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SoftSwiss Sportsbook launches its new project with CricketBet


SoftSwiss announced the start of its new betting project, which will run on the Sportsbook Platform. The new client is CricketBet Sportsbook, the very first SoftSwiss Sportsbook project focused primarily on sports betting. This will be the second SoftSwiss Sportsbook client launching onto the Indian market with a specialized Sportsbook Premium Cricket package on top of the standard Sportsbook offering of placing bets on more than 10,000 live events in over 70 sports and 1200+ unique markets. Officially launched in May 2021, CricketBet is all set for the summer full of large-scale events such as the upcoming Olympic Games in Tokyo and the long-awaited rescheduled Euro 2020.
SoftSwiss Sportsbook is officially establishing itself further on the Indian market after a successful launch of its very first project in this territory — Betjungle Sportsbook earlier in March this year. This links up with the Sportsbook heavy geographical expansion strategy followed by its official launch in December 2020. In order to accommodate this, SoftSwiss Sportsbook team has also recently extended its betting odds by adding 5 new options to European (British, Hong Kong, American, Indonesian and Malaysian) which diversify the betting experience and delivers more added value to the players.
The Sportsbook solution comes with recently added features such as additional bonus schemes, such as BetCashout, Bet Builder, System and Maxbet. The main odds feeds provider behind the platform is Betradar, the world’s leading supplier of sports betting data services. Moreover, the solution provides an easily customised mobile-first user experience, which in its turn increases platform usability.
Alexander Kamenetskyi, Product Owner of SoftSwiss Sportsbook noted: “We’re thrilled to be deepening our presence in the Indian market and launching our services with a new client like CricketBet! This partnership will allow even more Indian players, one of the most engaged cricket fans in the world, to enjoy what our Premium Cricket package has to offer as well as diversify their betting experience with our newly-added betting odds options! Cannot wait to start our betting journey!”.
The CricketBet team commented on this new partnership: “We’re extremely excited to be partnering with SoftSwiss Sportsbook and further extending their presence on the Indian market delivering an exciting, convenient and reliable betting experience to our players! We hope for very long and fruitful cooperation with such a key market player in the iGaming industry like SoftSwiss, with whom we rest assured we’ll be able to maximise our customer satisfaction. We’re excited to be opening this new chapter for and are hoping for a very fruitful collaboration!”
SoftSwiss Sportsbook Platform was launched in December 2020 and has been gaining momentum ever since by establishing a rather large client portfolio in multiple markets by mid-2021. Sportsbook is also increasingly working on product development for players by recently announcing the launch of American league in-play live bets functionality with loads more new features and functionalities to be added this year.
About SoftSwiss:
SoftSwiss is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an Affiliate Platform, and a recently launched Sportsbook Platform. SoftSwiss holds a number of gaming licenses, providing a “one-stop-shop” White Label solutions by taking care of all technical, legal, and financial processes on behalf of its customers. In 2013 SoftSwiss was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.

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Kaizen Foundation and UEFA Foundation for Children send strong message on inclusion through continued partnership
The Kaizen Foundation participates in UEFA Foundation for Children’s 10th Anniversary celebration, supporting amputee football and raising awareness about inclusion through sport. The partnership will expand into the summer through the “Legacy for the Future” project.
Kaizen Foundation, the Social Purpose Foundation funded exclusively by Kaizen Gaming, is announcing its participation in the 10th Anniversary celebrations of the UEFA Foundation for Children. During the celebrations, the Kaizen Foundation will be sponsoring a showcase match of two amputee teams with players from Greece, England and Poland at the Colovray Stadium in Nyon on April 28th at 15:30-16:45 CEST. This will be followed by a dedicated cup ceremony.
The focus of the celebrations – held in collaboration with the UEFA Foundation’s partners Football Is More and the European Amputee Football Federation – is inclusion in sports. The amputee football match offers a unique opportunity to witness the incredible spirit and talent of amputee athletes as they compete for the trophy. Highlighting the importance of inclusion in football, the game is guaranteed to captivate the audience and showcase football’s unifying power.
