daily basis, started to look out for new things to bet on. “For sure, they were very unhappy, because almost all sports competitions had stopped at that moment. And this is why virtual sports have uplifted, as well as eSports”.

Lloyd briefly explained the difference between virtual sports and eSports.

“Virtual sports are predetermined or pre-recorded games architected by computer software. It’s very much a virtual video, that’s played out and then people can bet on that in real-time. Whereas in eSports people are competing against each other playing the likes of Counter-Strike or FIFA whether they’re playing individually or as teams. It’s streamed in real-time and viewers are able to bet on it the same way they do with sports.”

Will Mercer, venture director at Zag, a founder and CEO of Umaya Village, pointed out his favourite stats about eSports: “The entire of tennis as a sport can only support 300 full-time professional players, whereas League of Legends, which is just one of the many eSports, can support a thousand.”

At the end of 2020 Esports entertainment group acquired Lucky Dino for $30 mln, an online casino operator with its own proprietary casino platform. “You’ll probably see a lot more eSports levelling up with Sportsbook in 2021 because there’s a lot of money in that business”, says Lloyd Richman.

Poker also saw huge growth, in spite of the fact that just a few years ago, it was considered as a dying out product. Today poker products started to boom again across the whole industry. “People had time to kill while being stuck at home, sleeping patterns were changed and they were able to invest into things like 6-hours tournaments as opposed to quick Sit & Go games”, says Richman.

But all of this might change very quickly. “When poker was huge five years ago, eSports wasn’t really around. But today we’re seeing that virtual games are getting pushed a lot more. The same appeals to live casinos that boomed in the last few years. But all of it probably will go back into decline again, because the real sports are back”, noticed Lloyd.

From a technological perspective, there are several trends just coupling all together in an interesting way.

There’s a tremendous growth of the social media component in gaming. It became really important both in games and in-gaming infrastructure like Discord. “Gaming acts as the niche to hanging out and talking in comfort with your own communities and friends”, adds Vlad Beck, founder of Black Snow Games & co-founder of Sigma Software Group.

At the same time streaming has shown enormous growth compared to pre-pandemic. Twitch jumped from 9 billion hours watched in 2019 all the way to 17 billion in 2020. This is also accompanied by 5G getting up and running.

Casino in GTA V and the future of in-game experience

GTA V has sold over 110 million copies, making it one of the best-selling video games of all time, generating over $6 bln worth of revenue. In 2019 Rockstar released its Diamond Casino & Resort update, which lets players use real money to play its games. The casino’s chips can be purchased with in-game currency at a $1 to 1 chip ratio.

Richman believes that the full-time merging between online computer games and online casinos is happening right now. “It’s been happening, but very slowly. Rockstar released their Casino update six years after they released the original game.”

“In that week after they released the casino update, it was the most anticipated downloadable content (DLC) ever across PlayStation. They had more players playing GTA than they had in the previous six years”, emphasised Lloyd.

The audience wants to come on and play slots, walk up to blackjack people and watch virtual sports on horse racing. Rockstar merged into the casino and into gambling via creating slot games on an RPG computer game level. This is the accelerated change in gaming, and in the next 10-15 years merges like this are going to happen on a regular basis.

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License

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Arena Racing Company (ARC) has been granted a Gaming-Related Vendor license from the United Arab Emirates’ General Commercial Gaming Authority (GCGRA), an independent entity of the UAE Federal Government with exclusive jurisdiction to regulate, license, and supervise all commercial gaming activities.

The license, operational with immediate effect, affords ARC the opportunity to provide its products and services to licensed operators in the region. Notably, the Racing1 Markets service, an all-in-one horse and greyhound racing solution delivered in conjunction with Racing1 alliance media rights partners at 1/ST CONTENT, Racecourse Media Group (RMG), and Tabcorp, alongside technical partner Pythia Sports. ARC has been added to the list of licensed vendors as per the GCGRA website.

Jack Whitaker, Commercial Manager at ARC, said: “Obtaining this license is a great achievement for ARC and its Racing1 partners. The emerging regulated UAE market is incredibly exciting, and we look forward to showcasing our innovative products and services in the region.”

The post Arena Racing Company awarded United Arab Emirates Gaming-Related Vendor License appeared first on Gaming and Gambling Industry Newsroom.

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Play’n GO games now live with Ivy Casino in the UK

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Swedish gaming giant’s industry signals commitment to the UK regulated market by launching it leading portfolio of games with Ivy Casino 

Play’n GO, the world’s leading casino entertainment provider, has today announced that its industry leading portfolio of games is now live with Ivy Casino in the UK. 

Ivy Casino’s players in the United Kingdom can now access global smash hits from Play’n GO, including Book of Dead, Legacy of Dead, and Rise of Olympus 100 among many others. 

Ivy Casino is a UK-facing online casino brand that launched in 2024 with a focus on delivering a premium, player-centric experience tailored specifically for the UK market. 

The brand operates alongside two sister sites, Rose Casino and O’Reels, which also serve UK audiences and share the same commitment to high-quality entertainment, strong user experience and robust responsible gaming standards. 

Play’n GO has been one of the leading game suppliers in the UK for many years and is steadfast in its commitment to regulated markets globally. 

Magnus Olsson, Chief Commercial Officer of Play’n GO, said:

“We are delighted to launch with Ivy Casino in the UK who, like us, are focused on all the key elements of operating within a regulated market framework. I’m sure this is just the beginning of a long and fruitful partnership.” 

Mark Good, representing Ivy Casino, said:

“This partnership with Play’n GO forms part of Ivy Casino’s ongoing strategy to enhance its content offering for UK players by collaborating with leading studios known for creative, engaging gameplay.” 

Play’n GO is a proud sponsor of the Moneygram Haas Formula 1 team, and recently launched a fashion brand, Play’n GO Shop, to sit alongside its existing Play’n GO Music brand to give fans more ways to connect with Play’n GO. 

In October, Play’n GO set a world record by launching everyone’s favourite slot character, Garga, into space reaching a height of over 35,500m as part of the launch campaign for Reactoonz 100 which instantly became one of the biggest game launches of the year for the company. 

The post Play’n GO games now live with Ivy Casino in the UK appeared first on Gaming and Gambling Industry Newsroom.

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Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals

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Esportes da Sorte, one of Brazil’s leading online betting platforms, will be the official sponsor of New Year’s Eve celebrations in four Brazilian capitals: Salvador, Recife, Natal and Maceió. The initiative reinforces the brand’s growing presence in the national cultural calendar and its strategy to connect with large-scale public celebrations beyond the digital environment.

New Year’s Eve is one of Brazil’s most significant annual moments, marked by intense domestic travel, international tourism and mass public participation. By supporting celebrations in four key destinations, Esportes da Sorte aligns its brand with tradition, culture and shared experiences that resonate deeply with local communities.

“Sponsoring New Year’s Eve celebrations in four capitals reflects our commitment to being present in moments that bring people together,” said Marcela Campos, Vice President of the Esportes Gaming Brasil Group, owner of the Esportes da Sorte brand. “Supporting these cities means valuing their cultural identity, strengthening local ecosystems and celebrating the people who keep these traditions alive year after year.”

Across all four capitals, the brand will activate its presence through immersive experiences, public-facing activations and the distribution of branded giveaways — a hallmark of Esportes da Sorte’s engagement strategy at major events. The activations are designed to enhance the festive atmosphere while reinforcing the brand’s connection with culture, entertainment and responsible enjoyment.

The New Year’s Eve sponsorships build on Esportes da Sorte’s broader cultural engagement strategy, which includes long-standing support for large-scale events such as Carnatal, in Rio Grande do Norte — a key fixture in the state’s tourism and cultural calendar. Together, these initiatives reflect the company’s commitment to expanding its footprint in cultural sponsorships nationwide.

Esportes da Sorte’s participation also mirrors a wider trend within Brazil’s regulated betting market, as operators increasingly diversify their sponsorship portfolios beyond football. Music, festivals and cultural celebrations have become strategic platforms for brands seeking broader visibility, deeper community ties and more sustainable engagement with the public.

The post Esportes da Sorte strengthens brand presence during New Year’s Eve celebrations across four Brazilian capitals appeared first on Gaming and Gambling Industry Newsroom.

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