In addition, the Kaizen Foundation will be supporting a Conference on Inclusion to discuss football’s role in social responsibility and inclusion. Happening at the Chateau de Bossey, scheduled to take place earlier on the same day at 11.00 – 12.30 CEST, the conference will feature high-profile guests, including Prof. Dr. Jürgen Buschmann from the German Sports University of Cologne.
Kaizen Foundation and UEFA Foundation for Children expand their partnership into the “Legacy for the Future” project
Excitingly, the Kaizen Foundation is also announcing the expansion of its successful partnership with the UEFA Foundation for Children by supporting the “Legacy for the Future” project, aiming to leave a lasting legacy which fosters the empowerment of girls and women in countries from the UEFA participating national associations.
Within the framework of this partnership, Kaizen Foundation shall support initiatives undertaken by Τhe UEFA Foundation for Children across Portugal, Belgium, Germany and Denmark. The initiatives aim to empower girls and women to dismantle barriers in football and beyond, namely in education, legal rights and access to sport. Said initiatives will be associated with the respective women’s national teams, in order to enhance visibility and promote collective social responsibility.
This builds on the Kaizen Foundation’s inaugural partnership with the UEFA Foundation for Children to support the “10,000 Smiles” project, which provided 10,000 UEFA EURO 2024™ match tickets to associations working with vulnerable children. As part of the expansion of this partnership, Kaizen Foundation shall donate €300,000 to further aid the UEFA Foundation for Children’s aims and ambitions.
“It’s a great honour to be part of the UEFA Foundation for Children’s 10th Anniversary celebrations,” said Panos Konstantopoulos, President of the Kaizen Foundation. “By championing inclusion through the amputee match, we hope to inspire clubs and communities across Europe and the globe to take meaningful steps toward breaking down barriers. The UEFA Foundation for Children does extraordinary work, and we are thrilled to expand our partnership into the Legacy for the Future project, supporting local charities with the mission to dismantle barriers for girls in and out of sports. Our joint initiatives are a powerful reminder that nothing should stand in the way of what people can achieve, regardless of who they are or where they come from.”
“Football has an extraordinary power to bring everybody together. Partnering with organisations like the Kaizen Foundation is key to building a movement that drives real impact and leaves a lasting legacy,” said Carine N’koué, General Secretary of UEFA Foundation for Children. “Not only are we celebrating our 10th Anniversary together, but by deepening our collaboration with the Legacy for the Future project, we can continue to build on our mission to use the power of football to unite and bring joy to millions of disadvantaged children around the world.”
The post Kaizen Foundation and UEFA Foundation for Children send strong message on inclusion through continued partnership appeared first on European Gaming Industry News.
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Fanatics Sportsbook Is the Fastest Growing Sportsbook in America – and Is Expanding Its FanCash and Fair Play Initiatives
Awarded $750k in FanCash last Week and Extended Fair Play Protection to First Half for NBA Playoffs |
Since its inception, Fanatics Sportsbook has been able to set itself apart from the competition with customer-first initiatives like FanCash Drops and Fair Play. Fanatics Sportsbook has expanded those efforts with the launch of the brand-new FanCash Drop game and an exclusive extension of the Fair Play policy from the first quarter to the first half for all games throughout the NBA Playoffs. Fanatics Sportsbook, now the fastest growing sportsbook in America*, recently debuted FanCash Drop, a new game giving customers the chance to win up to $10k in FanCash.** Last week, Fanatics Sportsbook awarded more than $750k in FanCash as part of the new FanCash Drop game. With 75% of sportsbook customers using FanCash and up to 10% of FanCash being redeemed each month on Fanatics.com and the Fanatics app, FanCash has become a major reason for customers to choose Fanatics Sportsbook. FanCash Drop will be available to sportsbook customers every Friday, and prizing will vary each week. Fanatics Sportsbook customers have enjoyed more than $6 million in winning payouts thanks to Fair Play since the start of the football season. Every year during the NBA playoffs, the game’s brightest stars rise to meet the moment, so it’s only fitting that Fanatics Sportsbook does the same, with an exclusive Fair Play protection extension from the first quarter to the first half for the entire NBA Playoffs. Fair Play will kick in whether it’s a straight, parlay or Same Game Parlay (SGP). In addition, Fanatics Sportsbook will introduce the Fair Play Hub in the app, where customers can track live player news and Fair Play payouts. Customers can download the Fanatics Sportsbook app on iOS and Android and for up to date news and information on Fair Play follow the Fanatics Sportsbook social channels on X @FanaticsBook and on Instagram @FanaticsSportsbook.
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The post Fanatics Sportsbook Is the Fastest Growing Sportsbook in America – and Is Expanding Its FanCash and Fair Play Initiatives appeared first on European Gaming Industry News.
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Vixio’s Chief Analyst James Kilsby Honored As Silver Stevie® Award Winner In 2025 American Business Awards®
Vixio, a leading provider of regulatory intelligence solutions, is proud to announce that James Kilsby, Chief Analyst, has been named the winner of a Silver Stevie® Award in the Thought Leader of the Year – Business category in the 23rd Annual American Business Awards®. The American Business Awards are the United States’ premier business awards program.
Kilsby was honored for his impactful leadership in providing intelligence on regulatory and compliance trends affecting the global gambling industry, particularly in emerging markets like Brazil. In an industry where compliance monitoring is cumbersome, his analysis, forecasts, and deep expertise help take the complexity out of compliance. His work in 2024 included in-depth analysis of the new regulated Brazilian gambling market and the launch of Vixio’s Technical Compliance Tool.
Roseanne Spagnuolo, Chief Research & Data Officer, Vixio, said: “James’ contributions to the gambling industry and to Vixio are significant. Some of the world’s biggest brands trust Vixio to monitor regulatory developments affecting their licences and identify new market and product opportunities. James’ expertise, especially in emerging markets in the Americas such as Brazil, is a significant contributor to those efforts.”
“I’m deeply honored to receive this recognition from the American Business Awards,” said James Kilsby, Chief Analyst, Vixio. “This award is a reflection of the trust our clients place in us and the incredible team at Vixio that brings clarity to such a complex and fast-moving global industry. As jurisdictions like Brazil evolve, our mission remains the same: to empower organizations with the intelligence they need to navigate compliance challenges confidently and responsibly.”
Stevie® judges praised Kilsby’s clear and actionable insights in an often opaque industry. One judge said: “James Kilsby has demonstrated exceptional thought leadership in the gambling compliance sector. His deep expertise in gambling regulations, particularly in emerging markets like Brazil, has positioned him as a key industry voice. His contributions include high-impact research, frequent media appearances, and direct influence on product innovation, notably with Vixio’s Technical Compliance Tool.”
Another judge added: “The gambling industry is often an opaque field where it is hard to understand what is and what is not allowed. James’s ability to provide clarity in this area and use that to support compliance and responsible gambling are commendable.”
More than 3,600 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories.
“Organizations across the United States continue to demonstrate resilience and innovation,” said Stevie Awards president Maggie Miller. “The 2025 Stevie winners have helped drive that success through their innovation, persistence, and hard work. We congratulate all of the winners in the 2025 ABAs and look forward to celebrating their achievements during our June 10 gala event in New York.”
Nicknamed the Stevies for the Greek word meaning “crowned,” the awards will be presented to winners at a gala ceremony at the Marriott Marquis Hotel in New York on Tuesday, June 10.
Details about The American Business Awards and the list of 2025 Stevie winners are available at StevieAwards.com/ABA.
To learn more about simplifying compliance management with Vixio’s award-winning regulatory intelligence solutions, visit vixio.com.
The post Vixio’s Chief Analyst James Kilsby Honored As Silver Stevie® Award Winner In 2025 American Business Awards® appeared first on European Gaming Industry News.
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